Co relation between Purchasing and marketting

1. •BHUBAN DHAMALA BEL/069/208
•HARI PRAKASH MALLA BEL/069/225
•KABINDRA POKHAREL BEL/069/226
•RABINDRA BHANDARI BEL/069/235

2.  The Management process through which goods and
service moves from producer to consumer.
 It includes the coordination of four elements called the 4
P’s of marketing:
1. Identification, selection and development of a Product
2. Determination of Price
3. Selection of distribution channel to reach customer Place
4. Development and implementation of a Promotional
Strategy
 Function of business concerned with Creation of
customer……

3. Aspects of Marketing

4. Influencing factors on Marketing
Strategy
Regulatory
Economic
Social
Political
Competitive
Technology

5. VIEW ON MARKETING

6.  To transfer, exchange & movement of goods
 To Raising And Maintaining The Standard Of
Living Of The Community
 Creates Employment
 Source of Income and Revenue
 Acts as a Basis for Making Decisions
 Acts as a Source of New Ideas
 Helpful In Development Of an economy
WHY MARKETING…..???

7.  Purchasing refers to a business or organization
attempting to acquire goods or services to accomplish
the goals of the enterprise.
 Branch of marketing department
 Purchasing depends upon the mission, purpose, goals
& objectives of the firm.
 Purchasing makes creation of quality of product.
 Key issues related to purchasing are:- Quantity,
Quality , Time and Place.

8. Objectives of Purchasing
 Purchase of satisfactory material.
 Proper negotiations with suppliers.
 Co-ordination with other departments.
 Timely deliveries.
 Continuous and regular supply.
 Minimized wastages.
 Quality
 To control the qty. of material
 Information about new material and processes,
which can reduce the cost of production and
improve the performance of the product.

9. Principles of Purchasing
PRINCIPLES
RIGHT
QUALITY
RIGHT
QUANTITY
RIGHT
PRICE
RIGHT
TIME
RIGHT
PLACE
RIGHT
SOURCE

10. TYPES OF PURCHASING
On the basis of purchase type
1. Personal purchasing
2. Mercantile purchasing
3. Industrial purchasing
4. Institutionalized or government purchasing
On the basis of time & aggrement
 Standard: one time buy
 planned : an agreement on a specific item
at an approximate date in fixed cost
 blanket : an agreement on specific terms and conditions;
date quantity and amount are not specified.

11. Methods of Purchasing
Methods of
Purchasing
Description
Inspection
Sample
Grading

13. VIEW OF PURCHASING

15. ADVANTAGE OF CORELATON BETWEEN PURCHASING
& MARKETING
 Implantation of the company’s transfer ability
 Problem solving ability
 Positioning strategy
 Customer satisfied product
 Increase in the production
efficiency

16. Typology:

17. THANK YOU