SlideShare a Scribd company logo
Growth Hacking Workshop 
Instagram / Twitter ! 
@yongfook! 
! 
Blog! 
yongfook.com 
KYCPV 
VQDGDKI
2012: fancypreneur 2014: nakedpreneur 
Previously on @yongfook! 
CTO of #2 biggest luxury ecommerce site in Japan! 
Director at Cookpad, Japan’s biggest recipe portal! 
Director of Social Media at Leo Burnett! 
Founder of Open Source Food (acquired)! 
Founder of Pitchpigeon (acquired)
In between the! 
fun  games! 
I’ve been building! 
a software company. 
beatrixapp.com
6 months to USD $2k monthly SaaS 
Monthly Paying Customers (avg. $30 plan) 
80 
60 
40 
20 
0 
Google: yongfook digital nomad 
August September October November December January February 
$2k 
Koh Samui, Phuket, Kuala Lumpur, Penang, Melaka, Bangkok
August 2014 
200+ paying subscribers! 
and the app is pretty sweet now 
100,000+ keywords, multimedia content suggestions
Growth Hacking
Today’s Workshop! 
5 Famous Growth Hacks! 
5 Super Fast Growth Hacks! 
5 Long Game Growth Hacks! 
Activity Time!! 
QA
The 5 Most! 
Famous! 
Growth Hacks! 
of All Time
1. The Little Bighorn 
If your target market is difficult to reach, 
instead of tackling it head on, go after an 
adjacent market in order to stimulate demand. 
Made Famous by…
#tweetable! 
Begin with a ! 
well-defined target market ! 
and expand over time.
2. The Waiting List 
Instead of letting users sign up and start using 
your service immediately, put them into a 
waiting list which you slowly work through. 
Made Famous by…
#tweetable! 
Exclusivity is a powerful marketing! 
tool but it’s impossible to fake.
3. The Cross Post 
A feature on your app allows a user to post to 
one of their existing social networks, usually 
with a line that credits your app in some way. 
Made Famous by…
4. The Powered By… 
Get your users to advertise you. Put your 
company name and a call to action at the 
bottom of all the content your users create. 
Made Famous by…
5.The Back Scratch 
Incentivise users to invite their friends by offering a 2- 
way reward. A reward for the friend who gets invited, 
and a reward for the person who did the inviting. 
Made Famous by…
5 Super Fast! 
Growth! 
Hacks
1. The Bio Hack 
Add your company name/url to every social profile 
you create. E.g. “Posted by Jon @ beatrixapp.com” - a 
simple way to passively increase exposure.
2. Disable Back Navigation Hack 
On signup forms, disable back navigation to prevent 
users from exiting the form. This helps to increase 
form completion rates. 
Can’t close this popup!!
3. Google Authorship Hack 
Uh Oh! 
Add Google Authorship tags to your blog content. 
This makes a profile picture appear by your blog posts 
in SERPs, helping to increase clickthroughs. 
Boring…! 
ooh nice!!
#tweetable! 
Some marketing tactics become! 
ineffective over time. ! 
Exploit them while you can!
4. Open Graph Image Hack 
Add an open graph-optimized image to your best blog 
content with a title and graphic. This helps to increase 
clicks and shares on Facebook. 
Big open graph image set using:! 
meta property=og:image
5. Powerpoint Hack 
Slideshare gets great SEO. Hijack the SERP by 
converting your popular blog posts into Powerpoint 
format, for posting on Slideshare. 
See slideshare.net/kissmetrics for a good case study!
#tweetable! 
Your blog on page 1 of google? HARD. ! 
Your youtube content on page 1?! 
Easy(ier).
5 Long Game! 
Growth! 
Hacks
1. The Partner Embed Hack 
Put your app / online store etc… on someone else’s 
website via a partnership agreement. Do a revenue 
share and everyone is happy! 
well-known Japanese magazine.! 
click “Shopping” and you get to…! 
…a page powered by my previous company!! 
= *very* high quality referrals
2. The Celebrity Endorsement 
Get your app / service featured by a celebrity 
(obviously for a handsome fee) with a relevant 
audience for a distribution boost. 
This actually happened: we engaged with 
celebrity chef A (kinda famous) to 
promote a frying pan sale we were doing 
This led to celebrity chef B (more famous) 
organically promoting the sale too, because 
he saw B’s blog and likes the brand! 
(not these 
actual 
guys!)
3. The Free Tool Hack 
Create a free tool related to your main service, that 
brings relevant prospects to your site and encourages 
social sharing to spread the word. 
Hubspot creates simple free 
marketing tools to market its more 
complex, paid marketing tool
4. The Integration Partner Hack 
Integrate with a related / complementary service and 
get listed on their site as an integration partner. 
A bit of traffic and a lot of social proof
5. The Turbo Hack 
Improve the speed of your app / service. Direct 
correlation to conversions. Note that perceived speed 
is as important as actual speed. 
Actual speed: sharp decline in conversion rate as site load time increases 
“perceived speed” e.g.! 
make your ajax indicators 
spin faster = ! 
app feels faster! 
(I’m serious)
#tweetable! 
90% of progress bars are! 
lying! But they make us feel ! 
warm  fuzzy, which is good. 
(warm  fuzzy is good for retention / conversion)
OOH!! 
shiny! 
new! 
cover
I’m not a crowdfunding expert, I had to 
hustle my ass off! Here’s how I did it 
yongfook book preorders
#tweetable! 
Crowdfunding something small ! 
is like launching a mini startup. ! 
A great way to practice marketing!
Activity Time!! 
Please wait while ! 
I put you into groups
Lets 
Growth Hack 
a Fictional 
Star tup!
Michelin Star ! 
Pet Food! 
for Fancy Pets
Instant Messaging! 
for Senior Citizens
Match.com! 
for Foodies
Objectives: 
! 
1. Identify a target market 
! 
2. A channel to reach them 
! 
3. A marketing idea for that 
channel: What  Why 
+ bonus points for growth hacky ways to increase ROI!
Simple Example (= 1 candy!)! 
! 
We are a fancy new vodka brand.! 
! 
We want to reach affluent young 
professionals.! 
! 
We’re going to run an offline 
campaign, and set up booths giving 
free after-work booze outside major 
offices downtown.! 
! 
But! we will only give drinks to ! 
groups of 4 or more. 
(forces people to ask their friends - most likely using social media)
Rich Pet Owners / Senior Citizens / Foodies 
Outbound Marketing! 
Push yourself in front of 
customers 
Inbound Marketing! 
Earn a customer’s! 
interest 
Channels! 
Media, Trade Shows, ! 
Direct Sales, ! 
Banners, Events 
Channels! 
Content (Blog, Social, 
Infographics, eBooks),! 
Search, PPC 
What / How / Why? What / How / Why? 
Growth Hacking! 
Maximize effects with minimal effort!
Presentations
QA
www.growthhackinghandbook.com 
Now Buy The Book!! 
A handy guide of 100 online 
marketing tactics for your startup, ! 
from quick wins to complex hacks. 
Buy the Book Now
Instagram / Twitter ! 
@yongfook! 
! 
Blog! 
yongfook.com 
VJCPMU

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15 Practical Startup Growth Hacks - Workshop

  • 1. Growth Hacking Workshop Instagram / Twitter ! @yongfook! ! Blog! yongfook.com KYCPV VQDGDKI
  • 2. 2012: fancypreneur 2014: nakedpreneur Previously on @yongfook! CTO of #2 biggest luxury ecommerce site in Japan! Director at Cookpad, Japan’s biggest recipe portal! Director of Social Media at Leo Burnett! Founder of Open Source Food (acquired)! Founder of Pitchpigeon (acquired)
  • 3.
  • 4. In between the! fun games! I’ve been building! a software company. beatrixapp.com
  • 5.
  • 6. 6 months to USD $2k monthly SaaS Monthly Paying Customers (avg. $30 plan) 80 60 40 20 0 Google: yongfook digital nomad August September October November December January February $2k Koh Samui, Phuket, Kuala Lumpur, Penang, Melaka, Bangkok
  • 7. August 2014 200+ paying subscribers! and the app is pretty sweet now 100,000+ keywords, multimedia content suggestions
  • 9. Today’s Workshop! 5 Famous Growth Hacks! 5 Super Fast Growth Hacks! 5 Long Game Growth Hacks! Activity Time!! QA
  • 10. The 5 Most! Famous! Growth Hacks! of All Time
  • 11. 1. The Little Bighorn If your target market is difficult to reach, instead of tackling it head on, go after an adjacent market in order to stimulate demand. Made Famous by…
  • 12. #tweetable! Begin with a ! well-defined target market ! and expand over time.
  • 13. 2. The Waiting List Instead of letting users sign up and start using your service immediately, put them into a waiting list which you slowly work through. Made Famous by…
  • 14. #tweetable! Exclusivity is a powerful marketing! tool but it’s impossible to fake.
  • 15. 3. The Cross Post A feature on your app allows a user to post to one of their existing social networks, usually with a line that credits your app in some way. Made Famous by…
  • 16. 4. The Powered By… Get your users to advertise you. Put your company name and a call to action at the bottom of all the content your users create. Made Famous by…
  • 17. 5.The Back Scratch Incentivise users to invite their friends by offering a 2- way reward. A reward for the friend who gets invited, and a reward for the person who did the inviting. Made Famous by…
  • 18. 5 Super Fast! Growth! Hacks
  • 19. 1. The Bio Hack Add your company name/url to every social profile you create. E.g. “Posted by Jon @ beatrixapp.com” - a simple way to passively increase exposure.
  • 20. 2. Disable Back Navigation Hack On signup forms, disable back navigation to prevent users from exiting the form. This helps to increase form completion rates. Can’t close this popup!!
  • 21. 3. Google Authorship Hack Uh Oh! Add Google Authorship tags to your blog content. This makes a profile picture appear by your blog posts in SERPs, helping to increase clickthroughs. Boring…! ooh nice!!
  • 22. #tweetable! Some marketing tactics become! ineffective over time. ! Exploit them while you can!
  • 23. 4. Open Graph Image Hack Add an open graph-optimized image to your best blog content with a title and graphic. This helps to increase clicks and shares on Facebook. Big open graph image set using:! meta property=og:image
  • 24. 5. Powerpoint Hack Slideshare gets great SEO. Hijack the SERP by converting your popular blog posts into Powerpoint format, for posting on Slideshare. See slideshare.net/kissmetrics for a good case study!
  • 25. #tweetable! Your blog on page 1 of google? HARD. ! Your youtube content on page 1?! Easy(ier).
  • 26. 5 Long Game! Growth! Hacks
  • 27. 1. The Partner Embed Hack Put your app / online store etc… on someone else’s website via a partnership agreement. Do a revenue share and everyone is happy! well-known Japanese magazine.! click “Shopping” and you get to…! …a page powered by my previous company!! = *very* high quality referrals
  • 28. 2. The Celebrity Endorsement Get your app / service featured by a celebrity (obviously for a handsome fee) with a relevant audience for a distribution boost. This actually happened: we engaged with celebrity chef A (kinda famous) to promote a frying pan sale we were doing This led to celebrity chef B (more famous) organically promoting the sale too, because he saw B’s blog and likes the brand! (not these actual guys!)
  • 29. 3. The Free Tool Hack Create a free tool related to your main service, that brings relevant prospects to your site and encourages social sharing to spread the word. Hubspot creates simple free marketing tools to market its more complex, paid marketing tool
  • 30. 4. The Integration Partner Hack Integrate with a related / complementary service and get listed on their site as an integration partner. A bit of traffic and a lot of social proof
  • 31. 5. The Turbo Hack Improve the speed of your app / service. Direct correlation to conversions. Note that perceived speed is as important as actual speed. Actual speed: sharp decline in conversion rate as site load time increases “perceived speed” e.g.! make your ajax indicators spin faster = ! app feels faster! (I’m serious)
  • 32. #tweetable! 90% of progress bars are! lying! But they make us feel ! warm fuzzy, which is good. (warm fuzzy is good for retention / conversion)
  • 33.
  • 35. I’m not a crowdfunding expert, I had to hustle my ass off! Here’s how I did it yongfook book preorders
  • 36. #tweetable! Crowdfunding something small ! is like launching a mini startup. ! A great way to practice marketing!
  • 37. Activity Time!! Please wait while ! I put you into groups
  • 38. Lets Growth Hack a Fictional Star tup!
  • 39. Michelin Star ! Pet Food! for Fancy Pets
  • 40. Instant Messaging! for Senior Citizens
  • 42. Objectives: ! 1. Identify a target market ! 2. A channel to reach them ! 3. A marketing idea for that channel: What Why + bonus points for growth hacky ways to increase ROI!
  • 43. Simple Example (= 1 candy!)! ! We are a fancy new vodka brand.! ! We want to reach affluent young professionals.! ! We’re going to run an offline campaign, and set up booths giving free after-work booze outside major offices downtown.! ! But! we will only give drinks to ! groups of 4 or more. (forces people to ask their friends - most likely using social media)
  • 44. Rich Pet Owners / Senior Citizens / Foodies Outbound Marketing! Push yourself in front of customers Inbound Marketing! Earn a customer’s! interest Channels! Media, Trade Shows, ! Direct Sales, ! Banners, Events Channels! Content (Blog, Social, Infographics, eBooks),! Search, PPC What / How / Why? What / How / Why? Growth Hacking! Maximize effects with minimal effort!
  • 46. QA
  • 47. www.growthhackinghandbook.com Now Buy The Book!! A handy guide of 100 online marketing tactics for your startup, ! from quick wins to complex hacks. Buy the Book Now
  • 48. Instagram / Twitter ! @yongfook! ! Blog! yongfook.com VJCPMU