introduction to Marketing Research
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This document discusses marketing research and its importance in the marketing process. It defines marketing research as applying the scientific method to understand marketing phenomena. Marketing research can be either applied, addressing a specific decision for a firm, or basic, expanding general marketing knowledge without addressing a specific organization. Both types of research use the scientific method, involving developing ideas and theories, defining problems, collecting and analyzing data, and communicating findings. The document also discusses the importance of a marketing orientation for businesses and the four stages of developing a marketing strategy: identifying opportunities, analyzing segments, planning a marketing mix, and analyzing performance.
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Creative Web Design Company in Singapore
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Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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introduction to Marketing Research
- 1. Ch.01
- 2. • Marketing research is the application of the scientific method in searching for the truth about marketing phenomena. • Research applications include defining marketing opportunities and problems, generating and evaluating marketing ideas, monitoring performance, and generally understanding the marketing process.
- 3. • This process includes idea and theory development, problem definition, searching for and collecting information, analyzing data, and communicating the findings and their implications.
- 4. • Applied marketing research is conducted to address a specific marketing decision for a specific firm or organization.
- 5. • Basic marketing researchis conducted without a specific decision in mind, and it usually does not address the needs of a specific organization. • It attempts to expand the limits of marketing knowledge in general, and as such it is not aimed at solving a particular pragmatic problem. • Basic research can be used to test the validity of a general marketing theory (one that applies to all of marketing) or to learn more about some market phenomenon.
- 6. • All marketing research, whether basic or applied, involves the scientific method. • The scientific methodis the way researchers go about using knowledge and evidence to reach objective conclusions about the real world. • The scientific method is the same in social sciences such as marketing and in physical sciences such as physics. • In this case, it is the way we come to understand marketing phenomena.
- 8. • In all of business strategy, there are only a few business orientations. Production oriented Product oriented sales oriented Marketing oriented
- 9. • A marketing-oriented firm exhibits several key aspects including: • 1. Be customer-oriented—meaning that all firm decisions are made with a conscious awareness of their effect on the consumer • 2. Emphasize long-run profitability rather than short-term profits or sales volume • 3. Adopt a cross-functional perspective, meaning that marketing is integrated across other business function
- 11. • Developing and implementing a marketing strategy involves four stages: • 1. Identifying and evaluating market opportunities • 2. Analyzing market segments and selecting target markets • 3. Planning and implementing a marketing mix that will provide value to customers and meet organizational objectives • 4. Analyzing firm performance