Skip to main content
UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
Antonin Cohen, profile picture
Uploaded byAntonin Cohen
PDF, PPTX84,616 views

Growth Hacking : Disrupt the Business with Mobile!

The document discusses growth hacking as a crucial strategy for mobile startups, exemplified by successful companies like Uber, WhatsApp, and Dropbox. It emphasizes the importance of achieving product/market fit and outlines methods for user acquisition through a growth hacker funnel, leveraging analytics, marketing techniques, and referrals. Key tactics include utilizing social media, content marketing, relationship-building with press, and iterating products based on user feedback.

Technology◦Business◦
Download as PDF, PPTX
Top 7 Most Disruptive Mobile Startups
Square $16 billion in mobile transactions
Snapchat beat Facebook’s Poke
August 2013 Uber raised $360 million Valuation $3,5 billion
3 years 24 countries 10M downloads
Whatsapp 300M users
Instagram 16B Photos Shared
What do they have in common?
They hack the business
They hack the business They create new ways
They hack the business They create new ways They disrupt the system
They are Growth Hackers They hack the business They create new ways They disrupt the system
Success is not just having a Good Idea
Thousands of startups with Good Ideas fail every year
Some will see traction
And even cool press hits!
But after few months… nothing
They reach the trough of sorrow
They reach the trough of sorrow and they run out of money
Acquire the Growth Hacking Spirit
menu 1 Growth Hacking What is it? 2 Foundation Product/Market Fit 3 Prepare the growth Growth Hacker Funnel 4 Get users The 3 P’s of user acquisition
by @AntoninCohen > 7 years growing users and sales for startups in Europe and the US What is Growth Hacking? http://antonin.co/ growth-hacking
Aaron Ginn @Aginnt Head of Growth, Stumbleupon “A growth hacker lives at the intersection of data, product, and marketing." What is Growth Hacking?
What is Growth Hacking? @DanMartell Founder, Clarity "Growth Hacking is the process and mindset of searching for ways that your product to grow."
@RyanHoliday Author of "Growth Hacker Marketing" "A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable." What is Growth Hacking?
@SeanEllis CEO, Qualaroo and GrowthHackers.com "A growth hacker is a person whose true north is growth." What is Growth Hacking?
Sean Ellis coined the term Growth Hacker in 2010
Sean Ellis was First Marketer   * worth $4 billion today *  
Growth Hacking made Dropbox successful in a busy market without any advertising
Dropbox Home Page
Referral Program
Social Media
How to Growth Hack Your App
Let's start by the foundation
The Startup Pyramid from Sean Ellis Growth Transition to Growth Product/Market Fit
Paul Graham @Paulg Founder of Y Combinator “Make stuff that people want.” Product Market Fit
@SeanEllis CEO, Qualaroo and GrowthHackers.com “The achievement of product/market fit can be measured according to a specific metric: when, in a survey, at least 40% of users say they would be “very disappointed” without your product or service.” Product Market Fit
Strong foundation of Product/Market Fit is the 1st step Don't think about growth without the right balance
Distribute your beta app to a limited audience as soon as possible
1 Get feedback 2 Improve the app 3 Validate Product/Market Fit 4 Transition to growth!
Get ready for growth 1 Implement User Analytics 2 Identify Actionable Goals 3 Focus message on Must Have-Benefit 4 Optimize business model & conversions 6 Get a growth team Designer, copywriter, data analyst and ideally a developer
Growth Hacking It's all about testing and optimizing at every step of the Customer Lifecycle
The Growth Hacker Funnel Defined by Dave McClure Acquisition Activation Retention Revenue Referral
Launch App Signs up Reach Level 3 In-App Purchase     50000 1000 320 16 2% 32% 0,5% Acquisi(on   Ac(va(on   Reten(on   Revenue   Improve Activation First Growth Hacker Funnel Exemple: Mobile Game
Measure & Test Some cool tools
The 3 P’s of user acquisition
1 Push Advertising, Promo Swap, Affiliation à You coerce users to come to you 2 Pull Content Marketing à You entice users to come to you 3 Product Referral program à You use your product itself to bring them to you 3 ways to get users Defined by Neil Patel
Push Promo Swap Find companies to promote each other Swap newsletter, tweets, Facebook post, contest…
Pull App Store Optimization Content Optimize the first 3 lines, keywords, icon, screenshots, social proof
Content Optimize the first 3 lines, keywords, icon, screenshots, social proof Reviews Track every day and ask your friends to contribute! Pull App Store Optimization
Pull App Store Optimization Content Optimize the first 3 lines, keywords, icon, screenshots, social proof. Reviews Track every day and ask your friends to contribute! Velocity Push natural downloads with paid downloads on a short period of times to get at the top of the App Store.
Pull Get featured Build a Great App “Make stuff that people want.”
Pull Get featured Build a Great App “Make stuff that people want.” Follow the Guidelines Design, Name of the app, Users Acquisition…
Pull Get featured Build a Great App “Make stuff that people want.” Follow the Guidelines Design, Name of the app, Users Acquisition… Utilize New Platform Features iCloud, Passbook…
Pull Get featured Build a Great App “Make stuff that people want.” Follow the Guidelines Design, Name of the app, Users Acquisition… Utilize New Platform Features iCloud, Passbook… Make it Universal iPhone, iPad, EN/FR/ES/DE/IT
Pull Get featured Build a Great App “Make stuff that people want.” Follow the Guidelines Design, Name of the app, Users Acquisition… Utilize New Platform Features iCloud, Passbook… Make it Universal iPhone, iPad, EN/FR/ES/DE/IT Get in touch with Apple / Google
Pull Content Marketing Blog and podcast Ebooks, whitepapers and guides Infographics
Pull Social Media Key points •  Social media is useful if you have time to produce great content related to your product. •  Social media is a marathon. •  Social media is customer service.
Pull Social Media Key points •  Social media is useful if you have time to produce great content related to your product. •  Social media is a marathon. •  Social media is customer service. Platforms •  Facebook, Twitter •  Slideshare, Quora, LinkedIn •  Reddit •  Hacker News •  Craiglist •  Meetup
Pull Press Relation Be  persistent   Get  involved   Build  rela(onships   Create  Press  Kit   Develop  Story  Angles   Research  
à Research The right contact 1. Define what publications your target audience consumes 2. Focus on the journalists who write on your topic. The pattern to guess an email firstname.lastname@domain.com firstnamelastname@domain.com Gmail plugin Rapportive 1. Start with a list of possible email addresses. 2. Paste those into a new Gmail message. 3. Rapportive will scour the web to pull up social media profiles for accounts linked to that email.
à Story angles & Press Kit Right message to right media Create Press Release dedicated to your target media: high tech, consumer, your niche market… Inside your Press Kit Press release, icon, screenshots, promocode, links to your social media, video, press page. Old fashioned mail still works Send your press kit with cool goodies to the top journalists & influencers in your target audience.
à Build & Get Involved Do your PR Spend some times to reach out and create relationships with top journalists. You are the expert: Share content about your company, competitors and market. Follow reporters on Twitter Engage journalists with relevant messages on Twitter. Be visible Write articles and speak at events as much as possible. Journalists are there to cover it, so it is a good opportunity to get noticed!
à Be persistent Use Gmail plugin Yesware Find out who opens your emails. Create the news Plan a PR push related to your product every quarter. If you don’t have any big news, create informative content for your audience (i.e. survey, statistics). Be current Follow up when the journalist has the highest chance to be interested by your topic (i.e. before holidays for travel app).
Product Referral program Give away your product Credits, storage, discount, feature, bonus, sample… Win/Win incentive User shares his user code and get credits when it’s used Promote your referral program Engage your audience and implement social APIs
UBER Referral Program
Product Network Invitations à Phone contacts à Email contacts à Social contacts
Product Social Sharing Give the power to spread the love easily
Product Incentivize Give away your product Credits, storage, discount, feature, bonus, sample… Win/Win incentive User shares his promocode and get credits when it’s used
Product API Integration Don’t force your user to login They are already connected. Why ask again?
Product API Integration Don’t force your user to login They are already connected. Why ask again? Get activity from social media What my friends are doing on the app?
Product API Integration Don’t force your user to login They are already connected. Why ask again? Get activity from social media What my friends are doing on the app? Send activity to social media What I’m doing on the app?
Product API Integration Don’t force your user to login They are already connected. Why ask again? Get activity from social media What my friends are doing on the app? Send activity to social media What I’m doing on the app? Don’t forget to update! APIs evolve often
Bonus Twitter Growth Hack 1.  RSS top 10 blogs 2.  Republish 3.  Follow back 4.  Auto favorite
Bonus Cool tool for launch
Bonus Facebook Events Hacks
Bonus Be curious Read as more as possible Growth Hacking is a big community with and a lot of tactics you will use tomorrow don’t exist today. Connect and exchange This is why you’re here. Test and try, even if it sounds dirty at first Bad buzz is still a buzz. Optimize all the way Never stop to analyze, optimize and test!
Growth Hacking : Disrupt the Business with Mobile!