This marketing plan outlines strategies for a new product. It will target early adopters initially and later transition to the mass market as adoption increases. The plan defines the product, analyzes competitors, and positions the new product competitively on performance and price. It establishes a consumer promise and messaging targeted at different audiences. The plan also outlines packaging, fulfillment, pricing strategies, distribution channels, vertical markets, international strategies, and an 18-month schedule with milestones and task dependencies required for success.