This document discusses different strategies for expanding markets, including penetration strategies, market development strategies, and product development strategies. It defines vertical expansion as merging companies within the same production chain, from raw materials to retail. Horizontal expansion occurs at the same value chain level but involves different complementary chains. The document also discusses diversification strategies of adding new unrelated business lines. It provides an overview of primary, secondary, and tertiary industries, with primary involving raw material extraction and tertiary facilitating the transfer and exchange of goods and services.

1. EXPANDING
MARKET
Kaizad Astha
Ayush Shraddha

3.  It is a strategy when a firm
attempts to maintain is status
with existing levels of efforts
and it is satisfied with only
internal growth.
 Absence of significant change:
i.e. continuing to serve the
same clients by offering the
same product , maintaining
market share, and sustaining
the organization’s return-on
investment.

5.  Growth strategies are means by which an organiz-
ation plans to achieve the increased level of
objectives that is much higher than its past achieve-
ment level.
 They may select -to increase their profit or sales.
-to reduce cost of production per
unit.
-to increase in performance
objectives.

6.  Penetration Strategies
 Market development Strategies
 Product development strategies

7.  Vertical Expansion
The merging of companies that are within the
chain of companies that handle a single
item from raw material production to retail
sale.
 Horizontal Expansion
It occurs at the same level of the value added
chain but simply involves a different ,but
complementary , value added chain.

8.  Strategies i.e. new lines of business are
added either to the current business or may
be quite unrelated.
 For example: Wipro which is in the business of
edible oils, soaps, has also sprung its business
segments in information technology etc.

10.  Refers to all economic activities involved in
converting raw materials into finished
products which are ultimately consumed by
consumers.
 Types of industry are: primary industry
secondary
industry
tertiary
industry

11. 1) Primary industry
2) Secondary industry 3) Tertiary industry

12.  Refers to all those activities which
facilitates exchange of goods/services or
relates to the transfer of goods from
place of production to ultimate
consumers.

13.  Trade : Home
Foreign
 Auxiliaries : Transportation
Banking
Insurance
Warehousing
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