High Tempo Testing is about setting a weekly testing goal and finding a way to hit it. This requires a process, which is shared in these slides. The slides show how the right process can help you overcome the challenges of high tempo testing and hit your growth goals.
Building a Company-Wide Growth Culture: SaaStr Annual 2016Sean Ellis
Growth is getting harder for SaaS business. Over the last 10 years, 3X more dollars chase the attention of every US Internet user and the channels for acquiring customers are in constant flux. The solution is a coordinated full company growth effort. These slides show how to drive broad participation and execute in a weekly cadence of testing and learning.
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
How to Ace the Product Manager Interview by HubSpot PMProduct School
Main takeaways:
-Learn about different types of Product Manager roles and how it relates to key strengths to focus on during the interview
-Tips on how to ace recruiter and screener interview, face to face interview, what to prepare and how to stand out
-Insights from the hiring manager and recruiter on the decision-making process of selecting a final candidate
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
In this Heavybit Speaker Series, Brian Balfour, VP of Growth at HubSpot, covers the key documents to building a growth process, tactics for generating growth ideas, and what you need to generate a minimum viable test.
Building a Company-Wide Growth Culture: SaaStr Annual 2016Sean Ellis
Growth is getting harder for SaaS business. Over the last 10 years, 3X more dollars chase the attention of every US Internet user and the channels for acquiring customers are in constant flux. The solution is a coordinated full company growth effort. These slides show how to drive broad participation and execute in a weekly cadence of testing and learning.
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
How to Ace the Product Manager Interview by HubSpot PMProduct School
Main takeaways:
-Learn about different types of Product Manager roles and how it relates to key strengths to focus on during the interview
-Tips on how to ace recruiter and screener interview, face to face interview, what to prepare and how to stand out
-Insights from the hiring manager and recruiter on the decision-making process of selecting a final candidate
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
In this Heavybit Speaker Series, Brian Balfour, VP of Growth at HubSpot, covers the key documents to building a growth process, tactics for generating growth ideas, and what you need to generate a minimum viable test.
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
The SaaS Founder’s Journey: What Matters at Each StageDavid Skok
From a talk given at SaaStock 2017 in Dublin, this slide deck covers the three stages of a startup, the most important question founders should be asking to ensure survival/success, and how to build and scale a sales funnel.
GROWTH HACKING MAGIC? GOING BEYOND THE HYPE TO TAKE YOUR BUSINESS TO THE NEXT...HubSpot
The hype around growth hacking casts it as a magical way to instantly grow your business. But, as Sean Ellis will show you in this talk, growth hacking isn't about magic at all. It's the practice of applying a relentless focus on analytics, insights and testing that leads to measurable results. The guy who coined the phrase goes beyond the hype to show you what growth hacking really is and how it can help take your business to the next level.
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
Part of search engine optimization is building backlinks! We share how you can build your website’s credibility and increase rankings through gaining backlinks.
Comment on a ranké en répondant à l'intention de recherche réelle de l'intern...Dan Bernier
Lors du SEO Camp' Paris 2021, le vendredi 24 septembre 2021 à 11h20, j'ai présenté une conférence sur l'intention de recherche mais surtout l'analyse des comportements des internautes dans le monde réel afin d'identifier leurs besoins et ainsi se positionner sur des thématiques et requêtes que les outils de SEO ne connaissent pas.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
Matching Price to Value: 3 Lessons in Monetization from Menlo Venturessaastr
SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC.
Building the Ultimate Full Company Growth TeamSean Ellis
The goal of any company with a valuable product is to scale adoption by qualified customers. This generally requires establishing a "north star metric" and managing growth against that metric. These slides show how you can build a core growth team that coordinates the efforts of the full company to drive sustainable growth. It is important that every idea be treated as a test. The more tests you run the more learning you gain for growing the company. But running a lot of tests requires a process that is explained in the slides.
"Building a Company Wide Growth Culture" at SaaStr Annual 2016saastr
Sean Ellis, CEO of Growth Hackers, shares his advice on building a culture of growth within an organization at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
The SaaS Founder’s Journey: What Matters at Each StageDavid Skok
From a talk given at SaaStock 2017 in Dublin, this slide deck covers the three stages of a startup, the most important question founders should be asking to ensure survival/success, and how to build and scale a sales funnel.
GROWTH HACKING MAGIC? GOING BEYOND THE HYPE TO TAKE YOUR BUSINESS TO THE NEXT...HubSpot
The hype around growth hacking casts it as a magical way to instantly grow your business. But, as Sean Ellis will show you in this talk, growth hacking isn't about magic at all. It's the practice of applying a relentless focus on analytics, insights and testing that leads to measurable results. The guy who coined the phrase goes beyond the hype to show you what growth hacking really is and how it can help take your business to the next level.
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
Part of search engine optimization is building backlinks! We share how you can build your website’s credibility and increase rankings through gaining backlinks.
Comment on a ranké en répondant à l'intention de recherche réelle de l'intern...Dan Bernier
Lors du SEO Camp' Paris 2021, le vendredi 24 septembre 2021 à 11h20, j'ai présenté une conférence sur l'intention de recherche mais surtout l'analyse des comportements des internautes dans le monde réel afin d'identifier leurs besoins et ainsi se positionner sur des thématiques et requêtes que les outils de SEO ne connaissent pas.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
Matching Price to Value: 3 Lessons in Monetization from Menlo Venturessaastr
SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC.
Building the Ultimate Full Company Growth TeamSean Ellis
The goal of any company with a valuable product is to scale adoption by qualified customers. This generally requires establishing a "north star metric" and managing growth against that metric. These slides show how you can build a core growth team that coordinates the efforts of the full company to drive sustainable growth. It is important that every idea be treated as a test. The more tests you run the more learning you gain for growing the company. But running a lot of tests requires a process that is explained in the slides.
"Building a Company Wide Growth Culture" at SaaStr Annual 2016saastr
Sean Ellis, CEO of Growth Hackers, shares his advice on building a culture of growth within an organization at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
Presented at Flowcon SF on Nov 1, 2013
Nothing interrupts the continuous flow of value like bad surprises that require immediate attention: major defects; service outages; support escalations; or even scrapping just-completed capabilities that don't actually meet business needs.
You already know that the sooner you can discover a problem, the sooner and more smoothly you can remedy it. Agile practices involve testing early and often. However feedback comes in many forms, only some of which are traditionally considered testing. Continuous integration, acceptance testing with users, even cohort analysis to validate business hypotheses are all examples of feedback cycles.
This talk examines the many forms of feedback, the questions each can answer, and the risks each can mitigate. We'll take a fresh look at the churn and disruption created by having high feedback latency, when the time between taking an action and discovering its effect is too long. We'll also consider how addressing "bugs" that may not be detracting from the actual business value can distract us from addressing real risks. Along the way we'll consider fundamental principles that you can apply immediately to keep your feedback cycles healthy and happy.
Recorded webinar: http://slidesha.re/1nOR5i5
Subscribe: http://ksmartin.com/subscribe
Purchase the book: http://bit.ly/TOObk
This webinar features content from Karen's workshop and talk at the Lean Enterprise Institute and Lean Frontiers Coaching Summit, held on July 29 & 30, 2014 in Long Beach, California.
Both the workshop and talk focus on learning how to break the "telling" habit as a leader or improvement coach, and how to use the right questions at the right time to develop people more effectively and get better work results.
Adopting a Continual Improvement Mindset for ITJosh Atwell
Few organizations feel they are reaching their true potential. Technical debt, antiquated processes, outdated measurements, and a never-ending influx of new requirements leave most feeling incapable of doing much more than keeping the lights on. Overcoming these challenges and achieving meaningful change doesn't happen overnight, but is a necessity in order to create the next generation of IT operations and create the foundation for DevOps success.
This session will explore techniques that modern IT organizations are adopting to become more agile, adopt new technologies like containers, new processes like DevOps, and build a culture of continual improvement. We will touch on how to:
• Improve responsiveness, collaboration, and learning across teams
• Adopting and supporting new technologies like containers, microservices, and automation
• Gain more visibility into your environments and processes to identify constraints
• Grow beyond firefighting and just getting the next feature out
Growth Hacking Paris with Sean Ellis from GrowthHackers.com!TheFamily
We had the immense pleasure to welcome @SeanEllis, the CEO and co-founder of GrowthHackers.com, at TheFamily.
Sean is an entrepreneur, angel investor, and startup advisor.
He's also known for popularizing the term product/market fit, and coining the term "growth hacking" in 2010.
The event was packed and he gave us tons of good tips.
Making your research and teaching more efficient, transparent and impactfulJay Van Bavel
Science is hard and keeping up with the latest changes in technology and research practices can feel overwhelming. This workshop is designed to increase your productivity by making your research and teaching more efficient, transparent, and impactful. This will introduce you to a wide variety of strategies and technologies that you can employ in your work.
These slides are specific phd thesis help for a talk I gave at Dublin City University on 15 May 2014. They should be helpful for any in a European context about to turn in their final thesis pre viva
UX Café October 2013: Eewei Chen '101 design ingredients to solve big tech pr...UX Café
Eewei Chen, News International & Author shared insight from his new book 101 Design Ingredients To Solve Big Tech Problems
Join our community and stay posted on upcoming events: www.meetup.com/uxcafe
Focusing on the right aggressive growth goals can dramatically increase your company's overall growth rate, moving your team from random ideation to creative problem solving. In these slides, Sean explains how to set and achieve high impact growth goals. You’ll learn how to determine the ideal target and time frame for each growth goal and how to rally your team around a proven growth hacking process for achieving the goals.
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Product Driven Growth from Lean Product MeetupSean Ellis
The competition for acquiring customers gets more intense every year. These slides show the four requirements for creating an agile growth organization needed to realize your company's full growth potential.
SaaSFest 2015: Accelerating Organic Growth Through High Tempo TestingSean Ellis
The key to sustainable growth is strong organic growth. These slides show you how to maximize organic growth. Then they should you how to pour fuel on the first through high tempo testing - outlining the team and process needed to executing testing at a high velocity.
Scaling Authentic Growth - How Product and Marketing Work Together to Drive G...Sean Ellis
All sustainable growth companies have strong organic growth. These slides show you how to optimize organic growth and then add a full company growth testing effort to pour fuel on the fire.
Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain RelevantSean Ellis
Annual marketing plans can't keep up with the rapidly changing landscape of digital marketing acquisition channels and tactics. To remain relevant, CMOs and marketing teams need to completely rethink their marketing/growth approach. This presentation highlights the agile process that today's fastest growing companies are adopting - from building the right team to executing an agile marketing process.
Busting the Myth of Growth Hacking MagicSean Ellis
These are Sean Ellis's slides from Hubspot's 2014 Inbound Conference. The slides explain that growth hacking is not about silver bullets, but rather a rigorous process of generating ideas for experiments, prioritizing experiments, testing and analyzing them. The slides highlight key areas of exploration for generating your growth hacking ideas.
Growth Hacking with Data: How to Find Big Growth with Deep Data DivesSean Ellis
Twitter, Airbnb, HotelTonight and Facebook all used insights found deep within their data to unlock big growth opportunities. Join us as Colin Zima, Chief Analytics Officer at Looker, and Sean Ellis, CEO of Qualaroo, reverse engineer five data-driven growth wins and shows you how you can apply this same level of thinking and analysis to find growth for your company.
Growth Hacking: The Human Operating System for Martech (Marketing Technology)Sean Ellis
In the last 10 years, several multibillion dollar companies have emerged with virtually no traditional marketing. These slides highlight the key growth hacking tactics that these companies are using. They then explain how you can adopt the processes and team to discover transformative growth levers for your business.
When WhatsApp sold to Facebook for $19 Billion people were stunned. What makes this messaging app worth $19 billion? We dove deep into WhatsApp's growth engine to understand how its grown so fast and what makes it so valuable to Facebook.
Unlocking Growth: Building a sustainable growth engine with the new rules of...Sean Ellis
As Marc Andreessen says, startups fail for two primary reasons: either they try to grow when they're not ready to, or they're not aggressive enough when they're finally to grow. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
Grow with CRO - 7 Ways CRO is a Growth Driver for Your BusinessSean Ellis
This presentation, from the Conversion Conference in Chicago, highlights seven ways that conversion rate optimization (CRO) helps online businesses growth, including actionable tips to get the most out of your CRO efforts.
Six Growth Hacks to Get More Conversions from Your Content MarketingSean Ellis
Neil Patel and Sean Ellis share 6 growth hacks for making your content marketing convert into real sales. These slides explain how to effectively use free tools to drive conversions, and find quick optimizations to immediately improve the performance of your content marketing.
Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...Sean Ellis
Startups require a very different marketing approach than established companies. This slide deck from the first marketer at Dropbox, LogMeIn, Lookout and others explains how you prioritize your marketing efforts in a startup. It starts by give you a way to determine startup’s growth potential or if it's even growable at all. It then explains why stacking the odds is critical for reaching your startup’s growth potential and tells you how to stack the odds for growth. Finally it shares a case study explaining how a startup overcame growth frustrations to become worth more than one billion dollars today.
The Biggest Growth Opportunity is Right Under Your NoseSean Ellis
These slides were used for a webinar about driving growth by improving the conversion performance of your website. The slides focus on identifying why someone visits your website and uncovering the key issues that prevent conversions. The webinar was presented by Qualaroo CEO Sean Ellis and UserTesting CEO Darrell Benatar about
3. Sean Ellis @seanellis
Early Growth: Twitter Focused
Feedback: “I find growth articles
on Twitter”
Followers: Easy to find people that
tweet growth articles
Content: Long tail of content ideal
for Twitter
9. Sean Ellis @seanellis
Problem: Limited Testing
Had specific growth goals, but just said
“test more”.
Team was too busy for much testing...
Building product
Executing Twitter Playbook
Engaging with community
13. Sean Ellis @seanellis
High Tempo Testing Process
Build
Knowledge
Base
Unbridled
Ideation
Prioritize
Backlog
High
Tempo
Testing
14. Sean Ellis @seanellis
Challenges of High Tempo Testing
1. Enough ideas: Ideas are fuel for tempo
2. Prioritizing ideas: Finding best ideas to test
3. Implementing tests: Getting the resources
4. Accurate testing: Instrumenting & analyzing
5. Avoiding repeats: Not running same tests
15. Sean Ellis @seanellis
Challenge 1: Enough Ideas
Unbridled ideation from full team
Ideas across all vectors
Individual & Team Accountability
Acqusition
Activation
Retention
Revenue
Referral
16. Sean Ellis @seanellis
Challenge 2: Prioritizing Ideas
Formalize ideas in “Experiment Doc”
Include research, hypothesis, target lever...
Score on impact, confidence & ease
17. Sean Ellis @seanellis
Challenge 3: Implementing Ideas
Weekly growth meeting to plan/assign current
week’s tests. Accountability for previous week.
Recommend Autonomous growth team with
dedicated development, design, analysis...
Empower less technical team members w tools
19. Sean Ellis @seanellis
Challenge 5: Avoiding Repeats
Capture all tests in Knowledge Base
Ensure knowledge base shared, clear & searchable
Worked Failed Inconclusive
20. Sean Ellis @seanellis
High Tempo Test Requirements
Process People System
Build
Knowledge
Base
Unbridled
Ideation
Prioritize
Backlog
High
Tempo
Testing
21. Sean Ellis @seanellis
High Tempo Testing Process
Build
Knowledge
Base
Unbridled
Ideation
Prioritize
Backlog
High
Tempo
Testing
22. Sean Ellis @seanellis
Winning Test Example via Process
Moved email collector
from bottom to top.
Result: 700% increase
in collected emails
Impact prediction was
4/10
23. Sean Ellis @seanellis
High Tempo Testing Advantages
1. Predictable Growth
2. Scaleable Growth
3. Easier Hiring
4. Address Bottlenecks