Six Growth Hacks to Get More Conversions from Your Content Marketing

Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.

Growth hacking course

Ken Leaver

"The Art of Building a Brand" by Martha Stewart

Fractl

Marketers Guide to Growth Spurts

How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content? This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online. It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.

Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking

jeroentjepkema

The year was 1741, a magazine in Philadelphia publishes one of the first known advertisements for a product, and it was for coffee. Over the years businesses have continually looked for new ways to grow an audience for their product or service. Direct mail, online banner ads, excessive email, content marketing, the tactics have changed as technology has evolved. In this presentation we’ll cover a product driven growth framework. We’ll go through 3 key areas and give examples of how some of the fastest growing companies in the world are leveraging them to scale up their businesses at record speeds.

Anatomy of a Viral Hit: How to Create a Successful Content Strategy

Fractl

Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years

20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...

HubSpot

Event Marketing: The Key to Being Remembered

Kissmetrics on SlideShare

You Don't Need a Brand, You Need a Personality

MarketingProfs

How to go from 0 - 15,000 Customers in 12 Months

In January 2013, a relatively unknown company, called LeadPages, came onto the scene. This lead generation platform began as most start-ups do -- with zero customers. However, a lot can happen in a year. Within the next 365 days, LeadPages grew their customer-base from zero to 15,000 customers. Join Tim Paige as he shares the insights on how he and the team at LeadPages grew the company with incredible speed and shows you how you can do the same. In this webinar we will show you: - 3 Insights On How LeadPages Did It - 3 Steps On How You Can Too - 5 New List Building Secrets Gleaned From Processing Over 3 Million Opt-Ins Per Month To Help You Get There Faster

How to Grow Your Twitter Following (and Become the Badass of Your Industry)

Rebekah Radice

9 Pinterest Hacks to Drive Traffic, Sales and Profits

Post Planner

Ready to market your business on Pinterest, but don’t know where to start? Learn how you can grow your Pinterest traffic, sales and profits. Plus: - How to use Pinterest to connect with your target market (and find people looking for your product or service) - How to get your business found on Pinterest and build a loyal following - How to create content your audience cares about (identify what you have now and how to position it for maximum Pinterest exposure) - Steps to create a reliable stream of traffic to your website and blog. Why (and how) you must leverage other social channels to boost channel awareness

Publishing by Curation is Rewarding

Scoop.it

The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vla...

Patrick Vlaskovits

Growth Hacking with Data: How to Find Big Growth with Deep Data Dives

Growth Hacking: The Human Operating System for Martech (Marketing Technology)

What's hot

Inbound Marketing: Get Started & Generate Quick Wins

London Bloggers Meetup: Search Engine Optimisation Edition - slides

Klaxon

Inbound Marketing The Art of Not Sucking - The Content Marketing Show

Why Content Marketing Fails - Rand Fishkin

Marketo

Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!

Digital Annexe

Why Content Marketing FailsRand Fishkin

Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...

Matt Lerner

Inbound Marketing: How Content is Your Secret Weapon #contentisrael15

Matthew Barby

Is Content Marketing Sustainable?

Mark Schaefer

How to Create Product Driven Growth

Anatomy of a Viral Hit: How to Create a Successful Content Strategy

Fractl

Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years

20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...

HubSpot

Event Marketing: The Key to Being Remembered

Kissmetrics on SlideShare

You Don't Need a Brand, You Need a Personality

MarketingProfs

How to go from 0 - 15,000 Customers in 12 Months

How to Grow Your Twitter Following (and Become the Badass of Your Industry)

Rebekah Radice

9 Pinterest Hacks to Drive Traffic, Sales and Profits

Post Planner

Publishing by Curation is Rewarding

Scoop.it

The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vla...

Patrick Vlaskovits

What's hot (20)

Inbound Marketing: Get Started & Generate Quick Wins

London Bloggers Meetup: Search Engine Optimisation Edition - slides

Inbound Marketing The Art of Not Sucking - The Content Marketing Show

Why Content Marketing Fails - Rand Fishkin

Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!

Why Content Marketing Fails

Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...

Inbound Marketing: How Content is Your Secret Weapon #contentisrael15

Is Content Marketing Sustainable?

How to Create Product Driven Growth

Anatomy of a Viral Hit: How to Create a Successful Content Strategy

Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years

20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...

Event Marketing: The Key to Being Remembered

You Don't Need a Brand, You Need a Personality

How to go from 0 - 15,000 Customers in 12 Months

How to Grow Your Twitter Following (and Become the Badass of Your Industry)

9 Pinterest Hacks to Drive Traffic, Sales and Profits

Publishing by Curation is Rewarding

The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vla...

Viewers also liked

Growth Hacking with Data: How to Find Big Growth with Deep Data Dives

Growth Hacking: The Human Operating System for Martech (Marketing Technology)

Setting and Achieving Growth Goals

Focusing on the right aggressive growth goals can dramatically increase your company's overall growth rate, moving your team from random ideation to creative problem solving. In these slides, Sean explains how to set and achieve high impact growth goals. You’ll learn how to determine the ideal target and time frame for each growth goal and how to rally your team around a proven growth hacking process for achieving the goals.

Product Meets Growth - How Product Teams Are Key To Driving Sustainable Growth

What Made WhatsApp Worth $19 Billion?

Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain Relevant

Annual marketing plans can't keep up with the rapidly changing landscape of digital marketing acquisition channels and tactics. To remain relevant, CMOs and marketing teams need to completely rethink their marketing/growth approach. This presentation highlights the agile process that today's fastest growing companies are adopting - from building the right team to executing an agile marketing process.

Growth Hacking Basics

Morgan Brown

As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013. Get our designing for viral growth infographic here: http://bit.ly/12badgO Learn more about digital telepathy here: http://www.dtelepathy.com/

21 Actionable Growth Hacking Tactics

Jon Yongfook

Building a Company-Wide Growth Culture: SaaStr Annual 2016

Unlocking Growth: Building a sustainable growth engine with the new rules of...

Athlete IQ Wearable Device Survey

Active Lifestyle Event Experience Survey - Event Participants are seeking a U...

10 Essentials to Sponsorship Activation

Event sponsorship is a huge market plagued by inefficient spends and diluted messaging. Brands are spending big without focusing on authenticity, efficiency, or digital innovation. With our 10 Essentials to Sponsorship Activation we’ll rethink traditional sponsorship practices, showing how ambassador and digital activation are the keys to fantastic brand value and return that will completely change economics of the event industry.

How to Fuel Your Content Marketing Engine with Curation - Content Marketing W...

Curata

Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPoint

Online Marketing Summit

Building a Content Marketing Engine to Accelerate Revenue Growth Learn how BreakingPoint drove triple digit revenue during the "great recession" by creating a content marketing engine. Pam O'Neal will discuss the "not so obvious" roles content plays in accelerating demand generation and how to develop the right content marketing strategy, trigger buyer pressure points and continue to fuel your engine. * Pam O'Neal, VP Marketing, BreakingPoint (@poneal)

Berkeley-Columbia Executive MBA Program (Steve Blank)

Pioneers festival preso

Grow with CRO - 7 Ways CRO is a Growth Driver for Your Business

Growth Hacking - 10 Key Checklist

Busting the Myth of Growth Hacking Magic

Kissmetrics on SlideShare

Viewers also liked (20)

Growth Hacking with Data: How to Find Big Growth with Deep Data Dives

Growth Hacking: The Human Operating System for Martech (Marketing Technology)

Setting and Achieving Growth Goals

Product Meets Growth - How Product Teams Are Key To Driving Sustainable Growth

What Made WhatsApp Worth $19 Billion?

Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain Relevant

Growth Hacking Basics

21 Actionable Growth Hacking Tactics

Building a Company-Wide Growth Culture: SaaStr Annual 2016

Unlocking Growth: Building a sustainable growth engine with the new rules of...

Athlete IQ Wearable Device Survey

Active Lifestyle Event Experience Survey - Event Participants are seeking a U...

10 Essentials to Sponsorship Activation

How to Fuel Your Content Marketing Engine with Curation - Content Marketing W...

Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPoint

Berkeley-Columbia Executive MBA Program (Steve Blank)

Pioneers festival preso

Grow with CRO - 7 Ways CRO is a Growth Driver for Your Business

Growth Hacking - 10 Key Checklist

Busting the Myth of Growth Hacking Magic

Similar to Six Growth Hacks to Get More Conversions from Your Content Marketing

Grow Hack Athens Pt.1: Growth Hacking For Web Apps

GrowthRocks

Lean marketing 101

riccentre2

Social Media - Now What?

Drew Shope

The Social Experiment: A Presentation from Staffing World 2016

Haley Marketing

Amplification: Content Marketing That Works

Amplification is about catching bigger waves What blogs do you read? Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something What is Content Marketing? How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement Amplification = content x channel What is Amplification? Example: Catching the wave in 2013 Original post: 2011 What is Amplification? Section Two: Research Start with People People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind. How do you choose your audience? Technique #2: draw a venn diagram Our target audience is: __________________ Finding pain Section Two When you understand your audience’s pain you’ll be able to better define their problem. Example: pjrvs.com Focus on their needs Observe people in their habitat Where do people hang out? Research examples: where would you find managers? What are you looking for? BIG problems trends pain points frustrations Observing trends Yesterday I saw this tweet: He’s tweeting about this site: The Grid He’s not happy about it A lot of other designers don’t like it either I go to Designer News: Where have I seen this before? What’s the trend we’re observing? Designers are feeling threatened. This takes time. Collect and organize your research. Sample research I’m using an app called keeeb.com to track trends. Listen Focus on your audience’s biggest problems Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about! Section Three: Writing & Promotion 3 Write for your audience Writing viral content is hard. Great, shareable content… Why do people share content? Types of content Amplify your content Which train are you going to hitch your content to? Your own small network Someone else’s big network Effects of amplification Two types of amplifiers: 1 How do you build relationships with influencers? How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt Target the right networks Coordinate your efforts Example 1: Groovehq Coordinate your launch The game plan A note on Hacker News, Designer News, Product Hunt, Reddit… It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page. The algorithm on News Sites favours new content Can you game the system? Timing is important

Blogging For Business - Pacific New Media Spring 2013

Tara Coomans

How We (Unexpectedly) Got 60K Users in 60 Hours

Mattan Griffel

Keys to Succesful Corporate BloggingAllyis

Social Media and Online Marketing Made Simple Series: An introduction to Onli...

Molly O'Kane

In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals. By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success. Who Should Attend: • Small Business Owners • Start Ups • Those just getting started with Social Media • Those interested in understanding how social media works Class One: Introduction to Online Marketing & Social Media: In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started. Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/

The Ten Hottest Strategies for Internet Marketing

Affiliate Summit

Growth Hacking

Mehdi Mehni

Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...

WorkSmart Integrated Marketing

Bodnar and CohenSocialMediaPlus

SMU Starting a Business

Southern Methodist University

Making Money With Social Media Jay Berkowitz

Jay Berkowitz www.TenGoldenRules.com

"Making Social Media Make Money" This presentation will share Ten Ethical Strategies to generate revenue through blogs, podcasts, YouTube, Facebook and Twitter. Learn how one company generated over $6,000,000 through Twitter, how another company generates millions of dollars selling one product each day through Social Media and how a blender manufacturer increased sales over 700%! Best practices for YouTube videos, winning Facebook Fan Pages, Location based Networking with FourSquare and GoWalla. What is S-Commerce? How to use WeFollow and TwitterGrader to generate a valuable Social Media Audience. Learn how an individual blogger pulls in over $1,000,000. Discover the Three E's of Social Media. Communities and Facebook Applications and iPhone Applications.

Growth Hacking for Your Business

Doug Allen

Smart marketing webinar series intro to inbound

Louve Notes Media Group

Tulsa ama presentationTony Wright

Growth Hacking @ Sup de Pub International Track — part 2

Maxime Pico

Growth hacking

Incrementa consulting

Similar to Six Growth Hacks to Get More Conversions from Your Content Marketing (20)

Grow Hack Athens Pt.1: Growth Hacking For Web Apps

Lean marketing 101

Social Media - Now What?

The Social Experiment: A Presentation from Staffing World 2016

Amplification: Content Marketing That Works

Blogging For Business - Pacific New Media Spring 2013

How We (Unexpectedly) Got 60K Users in 60 Hours

Keys to Succesful Corporate Blogging

Social Media and Online Marketing Made Simple Series: An introduction to Onli...

The Ten Hottest Strategies for Internet Marketing

Growth Hacking

Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...

Bodnar and Cohen

SMU Starting a Business

Making Money With Social Media Jay Berkowitz

Growth Hacking for Your Business

Smart marketing webinar series intro to inbound

Tulsa ama presentation

Growth Hacking @ Sup de Pub International Track — part 2

Growth hacking

More from Sean Ellis

Using Your Growth Model to Drive Smarter High Tempo Testing

Product Driven Growth from Lean Product Meetup

SaaSFest 2015: Accelerating Organic Growth Through High Tempo Testing

Scaling Authentic Growth - How Product and Marketing Work Together to Drive G...

Building the Ultimate Full Company Growth Team

The goal of any company with a valuable product is to scale adoption by qualified customers. This generally requires establishing a "north star metric" and managing growth against that metric. These slides show how you can build a core growth team that coordinates the efforts of the full company to drive sustainable growth. It is important that every idea be treated as a test. The more tests you run the more learning you gain for growing the company. But running a lot of tests requires a process that is explained in the slides.

High Tempo Testing

Finding the one growth metric that matters

From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business? This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.

Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...

Startups require a very different marketing approach than established companies. This slide deck from the first marketer at Dropbox, LogMeIn, Lookout and others explains how you prioritize your marketing efforts in a startup. It starts by give you a way to determine startup’s growth potential or if it's even growable at all. It then explains why stacking the odds is critical for reaching your startup’s growth potential and tells you how to stack the odds for growth. Finally it shares a case study explaining how a startup overcame growth frustrations to become worth more than one billion dollars today.

The Biggest Growth Opportunity is Right Under Your Nose

Stacking the Odds for Authentic GrowthSean Ellis

Startup Marketing Slides from Lean Startup Circle LA