SlideShare a Scribd company logo
The Art of 
Building a Brand 
#Inbound14 Speaker Quotes brought to you by Fractl
Business is being done in many different 
ways now, and we have to take advantage of 
what’s available for us. It’s very exciting. 
#Inbound14 Speaker Quotes brought to you by Fractl
I really encourage entrepreneurs, if they have a 
great idea, to run with it. Find ways to finance, 
build, market. 
#Inbound14 Speaker Quotes brought to you by Fractl
I think of the brand as an insertion of value, 
to give it substance and meaning. 
#Inbound14 Speaker Quotes brought to you by Fractl
Ideas grow and evolve over time. 
#Inbound14 Speaker Quotes brought to you by Fractl
Try to reach a new customer. Not just a luxury 
customer, but the vast market which is down 
the retail pyramid. 
#Inbound14 Speaker Quotes brought to you by Fractl
If we show you how to plant a tree today, and 
we find a better way to plant a tree in five 
years, we will alter our information, but we 
always to get that information to you. 
#Inbound14 Speaker Quotes brought to you by Fractl
We try to stay curious; we’re constantly 
looking for new ideas. Use your curiosity and 
research to create beautiful imagery and 
informative stories. 
#Inbound14 Speaker Quotes brought to you by Fractl
You should love playing 
with learning. 
#Inbound14 Speaker Quotes brought to you by Fractl
To make sure we don’t dilute the brand, 
we only do things we love. 
#Inbound14 Speaker Quotes brought to you by Fractl
I’m paying attention to what our brand can 
do to grow and succeed in the future. 
#Inbound14 Speaker Quotes brought to you by Fractl
I really admire family businesses that are 
able to continuously evolve and grow. 
#Inbound14 Speaker Quotes brought to you by Fractl
Q: How do you approach your digital content in 
a way that works so well when so many other 
marketing brands have struggled? 
A: We have a vast content library, with 25 years 
of amazing, finely researched, well-designed, 
beautiful imagery, and thousands of great 
recipes and decorating techniques. That library 
is being combed through and rearranged daily 
for the Internet user. 
#Inbound14 Speaker Quotes brought to you by Fractl
Q: How have you made sure your culture 
supports your values? 
A: The people who come to work for us are 
like-minded people. 
#Inbound14 Speaker Quotes brought to you by Fractl
Q: Are you trying to set trends, or watch the 
horizon to jump on new trends? 
A: It’s both. It’s just a question of being 
enthusiastic about what you’re doing, building 
carefully, having passion for your ideas. 
#Inbound14 Speaker Quotes brought to you by Fractl
Q: When there is a setback, what is the best 
way to respond? 
A: Be very frank, open, honest, calm, and 
forthright. Change course as quickly as 
possible. 
#Inbound14 Speaker Quotes brought to you by Fractl
Q: What do you think it is in your upbringing 
that you can do it when others struggle? 
A: I was brought up to believe in myself. I was 
encouraged to do what I thought was right, 
good, and productive. My father said you can 
do anything you want if you work hard enough. 
That’s a very important work ethic to instill in 
your children. 
#Inbound14 Speaker Quotes brought to you by Fractl
Q: You created this category, and now you 
have competitors that followed your path. 
How do you stay a step ahead? 
A: Like who? I have been pitted against some 
beautiful, talented, amazing girls, and it’s so 
silly. There is room for a lot of great stuff. The 
world has become extremely crowded and 
competitive. And if I can be a mentor and a 
helper, that’s great. 
#Inbound14 Speaker Quotes brought to you by Fractl
Q: What do you hope your legacy is? 
A: To have been a really good teacher. And to 
have been a successful entrepreneur who did 
things that made living every day better. 
#Inbound14 Speaker Quotes brought to you by Fractl

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"The Art of Building a Brand" by Martha Stewart

  • 1. The Art of Building a Brand #Inbound14 Speaker Quotes brought to you by Fractl
  • 2. Business is being done in many different ways now, and we have to take advantage of what’s available for us. It’s very exciting. #Inbound14 Speaker Quotes brought to you by Fractl
  • 3. I really encourage entrepreneurs, if they have a great idea, to run with it. Find ways to finance, build, market. #Inbound14 Speaker Quotes brought to you by Fractl
  • 4. I think of the brand as an insertion of value, to give it substance and meaning. #Inbound14 Speaker Quotes brought to you by Fractl
  • 5. Ideas grow and evolve over time. #Inbound14 Speaker Quotes brought to you by Fractl
  • 6. Try to reach a new customer. Not just a luxury customer, but the vast market which is down the retail pyramid. #Inbound14 Speaker Quotes brought to you by Fractl
  • 7. If we show you how to plant a tree today, and we find a better way to plant a tree in five years, we will alter our information, but we always to get that information to you. #Inbound14 Speaker Quotes brought to you by Fractl
  • 8. We try to stay curious; we’re constantly looking for new ideas. Use your curiosity and research to create beautiful imagery and informative stories. #Inbound14 Speaker Quotes brought to you by Fractl
  • 9. You should love playing with learning. #Inbound14 Speaker Quotes brought to you by Fractl
  • 10. To make sure we don’t dilute the brand, we only do things we love. #Inbound14 Speaker Quotes brought to you by Fractl
  • 11. I’m paying attention to what our brand can do to grow and succeed in the future. #Inbound14 Speaker Quotes brought to you by Fractl
  • 12. I really admire family businesses that are able to continuously evolve and grow. #Inbound14 Speaker Quotes brought to you by Fractl
  • 13. Q: How do you approach your digital content in a way that works so well when so many other marketing brands have struggled? A: We have a vast content library, with 25 years of amazing, finely researched, well-designed, beautiful imagery, and thousands of great recipes and decorating techniques. That library is being combed through and rearranged daily for the Internet user. #Inbound14 Speaker Quotes brought to you by Fractl
  • 14. Q: How have you made sure your culture supports your values? A: The people who come to work for us are like-minded people. #Inbound14 Speaker Quotes brought to you by Fractl
  • 15. Q: Are you trying to set trends, or watch the horizon to jump on new trends? A: It’s both. It’s just a question of being enthusiastic about what you’re doing, building carefully, having passion for your ideas. #Inbound14 Speaker Quotes brought to you by Fractl
  • 16. Q: When there is a setback, what is the best way to respond? A: Be very frank, open, honest, calm, and forthright. Change course as quickly as possible. #Inbound14 Speaker Quotes brought to you by Fractl
  • 17. Q: What do you think it is in your upbringing that you can do it when others struggle? A: I was brought up to believe in myself. I was encouraged to do what I thought was right, good, and productive. My father said you can do anything you want if you work hard enough. That’s a very important work ethic to instill in your children. #Inbound14 Speaker Quotes brought to you by Fractl
  • 18. Q: You created this category, and now you have competitors that followed your path. How do you stay a step ahead? A: Like who? I have been pitted against some beautiful, talented, amazing girls, and it’s so silly. There is room for a lot of great stuff. The world has become extremely crowded and competitive. And if I can be a mentor and a helper, that’s great. #Inbound14 Speaker Quotes brought to you by Fractl
  • 19. Q: What do you hope your legacy is? A: To have been a really good teacher. And to have been a successful entrepreneur who did things that made living every day better. #Inbound14 Speaker Quotes brought to you by Fractl