The document covers a growth hacking event organized by GrowthRocks, focusing on strategies for web and mobile applications. It emphasizes the importance of data-driven marketing, viral loops, and effective distribution channels, along with various tools and methodologies used in growth hacking. Key themes include analytics, A/B testing, content promotion, and leveraging social media for optimal user acquisition and engagement.

1. GROW
HACK
ATHENS
Organised with by
GrowthRocks
Hosted with at

2. Part 1: Growth Hacking For
Web Apps
Savvas Zortikis
Growth Hacker
Part 2: Growth Hacking For
Mobile Apps
Theodore Moulos
COO at Pinnatta

3. Part 1: Growth Hacking For Web
Apps
Savvas Zortikis
Growth Hacker
!
Email: savvas@growthrocks.com
Skype: savvas.z
Twitter: @SavvasZortikis

4. For Questions…
1. Tell us to shut up and
listen to you
no instructions for that… sorry

5. For Questions…
2. Ask us at the event’s
landing page
- Go to growthrocks.com/athens
- Scroll down and leave a Facebook comment
- Tag your team mates to read the answer

6. For Questions…
3. Ask us at Twitter
- Mention @growthrocks
- Put the #GrowHackAth hashtag
- Mention your team mates to read the answer

7. Psssttt…
Saaaaavvaas, give people
their HACKNOTES!

8. What I’m Going To Show You…
• A Quick Introduction
• What Is Growth Hacking?
• What Is A Growth Hacker
• Where Does Growth Hacking Fit?
• Everything Leads To A Funnel
• Distribution Is Everything
• Growth Hacking Tools

9. A Quick Introduction

10. Common Scenario In Many Tech
Accelerators
The original idea gets no traction. Pivot.
New product dev. Launch to same list and channels.
No signups. No paid customers. No traction. Again.
And again… and again…

11. Common Scenario In Many Tech
Accelerators
They learn about Growth Hacking
and start using it.

12. Hallelujah!

13. Common Scenario In Many Tech
Accelerators
After that point, they see that their original
idea is “sticky” but their activation and
distribution process sucks as well as they
haven’t built even a single viral loop.

14. What Is Growth Hacking?

15. What Is Growth Hacking?
Let me show you how I
advertised GrowthRocks
in TechCrunch. For Free.

16. What Is Growth Hacking?
We ran Sniply for 1 week
and increased our blog
traffic by 6% as well as
gathered more than 15
emails in a day.

17. What Is Growth Hacking?
Growth Hacking is the mindset behind
finding clever, original or inventive ways in
order to plant growth in a product or
service, through the use of data,
technology and sometimes a system’s
weakness exploitation.

18. What Is A Growth Hacker?

19. What Is A Growth Hacker?

20. What Is A Growth Hacker?
Marketing
Analytics, A/B Testing, Conversion Optimization,
SEO, Copywriting, Email Marketing, Social Media
Data Analysis
Spreadsheets, Statistics, SQL, NoSQL, Pandas
Coding
HTML, CSS, JS, jQuery, APIs, Scripting Languages

21. Where Does Growth Hacking Fit?

22. Growth Hacking At All Stages
The Startup Pyramid
Growth Hacking
Growth Hacking
Growth Hacking

23. Product/Market Fit Is The
Only Thing That Matters.

24. Even For Product / Market Fit…
•Measure everything from the very beginning
•Build your new features using A/B Testing and
keep only those that impact the lowest level of
your funnel
•Prefer open design versus closed design
•Test like crazy your distribution channels

25. Even For Product / Market Fit…
Facebook is a king of open design

26. Everything Leads To A Funnel

27. The Growth Funnel (aka AARRR)
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRALS

28. Common Funnel
SIGN UP
USE PRODUCT
EVALUATE
INVITE

29. Reverse Funnel
“The goal is to shorten the time to your WOW moment”
USE PRODUCT
SIGN UP
EVALUATE
INVITE

30. Reverse Funnel

31. Reverse Invitation Funnel
SIGN UP
INVITE
USE PRODUCT
EVALUATE

32. Reverse Invitation Funnel

33. It’s Like A Puzzle Game
INVITE
SIGN UP
USE PRODUCT
EVALUATE
PAY
…

34. Distribution Is Everything

35. Distribution is everything.
• Find which channels worked for your competitors
and which not.
• Don’t fall in the product dev trap.
• Test as fast as possible all the worthwhile channels.
• Find one that really works.
• After the growth curve of a channel flattens, move
on.

36. Viral Product Marketing
•Build your viral loops early on
•Plant them into your product
•Continuously track and optimize:
•The number of invitations each user sends
•The conversion rate
•How long it takes a user to start inviting others
•How long it takes a user to convert from an
invitation
•At which point you ask the user to send an
invitation

37. Viral Product Marketing
The referrals program encourages inviting friends by giving both the
sender and recipient $25 of travel credit at Airbnb when the invited
user completes their first trip.

38. Viral Product Marketing
In the beginning it wasn’t performing so good, but they
decided to optimise it…
Hooray, A/B Testing :)

39. Viral Product Marketing
They also launched it on all of their platforms - Not so many do it
by the way…
These guys know about
personalization! WOW!

40. Viral Product Marketing
Airbnb increased overall bookings
by 25% in some markets, and
signups and bookings from the
program itself by 300%.

41. Paid Acquisition
If you go for Google Adwords…
• Search first what your competition
uses for the Title & Meta-
Description
• Target keywords for conferences
or events related to your target
customers (they will be cheaper)
• Create dedicated landing pages
and make sure that your ad’s title
is the same with the pages
headline.
If you go for Facebook…
• Do not boost your post!
Targeting is limited.
• Use the Power Editor and
test multiple variations of
your ad.
• Leverage retargeting.
Facebook retargeting have
most of the times lower CPC
than normal retargeting.

42. Content Hacking
• Promoting your content is everything.
• Do not post your best content. Instead let other bigger blogs to post it.
• Start targeting small blogs in your niche and find those that
contributing to the big players.
• Spend no more than 4 hours for each post.
• Copy your competition.
• Write longer copy (1,500 - 2,000 words).
• Don’t be afraid to share everything that worked for you.
• Put a calendar and stick to it.
• Niche blogging will decrease your traffic, but increase monetisation.
• And yes Infographics, do still outperform.
Give Value For Free

43. Content Hacking + Paid FB =
1. Create a high value
piece of content
2. Promote it on FB
using the Power Editor
3. Put the FB retargeting pixel
in your site and let people in
4. Run a new campaign to
those that visited your site
5. Send them to a conversion
optimised landing page

44. Content Hacking + Paid FB =
This is how we increased the
signups by 21% through the webinar
channel for one of our SaaS clients.

45. Growth Hacking Tools

46. Analytics
Google Analytics KISSmetrics
Mixpanel Geckoboard

47. Qualitative Analytics
crazyegg (Heatmaps) APPSUMO (Heatmaps)
Qualaroo (VOC)

48. A/B Testing
Google Analytics Optimizely
Visual Website Optimizer

49. Landing Pages
unbounce Lead Pages
Instapage WordPress

50. Onboarding and Customer
Engagement
customer.io intercom.io

51. Live Chat
Olark Chat

52. Email Marketing
Mailchimp
AWeber
Mandrill SendGrid

53. Content Hacking
Buzzsumo
APPSUMO (Headlines)
Copywriting Skills
for Pitching
Bloggers via Email
YOU
Sniply

54. Social Hacking
Twitter Analytics Flutter App
Follower Frenzy buffer

55. The #1 most important tool
is your creativity.

56. DO NOT BELIEVE
ANYTHING OF WHAT
I JUST TOLD YOU.
GO TEST IT.
Thanks guys, you rock! m/