The document outlines two business strategies - Strategy A focuses on imitation products for a mature market using low-cost production. Strategy B focuses on product innovation for emerging markets using flexible automation. Strategy A aims for high volume, standardization, price sensitivity and emphasizes low costs. Strategy B aims for customization, product features and emphasizes flexibility. Strategy A uses superior processes, technology and integration for low costs while Strategy B uses product teams and flexible automation for fast new product introduction. The document then discusses the marketing, finance, operations and distinctive competence strategies that support each overall business strategy.

2. Business Strategy
• long term plan of action
designed to achieve a
particular goal or set of
goals or
objectives. Strategy is
management's game
plan for strengthening
the performance of the
enterprise. It states
how business should be
conduct to achieve the
desired goals.
Strategy A
Product imitator
Original LV Imitation LV
Strategy B
Product Innovator
Iphone 6Iphone 4

3. Market Condition
Characteristic of a market into which a firm is
entering or into which a new product will be
introduced, such as number of the competitors,
level or intensity of competitiveness, and the
market's growth rate

4. Market Condition
Strategy A
•Price- sensitive
•Mature market
•High Volume
•Standardization
Strategy B
•Product features sensitive
•Emerging Market
•Low Volume
•Customize product

5. Operations
Mission
•a specific task with which a
person or a group is charged
Strategy A
• Emphasize low
cost for mature
product
Strategy B
•Emphasize flexibility
to introduce new
products

6. Distinctive Competence
Operation
Strategy A
• Low cost through superior
process,
Technology, and vertical
integration.
Strategy B
• Fast and reliable new
product introduction
through product teams
and flexible
automation.
A distinctive competency is a competency unique to a business
organization, a competency superior in some aspect than
the competencies of other organizations, which enables the
production of a unique value proposition in the function of the
business.

7. Operations Policies
Strategy A
• Superior process
• Dedicated automation
• Slow reaction to change
• Economies of scale
• Work force envolvement
Strategy B
•Superior products
•Flexible automation
•Fast reaction to changes
•Economist of scope
•Use product development
teams
 Operations Policies are general directives whose purpose is to
regulate the assistance provided by the Bank to its
borrowers, define development strategies, and provide a high-
level guide for operational decisions.

8. Marketing Strategies
Strategy A
•Repeat sales
•Maximizing of sales
opportunities
•National sales Force
Strategy B
•Selective Distribution
•New market development
•Product design
Marketing strategy has the fundamental
goal of increasing sales and achieving a
sustainable competitive advantage.

9. Finance Strategies
Strategy B
•Higher risk
•Higher profits margins
Strategy A
•Low Risk
•Low Profit margins
A financing strategy is integral to an
organization's strategic plan. It sets out how the organisation
plans to finance its overall operations to meet its objectives now
and in the future.

10. Group 2
Capus, Christine M.
David, Zyrin M.
Espino, Justine S.
Gaite, Maria C.
Isip, Vinky L.
Submitted to:
Mr. Pascual Abrazaldo