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Growth Hacking: The Human Operating System for Martech (Marketing Technology)
This document discusses growth hacking, which involves experimenting with all available growth levers to understand what drives growth and optimize accordingly. It focuses on non-traditional marketing approaches for startups with tight budgets and aggressive growth targets. Potential growth levers include engineered user-get-user programs, leveraging massive platforms, optimizing onboarding, and using product features to boost distribution. The goal is to increase "units of gratification" through an experimentation process of ideating, prioritizing, testing, analyzing, and optimizing ideas.
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Similar to Growth Hacking: The Human Operating System for Martech (Marketing Technology)
Growth Hacking: The Human Operating System for Martech (Marketing Technology)
- 1. Growth Hacking TheHuman Operating System for Marketing Technology @seanellis Sean Ellis Aug 20th 2014 CEO of Qualaroo, GrowthHackers.com Twitter @seanellis
- 2. Origin: Desperate Startups • Aggressive targets, tight resources • Traditional approach not realistic • Had to think of something else… @seanellis
- 3. Growth Hacking •Experiment with all available growth levers • Understand what’s driving growth, test to improve • Heavy focus on product and optimization @seanellis
- 4. Potential Growth Levers • Engineered user-get-user • Massive platforms • Onboarding • Product @seanellis
- 5.
- 6. Leverage Massive Platforms @seanellis
- 7. Onboarding: Optimize forHabits @seanellis
- 8. Distribute Via ProductLevers @seanellis
- 9. The Growth Team “Growth team” complements existing marketing team • Multi-disciplinary • Cross functional • Evangelize growth culture @seanellis
- 10. Growth Hacking isExperiment Driven Marketing @seanellis
- 11. Goal: Increase Unitsof Gratification @seanellis
- 12. Experimentation Process 1.Ideas @seanellis 2.Prioritize 5.Optimize 4.Analyze 3.Test
- 13. Inspiration for Ideas • Knowledge Sharing, Voice of Customer, Referral Data… @seanellis
- 14. Insights Help Prioritization • Quantitative/Qualitative insights • Understand what’s driving growth, double down. • Prioritize high potential, high probability, low effort @seanellis
- 15. Dropbox Example •Freemium reduced allowable CPA • Natural advantages to grow with collaboration and sharing • Catalyze sharing with double sided referral program • Optimize conversions on sharing loops • 300 million users with no traditional marketing @seanellis
- 16. 10 Other GrowthEngine Breakdowns @seanellis Download on Kindle
- 17. Questions? Thank You. Sean Ellis CEO of Qualaroo & GrowthHackers.com Twitter: @seanellis @seanellis
Editor's Notes
- #2 Thanks Scott, Good afternoon everyone. Great to be back in Boston! So the web offers some really interesting growth opportunities. Growth hacking is about tapping into these opportunities. Today I’ll be sharing the key growth opportunities of the web how you can take advantage of those opportunities. So why did growth hacking begin in startups?
- #12 This is the key to sustainable growth… Vanity number growth doesn’t mean much.