This document discusses new product development. It defines a new product and lists types of new products. The stages of new product development are outlined, including idea generation, screening, concept development/testing, market strategy development, business analysis, test marketing, and commercialization. New products are developed to create future revenue, replace declining products, take advantage of new technologies, and maintain competitive advantage. The key to success is having the right operating philosophy, organization structure, experience, and management style.
Koovs Digital Marketing Presentation, prepared by Disha Nahata at IIDE - Indian Institute of Digital Education.
About Koovs-KOOVS is the one-stop online fashion destination for all your fashion needs. Inspired by the international runways and the global street scene we offer wearable fashion at pocket-friendly prices, right to your doorstep.
A first for fashion online, our team of dedicated buyers work round the clock from our offices in London and India to curate an exclusive selection of the best British and international high street brands.
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
The India laundry detergent market is anticipated to expand at a compound annual growth rate (CAGR) of ~5% during the 2018-2023 period, owing to rising consumer demand. Based on type, hand wash detergents constitute ~82% of the market share, while machine wash detergents hold the remaining of it. The demand for hand wash detergents is high, since only ~33% of the population use washing machines and require machine-wash detergents, and the rest of the population use hand-wash detergents for washing clothes. Read More: https://bit.ly/2CUPNze
I am sharing the Product Launch Plan for healthcare and Medical devices purpose, You can take some ideas from this slide and might be it will be useful for you for making some Product launch Plan.
Koovs Digital Marketing Presentation, prepared by Disha Nahata at IIDE - Indian Institute of Digital Education.
About Koovs-KOOVS is the one-stop online fashion destination for all your fashion needs. Inspired by the international runways and the global street scene we offer wearable fashion at pocket-friendly prices, right to your doorstep.
A first for fashion online, our team of dedicated buyers work round the clock from our offices in London and India to curate an exclusive selection of the best British and international high street brands.
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
The India laundry detergent market is anticipated to expand at a compound annual growth rate (CAGR) of ~5% during the 2018-2023 period, owing to rising consumer demand. Based on type, hand wash detergents constitute ~82% of the market share, while machine wash detergents hold the remaining of it. The demand for hand wash detergents is high, since only ~33% of the population use washing machines and require machine-wash detergents, and the rest of the population use hand-wash detergents for washing clothes. Read More: https://bit.ly/2CUPNze
I am sharing the Product Launch Plan for healthcare and Medical devices purpose, You can take some ideas from this slide and might be it will be useful for you for making some Product launch Plan.
How to Master Product Management Case Studies by fmr Groupon PMProduct School
Main takeaways
- How does one proceed in an interview when given a product case study to solve
- What are some of the most common case questions to practice
- What hiring managers are looking for when asking candidates to solve a product case
- The importance of a good hypothesis
- Best frameworks that can come in handy
Ready To Eat (RTE) Market In india from a consumer Behaviour ProspectiveRidhima Arora
Developed marketing strategy for ready to eat (RTE) food product line in India which still has untapped market potential from a consumer behavior prospective
A sanitary napkin or a sanitary towel is an absorbent item used by a woman while she is menstruating or in any other situation where it is necessary to absorb a flow of blood. It also serves to protect clothing and furnishings. Not only must the sanitary napkin provide comfort and safety, but also enhance every woman's health and lifestyle. Thus, due to demand it is a good project for entrepreneurs to invest.
Tags
automatic sanitary napkin making machine, best small and cottage scale industries, costing of low cost sanitary napkins, Detailed Project Report on sanitary napkin Manufacturing, Download free project profiles on sanitary napkin Manufacturing, download free sanitary napkin project feasibility report, Feasibility report on sanitary napkin manufacturing process, Female hygiene products, Feminine Hygiene Products
Free Project Profiles on sanitary napkin Manufacturing, how to make sanitary napkin, How to start a sanitary napkin Production Business, How to start a successful sanitary napkin manufacturing business, how to start sanitary napkin business in india, How to start sanitary napkin business?, How to Start sanitary napkin Manufacturing Industry in India, How to Start Sanitary pad Business in India, Investment Opportunities for Sanitary Napkin Project, Lady Napkin, Manufacturing & market potential of sanitary napkins, market of sanitary napkins, Market Survey cum Techno-Economic feasibility study on sanitary napkin Manufacturing, menstrual hygiene products, Most Profitable sanitary napkin Manufacturing Business Ideas, new small scale ideas in sanitary napkin Manufacturing industry, Nonwoven textile product, Pre-Investment Feasibility Study on sanitary napkin Manufacturing, Project Profile Sanitary Napkins, Project profiles on sanitary napkin Manufacturing, Project Report on sanitary napkin Manufacturing, sanitary napkin Based Small Scale Industries Projects, sanitary napkin business opportunity, sanitary napkin business plan, sanitary napkin business proposal, sanitary napkin making machine, sanitary napkin manufacturers in India, sanitary napkin Manufacturing Business: Profitable Small Scale Manufacturing, sanitary napkin Manufacturing Industry in India, sanitary napkin manufacturing machine price, Sanitary Napkin Manufacturing Plant, sanitary napkin Manufacturing Projects, sanitary napkin production line, sanitary napkin project proposal, sanitary napkins manufacturing project report, sanitary napkins production plant, Setting up and opening your sanitary napkin Manufacturing Business, Setting up sanitary napkin Manufacturing Business, Small scale Commercial sanitary napkin Manufacturing, Small Scale sanitary napkin Manufacturing Projects, Start a Sanitary Napkins Manufacturing, Starting a sanitary napkin Manufacturing Business
Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...SlideTeam
You’re going to launch a new product but struggling to get your product launch strategy, right? Get your hands on our content ready marketing go to marketing roll-out plan new product launch PowerPoint presentation slides. Our product launch PPT presentation will get your product under the limelight and highlight the product’s best features. This product line extension PowerPoint presentation involves slides like item review, target audience, item/service positioning, product marketing, commodity strategy, goods management, product lifecycle, product development, goods\services pipeline, market opportunity, etc. If you are planning to make templates on the goods requirements document, marketing requirement document, new good development, new commodity introduction, marketing strategy, software goods launch, marketing plan, etc., our new product marketing plan PowerPoint presentation will be helpful for you. Hurry up! Download this professionally designed, well-researched marketing go to marketing roll-out plan new product launch presentation templates. It will help you clinch the business deal, impress your clients and boss. Enter the long haul with our Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentation Slides. They bestow you with greater endurance.
A case study presentation on Sanofi-Aventis initiative to make healthcare accessible to the Bottom of Pyramid in India through Prayas.
The questions focused on the Strategic Intent, Value Proposition, Customer Insight, Sales and Marekting and Future Outlook associated with Prayas.
The Indian Cosmetics Industry is defined as skin care, hair care, color cosmetics, fragrances and oral care segments which stood at an estimated $2.5 billion in 2008 and is expected to grow at 7%, according to an analysis of the sector. Today herbal cosmetics industry is driving growth in the beauty business in India and is expected to grow at a rate of 7% as more people shun chemical products in favor of organic ones.
Main Takeaways:
- There is a significant return of investment from focusing on product reliability
- It’s crucial to have leadership commitment
- Product culture > Process
How to Master Product Management Case Studies by fmr Groupon PMProduct School
Main takeaways
- How does one proceed in an interview when given a product case study to solve
- What are some of the most common case questions to practice
- What hiring managers are looking for when asking candidates to solve a product case
- The importance of a good hypothesis
- Best frameworks that can come in handy
Ready To Eat (RTE) Market In india from a consumer Behaviour ProspectiveRidhima Arora
Developed marketing strategy for ready to eat (RTE) food product line in India which still has untapped market potential from a consumer behavior prospective
A sanitary napkin or a sanitary towel is an absorbent item used by a woman while she is menstruating or in any other situation where it is necessary to absorb a flow of blood. It also serves to protect clothing and furnishings. Not only must the sanitary napkin provide comfort and safety, but also enhance every woman's health and lifestyle. Thus, due to demand it is a good project for entrepreneurs to invest.
Tags
automatic sanitary napkin making machine, best small and cottage scale industries, costing of low cost sanitary napkins, Detailed Project Report on sanitary napkin Manufacturing, Download free project profiles on sanitary napkin Manufacturing, download free sanitary napkin project feasibility report, Feasibility report on sanitary napkin manufacturing process, Female hygiene products, Feminine Hygiene Products
Free Project Profiles on sanitary napkin Manufacturing, how to make sanitary napkin, How to start a sanitary napkin Production Business, How to start a successful sanitary napkin manufacturing business, how to start sanitary napkin business in india, How to start sanitary napkin business?, How to Start sanitary napkin Manufacturing Industry in India, How to Start Sanitary pad Business in India, Investment Opportunities for Sanitary Napkin Project, Lady Napkin, Manufacturing & market potential of sanitary napkins, market of sanitary napkins, Market Survey cum Techno-Economic feasibility study on sanitary napkin Manufacturing, menstrual hygiene products, Most Profitable sanitary napkin Manufacturing Business Ideas, new small scale ideas in sanitary napkin Manufacturing industry, Nonwoven textile product, Pre-Investment Feasibility Study on sanitary napkin Manufacturing, Project Profile Sanitary Napkins, Project profiles on sanitary napkin Manufacturing, Project Report on sanitary napkin Manufacturing, sanitary napkin Based Small Scale Industries Projects, sanitary napkin business opportunity, sanitary napkin business plan, sanitary napkin business proposal, sanitary napkin making machine, sanitary napkin manufacturers in India, sanitary napkin Manufacturing Business: Profitable Small Scale Manufacturing, sanitary napkin Manufacturing Industry in India, sanitary napkin manufacturing machine price, Sanitary Napkin Manufacturing Plant, sanitary napkin Manufacturing Projects, sanitary napkin production line, sanitary napkin project proposal, sanitary napkins manufacturing project report, sanitary napkins production plant, Setting up and opening your sanitary napkin Manufacturing Business, Setting up sanitary napkin Manufacturing Business, Small scale Commercial sanitary napkin Manufacturing, Small Scale sanitary napkin Manufacturing Projects, Start a Sanitary Napkins Manufacturing, Starting a sanitary napkin Manufacturing Business
Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...SlideTeam
You’re going to launch a new product but struggling to get your product launch strategy, right? Get your hands on our content ready marketing go to marketing roll-out plan new product launch PowerPoint presentation slides. Our product launch PPT presentation will get your product under the limelight and highlight the product’s best features. This product line extension PowerPoint presentation involves slides like item review, target audience, item/service positioning, product marketing, commodity strategy, goods management, product lifecycle, product development, goods\services pipeline, market opportunity, etc. If you are planning to make templates on the goods requirements document, marketing requirement document, new good development, new commodity introduction, marketing strategy, software goods launch, marketing plan, etc., our new product marketing plan PowerPoint presentation will be helpful for you. Hurry up! Download this professionally designed, well-researched marketing go to marketing roll-out plan new product launch presentation templates. It will help you clinch the business deal, impress your clients and boss. Enter the long haul with our Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentation Slides. They bestow you with greater endurance.
A case study presentation on Sanofi-Aventis initiative to make healthcare accessible to the Bottom of Pyramid in India through Prayas.
The questions focused on the Strategic Intent, Value Proposition, Customer Insight, Sales and Marekting and Future Outlook associated with Prayas.
The Indian Cosmetics Industry is defined as skin care, hair care, color cosmetics, fragrances and oral care segments which stood at an estimated $2.5 billion in 2008 and is expected to grow at 7%, according to an analysis of the sector. Today herbal cosmetics industry is driving growth in the beauty business in India and is expected to grow at a rate of 7% as more people shun chemical products in favor of organic ones.
Main Takeaways:
- There is a significant return of investment from focusing on product reliability
- It’s crucial to have leadership commitment
- Product culture > Process
New Product Development & Product Life Cycle Strategies - MarketingFaHaD .H. NooR
New-Product Development Strategy
New-Product Development Process
Managing New-Product Development
Product Life-Cycle Strategies
Additional Product and Service Considerations
Acquisition refers to the buying of a whole company, a patent, or a license to produce someone else’s product
New product development refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2. What is a new product ?
• A product that opens an entirely new
market
• A product that adopts or replaces an
existing product
• A product that significantly broadens
the market for an existing product
• An old product introduced in a new
market
• An old product packaged in a different
way
• An old product marketed in a
different way
3. Types of new product
• Innovative products
• New product lines – to allow the firm
to enter an existing market
• Addition to product line – to
supplement the firm’s existing product
line
• Improvements and revisions of
existing product
• Repositioned products – existing
products targets at new market
• Cost reduction new product that
provide similar performance at lower
cost
4. Examples of new products
• New to the world – high definition
TV, ipod, flat screen TV, Probiotic
Ice Cream
• Product improvement &
replacement :SPEED by BPCL
• Cost reduction new product: Moser
Baer.
5. New product can be used to
• Increase/defend market share by
offering more choice or updating older
products
• Appeal to new segments
• Diversify into new markets
• Improve relationship with distributors
• Maintain the firm’s reputation a leading
edge company
• Even out peaks and troughs in demand
• Make better use of the organization's
resources
6. Why develop New Product ?
• To create stars and cash cows for
the future
• To replace declining product
• To take advantage of new
technology
• To defeat rivals
• To maintain/increase market share
• To keep up with rivals
• To maintain competitive advantage
• To fill gap in the market
7. New product planning
• This is the strategic stage
• The firm assesses
• It current product
portfolio
• Opportunities and threats
• The firm then determines the
type of product which would
best fit in with the corporate
strategy
8. New product development
• New product development is
a process which is designed
to develop, test and consider
the viability of products
which are new to the market
in order to ensure the
Growth or survival of the
organisation.
9. Stages in New product
development
• Idea Generation
• Idea Screening
• Concept development and
testing
• Market strategy development
• Business Analysis
• Test marketing
• Commercialization
10. Idea Generation
• Idea generation is continuous,
systematic search for new product
opportunities. It involves delineating
sources of new ideas and methods for
generating them.
• Ideas for new products can be
obtained from basic research using a
SWOT analysis
(OPPORTUNITY ANALYSIS), Market
and consumer trends, company's R&D
department, competitors, focus
groups, employees, salespeople,
corporate spies,
11. Idea Screening
The object is to eliminate unsound concepts
prior to devoting resources to them.
The screeners must ask these questions:
• Will the customer in the target market
benefit from the product?
• What is the size and growth forecasts of
the market segment/target market?
• What is the current or expected
competitive pressure for the product idea?
• What are the industry sales and market
trends the product idea is based on?
• Is it technically feasible to manufacture
the product?
• Will the product be profitable when
manufactured and delivered to the
customer at the target price?
12. Concept testing
• Concept testing present the
consumer with a proposed
product and measure attitudes
and intention at this early stage
of development.
• Concept testing of prototypes
can help avoid costly mistakes.
13. Market Strategy Development
• Outlines the planned price,
distribution strategy, and marketing
budget for the first year.
• Describes thelong-run sales and
profit goals and marketing-mix
strategy over time.
1. Describe the market’s size, structure,
and behaviour, the planned product
positioning, and the sales, market
share, and profit goals for first few
years.
Includes development of three part
strategy plan
14. Business & financial Analysis
• Estimate likely selling price
based upon competition and
customer feedback
• Estimate sales volume based
upon size of market
• Estimate profitability and
breakeven point
15. Test Marketing
• Test marketing involves placing
a product for sale in one or
more selected areas and
observing its actual
performance under the
proposed marketing plan
16. Commercialization
• Commercialization involves implementing
a total marketing plan and full
production
Launch the product
Produce and place advertisements
and other promotions
Fill the distribution pipeline with
product
Critical path analysis is most useful
at this stage
17. Key success factors in New
Product Development
• Operating Philosophy
• Organization Structure
• The Experience Effect
• Management Style
