How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content?
This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online.
It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
It’s no secret HubSpot are really big fans of inbound marketing. We’re also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives they’ve implemented.
SGE, New Features in Google Search & How to Respond.pdfLily Ray
Lily Ray presented at the 2023 Engage PDX conference in Portland, Oregon about Google's Search Generative Experience (SGE), how it works, and concerns about SGE and its impact on SEO.
Forecasting organic traffic can seem like a daunting task. However, collecting the right data and breaking it down into logical steps makes it far easier. This deck runs through my approach to forecasting, and of course a look at some of the 'must mention' caveats.
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]Search Engine Journal
With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want.
So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own.
We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong.
You’ll learn:
- The best time to run an experiment to get the most informative data.
- What to do when you don't see the results you expect, and how to avoid other factors influencing your results.
- How we run our experiments, and what we plan to do with the results.
Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged.
You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
It’s no secret HubSpot are really big fans of inbound marketing. We’re also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives they’ve implemented.
SGE, New Features in Google Search & How to Respond.pdfLily Ray
Lily Ray presented at the 2023 Engage PDX conference in Portland, Oregon about Google's Search Generative Experience (SGE), how it works, and concerns about SGE and its impact on SEO.
Forecasting organic traffic can seem like a daunting task. However, collecting the right data and breaking it down into logical steps makes it far easier. This deck runs through my approach to forecasting, and of course a look at some of the 'must mention' caveats.
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]Search Engine Journal
With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want.
So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own.
We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong.
You’ll learn:
- The best time to run an experiment to get the most informative data.
- What to do when you don't see the results you expect, and how to avoid other factors influencing your results.
- How we run our experiments, and what we plan to do with the results.
Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged.
You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.
Nancy Harhut - 10 Human Behavior Hacks That Will Change the Way You Create EmailINBOUND
You can follow every best practice for creating email and still not get the response you want. That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative. Today you need to know the decision-making shortcuts people use when they encounter your email – those automatic behaviors that determine whether they open, read and respond to it. Science has proven that people often don’t operate in a rational, considered way. Much of what we do is done on autopilot, with certain prompts sending us in one direction or another. Discover the 10 hacks that will get your target to open, read and respond to your email without even thinking about it. See numerous examples from various verticals. And leave armed ready to create emails that get automatic action.
Coronavirus and Future of SEO: Digital Marketing and Remote CultureKoray Tugberk GUBUR
I have attended a great SEO and Digital Marketing webinar with Founder of Stradiji and SEMRush Turkey Lead Mr. Mert Erkal and My Dearest Friend and SEO Consultant Atakan Erdoğan.
Small Note: After I uploaded the presentation, Google launched a new Covid-19 news address like Bing/covid-19. You may want to look at it -> https://www.google.com/covid-19
I have prepared a Presentation about Coronavirus's Effects on Search Engine Optimization (SEO).
You will find Coronavirus's changing effects on Digital Marketing and psychology of global society while using Search Engines.
I also have focused on Search Engine's and Social Media Brands, E-commerce Site's reflexes against Coronavirus Pandemic.
You will see the web sites and categories who earn more traffic and lose traffic. You will also see conversion rate differences because of Coronavirus.
Also, I have told about Search Engine's differences and their attitude against the Coronavirus Pandemic, their future, their updates during the pandemic.
In the last part, you will see some new 2020 Web Technology and Design Trends with AI.
There are also Google Researches for better Search Engine technologies.
Questions:
1- What are the differences between Yandex, Google, Bing, and Duckduckgo for Coronavirus Pandemic?
2- Twitter, Instagram, Amazon or Apple, what are they doing?
3- What do people search most for during the Coronavirus Crisis?
4- What changes from country to country?
5- What are the future technologies of Web and App?
6- How and why do Search Engines improve AI, what is the last events?
7- Which sites loose traffic and which earn more?
8- Lots of quotes from International SEOs about the pandemic.
And more...
I am Koray Tuğberk GÜBÜR and a Holistic SEO Expert.
I sincerely thank you for my Dearest Friend Atakan Erdoğan and Mr. Mert Erkal for this awesome webinar opportunity and experience.
To watch the webinar, please visit Stradiji's Official Youtube Channel.
https://www.youtube.com/watch?v=V4sJTNcRqaM&t=100s
Growth Hacking and Full Stack Marketing For StartupsCasey Armstrong
Growth Hacking and Full Stack Marketing for Startups
Here are the slides for the growth hacking and full stack marketing events that Patrick Vlaskovits and I hosted across Europe:
- Wayra (Madrid)
- NDRC (Ireland)
- Rainmaking Loft (London)
- Rockstart (Amsterdam)
- Hub:raum (Berlin)
- Werk1 (Munich)
- Sektor5 (Vienna)
- Design Terminal (Budapest)
- Beta-i (Lisbon)
We broke the events into the following 6 sections:
- What is growth hacking vs. marketing? And why is that important?
- Psychology
- Partnerships
- Search Engine Optimization
- Paid Marketing
- Growth Hacking Examples
A majority of our examples throughout the day came from personal experiences that we had not written about nor spoke about prior.
If you have any questions, please contact me (@CaseyA) or Patrick (@Pv).
An optimized listing can be the difference between bringing in more sales & growing your business or failing on Amazon. By understanding Amazon’s A9 algorithm, you’ll be setting your products up for success and truly utilizing all that Amazon has to offer.
Don’t Miss Out—Join three Amazon experts as they unpack Amazon’s algorithm, provide techniques to leverage knowledge gained, and answer any question you may have.
Je ne sais pas si vous vous êtes déjà posé cette question mais moi oui. Parce que l'intention de recherche en SEO, en fait, c’est assez facile : l’utilisateur veut acheter, alors je positionne une page catégorie ou une fiche produit. Et en même temps, c’est devenu incontournable pour ranker, donc ça doit être un pilier. Mais en fait ce que j’ai découvert, c’est que l’intention de recherche ce n’est pas un pilier. Ce n’est d’ailleurs pas un critère de ranking. Non, l’intention de recherche c’est un filtre.
Entity-based SEO - Wordlift webinar - Studio Makoto Agenzia di Marketing.pptxMassimiliano Geraci
Entity SEO is an advanced approach to SEO concerning on-page optimization. Following the semantic evolution of search engines from Lexical to Semantic, Entity SEO considers not the keywords but the entities (topics or sub-topics) that constitute the page's topic.
The world of Facebooks’ hidden tools is so fascinating. If you aren’t using Facebook Pixel or are slowly getting used to its capabilities – this guide is just right for you.
Tuto : Configurer Facebook Conversion API avec Google Tag Manager et Google A...Karen Humbert
Article du tuto : https://cutt.ly/xYosc7G
Si vous faites déjà des campagnes de publicité sur Facebook vous utilisez probablement le fameux pixel Facebook. Ce pixel est utilisé pour enregistrer les visiteurs, les événements et les conversions de vos campagnes. Tout ceci est utilisé côté client en passant par le code HTML du navigateur et Javascript pour envoyer les données de suivi de l'internaute à Facebook.
Aujourd'hui, même si elle fonctionne encore très bien, cette méthode atteint quelques limites avec notamment les restrictions de collecte de données liées au RGPD. Certains navigateurs bloquent les pixels de suivi et cela empêche de plus en plus le suivi du pixel Facebook.
La solution proposée par Facebook pour répondre à cette problématique est son API de conversion (CAPI). Les données de suivi et des événements sont envoyés directement à Facebook via l'API et donc sur le serveur. Ces données ne peuvent donc plus être bloquées côté client et donc par le navigateur.
Dans ce tuto je vous propose de vous expliquer la marche à suivre pour configurer Facebook Conversion API (CAPI) avec Google Tag Manager Server Side.
[MozCon 2019] Fixing the Indexability Challenge: A Data-Based FrameworkAreej AbuAli
[MozCon 2019] How do you turn an unwieldy 2.5 million-URL website into a manageable and indexable site of just 20,000 pages? Areej will share the methodology and takeaways used to restructure a job aggregator site which, like many large websites, had huge problems with indexability and the rules used to direct robot crawl. This talk will tackle tough crawling and indexing issues, diving into the case study with flow charts to explain the full approach and how to implement it.
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
You’ll learn:
- How to combine SEO data with AI technology
- Examples of unconventional uses of AI for content
- Case studies of how AI has enhanced SEO and content strategies
With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSearch Engine Journal
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend.
Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy?
Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
You’ll learn:
- Why leveraging first-party data rather than third-party data is key for success.
- Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula.
- Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account.
With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love.
Register and get expert tips and proven strategies for hitting your growth goals next year.
Negeninfotech is one of the Leading Website Designing Company in India specialized in innovative website designing,Web Development Company India, search engine optimization, Website Design Bangalore,India
Google Tag Manager | Google Tag Manager Tutorial 2019 | Google Tag Manager Se...Simplilearn
This presentation about Google Tag Manager will help you learn what is Google Tag Manager, benefits of Google Tag Manager, how Google Tag Manager works, and finally a demo on how to get started with Google Tag Manager. Google Tag Manager is a free tool offered by Google that helps every marketer to deploy and track tags on your website. With Google Tag Manager all tags are managed in one place allowing an individual to install tags without manually editing their website code. In short, it is an effective and efficient way to manage our website tracking code with less effort.
Below topics are explained in this Google Tag Manager presentation:
1. What is Google Tag Manager?
2. Benefits of Google Tag Manager
3. How Google Tag Manager works
4. How to get started with Google Tag Manager
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The year was 1741, a magazine in Philadelphia publishes one of the first known advertisements for a product, and it was for coffee.
Over the years businesses have continually looked for new ways to grow an audience for their product or service. Direct mail, online banner ads, excessive email, content marketing, the tactics have changed as technology has evolved.
In this presentation we’ll cover a product driven growth framework. We’ll go through 3 key areas and give examples of how some of the fastest growing companies in the world are leveraging them to scale up their businesses at record speeds.
Inbound Marketers Depend on their Wits not WalletsKieran Flanagan
Inbound marketers are different from your typical marketer. They don't just rely on having the biggest budget to beat their competitors. They're able to set the right goals at the right time. They experiment to find creative solutions to hit those goals and they are very data driven.
Nancy Harhut - 10 Human Behavior Hacks That Will Change the Way You Create EmailINBOUND
You can follow every best practice for creating email and still not get the response you want. That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative. Today you need to know the decision-making shortcuts people use when they encounter your email – those automatic behaviors that determine whether they open, read and respond to it. Science has proven that people often don’t operate in a rational, considered way. Much of what we do is done on autopilot, with certain prompts sending us in one direction or another. Discover the 10 hacks that will get your target to open, read and respond to your email without even thinking about it. See numerous examples from various verticals. And leave armed ready to create emails that get automatic action.
Coronavirus and Future of SEO: Digital Marketing and Remote CultureKoray Tugberk GUBUR
I have attended a great SEO and Digital Marketing webinar with Founder of Stradiji and SEMRush Turkey Lead Mr. Mert Erkal and My Dearest Friend and SEO Consultant Atakan Erdoğan.
Small Note: After I uploaded the presentation, Google launched a new Covid-19 news address like Bing/covid-19. You may want to look at it -> https://www.google.com/covid-19
I have prepared a Presentation about Coronavirus's Effects on Search Engine Optimization (SEO).
You will find Coronavirus's changing effects on Digital Marketing and psychology of global society while using Search Engines.
I also have focused on Search Engine's and Social Media Brands, E-commerce Site's reflexes against Coronavirus Pandemic.
You will see the web sites and categories who earn more traffic and lose traffic. You will also see conversion rate differences because of Coronavirus.
Also, I have told about Search Engine's differences and their attitude against the Coronavirus Pandemic, their future, their updates during the pandemic.
In the last part, you will see some new 2020 Web Technology and Design Trends with AI.
There are also Google Researches for better Search Engine technologies.
Questions:
1- What are the differences between Yandex, Google, Bing, and Duckduckgo for Coronavirus Pandemic?
2- Twitter, Instagram, Amazon or Apple, what are they doing?
3- What do people search most for during the Coronavirus Crisis?
4- What changes from country to country?
5- What are the future technologies of Web and App?
6- How and why do Search Engines improve AI, what is the last events?
7- Which sites loose traffic and which earn more?
8- Lots of quotes from International SEOs about the pandemic.
And more...
I am Koray Tuğberk GÜBÜR and a Holistic SEO Expert.
I sincerely thank you for my Dearest Friend Atakan Erdoğan and Mr. Mert Erkal for this awesome webinar opportunity and experience.
To watch the webinar, please visit Stradiji's Official Youtube Channel.
https://www.youtube.com/watch?v=V4sJTNcRqaM&t=100s
Growth Hacking and Full Stack Marketing For StartupsCasey Armstrong
Growth Hacking and Full Stack Marketing for Startups
Here are the slides for the growth hacking and full stack marketing events that Patrick Vlaskovits and I hosted across Europe:
- Wayra (Madrid)
- NDRC (Ireland)
- Rainmaking Loft (London)
- Rockstart (Amsterdam)
- Hub:raum (Berlin)
- Werk1 (Munich)
- Sektor5 (Vienna)
- Design Terminal (Budapest)
- Beta-i (Lisbon)
We broke the events into the following 6 sections:
- What is growth hacking vs. marketing? And why is that important?
- Psychology
- Partnerships
- Search Engine Optimization
- Paid Marketing
- Growth Hacking Examples
A majority of our examples throughout the day came from personal experiences that we had not written about nor spoke about prior.
If you have any questions, please contact me (@CaseyA) or Patrick (@Pv).
An optimized listing can be the difference between bringing in more sales & growing your business or failing on Amazon. By understanding Amazon’s A9 algorithm, you’ll be setting your products up for success and truly utilizing all that Amazon has to offer.
Don’t Miss Out—Join three Amazon experts as they unpack Amazon’s algorithm, provide techniques to leverage knowledge gained, and answer any question you may have.
Je ne sais pas si vous vous êtes déjà posé cette question mais moi oui. Parce que l'intention de recherche en SEO, en fait, c’est assez facile : l’utilisateur veut acheter, alors je positionne une page catégorie ou une fiche produit. Et en même temps, c’est devenu incontournable pour ranker, donc ça doit être un pilier. Mais en fait ce que j’ai découvert, c’est que l’intention de recherche ce n’est pas un pilier. Ce n’est d’ailleurs pas un critère de ranking. Non, l’intention de recherche c’est un filtre.
Entity-based SEO - Wordlift webinar - Studio Makoto Agenzia di Marketing.pptxMassimiliano Geraci
Entity SEO is an advanced approach to SEO concerning on-page optimization. Following the semantic evolution of search engines from Lexical to Semantic, Entity SEO considers not the keywords but the entities (topics or sub-topics) that constitute the page's topic.
The world of Facebooks’ hidden tools is so fascinating. If you aren’t using Facebook Pixel or are slowly getting used to its capabilities – this guide is just right for you.
Tuto : Configurer Facebook Conversion API avec Google Tag Manager et Google A...Karen Humbert
Article du tuto : https://cutt.ly/xYosc7G
Si vous faites déjà des campagnes de publicité sur Facebook vous utilisez probablement le fameux pixel Facebook. Ce pixel est utilisé pour enregistrer les visiteurs, les événements et les conversions de vos campagnes. Tout ceci est utilisé côté client en passant par le code HTML du navigateur et Javascript pour envoyer les données de suivi de l'internaute à Facebook.
Aujourd'hui, même si elle fonctionne encore très bien, cette méthode atteint quelques limites avec notamment les restrictions de collecte de données liées au RGPD. Certains navigateurs bloquent les pixels de suivi et cela empêche de plus en plus le suivi du pixel Facebook.
La solution proposée par Facebook pour répondre à cette problématique est son API de conversion (CAPI). Les données de suivi et des événements sont envoyés directement à Facebook via l'API et donc sur le serveur. Ces données ne peuvent donc plus être bloquées côté client et donc par le navigateur.
Dans ce tuto je vous propose de vous expliquer la marche à suivre pour configurer Facebook Conversion API (CAPI) avec Google Tag Manager Server Side.
[MozCon 2019] Fixing the Indexability Challenge: A Data-Based FrameworkAreej AbuAli
[MozCon 2019] How do you turn an unwieldy 2.5 million-URL website into a manageable and indexable site of just 20,000 pages? Areej will share the methodology and takeaways used to restructure a job aggregator site which, like many large websites, had huge problems with indexability and the rules used to direct robot crawl. This talk will tackle tough crawling and indexing issues, diving into the case study with flow charts to explain the full approach and how to implement it.
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
You’ll learn:
- How to combine SEO data with AI technology
- Examples of unconventional uses of AI for content
- Case studies of how AI has enhanced SEO and content strategies
With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSearch Engine Journal
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend.
Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy?
Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
You’ll learn:
- Why leveraging first-party data rather than third-party data is key for success.
- Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula.
- Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account.
With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love.
Register and get expert tips and proven strategies for hitting your growth goals next year.
Negeninfotech is one of the Leading Website Designing Company in India specialized in innovative website designing,Web Development Company India, search engine optimization, Website Design Bangalore,India
Google Tag Manager | Google Tag Manager Tutorial 2019 | Google Tag Manager Se...Simplilearn
This presentation about Google Tag Manager will help you learn what is Google Tag Manager, benefits of Google Tag Manager, how Google Tag Manager works, and finally a demo on how to get started with Google Tag Manager. Google Tag Manager is a free tool offered by Google that helps every marketer to deploy and track tags on your website. With Google Tag Manager all tags are managed in one place allowing an individual to install tags without manually editing their website code. In short, it is an effective and efficient way to manage our website tracking code with less effort.
Below topics are explained in this Google Tag Manager presentation:
1. What is Google Tag Manager?
2. Benefits of Google Tag Manager
3. How Google Tag Manager works
4. How to get started with Google Tag Manager
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The year was 1741, a magazine in Philadelphia publishes one of the first known advertisements for a product, and it was for coffee.
Over the years businesses have continually looked for new ways to grow an audience for their product or service. Direct mail, online banner ads, excessive email, content marketing, the tactics have changed as technology has evolved.
In this presentation we’ll cover a product driven growth framework. We’ll go through 3 key areas and give examples of how some of the fastest growing companies in the world are leveraging them to scale up their businesses at record speeds.
Inbound Marketers Depend on their Wits not WalletsKieran Flanagan
Inbound marketers are different from your typical marketer. They don't just rely on having the biggest budget to beat their competitors. They're able to set the right goals at the right time. They experiment to find creative solutions to hit those goals and they are very data driven.
Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
Viral Marketing: Learn How to Get Your First Million UsersMichael Geer
This is just an outline. If you want to learn more, sign up for the online class here: http://skl.sh/ZlLXmV
NEXT CLASS STARTS: March 18th
Use PROMO code: SS30 to get 30% off
I gave this presentation at SearchFest up in Portland this past spring in '09. It covers advanced landing page concerns, tactics and strategies. Awesome resource for those of you with solid landing pages, but are looking to gain even more success with some tricks of the trade.
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and
offering a wide range of dental certified courses in different formats.for more details please visit
www.indiandentalacademy.com
Googles Mobile Update: What You Need To KnowKoozai
On the 21st April 2015 Google updated the way it looks at mobile sites. In this presentation you will see how marketers can take advantage of Googles recent mobile update to increase their share of search.
Let’s be clear, when John Lewis release their Christmas advertising which gives us a warm and fuzzy feeling inside, and when WestJet Airlines buys all of their passengers a Christmas presents and capture the sheer delight and surprise on their faces, it’s for one reason and one reason only; To make a return on their investment.
Marketing departments are in the business of manipulating human emotion for the benefit of their strategic objectives.
We now produce more content every 48 hours than was ever produced from the dawn of mankind up until 2003. Our marketplace is becoming ever more congested with fresh content competing for the attention of our audience and it’s becoming exponentially harder to break through and communicate effectively.
Creating an emotional connection that really resonates with your audience enough to be acted upon, shared and talked about it is the most powerful ingredient we have in our marketing mix.
'Getting Goose Bumps' will provide you with an insight into what it takes to ensure your content has the greatest chance of being found, appreciated and shared by a relevant audience that matters to you and your business.
This presentation will help you put the emotion and the art of storytelling into your content marketing to create more authentic and engaging connections which have a chance of converting in to sales and lasting business relationships.
This presentation covers how a "brand" has changed over the years and what marketers are now responsible for to assure their brands are growing, beautiful and meet the needs of the customer.
A Future-Proof Link Building Strategy: 4 Vital IngredientsMark Scully
The SEO industry has changed over the past couple of years but the rewards are still there if you focus on the user. As part of The Sunday Business Post's SEO Masterclass, we talk about the 4 vital ingredients to future proofing your link building strategy.
"Unicorns" really do have habits we can all evaluate and adopt if they fit our business to accelerate growth. Joanna will cover how to organize, operate and coordinate for growth.
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016Bridget Randolph
Mobile has been an important channel for a while now, and given recent developments like app indexation and accelerated mobile pages as well as the addition of new types of devices like wearables and smart tech, understanding how this fits into the bigger search marketing picture is more crucial than ever! This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search could be heading.
State of Search in Ireland - Stephen Kenwright - Learn Inbound - January 2017 Branded3
For his talk at Learn Inbound 2017 Branded3's Director of Search Stephen Kenwright looks at the comparison of search between Ireland and the rest of the UK.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com/blog/
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
It's back! Content Marketing World's annual conference ebook featuring a large number of our incredible speakers offering their insights on content marketing, how to level up and advance, how best to amplify your message and so much more. Check out what your favorite content marketers have to say on these topics and also meet some new faces to CMWorld. CMWorld 2018 is going to be epic - be sure to join us there! Game On!
Why is content marketing critical for a healthy business?Scott MacFarland
Content has become noticeably more popular in
recent years. You have probably seen on many of
the social media channels the onslaught of articles,
infographics, blogs, photos, social posts and videos
all trying to communicate a message and compete
for the readers’ attention.
!
All types of companies, big and small as well as
entrepreneurs, and consultants are producing
content to let their voice be known, all while trying
to carve out their own slice of the market. It’s a
daunting task to say the least. What’s even more
challenging is the marketer’s job of trying to capture
the attention of the people most important to them
and measure the efficacy of their content.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
When it comes to content marketing, very few—if any—marketers get it right 100% of the time. We're all only human, no marketing deities here. But that's not to say we can't aspire to be as on top of our game as possible by learning from other people's mistakes as well as our own.
Editorial calendars, or content calendars, let brands like yours plan regular, targeted content updates to reach your audience in the most effective way possible.
Editorial calendars have long been used in print journalism, and they’re equally essential as part of the modern marketing mix.
SalesLab.Outsource. Екатерина Абросимова "Как мы создаем контент и почему он ...GeeksLab Odessa
06.07.2015 Odessa Innovation Week, SalesLab.Outsource
Екатерина Абросимова
(Founder at Baet, Tech Journalist at Yalantis)
"Как мы создаем контент и почему он генерирует продажи?"
Нам не приходится искать клиентов, как это делают большинство аутсорсинговых фирм. Клиенты приходят к нам сами. Развитие контент стратегии позволило нам в несколько раз увеличить продажи и наметить новые перспективы роста. Мой доклад – это рассказ о том, какой контент нужно создавать для того, чтобы он работал, и как именно следует этим заниматься.
Подробнее:
http://geekslab.co,
http://oiw.in.ua
https://www.facebook.com/GeeksLab.co , https://www.facebook.com/OdessaInnovationWeek
https://www.youtube.com/user/GeeksLabVideo
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
Trust Equation Campaign Playbook and Checklist - Email Outreach and Sales Fo...Connect 365
We believe that small businesses, marketers, and sales professionals deserve better. We needed an automation system to build relationships with potential customers, clients, and strategic partners without requiring either a degree from MIT to implement or a massive budget. So we created it. And this document is our playbook.
Includes sales follow up email templates and outreach email templates.
When it comes to figuring out the best way to execute a social media marketing campaign, it's best to go with data-driven science.
Simply put, this means that if something isn't working, you need to identify it early, learn what you can from it, and find ways to pivot or change your approach.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Any marketer who is focused on scaling a business has scrappiness built into their core. They hustle to make results happen. They are very clear goals, a great understanding of how to stack rank these goals using levers and an obsession with experimentation to continually improve upon their results.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Core Web Vitals SEO Workshop - improve your performance [pdf]
Marketers Guide to Growth Spurts
1. The Marketers
Guide to
Growth Spurts.
Kieran Flanagan, Marketing Director (EMEA) @ HubSpot
@searchbrat kflanaganhubspot.com
2. Signup for Growth TL;DR
“The best monthly tips, chosen by
experts, with the important parts
highlighted to help you put those
tips into action”
>> HTTP://BIT.LY/LEARNGROWTH <<
29. It has helped us to grow pretty quickly
as well.
Over 15,000
customers and
counting!
30. Growth spurts happen
when you understand the
goal of your product or
service and educate your
ideal customer on how it
solves their problems .
@Searchbrat
65. “On the average, five times
as many people read the
headline as read the body
copy. When you have
written your headline, you
have spent eighty cents out
of your dollar.” – David
Ogilvy
67. Leverage the Curiosity Gap.
Too vague, and I don’t want to click:
Mitt Romney Says Something Bad, Again
Too specific, and I don’t want to click.
Mitt Romney Says, “I Want The Middle Class To Be Tied To
The Roof Of My Car.”
Ergo …
You Will Not Believe What Mitt Wants To Do To You.
From: Upworthy Slideshare
68. Create variations of your headlines for
both the blog and different social
networks.
98. Using the correct dimensions for images will
help increase engagement on your updates.
Tweets with visuals have 5x
more engagement when
compared to text-based tweets
105. Build a list of journalists interested in your
topic.
106. Now go forth and GROW!
Goal &
Target
Insights Experiment Promote
Like Hell
107. Get in Contact.
Twitter: @searchbrat
LinkedIn:
linkedin.com/in/kieranjflanagan
Google+: Search for “Kieran
Flanagan:
Editor's Notes
My name – blah
Today I’m going to be talking all about growth. If you’re marketer tasked with growing a company, what are some of the things you should be thinking about to hit your goals/targets.
For us marketers who are focused on growth, big is always better and there have never been so many opportunities and challenges to grow a company
We have access to all this content that can give us great tactics on how we can grow faster, and lots of marketing tools to help us do it.
But our competitors have access to the exact same things.
Competition for audience has never been so fierce.
Really audience acquisition is a lot like trying to acquire money
Making your first million is the hardest, or so I’m told. Once you’ve made that first million, you can start to leverage that money to make wise investments and add further millions.
It’s just the same as growing an audience, once you have an established audience, it’s easier to do new things, make them successful and keep growing
A good example of this is HubSpots new podcast with our CMO Mike Volpe. It’s a great podcast, and we could leverage our current audience to help us launch it and within a couple of weeks it was the 5th most popular business podcast.
That podcast is now helping us to attract new people, it’s helping us to grow our audience even further.
Ok, so let’s talk about growth, here are some of my thoughts on what’s important to acquire an audience for your brand and to use it wisely.
For me there are really 4 key components of a strategy that will lead to regular growth spurts for your business.
You need to have the right goals and understand what metrics you’re prioritizing
You should always be gathering insights from both your competitors and market in general to help you come up with ideas on what you should be doing to grow your audience
A really key part of growth is experiments. You should always be experimenting with new tactics, figuring out what’s not only going to help you grow faster, but are things your competitors are not doing. If you’re just doing the same things as your competitors the winner will always be the one who started first. There is always a big advantage in being an early adopter.
And the last part of this, which is obviously pretty important, is the promotion.
As a marketer your goal should always being with
Who is your dream customer. Who is the ideal fit for your product or service.
And what problem does your product or service actually solve? How is your product going to make their life better.
Understanding these things is at the heart of how some brands are able to grow so fast.
For example Slack is an instant messaging application and is one of the fastest growing B2B companies of all time. They’ve just opened offices in Dublin
They’re growing really fast. They have well over 500k customers, I think over 170,000 paying customers. They’re adding 1 million in ARR every 11 days. ARR is annual recurring revenue.
Their goal is to simply solve the problem of information overload in the office. This is a problem I’m sure we all experience.
We lose so much time to interruptions in the office, most of it coming from email. 28% of our working day, which is about 2.1 hours is actually lost to these interruptions
The interesting thing about Slacks business is their customers know they have this problem, but have no idea that a solution exists. For the most part Slack isn’t competing with other companies.
Instead they see their job as understanding what people think they want and translating the value of their product into their terms.
They understand the goal of their company and the problem they solve for people who use it.
Their goal was to simply transform the experience of getting a taxi. Traditionally getting a taxi was a nightmare, standing out in the rain, trying to find one, not having the cash to pay for it. All these things that used to be so frustrating about getting a taxi were solved by being able to do it all through a simple app.
When Uber first started they gave away free taxi rides to people at tech conferences in San Fran. They knew these were the type of people who would share their experience if it was a good one.
And that’s what happened, these people loved the experience so word spread.
Again a company rallying around a very specific goal and finding the right people to share that with.
In HubSpot our goal is to help both marketers and sales people grow their business
We’re pretty obsessed with solving the goals and challenges of our customers.
Everyone in HubSpot understands their goals and challenges, and how HubSpot helps to solve them.
This is Marketing Mary, she is one of our buyer personas. Describe buyer persona.
Everyone from the marketing team, to sales teams to services teams knows our different buyer personas and how our product helps them.
And like the previous two companies, this approach has also helped us grow pretty fast as well.
Growth spurts don’t happen unless you understand the goal of your product or service and educate your customers on how it will solve their problems, in their language.
Once you understand your goal, you want to focus on the right targets
The problem I see with small marketing teams is they try to focus on too many targets
This is a typical B2B marketing funnel and the different metrics you can be accountable for, <explain metrics>
If you have a relatively small marketing team, you can’t try focus on all these at once.
You need to pick a couple that will help you grow.
When we launch in new countries, we really only focus on traffic and blog subscribers initially.
We launched in both Spain and Germany last year, this helps us focus on the right targets as we scale our company in those countries.
It sets us up for success.
What I see big marketing teams do is spend too much time worrying about best practice or coming up with 12 month strategies, which are for the most part, totally pointless.
What they should be doing is executing against measurable targets.
At all times you want to spend the majority of your time actually executing on marketing, instead of coming up with big complex plans.
For growth spurts to happen you really need constant execution against measurable targets.
In HubSpot we use trello to plan out our goals and targets across each month.
We use a traffic light system to keep us on track.
Green is everything is looking good for us to achieve that goal and target
Orange is, we could have a problem hitting this, we should really talk about it
And red is, we are definitely going to miss this, let’s figure out why and make sure it doesn’t happen again.
The next part of our growth plan is around acquiring insights from both our competitors and market in general to figure out what we can do to grow our audience.
Here is a dirty little secret about marketing
Not everything we do actually works.
And sometimes what works does surprise us.
Back in day myself and my brother had a affiliate site selling sneakers. We ranked pretty well in Google for different brands but we wanted to get a second listing ranking as well, so we decided to leverage Youtube.
Our videos of us trying on shows got over 1.6 million views to day.
That site was sold a long time ago.
When marketing some of the things we do won’t work and what work may surprise us, but we can definitely stack the cards in our favor by doing some work to try validate our ideas before they ever go live.
There is nothing new about trying to validate your ideas before acting on them.
One of my favorite stories on this is from Subbuteo. It’s a popular table soccer game. The game itself was first promoted in a magazine called Boys Own in 1946
They managed to get 2,000 orders for a game that didn’t even exist. They actually created the game in 1947 to fulfill those orders and went on to create a really successful company.
For marketers today it has never been so easy to validate their ideas.
It makes it really easy to figure out who your competitors are. This is a really great feature.
It will create this table of who it feels your competitors are and show you things like the number of keywords you have in common, these are keywords you are both ranking in the top 20 for.
This SE keywords are keywords they are ranking in the top 20 for and are creating traffic for their site.
Really great information for us to know.
Once you’ve gathered those insights, you want to leverage all of that knowledge to start experimenting with different tactics to grow your audience
Experiments mean we want to always look for new tactics that can help us grow faster than our competitors.
I really like this quote from Niel Bohr, who was a famous physicist, on experiments.
“An expert is a person who has found out by his own painful experience all the mistakes that one can make in a very narrow field.”
What that really means is ….
They screwed up a lot .
This is a really important part of being a marketer. As we said earlier, not everything we do will be successful. But it’s important to constantly test new things.
We want to find new tactics we can leverage to outgrow our competitors
The last part of your growth plan is to get really good at promoting. Promotion has never been so important. As competition for audience get’s more fierce, your ability to promote the things you do will play a massive role in how successful you are.
Ok, so we haven’t much time to cover promotion, here are some quick fire tips.