The Ten Hottest Strategies for Internet Marketing


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Discover top affiliate trends, what's working for business, how to build your personal brand. Explore the best Web 2.0 tools, social media, conversion, long tail, video, podcasts and virtual worlds.

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The Ten Hottest Strategies for Internet Marketing

  1. 1. The Ten Hottest Strategies for Internet Marketing Jay Berkowitz, CEO Ten Golden Rules . com
  2. 2. Objectives <ul><li>What’s working for business </li></ul><ul><li>Explore the leading Social Media tools </li></ul><ul><li>How to build your personal brand </li></ul><ul><li>Discover top affiliate trends </li></ul><ul><li>Advanced Tips and Tricks </li></ul><ul><li>Recession Busters </li></ul><ul><li>New tools like Twitter, OOvOO, Qik </li></ul><ul><li>My favorite new internet marketing tool </li></ul><ul><li>Be a part of a live podcast recording </li></ul><ul><li>Free $100 Yahoo Pay Per Click </li></ul><ul><li>Win a Free Consultation </li></ul>
  3. 3. Poll <ul><li>Have a blog? </li></ul><ul><li>Have posted on another blog </li></ul><ul><li>Have read blog </li></ul><ul><li>MySpace, Facebook, LinkedIn </li></ul><ul><li>Have a Google AdWords account </li></ul><ul><li>Have their own Video cast </li></ul><ul><li>Have their own Podcast </li></ul><ul><li>Have listened to a podcast? </li></ul><ul><li>Have uploaded a Youtube video </li></ul><ul><li>Twitter, Qik </li></ul><ul><li>Have an Avatar, an Island? </li></ul>
  4. 8. Strategy #1 Micro Communications
  5. 15. Trend #1 Micro Communications <ul><li>The Players: </li></ul><ul><li>Twitter, YouTube, Blog Subscriptions </li></ul><ul><li>Sites to Watch: </li></ul><ul><li>Qik, Seesmic </li></ul><ul><li>Business Applications: </li></ul><ul><li>YouTube Product Videos, Subscriptions, Twitter for Business </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>Viral Traffic, Build your personal subscriptions! </li></ul>
  6. 16. Strategy #2 Reviews and Recommendations “ As user generated content goes, this is my number one recommendation in eCommerce right now. Can't live with it, can't live without it, might as well love and learn from what real people have to say about your products, data and experience. Fall in love with their honesty, frustration and just plain real-ness. My favorite player: Bazaarvoice.” Sonia Meisenheimer
  7. 24. Trend #2 Reviews and Recommendations <ul><li>The Players: </li></ul><ul><li>TripAdvisor, Google, CNET, Amazon </li></ul><ul><li>Sites to Watch: </li></ul><ul><li>Yelp!, Angie’s List </li></ul><ul><li>Business Applications: </li></ul><ul><li>Ask for Ratings, Get Listed, Maps, SO-SO-RO-BO </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>Build great products, Great Customer Service, Community Ratings is theProduct </li></ul>
  8. 25. Strategy #3 Customer Service is the new Marketing Department
  9. 29.
  10. 39. Trend #3 Customer Service is the New Marketing Department <ul><li>The Players: </li></ul><ul><li>Richard at Dell, Amazon, Zappos </li></ul><ul><li>Sites to Watch: </li></ul><ul><li>Technorati, Blog Search, Apple </li></ul><ul><li>Business Applications: </li></ul><ul><li>Monitor your Brand Message, Join the Conversation </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>Be Genuine. Be Transparent. Experiment. </li></ul>
  11. 40. Strategy #4 Personal Branding
  12. 45.
  13. 46. Web 2.0 The Machine is US/ing US
  14. 55. Trend #4 Personal Branding <ul><li>The Players: </li></ul><ul><li>Blogs, Twitter, You Tube, Facebook, LinkedIn </li></ul><ul><li>Sites to Watch: </li></ul><ul><li>Friend Feed </li></ul><ul><li>Business Applications: </li></ul><ul><li>LinkedIn, Facebook Groups, Video </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>Facebook Pages, YouTube Channels </li></ul>
  15. 56. Strategy #5 Great Content “ What has remained constant is that producing many pages (on and off-site) of keyword-rich quality content which point back to your online conversion point continues to reign as the one fundamental, non-negotiable element in any online marketing strategy.” Joe Beaulaurier “ No list like this would be complete without some ‘shout-out’ to content -- dynamic, updated, relevant, informative (as opposed to in-your-face sales) content. Allison Nazarian
  16. 57. S e a r c h ™
  17. 58. 1 0 0 B i l l i o n
  18. 59. 6 8 %
  19. 60. 851 email marketing 1,445 internet marketing 338 increase website traffic 51 email marketing business lists 43 business email marketing 38 opt in email list marketing
  20. 61. ‘ internet marketing presentation’ Pay-Per-Click Search ‘Advertising’
  21. 62. Free Search “PR” ‘ Natural’ or ‘Organic’ What % Prefer Left Side?
  22. 63. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  23. 64. Keyword Research - Searches
  24. 65. Keyword Research - Index
  25. 66. How many links TO a site TenGoldenRules has 4,979 Links TO the site
  26. 67. Link Popularity Link Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site. The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.
  27. 68. Meta tags match content
  28. 69. GUS – Google Universal Search, add video, images
  29. 70. GUS – Google Universal Search
  30. 72. Squidoo Lens
  31. 73. Trend #5 Great Content <ul><li>The Players: </li></ul><ul><li>Google, WordTracker, KeywordDiscovery </li></ul><ul><li>Sites to Watch: </li></ul><ul><li>GUS/Blended Search </li></ul><ul><li>Business Applications: </li></ul><ul><li>Words on the Page </li></ul><ul><li>Links TO your Site </li></ul><ul><li>MetaTags and Code </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>An Apple a Day, Video Content, Social Media Content, Second Click </li></ul>
  32. 74. Strategy #6 Everybody is Famous…
  33. 77. <ul><li>Is there anyone in the audience who wishes they had more time to learn cool new things? </li></ul><ul><ul><li>Opportunity to have an ‘aha’ moment 4-5 times a week </li></ul></ul><ul><ul><li>Learn new tricks and tips before your competitors </li></ul></ul><ul><ul><li>I love this! </li></ul></ul># 6 – Poll
  34. 79.
  35. 80. <ul><li>Weekly 1 hour podcasts subscribe on iTunes </li></ul><ul><li>Radio style show… where you want it… when you want it. At work, on the treadmill, on the commute </li></ul><ul><li>‘ Tipping Point’ great relevant content, enjoyable style </li></ul><ul><li>Interviews: Steve Krug “Don’t Make Me Think”, Google’s Matt Cutts, Avinash Kaushik, Jeremy Palmer, James Martell </li></ul><ul><li>Amazing community response </li></ul>Podcasts
  36. 81. Blogger – Live in 8 minutes!
  37. 82. Blogger – Live in 8 minutes! Subscriptions and feeds
  38. 83. Feedburner Stats Subscribers to the blog – Marketing direct to the desktop!
  39. 84. Trend #6 Everybody is Famous <ul><li>The Players: </li></ul><ul><li>iTunes, Blogger, WordPress, PodioBooks </li></ul><ul><li>Sites to Watch: </li></ul><ul><li>iTunes Video </li></ul><ul><li>Business Applications: </li></ul><ul><li>You Are What You Publish, Blog 3-4 times per week, set schedule, 10GR Podcast 13 </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>Podcasts, Conferences </li></ul>
  40. 85. Strategy #7 Open Architecture and Widgets
  41. 92. Trend #7 Open Architecture / Widgets <ul><li>The Players: </li></ul><ul><li>Linux, MAC, Facebook, Amazon, eBay, </li></ul><ul><li>Sites to Watch: </li></ul><ul><li>Widgetbox, iPhone </li></ul><ul><li>Business Applications: </li></ul><ul><li>Create a Widget – straight to the desktop </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>Facebook Applications, Striaght to the iPhone </li></ul>
  42. 93. Strategy #8 Payments “ Payments is the new marketing channel. Look at the promotions provided by the new and existing alternative payment providers and how they are helping to drive sales for many ecommerce companies. ” Mark Evans
  43. 104. Trend #8 Payments <ul><li>The Players: </li></ul><ul><li>PayPal, Bill Me Later, Amazon, </li></ul><ul><li>Sites to Watch: </li></ul><ul><li>Bill Me Later, National Payment Card, Google Checkout </li></ul><ul><li>Business Applications: </li></ul><ul><li>Trust, Easy, Familiarity </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>Test for conversion </li></ul>
  44. 105. #9 The World is Flat
  45. 106. <ul><li>Think of a Paradigm Shift as a change from one way of thinking to another. It's a revolution, a transformation, a sort of metamorphosis. It just does not happen, but rather it is driven by agents of change </li></ul><ul><li> </li></ul>#9 The World is Flat
  46. 107. Old Model of PR Success
  47. 108. Old Model of PR Success New Model of PR Success
  48. 109. Using the New PR to Save Lives
  49. 110. Using the New PR to Save Lives
  50. 111. 86.9 million Americans get their news online Source: Nielsen//NetRatings, Dec. 2004 <ul><li>98% of journalists go online daily </li></ul><ul><ul><ul><ul><li>92% for article research </li></ul></ul></ul></ul><ul><ul><ul><ul><li>76% to find new sources, experts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>73% to find press releases </li></ul></ul></ul></ul>
  51. 112. Search engines delivering 30% or more of online traffic
  52. 113.
  53. 114. Step 1 – Keyword Research
  54. 115. Step 2 – Select 3 Phrases <ul><li>Main Keyword: hurricane katrina </li></ul><ul><li>Secondary Keywords: animal rescue, hurricane relief donations </li></ul>
  55. 116. Step 3 – Add Keywords to Headline and Subhead <ul><li>Boca Raton Animal Rescue Team assists in Hurricane Katrina Relief Efforts </li></ul><ul><li>Hurricane relief donations are requested to assist animal recovery missions </li></ul>
  56. 117. Step 4 – Add Keyword Phrases to First paragraph, middle and end
  57. 118. Step 5 – Add Release to Site
  58. 119. Step 6 – Add Meta Tags
  59. 120. Step 7 Blog Release to ensure pick up in directories
  60. 121. Step 8 – Ping release in MyGoogle, MyYahoo, Digg etc.
  61. 122. Step 9 Add Release to PR Web
  62. 123. Step 10 – Check Results
  63. 124. Step 10 – Check Results
  64. 127. Step 10 – Great Results
  65. 128. “ Bayou was surrendered by his owner prior to Hurricane Katrina. I adopted him and renamed him Jelly Belly since he is sooo sweet and kind. He plays with other pets fine, and loves to catch lizards.”
  66. 129. &quot;Gracie is doing great. She really has changed a lot since we first got her. She also has become super affectionate. She loves to be cuddled.”
  67. 130. “ I thought you would like to see pictures of Angel. She is such a good dog, happy all the time.”
  68. 131. Step 10 – Great Results! <ul><li>PR efforts raised over $20,000! </li></ul><ul><li>1-800-PetMeds donated the medication! </li></ul><ul><li>Local vets donated time and services! </li></ul><ul><li>Forever homes located for the rescued dogs!!! </li></ul><ul><li>Efforts repeated in Wilma and other disasters! </li></ul>
  69. 135. “ better website roi” 202 searches and 740 competitors!
  70. 136. Trend #9 Direct to Consumer PR <ul><li>The Players: </li></ul><ul><li>PR Web, BusinessWire </li></ul><ul><li>Sites to Watch: </li></ul><ul><li>NewsForce </li></ul><ul><li>Business Applications: </li></ul><ul><li>Direct to Google </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>The 10 Steps </li></ul>
  71. 137. Strategy #10 FREE!
  72. 138. Free Analytics
  73. 139. Google Trends
  74. 140. Google Optimizer
  75. 142. Google Optimizer
  76. 143. Google Optimizer
  77. 144. Free Tool –
  78. 145. 4,390 Links TO the site Google Page Rank 5/10 Alexa Rank 296,100
  79. 146. Google Page Rank 6/10 6,220 pages indexed ‘read’ by Google Alexa Rank 85, 140
  80. 147. 1,103 search results on page 1-2 of Google Free Tool - SEODigger
  81. 148. Free Tool - SEODigger 338 search results on page 1-2 of Google
  82. 149.
  83. 150.
  84. 151. YouTube – Dove Evolution
  85. 152. YouTube – Dove Evolution
  86. 153. Trend #10 Free! <ul><li>The Players: </li></ul><ul><li>Google, SEO Quake, </li></ul><ul><li>Sites to Watch: </li></ul><ul><li>Compete, SpyFu, SEODigger, Syntryx </li></ul><ul><li>Business Applications: </li></ul><ul><li>Analytics, Optimizer, Trends </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>You Tube, Competitive Analysis </li></ul>
  87. 154. Ten Hottest Strategies <ul><li>Micro Communications </li></ul><ul><li>Reviews and Ratings </li></ul><ul><li>Customer Service is the new Marketing Department </li></ul><ul><li>Personal Branding – Online job hunting </li></ul><ul><li>Great Content </li></ul><ul><li>Everybody is Famous to 15 People </li></ul><ul><li>Widgets and Open Source </li></ul><ul><li>Payments </li></ul><ul><li>Direct to Consumer Public Relations </li></ul><ul><li>Free! </li></ul>
  88. 155. eNewsletters
  89. 156. New Program Launch Strategy
  90. 157. Landing Pages & Conversion
  91. 158. Viral Marketing
  92. 159. Video
  93. 160. Second Life
  94. 161. Search Engine Marketing
  95. 162. Affiliate Programs
  96. 163. <ul><li>$100 in FREE Yahoo Advertising </li></ul><ul><li>Win a FREE Consultation </li></ul><ul><li>Be my friend! </li></ul><ul><ul><li>Podcast 206-888-6606 </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Speaking Opportunities </li></ul><ul><li> </li></ul><ul><li>Live Podcast Recording </li></ul>