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Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     1	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     2	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     3	
  
“Focus	
  obsessively	
  on	
  ge0ng	
  to	
  
           product/market	
  fit”	
  

                                                 Mark	
  Andreessen	
  




Twi&er	
  @SeanEllis	
            Startup-­‐Marke6ng.com	
                4	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     5	
  
“Very	
  Disappointed”	
   Recommenda@on	
  
         More	
  than	
  40%	
  	
     Focus	
  on	
  reten@on	
  cohorts,	
  start	
  transi@oning	
  
         Less	
  than	
  40%	
         Keep	
  itera@ng	
  product,	
  posi@oning,	
  and	
  targe@ng	
  




Twi&er	
  @SeanEllis	
                         Startup-­‐Marke6ng.com	
                                     6	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     7	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     8	
  
Hook	
  
      	
  Promise	
  




Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     9	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     10	
  
Addi@onal	
  ques@on	
  for	
  “Must	
  Have”	
  Users	
  




                     First	
  Open	
  Ended	
                                  Then	
  Narrow	
  Down	
  



Twi&er	
  @SeanEllis	
                            Startup-­‐Marke6ng.com	
                                  11	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     12	
  
Hook	
  
      	
  Promise	
  




Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     13	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     14	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     15	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     16	
  
Hook	
  
                	
  Promise	
  

                                                    Improves…
                                                               - Habit
                                                               - Loyalty
                                                               - Referrals
                                                               -  Sales

Twi&er	
  @SeanEllis	
            Startup-­‐Marke6ng.com	
                   17	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     18	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     19	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     20	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     21	
  
Twi&er	
  @SeanEllis	
     Startup-­‐Marke6ng.com	
     22	
  

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