Pioneers festival preso

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The document discusses marketing strategies for startups, including focusing obsessively on achieving product-market fit, analyzing customer retention rates to determine whether to iterate the product or focus on retention, using an open-ended question followed by narrowing options to learn customers' must-have features, and using a hook and promise framework to improve habits, loyalty, referrals and sales.

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
1

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
2

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
3

“Focus
obsessively
on
ge0ng
to

product/market
ﬁt”

Mark
Andreessen

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
4

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
5

“Very
Disappointed”
Recommenda@on

More
than
40%

Focus
on
reten@on
cohorts,
start
transi@oning

Less
than
40%
Keep
itera@ng
product,
posi@oning,
and
targe@ng

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
6

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
7

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
8

Hook

Promise

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
9

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
10

Addi@onal
ques@on
for
“Must
Have”
Users

First
Open
Ended
Then
Narrow
Down

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
11

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
12

Hook

Promise

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
13

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
14

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
15

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
16

Hook

Promise

Improves…
- Habit
- Loyalty
- Referrals
-  Sales

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
17

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
18

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
19

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
20

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
21

Twi&er
@SeanEllis
Startup-‐Marke6ng.com
22

Startups require a very different marketing approach than established companies. This slide deck from the first marketer at Dropbox, LogMeIn, Lookout and others explains how you prioritize your marketing efforts in a startup. It starts by give you a way to determine startup’s growth potential or if it's even growable at all. It then explains why stacking the odds is critical for reaching your startup’s growth potential and tells you how to stack the odds for growth. Finally it shares a case study explaining how a startup overcame growth frustrations to become worth more than one billion dollars today.

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From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business? This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.

Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday. http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20 "Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works. A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads. Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive."

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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬" 𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc. Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging ⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬: ➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH ➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH ➢FreenBecky 1st Fan Meeting in Vietnam ➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS ➢ WOW K-Music Festival 2023 ➢ Winner [CROSS] Tour in HCM ➢ Super Show 9 in HCM with Super Junior ➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival ➢ Korean Vietnam Partnership - Fair with LG ➢ Korean President visits Samsung Electronics R&D Center ➢ Vietnam Food Expo with Lotte Wellfood "𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."

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