Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
Any marketer who is focused on scaling a business has scrappiness built into their core. They hustle to make results happen. They are very clear goals, a great understanding of how to stack rank these goals using levers and an obsession with experimentation to continually improve upon their results.
Inbound Marketers Depend on their Wits not WalletsKieran Flanagan
Inbound marketers are different from your typical marketer. They don't just rely on having the biggest budget to beat their competitors. They're able to set the right goals at the right time. They experiment to find creative solutions to hit those goals and they are very data driven.
The year was 1741, a magazine in Philadelphia publishes one of the first known advertisements for a product, and it was for coffee.
Over the years businesses have continually looked for new ways to grow an audience for their product or service. Direct mail, online banner ads, excessive email, content marketing, the tactics have changed as technology has evolved.
In this presentation we’ll cover a product driven growth framework. We’ll go through 3 key areas and give examples of how some of the fastest growing companies in the world are leveraging them to scale up their businesses at record speeds.
How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content?
This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online.
It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
Any marketer who is focused on scaling a business has scrappiness built into their core. They hustle to make results happen. They are very clear goals, a great understanding of how to stack rank these goals using levers and an obsession with experimentation to continually improve upon their results.
Inbound Marketers Depend on their Wits not WalletsKieran Flanagan
Inbound marketers are different from your typical marketer. They don't just rely on having the biggest budget to beat their competitors. They're able to set the right goals at the right time. They experiment to find creative solutions to hit those goals and they are very data driven.
The year was 1741, a magazine in Philadelphia publishes one of the first known advertisements for a product, and it was for coffee.
Over the years businesses have continually looked for new ways to grow an audience for their product or service. Direct mail, online banner ads, excessive email, content marketing, the tactics have changed as technology has evolved.
In this presentation we’ll cover a product driven growth framework. We’ll go through 3 key areas and give examples of how some of the fastest growing companies in the world are leveraging them to scale up their businesses at record speeds.
How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content?
This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online.
It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
It’s no secret HubSpot are really big fans of inbound marketing. We’re also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives they’ve implemented.
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
The Line Between Media and Brands is Blurring FastHubSpot
Originally presented by Chad Pollitt at HubSpot's 2015 Inbound Publishers Summit.
Media, new media, brands, agencies, search engines, and social media are starting to compete. Chad explains what your publication is up against and how you fit into the larger landscape, using examples from his experience at relevance.com.
Ultimate Content Marketing Guide for your 2014 content marketing strategy.
We launched the content marketing guide on January 23rd, 2014 in a joint webinar with Evernote. If you missed it, fear not, you can see the presentation here.
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
Slides from the London Bloggers Meetup on Search Engine Optimisations. This SEO talk featured speakers: Charlotte Gunnell, SEO Manager for the Metro, Judith Lewis from SEO Chicks and also available at decabbit and Yiannis Pelekanos from marketing and search agency Klaxon. Focusing on the key ways you can improve your blog or website to make it more friendly for search engines in 2014.
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
Growth Hacking and Full Stack Marketing For StartupsCasey Armstrong
Growth Hacking and Full Stack Marketing for Startups
Here are the slides for the growth hacking and full stack marketing events that Patrick Vlaskovits and I hosted across Europe:
- Wayra (Madrid)
- NDRC (Ireland)
- Rainmaking Loft (London)
- Rockstart (Amsterdam)
- Hub:raum (Berlin)
- Werk1 (Munich)
- Sektor5 (Vienna)
- Design Terminal (Budapest)
- Beta-i (Lisbon)
We broke the events into the following 6 sections:
- What is growth hacking vs. marketing? And why is that important?
- Psychology
- Partnerships
- Search Engine Optimization
- Paid Marketing
- Growth Hacking Examples
A majority of our examples throughout the day came from personal experiences that we had not written about nor spoke about prior.
If you have any questions, please contact me (@CaseyA) or Patrick (@Pv).
How to Get the Most Out of Your Inbound CertificationHubSpot
You’ve studied up and passed the Inbound Certification exam. Now what? Now it's time to take advantage of your accomplishment by highlighting your shiny new marketing certification badge. This deck will cover 7 easy ways you can get the most out of your Inbound Certification badge and certificate to gain more opportunities.
Not certified yet? Become a certified inbound pro here: http://hubs.ly/y0GZT60
How to create cornerstone content that drives traffic to your websiteTechmagnate
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
8 Marketing Skills You Need to Land Your Dream Job in 2015HubSpot
The advertising and marketing industry is facing a talent crisis. This means there is an opportunity for those looking to gain new skills, advance their careers, or change jobs. Learn about the eight skills marketing agencies and brands want and need to hire for in 2015.
9 Pinterest Hacks to Drive Traffic, Sales and Profits Post Planner
Ready to market your business on Pinterest, but don’t know where to start? Learn how you can grow your Pinterest traffic, sales and profits.
Plus:
- How to use Pinterest to connect with your target market (and find people looking for your product or service)
- How to get your business found on Pinterest and build a loyal following
- How to create content your audience cares about (identify what you have now and how to position it for maximum Pinterest exposure)
- Steps to create a reliable stream of traffic to your website and blog. Why (and how) you must leverage other social channels to boost channel awareness
This eBook is the final of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on the importance of content marketing measurement, and what you should be measuring now.
Mobile marketing a new era in digital promotion v2013Véronique Filip
Digital is not only web, even web 2.0 or apps. You think you understand Mobile marketing or like to innovate ?
"Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”
But then..its scope of application ;-) is endless: just have a look at what's next
Erfolg im Content Marketing durch Content PromotionWolfgang Thomas
Content Marketing leidet oft unter zu geringer Reichweite. Was helfen die besten Inhalte, wenn kein Nutzer auf sie aufmerksam gemacht wird. Owned und Paid Media müssen keine Gegensätze sein. Wir zeigen Ihnen, wie Sie mit zielgerichteter Content Promotion deutlich mehr Nutzer auf Ihre Content Marketing Aktivitäten aufmerksam machen können.
It’s no secret HubSpot are really big fans of inbound marketing. We’re also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives they’ve implemented.
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
The Line Between Media and Brands is Blurring FastHubSpot
Originally presented by Chad Pollitt at HubSpot's 2015 Inbound Publishers Summit.
Media, new media, brands, agencies, search engines, and social media are starting to compete. Chad explains what your publication is up against and how you fit into the larger landscape, using examples from his experience at relevance.com.
Ultimate Content Marketing Guide for your 2014 content marketing strategy.
We launched the content marketing guide on January 23rd, 2014 in a joint webinar with Evernote. If you missed it, fear not, you can see the presentation here.
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
Slides from the London Bloggers Meetup on Search Engine Optimisations. This SEO talk featured speakers: Charlotte Gunnell, SEO Manager for the Metro, Judith Lewis from SEO Chicks and also available at decabbit and Yiannis Pelekanos from marketing and search agency Klaxon. Focusing on the key ways you can improve your blog or website to make it more friendly for search engines in 2014.
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
Growth Hacking and Full Stack Marketing For StartupsCasey Armstrong
Growth Hacking and Full Stack Marketing for Startups
Here are the slides for the growth hacking and full stack marketing events that Patrick Vlaskovits and I hosted across Europe:
- Wayra (Madrid)
- NDRC (Ireland)
- Rainmaking Loft (London)
- Rockstart (Amsterdam)
- Hub:raum (Berlin)
- Werk1 (Munich)
- Sektor5 (Vienna)
- Design Terminal (Budapest)
- Beta-i (Lisbon)
We broke the events into the following 6 sections:
- What is growth hacking vs. marketing? And why is that important?
- Psychology
- Partnerships
- Search Engine Optimization
- Paid Marketing
- Growth Hacking Examples
A majority of our examples throughout the day came from personal experiences that we had not written about nor spoke about prior.
If you have any questions, please contact me (@CaseyA) or Patrick (@Pv).
How to Get the Most Out of Your Inbound CertificationHubSpot
You’ve studied up and passed the Inbound Certification exam. Now what? Now it's time to take advantage of your accomplishment by highlighting your shiny new marketing certification badge. This deck will cover 7 easy ways you can get the most out of your Inbound Certification badge and certificate to gain more opportunities.
Not certified yet? Become a certified inbound pro here: http://hubs.ly/y0GZT60
How to create cornerstone content that drives traffic to your websiteTechmagnate
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
8 Marketing Skills You Need to Land Your Dream Job in 2015HubSpot
The advertising and marketing industry is facing a talent crisis. This means there is an opportunity for those looking to gain new skills, advance their careers, or change jobs. Learn about the eight skills marketing agencies and brands want and need to hire for in 2015.
9 Pinterest Hacks to Drive Traffic, Sales and Profits Post Planner
Ready to market your business on Pinterest, but don’t know where to start? Learn how you can grow your Pinterest traffic, sales and profits.
Plus:
- How to use Pinterest to connect with your target market (and find people looking for your product or service)
- How to get your business found on Pinterest and build a loyal following
- How to create content your audience cares about (identify what you have now and how to position it for maximum Pinterest exposure)
- Steps to create a reliable stream of traffic to your website and blog. Why (and how) you must leverage other social channels to boost channel awareness
This eBook is the final of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on the importance of content marketing measurement, and what you should be measuring now.
Mobile marketing a new era in digital promotion v2013Véronique Filip
Digital is not only web, even web 2.0 or apps. You think you understand Mobile marketing or like to innovate ?
"Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”
But then..its scope of application ;-) is endless: just have a look at what's next
Erfolg im Content Marketing durch Content PromotionWolfgang Thomas
Content Marketing leidet oft unter zu geringer Reichweite. Was helfen die besten Inhalte, wenn kein Nutzer auf sie aufmerksam gemacht wird. Owned und Paid Media müssen keine Gegensätze sein. Wir zeigen Ihnen, wie Sie mit zielgerichteter Content Promotion deutlich mehr Nutzer auf Ihre Content Marketing Aktivitäten aufmerksam machen können.
The Anatomy of Tomorrow’s Content Promotion Strategy Today #INBOUND15Chad Pollitt
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1Ki486u
This INBOUND 2015 presentation is essentially a case study of how we used content promotion 2.0 to grow our digital magazine, Relevance.com, from zero subscribers to more than 50K in six months. It gives the backstory as to why we launched a digital magazine (as opposed to just a blog) while getting both strategic and tactical in the takeaways.
Creating Content That Doesn’t Suck – How to Write Killer Copy, Connect with C...Galvanize
Members of Galvanize's marketing team explain the tactics they used to drive more traffic, conduct audience research, and write content that doesn't suck.
10 tips to promote your content without spamming peopleMark Schaefer
The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code.
Das Content-Seeding bzw. Content-Promotion über bezahlte Werbung ist eine Möglichkeit für eigene redaktionellen Inhalte zusätzliche Reichweite zu erzeugen. Diese Präsentation vom SEAcamp 2014 erläutert Möglichkeiten für Content-Promotion über PPC und Ergebnisse eines Tests von verschiedenen Content-Promotion Tools.
This presentation is based on promotion and transfer in commercial world which clearly explains the circumstances, challenges faced during the promotions and transfer.
And the techniques to do this task in better and proper manner.
Everyone wants to know how to make that one thing go viral. Especially bosses. Here's the answer. So now maybe they will stop asking you. See the Upworthy version of this here: http://www.upworthy.com/how-to-make-that-one-thing-go-viral-just-kidding?c=slideshare
Presented at http://pragmamark.org/
Most iPhone users don’t bother installing any apps per months. And worse, ~80% never use an app they’ve installed again. The future of mobile is clearly not app, but features. Features that make the iPhone ecosystem still a native experience, but as open and flexible as the web. Learn how you could prepare for that future.
THE ART & SCIENCE OF CONTENT PROMOTION [INBOUND 2014]HubSpot
Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
HOW CONTENT PROMOTION CHANGED OUR INBOUND MARKETING FOREVER [INBOUND 2014]HubSpot
Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited and covered by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive meaningful returns, quickly. HubSpot empowers marketers and public relations professionals not only to track marketing and sales, but media relations results, too. Vice President of Audience and Co-founder of Relevance, Chad Pollitt runs the world’s first publication solely dedicated to content promotion news and insights. He reveals the results of how pitching the media and industry influencers to cover high-impact advanced content can drive millions of media impressions while drastically improving brand awareness, conversions and traffic in the quarter the campaign is launched.
CONTENT: NOT MORE, BUT MORE RELEVANT [INBOUND 2014]HubSpot
In many ways the current content experience on the web is much like walking through Times Square; constantly being bombarded with irrelevant marketing messages. It’s up to marketers to deliver a better content experience, and the key to a better content experience is relevance. It’s not more content that we need, but instead, more relevant content. LinkedIn’s Sr. Content Marketing Manager Jason Miller will guide you on a journey for achieving content marketing bliss through relevance. It’s a less is more approach that will leave you with practical ideas for creating compelling relevant content that speaks directly to your target audience and drives results.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
How Content Promotion Changed Digital MarketingSemrush
Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited and covered by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive meaningful returns, quickly. Chad Pollitt reveals the results of how converging owned, paid and earned media can drive millions of media impressions while drastically improving brand awareness, conversions and traffic, and ROI in the quarter the campaign is launched.
In this SEMrush guest webinar (that originally aired on December 9, 2014), you'll learn:
Why most content marketing campaigns are ineffective
How to succeed with content promotion
Which tools and channels are available to help facilitate success
How to budget for content promotion
#INBOUND14 - I've Created My Content, Now What?Amanda Sibley
Have you ever created a piece of content and then though, now what? You aren't alone! Without a proper promotional plan, all the work put into creating a piece of content will go to waste. In this session, you will get tactical advice on creating an awesome promotional campaign to get your content the promotional love it deserves, and help your reach your business goals.
Ever wish you had more time and resources to focus on marketing your agency more effectively? It's hard balancing delivering powerful results for your clients and finding the time to grow your own agency, so how can you ensure both? In this session, marketing director John Bonini shares insight on how IMPACT made marketing a top priority and executed a strategy that helped his agency generated a 400% increase in leads over the last two years.
PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...HubSpot
Personalization across marketing channels and the website is a burgeoning strategy in inbound marketing. And for good reason, a 2013 Monetate/eConsultancy Study found that marketers who are personalizing their web experiences see on average increase of 19% in sales. But many marketers don’t know where to begin with personalization. This session will walk through how to develop a personalization strategy using HubSpot, focusing particularly on website personalization as a way to reduce friction and increase conversions in the sales process.
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...Influence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
You have a story to tell. But do you have the right people telling it?
Does it feel like it's tough to break through these days? Competition is everywhere. Content is everywhere. How does your business stand out?
That's why so many businesses are turning to industry and citizen influencers to help spread the message. But the best ways to do influencer marketing aren't well established (yet).
Let's change that.
Jay Baer is the #1 most retweeted person in the world among digital marketers.
Until recently, influence marketing was plagued with achieving the scale and automation necessary to meet marketing objectives. In this INBOUND15 session, Mavrck co-founder and CEO Lyle Stevens Stevens explored new tactics and technologies that have emerged to enable businesses to move the needle in meaningful ways with influence marketing. As part of the discussion, he will outline the step-by-step process, from choosing goals and KPIs and the right social networks to selecting the right influencers and content type, to empower marketers to drive meaningful results.
How HubSpot Measures Its Marketing Content Pamela Vaughan
INBOUND 2014 Session Abstract:
Learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why. A session about analytics has never been so exciting!
Matt Cooper, GM at Visually, and Angela Lee Bostick, CMO at Emory University, Goizueta School of Business discuss how content marketing has become increasingly important in attracting successful higher education candidates, and how Emory University successfully strategized and executed an effective content marketing campaign, leveraging existing assets & resources.
Similar to The Art & Science of Content Promotion (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
15. #INBOUND14
Only 42% of B2B
and 34% of B2C
marketers believe
they are effective at
content marketing.
Source: http://bit.ly/1njPq0e
16. Content Marketing is Simple
Right?
Come up with an idea – I’m a marketer, I am an ideas machine
Put idea into content – This is easy, it should only take a couple of hours
Hit publish – Great, this is all pretty simple
#INBOUND14
17. What actually
happens is a
lot different.
You hit publish
You cross your fingers
No one cares
You look sad
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18. When it comes to content, the
best marketers know that …
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20. #INBOUND14
@Tweet this
To be truly
effective at
content marketing,
we need to excel
at promotion.
#INBOUND14
@searchbrat
21. The notion that you can simply create
interesting content people will
magically find is a lie. If you build it,
they won’t necessarily come. You have
to treat your content executions like a
product and launch them the same
way you would launch a product.
#INBOUND14
@jaybaer
23. #INBOUND14
The success of your
content campaigns
starts with creating the
right goals.
Do you want to generate awareness, inbound links,
qualified leads, blog subscribers or grow your social
following?
24. #INBOUND14
We want to generate 200
qualified leads for the sales
team.
Let’s figure out the right metrics to aim for.
25. We know that 10% of all leads
we generate are qualified.
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26. #INBOUND14
What’s the total number of
downloads we need?
Qualified Leads / Qualified Lead
Rate = Downloads
31. #INBOUND14
We need a promotion plan to
generate 4000 visits to our
landing page, which will result
in 2000 downloads and 200
qualified leads.
32. Plan where to get those visits and downloads
from.
#INBOUND14
Distribution
Channels
Available
Audience
Engagemen
t (CTR)
Engaged
Audience
Blog 50,000 6% 3,000
Email 10,000 3% 300
Facebook 8,000 2.5% 200
Twitter 1,000 0.5% 5
Co-promote 30,000 1.5% 450
33. Experiment with ways to add more distribution
channels.
#INBOUND14
Distribution
Channels
Blog
Email
Facebook
Twitter
Co-promote
34. #INBOUND14
Grow your available audience on each
distribution channel.
Distribution
Channels
Available
Audience
Blog 50,000
Email 10,000
Facebook 8,000
Twitter 1,000
Co-promote 30,000
35. #INBOUND14
Optimise conversion paths to improve
engagement CTR of each channel.
Distribution
Channels
Available
Audience
Engagemen
t (CTR)
Blog 50,000 6%
Email 10,000 3%
Facebook 8,000 2.5%
Twitter 1,000 0.5%
Co-promote 30,000 1.5%
36. The bigger your engaged audience the more
successful your content campaigns will be.
#INBOUND14
Distribution
Channels
Available
Audience
Engagemen
t (CTR)
Engaged
Audience
Blog 50,000 6% 3,000
Email 10,000 3% 300
Facebook 8,000 2.5% 200
Twitter 1,000 0.5% 5
Co-promote 30,000 1.5% 450
37. Segmenting your data like
this can help you make better
decisions about your
promotion plan.
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39. #INBOUND14
In HubSpot, production and
promotion are treated equally.
If we spend 10 hours creating a piece of content, we spend at
least that amount of time on the promotion of it.
40. There are 3 key parts in the launch of any content
campaign:
Prior to Launch Week of Launch Ongoing
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42. The best promotion plan in the
world can’t save bad content.
#INBOUND14
Even if you are a distribution ninja, you can’t save content that
sucks.
43. #INBOUND14
You need to ask:
Who are we targeting with this content?
Why are they going to love this content?
What action do I want them to take?
How will they find it?
Why would they share it with their friends?
45. #INBOUND14
Gather insights to make your
content better.
There is a lot of data we can use that will help us publish
content that is more likely to get shared.
52. On average what content categories result in the most
social shares on Moz?
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53. On average what content categories result in the most
thumbs up on Moz?
#INBOUND14
54. On average what content categories result in the most
thumbs up on Moz?
#INBOUND14
If you want to try it,
read this post.
http://bit.ly/1nbdDp1
55. #INBOUND14
Consider your promotion plan
before ever hitting publish.
What can you include in your content that will help it get
shared more widely?
61. Create your outreach lists well
in advance of your launch.
#INBOUND14
The more time and effort you put into choosing the right
people for your outreach lists, the better your results will be.
62. Find ways to split your bloggers & experts into
tiers.
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63. #INBOUND14
Create a promotional pack
for your high priority
bloggers. Help them to
look awesome.
64. #INBOUND14
Create a promotional pack
for your high priority
bloggers. Help them to
look awesome.
65. #INBOUND14
Prepare email
templates for your
different tiers.
Outreach is time consuming. You want
to have templates that convert well and
can be easily reused by your team.
66. The Pre-Launch Checklist
#INBOUND14
Ask the right questions
Gather insights
Plan promotion early (quotes, stats, data, co-create
content).
Create outreach lists (break them into tiers)
Create blogger promotional packs
Prepare email templates
68. #INBOUND14
Do a soft launch of your
content.
Start by seeding the promotional packs to your priority list.
Make them look good by letting them leverage the most
valuable parts of your content first.
69. #INBOUND14
Then make your big splash!
Your campaign’s main launch should be treated as rigorously
as a product launch. All your efforts should be heavily
coordinated.
70. #INBOUND14
Make sure your launch
email is successful.
Yeah, email is still a really important distribution
channel in 2014.
78. #INBOUND14
Make sure your launch
email is successful.
1. Consistent branding
2. Clear value proposition
3. Dominant call-to-actions (CTAs)
4. Include a relevant image
5. Make it easy to share
6. Personal touches really help
79. #INBOUND14
Launch your content on
Facebook.
You can only launch the content once on
Facebook, so make it good.
80. Use an image. Photos generate 53% more likes &
104% more comments than the average post.
Source: http://bit.ly/ITzLHt
#INBOUND14
81. Keep your post length short. They result in better
engagement.
Source http://bit.ly/1k8Bomc
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82. #INBOUND14
Launch your content on
LinkedIn.
LinkedIn is increasingly becoming a platform that
has content and user engagement at the heart of
it.
83. Follow the same guidelines you used to post on
Facebook.
#INBOUND14
85. Use LinkedIn groups and blog posts to help promote
that update.
#INBOUND14
There are 200 conversations
taking place per minute in
these groups.
http://bit.ly/1nwvJCr
86. #INBOUND14
Organic promotion on Twitter.
Unlike other social networks, promoting the same content a
number of times is a good thing on Twitter.
87. The life of a tweet is
really short. 18
minutes of potential.
Source: http://bit.ly/OdCfTL
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89. #INBOUND14
Use a tool like Social Inbox to
schedule tweets for those times
across the week.
90. Tweets with visuals have 5x
more engagement when
compared to text-based tweets.
Source: http://bit.ly/1heAEWw
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91. There is a 17% increase in
retweets when you include a
stat.
Source: http://bit.ly/1lTruRq
#INBOUND14
92. Even better, include an easy
way for people to tweet stats
from the blog posts launching
the campaign.
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93. There is a 19% increase in
retweets when you include a
quote.
Source: http://bit.ly/1lTruRq
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94. #INBOUND14
Paid Content amplification
Sheeedilnpg cson.tent through paid channels is a great way to get
an initial bump in interest. But remember, great promotion
can’t save sucky content.
95. #INBOUND14
For paid Twitter ads the same
rules apply. Remember:
Visuals in tweets have 5x engagement
Stats get 17% more retweets
Quotes get 19% more retweets
97. #INBOUND14
Experiment with your targeting.
1.23%
0.79%
1.40%
1.20%
1.00%
0.80%
0.60%
0.40%
0.20%
0.00%
Twitter Engagement
Increase by
55%
Niche Broad
98. Find niche topic experts to target, and then target
their audience.
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99. Find niche topical experts to target and then target
their audience.
#INBOUND14
100. Facebook has a lot of targeting
options.
You need to invest a lot of time & effort
Test different ad placements & formats
Test different audiences to target
Yes, that’s a whole lot of testing
#INBOUND14
101. #INBOUND14
Certain Facebook ads are better for
content amplification.
Right-Hand Column
Low performance & price.
Good for retargeting.
102. #INBOUND14
Certain Facebook ads are better for
content amplification.
News Feed
Highest CTR & Engagement.
Far better ad type for content
amplification as it can
generate additional organic
results.
103. Custom Audiences allow you to get more granular
with your targeting.
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[To Add]
104. Target by interest lists to get your content seen by
the right people.
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105. #INBOUND14
On LinkedIn keep your target
audience really tight.
Clicks are costly so narrow down your audience
Create 8 sets of ads and continually refresh them
Like Facebook, keep testing ads & targeting
106. Keep targeting really tight on LinkedIn, your cost per
click tends to be higher.
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[To Add]
107. #INBOUND14
There are a growing list of
options for paid content
amplification.
StumbleUpon Paid Discovery
Reddit’s Self Serve Platform
Outbrain & Taboola Content Discovery Platform
109. Don’t forget there is a good chance your customers
already like you and will share your content.
#INBOUND14
110. #INBOUND14
Guest blogging isn’t dead.
Look for opportunities to create valuable content for blogs
within your industry to help promote your content campaigns.
112. There is a growing number of platforms you can add
valuable content to.
#INBOUND14
113. #INBOUND14
Complete the rest of your
outreach for the lists you
created in the pre-launch
phase.
114. #INBOUND14
Remember, that’s all to be
executed in the week of
lYaou uwannt cto hcre.ate as much interest as possible in that first week.
The quality of your content will then ensure that interest gathers
pace organically.
115. #INBOUND14
The Week Of Checklist
Launch email
Launch on social (organic)
Content amplification (paid)
Promote across online real estate
Guest blogging opportunities
Complete outreach