Grow with CRO - 7 Ways CRO is a Growth Driver for Your Business

How to build a high performance growth team Growth teams across Silicon Valley and beyond are driving unprecedented results. But contrary to popular mythology, their results are not based on a grab bag of secret growth hacks. Instead, these growth teams are applying a rigorous process of testing and analysis to uncover and optimize sustainable and scalable growth drivers. Sean’s presentation will explain how and when to implement this proven growth process at your startup.

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There are a lot of tips and stories out there on how to scale a business in today's world. Having worked with hundreds of companies of all shapes and sizes, I've come to learn that every company is different and that tactics are not always easily transferrable. In this presentation, I've outlined the 3 pillars of growth that apply to almost any growing company: Product, Team and Process. Read more: blog.ferdinandgoetzen.com

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Stephen will be talking on SaaS optimization strategy, including: - The data, insight and metrics you need to track to identify opportunity - Flow optimization: from landing page to trial, usage, purchase and retention - Problems and opportunities: e.g. how do you test a landing page when the sale happens 14 or 30 days later? How do you manage testing across multiple KPIs simultaneously? How do you understand and segment your key product offering?

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Presented by Nick Shonsky, Hosted by Mark Graban and KaiNexus In this webinar you will learn: How to encourage everybody to participate in continuous improvement and how leaders need to support them in this Why it's critically important to use "incidents" to capture improvement opportunities that might otherwise be lost What the "pyramid of success" is and how an organization can build commitment and trust How to align and improve an organization's culture About the Presenter: Nick Shonsky is the Director of Continuous Improvement at The Standard Group. Nick started his journey in the printing industry a week before he graduated from high school in 1991 when he was hired at Acorn Press, Inc. He started out making plates - back when plate making was a skill. He learned as much as he could in pre-press while making plates. When digital printing came around he began as a backup operator and eventually the lead operator. In 2001 he was asked to move into customer service / project management. Acorn Press was eventually sold to Standard Offset and they became the Standard Group. Nick continued his role as project manager with a pharmaceutical specialty. He also helped with building the storefront support on the customer service side. In 2015 the company made a decision to adopt a Lean culture and he was asked to become the lead in that endeavor. In 2016 he took on the role of Continuous Improvement Specialist full time.

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Growth hacking has exploded in popularity, with companies scrambling to find magical 'hackers' who create massive user bases and revenue out of thin air. Unfortunately, a closer look shows us that much of the hype is just that. To find growth, companies must stop searching for unicorns and do something much less sexy: get back to work. In this talk I'll cover: - how companies actually grow online based on studying dozens of fast-growing startups - why growth is based on companies finding winning tests faster - how we did that at growth hackers - how other companies do it (HubSpot, Twitter, more) - how to start hacking and start growing - things to avoid, etc.

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