Twitter, Airbnb, HotelTonight and Facebook all used insights found deep within their data to unlock big growth opportunities. Join us as Colin Zima, Chief Analytics Officer at Looker, and Sean Ellis, CEO of Qualaroo, reverse engineer five data-driven growth wins and shows you how you can apply this same level of thinking and analysis to find growth for your company.
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger
Do you consider growth hacking to be a fluffy concept and practice? Are you unsure how to crack the code on how to get started? Good news ahead. We have broken down the process in 12 effective steps that will help you kick off your growth (hacking) efforts. Let's get started!
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business, and how these can be used to drive SaaS success. This presentation includes information on:
- An intro to SaaS metrics
- Unit economics
- LTV and churn: An in-depth look
- Variable pricing axes
- Months to recover CAC
- The primary unit of growth: Sales
- Understanding public SaaS companies
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger
Do you consider growth hacking to be a fluffy concept and practice? Are you unsure how to crack the code on how to get started? Good news ahead. We have broken down the process in 12 effective steps that will help you kick off your growth (hacking) efforts. Let's get started!
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business, and how these can be used to drive SaaS success. This presentation includes information on:
- An intro to SaaS metrics
- Unit economics
- LTV and churn: An in-depth look
- Variable pricing axes
- Months to recover CAC
- The primary unit of growth: Sales
- Understanding public SaaS companies
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
Outbound prospecting for highly targeted lead flowDavid Skok
This presentation described how and when outbound prospecting (Cold Calling 2.0) can work to provide a predictable flow of leads from highly targeted prospects.
GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
@neilpatel
“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED Fast!
Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff
Integrations
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome
Work Emails HTTP://PODIO.COM
Work Emails HTTP://YAMMER.COM
How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
Embeds HTTP://KISS.LY/YTEMBED
Embeds HTTP://KISS.LY/SSEMBEDS
How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess
Powered By
How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness
Free Stuff HTTP://GRADER.COM
Free Stuff HTTP://NEWRELIC.COM/ASI
Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR Your Product
YOU HAVE No Excuses
We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com
Navigating Sales Conversations from First Call to Closed DealChris Orlob
Every sales conversation you encounter from 1st call to close needs to be managed differently to close the deal. We analyzed 1 million sales calls with AI to show you how the best salespeople in the world do it.
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
Over the past ten years, software gurus have been preaching the notion that you need to find product/market fit. Balfour presents an extremely cogent argument that because of the speed of technology now, this advice is no longer valid. In reality, you need to find market, product, channel, model fit (in that order). Balfour lays out his argument in this presentation at Price Intelligently's SaaSFest 2016 by cataloging his experience over his career and view of the market.
Growth Marketing Conference London 2017 - Andy Young - Building a Growth ModelGrowth Tribe
Andy Young is a Entrepreneur in Residence at 500 Startups, as well as a Growth Consultant and mentor at accelerators like Seedcamp, TechStars, EF, Ignite100 and Oxygen. He's also given talks and has led workshops at events such as WebSummit, South Summit, Leanconf & ProductTank.
Andy helps fun teams with big ambitions, from core strategy to getting his hands dirty with growth, product, analytics and code.
During London's Growth Marketing Conference 2017, Andy gave a talk on 'Building A Growth Model For Your Business', in which he walked us through the most important steps in creating a growth model for you.
Email or tweet Andy if you'd like to chat - andy@apexa.co.uk / @andyy
LinkedIn: https://www.linkedin.com/in/andrewyoung/
Optimize Your Funnel By Getting Inside Your Buyer's HeadDavid Skok
Part of finding product/market fit is turning early wins into repeatable, scalable, and profitable sales. In this talk given as part of the Heavybit speaker series, I discuss how to shorten the time to customer conversion from trials, freemium and open source products.
Unlocking Growth: Building a sustainable growth engine with the new rules of...Sean Ellis
As Marc Andreessen says, startups fail for two primary reasons: either they try to grow when they're not ready to, or they're not aggressive enough when they're finally to grow. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
SaaS Metrics: The Secret to Subscription SuccessEd Shelley
Behind every successful SaaS business is a wealth of SaaS metrics.
This presentation gives you a broad overview of the key metrics you should be measuring to fully understand how your business is growing.
Metrics like Monthly Recurring Revenue (MRR), Customer Churn Rate, MRR Churn Rate and Customer Lifetime Value (LTV) can often be measured in a number of ways. We show you the intricacies of all of them.
Building a Repeatable, Scalable & Profitable Growth ProcessDavid Skok
In a talk I gave at SaaS North 2017 conference in Ottawa, I talk about the fundamentals of building a repeatable, scalable, and profitable growth process for a startup.
This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers:
Optimizing the SaaS Funnel:
- Get inside your customer’s head
- Break down the funnel into microsteps
- Identify bottlenecks
- Use funnel math to make improvements
12 key levers within the funnel:
1) Product/Market fit
2) Top of the funnel flow
3) Conversion rate
4) CAC (customer acquisition cost)
5) Number of sales people
6) PPR (productivity per rep)
7) Getting enough leads
8) Pricing
9) Customer retention rate
10) Dollar retention rate
11) Months to recover CAC
12) Recruiting, onboarding & management
In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer's head to increase funnel conversion rates. In the talk, I cover:
- How to design and build a buyer-centric sales funnel that has low CAC and fast sales cycles.
- How to figure out why your sales funnel isn't working as well as it could be, and how to fix it.
- How to understand the way buyers react to your funnel, and how to use that knowledge to increase funnel conversion rates.
Surprising statistics on how email performs, and does not perform, as a marketing communication channel. This slide share highlights not only the volume of emails we receive, but the necessary components of a perfect email.
Six Growth Hacks to Get More Conversions from Your Content MarketingSean Ellis
Neil Patel and Sean Ellis share 6 growth hacks for making your content marketing convert into real sales. These slides explain how to effectively use free tools to drive conversions, and find quick optimizations to immediately improve the performance of your content marketing.
Outbound prospecting for highly targeted lead flowDavid Skok
This presentation described how and when outbound prospecting (Cold Calling 2.0) can work to provide a predictable flow of leads from highly targeted prospects.
GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
@neilpatel
“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED Fast!
Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff
Integrations
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome
Work Emails HTTP://PODIO.COM
Work Emails HTTP://YAMMER.COM
How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
Embeds HTTP://KISS.LY/YTEMBED
Embeds HTTP://KISS.LY/SSEMBEDS
How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess
Powered By
How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness
Free Stuff HTTP://GRADER.COM
Free Stuff HTTP://NEWRELIC.COM/ASI
Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR Your Product
YOU HAVE No Excuses
We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com
Navigating Sales Conversations from First Call to Closed DealChris Orlob
Every sales conversation you encounter from 1st call to close needs to be managed differently to close the deal. We analyzed 1 million sales calls with AI to show you how the best salespeople in the world do it.
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
Over the past ten years, software gurus have been preaching the notion that you need to find product/market fit. Balfour presents an extremely cogent argument that because of the speed of technology now, this advice is no longer valid. In reality, you need to find market, product, channel, model fit (in that order). Balfour lays out his argument in this presentation at Price Intelligently's SaaSFest 2016 by cataloging his experience over his career and view of the market.
Growth Marketing Conference London 2017 - Andy Young - Building a Growth ModelGrowth Tribe
Andy Young is a Entrepreneur in Residence at 500 Startups, as well as a Growth Consultant and mentor at accelerators like Seedcamp, TechStars, EF, Ignite100 and Oxygen. He's also given talks and has led workshops at events such as WebSummit, South Summit, Leanconf & ProductTank.
Andy helps fun teams with big ambitions, from core strategy to getting his hands dirty with growth, product, analytics and code.
During London's Growth Marketing Conference 2017, Andy gave a talk on 'Building A Growth Model For Your Business', in which he walked us through the most important steps in creating a growth model for you.
Email or tweet Andy if you'd like to chat - andy@apexa.co.uk / @andyy
LinkedIn: https://www.linkedin.com/in/andrewyoung/
Optimize Your Funnel By Getting Inside Your Buyer's HeadDavid Skok
Part of finding product/market fit is turning early wins into repeatable, scalable, and profitable sales. In this talk given as part of the Heavybit speaker series, I discuss how to shorten the time to customer conversion from trials, freemium and open source products.
Unlocking Growth: Building a sustainable growth engine with the new rules of...Sean Ellis
As Marc Andreessen says, startups fail for two primary reasons: either they try to grow when they're not ready to, or they're not aggressive enough when they're finally to grow. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
SaaS Metrics: The Secret to Subscription SuccessEd Shelley
Behind every successful SaaS business is a wealth of SaaS metrics.
This presentation gives you a broad overview of the key metrics you should be measuring to fully understand how your business is growing.
Metrics like Monthly Recurring Revenue (MRR), Customer Churn Rate, MRR Churn Rate and Customer Lifetime Value (LTV) can often be measured in a number of ways. We show you the intricacies of all of them.
Building a Repeatable, Scalable & Profitable Growth ProcessDavid Skok
In a talk I gave at SaaS North 2017 conference in Ottawa, I talk about the fundamentals of building a repeatable, scalable, and profitable growth process for a startup.
This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers:
Optimizing the SaaS Funnel:
- Get inside your customer’s head
- Break down the funnel into microsteps
- Identify bottlenecks
- Use funnel math to make improvements
12 key levers within the funnel:
1) Product/Market fit
2) Top of the funnel flow
3) Conversion rate
4) CAC (customer acquisition cost)
5) Number of sales people
6) PPR (productivity per rep)
7) Getting enough leads
8) Pricing
9) Customer retention rate
10) Dollar retention rate
11) Months to recover CAC
12) Recruiting, onboarding & management
In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer's head to increase funnel conversion rates. In the talk, I cover:
- How to design and build a buyer-centric sales funnel that has low CAC and fast sales cycles.
- How to figure out why your sales funnel isn't working as well as it could be, and how to fix it.
- How to understand the way buyers react to your funnel, and how to use that knowledge to increase funnel conversion rates.
Surprising statistics on how email performs, and does not perform, as a marketing communication channel. This slide share highlights not only the volume of emails we receive, but the necessary components of a perfect email.
Six Growth Hacks to Get More Conversions from Your Content MarketingSean Ellis
Neil Patel and Sean Ellis share 6 growth hacks for making your content marketing convert into real sales. These slides explain how to effectively use free tools to drive conversions, and find quick optimizations to immediately improve the performance of your content marketing.
Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain RelevantSean Ellis
Annual marketing plans can't keep up with the rapidly changing landscape of digital marketing acquisition channels and tactics. To remain relevant, CMOs and marketing teams need to completely rethink their marketing/growth approach. This presentation highlights the agile process that today's fastest growing companies are adopting - from building the right team to executing an agile marketing process.
SaaSFest 2015: Accelerating Organic Growth Through High Tempo TestingSean Ellis
The key to sustainable growth is strong organic growth. These slides show you how to maximize organic growth. Then they should you how to pour fuel on the first through high tempo testing - outlining the team and process needed to executing testing at a high velocity.
Growth Hacking: The Human Operating System for Martech (Marketing Technology)Sean Ellis
In the last 10 years, several multibillion dollar companies have emerged with virtually no traditional marketing. These slides highlight the key growth hacking tactics that these companies are using. They then explain how you can adopt the processes and team to discover transformative growth levers for your business.
When WhatsApp sold to Facebook for $19 Billion people were stunned. What makes this messaging app worth $19 billion? We dove deep into WhatsApp's growth engine to understand how its grown so fast and what makes it so valuable to Facebook.
Scaling Authentic Growth - How Product and Marketing Work Together to Drive G...Sean Ellis
All sustainable growth companies have strong organic growth. These slides show you how to optimize organic growth and then add a full company growth testing effort to pour fuel on the fire.
High Tempo Testing is about setting a weekly testing goal and finding a way to hit it. This requires a process, which is shared in these slides. The slides show how the right process can help you overcome the challenges of high tempo testing and hit your growth goals.
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013.
Get our designing for viral growth infographic here: http://bit.ly/12badgO
Learn more about digital telepathy here: http://www.dtelepathy.com/
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Focusing on the right aggressive growth goals can dramatically increase your company's overall growth rate, moving your team from random ideation to creative problem solving. In these slides, Sean explains how to set and achieve high impact growth goals. You’ll learn how to determine the ideal target and time frame for each growth goal and how to rally your team around a proven growth hacking process for achieving the goals.
Building the Ultimate Full Company Growth TeamSean Ellis
The goal of any company with a valuable product is to scale adoption by qualified customers. This generally requires establishing a "north star metric" and managing growth against that metric. These slides show how you can build a core growth team that coordinates the efforts of the full company to drive sustainable growth. It is important that every idea be treated as a test. The more tests you run the more learning you gain for growing the company. But running a lot of tests requires a process that is explained in the slides.
Product Driven Growth from Lean Product MeetupSean Ellis
The competition for acquiring customers gets more intense every year. These slides show the four requirements for creating an agile growth organization needed to realize your company's full growth potential.
Building a Company-Wide Growth Culture: SaaStr Annual 2016Sean Ellis
Growth is getting harder for SaaS business. Over the last 10 years, 3X more dollars chase the attention of every US Internet user and the channels for acquiring customers are in constant flux. The solution is a coordinated full company growth effort. These slides show how to drive broad participation and execute in a weekly cadence of testing and learning.
How to Use Twitter to Generate Leads & SalesHubSpot
A presentation to the Albany, NY chapter of the American Marketing Association on using Twitter to generation leads and sales for you business. Presented in Albany on 1/14/10.
This presentation is designed to assist professional development facilitators/trainers in avoiding common practices that weaken presentation effectiveness. It's free for public/educational use.
How to Uncover Big Growth Opportunities with DataLooker
Twitter, Airbnb, HotelTonight and Facebook all used insights found deep within their data to unlock big growth opportunities. Join us as Colin reverse engineers five data-driven growth wins and shows you how you can apply this same level of thinking and analysis to find growth for your company.
In this webinar, Colin Zima, Chief Analytics Officer for Looker and Sean Ellis, CEO of Qualaroo, will show you how to find and tap into the hidden growth levers in your own data. Walk away with actionable strategies to transform your data into a growth engine for your business.
HacktoberFestPune - DSC MESCOE x DSC PVGCOETTanyaRaina3
HacktoberFestPune is a beginner-friendly, all-inclusive event that is absolutely free of cost. Certificates will be issued by DSC MESCOE and DSC PVGCOET for everyone who can complete 4 successful Pull Requests by 13th October 10 AM! An evening filled with speaker sessions, interactions with fellow developers, and mini-games, we think you'll have a great time with everyone!
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: "Alexa, How Do I Do SEO For You?". PRESENTATION: "Alexa, How Do I Do SEO For You?" - Given by Navneet Virk - Isobar, Vice President, Data and Optimization. #SMX #22A2
Hiring Hacks: How Squarespace Actively Engages and Sources Engineers GreenhouseSoftware
In our Hiring Hacks webinar, Technical Recruiter/Sourcerer/Level 2 Super Genius, Steven Wood at Squarespace dives into different techniques that will make engineers interested in learning more about your company. Hear the full webinar recording here: bit.ly/1RtjKoQ
Data Visualization and the Art of Self-RelianceInside Analysis
The Briefing Room with Robin Bloor and Tableau Software
Live Webcast April 23, 2013
Classic author Ralph Waldo Emerson inspired a generation with his essays on self-reliance. The wisdom of his message still rings true today, and provides a vision for the modern information worker: trust in yourself and your ideas. Then, pull together the right data, and the right visualization of that data, to tell a compelling story. Rely on your instincts, and use information assets to your advantage.
Check out the slides from this episode of The Briefing Room to hear veteran Analyst Dr. Robin Bloor provide a roadmap for enabling self-reliant knowledge workers. He'll be briefed by Suzanne Hoffman of Tableau Software, who will demonstrate how the latest version of Tableau's data visualization platform can empower information professionals from all segments of the enterprise. She'll demonstrate how anyone from a casual business user to a Data Scientist can quickly create, modify and share visualizations.
Visit: http://www.insideanalysis.com
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
Data is being generated at a feverish pace and forward thinking companies are integrating big data and analytics as part of their core strategy from day one. However, it is often hard to sift through the hype around big data and many companies start with only a small subset of data. Can smaller companies benefit from big data efforts? We will discuss several use cases and examples of how startups are using data to optimize their operations, connect with their users, and expand their market.
A webinar on how Neo4j customers like Nasa, AirBnB, eBay, government agencies, investigative journalists and others are building Knowledge Graphs to inform today and tomorrow’s solutions.
Big Data Done Right by Successful OrganizationsEuro IT Group
Euro IT Group can help you unlock the tones of information already flowing through your organization, analyze it, extract value and transform it into insight that drives growth and revenue. Furthermore, by going through one of our big data quick wins programs, you will be able to enjoy the benefits of big data extremely fast, test and validate big data technologies and make better strategic decisions for managing your overall company data; our quick win program enables you to enjoy quickly new insights and measurable results by putting at work your existing data streams and to test and validate Big Data Technologies that can complement your legacy BI / DWH infrastructure.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
Similar to Growth Hacking with Data: How to Find Big Growth with Deep Data Dives (20)
Busting the Myth of Growth Hacking MagicSean Ellis
These are Sean Ellis's slides from Hubspot's 2014 Inbound Conference. The slides explain that growth hacking is not about silver bullets, but rather a rigorous process of generating ideas for experiments, prioritizing experiments, testing and analyzing them. The slides highlight key areas of exploration for generating your growth hacking ideas.
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
Grow with CRO - 7 Ways CRO is a Growth Driver for Your BusinessSean Ellis
This presentation, from the Conversion Conference in Chicago, highlights seven ways that conversion rate optimization (CRO) helps online businesses growth, including actionable tips to get the most out of your CRO efforts.
Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...Sean Ellis
Startups require a very different marketing approach than established companies. This slide deck from the first marketer at Dropbox, LogMeIn, Lookout and others explains how you prioritize your marketing efforts in a startup. It starts by give you a way to determine startup’s growth potential or if it's even growable at all. It then explains why stacking the odds is critical for reaching your startup’s growth potential and tells you how to stack the odds for growth. Finally it shares a case study explaining how a startup overcame growth frustrations to become worth more than one billion dollars today.
The Biggest Growth Opportunity is Right Under Your NoseSean Ellis
These slides were used for a webinar about driving growth by improving the conversion performance of your website. The slides focus on identifying why someone visits your website and uncovering the key issues that prevent conversions. The webinar was presented by Qualaroo CEO Sean Ellis and UserTesting CEO Darrell Benatar about
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
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Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
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At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
4. Poll Question
What is your primary job function/role?
#datahacks
a) User acquisition
b) Product manager
c) Brand marketing
d) Other
5. 15-second commercial: Qualaroo
• Analytics are great at telling
#datahacks
you what happened—
Qualaroo tells you why.
• Collect voice of customer
insights from site visitors
• Understand visitor intent to
unlock growth
6. 15-second commercial: Looker
#datahacks
Looker makes large, complex
data set accessible to everyone
through the web…
…providing data analysts with
tools to create new self-service
data experiences…
…and empowering every
employee to make better, data-driven
decisions
7. How to Use Data to Grow
Image: http://wall.alphacoders.com/by_collection.php?id=86
#datahacks
12. Mobile SEM Data Hacking
• Target mobile search ads for car
rentals to airport locations
• Use voice of customer research
and data to understand last-minute
#datahacks
search needs
• Create high-value, high ROI
campaigns to win business from
long lines at rental counters
AARRR
14. Twitter’s Follow 30 People
#datahacks
• Twitter wanted to know
what made someone
become a core user
• The number of people you
follow determines
activation rate
• "Once a user follows 30
people, they're more or
less active forever.” –
Josh Elman, Greylock
AARRR
16. Is Easier Than You Think AARRR
#datahacks
• Different Groupings
– Users
– Orders
• Different Actions
– Purchase
– View
• Different Items
– Product
– Brand
– Department
17. Airbnb’s Pro Photos
#datahacks
• Airbnb discovered that
listings with high-quality
photos received 2-3x
bookings of average listings
• Airbnb invested quickly in
professional photography
and verified photos
• Booking activity explodes as
people get a better sense of
what they’re buying
AARRR
19. Netflix Original Programming
#datahacks
• Knew House of Cards would
be a hit based on Kevin
Spacey and David Fincher
• Data-driven original
programming makes Netflix
shows 2x as likely to succeed
as new broadcast TV shows
• Original programming drives
down churn, increases
overall hours viewed
AAARR
https://blog.kissmetrics.com/how-netflix-uses-analytics/
20. Uber’s Referral Machine
#datahacks
• Uber grows largely through
word of mouth both for riders
and drivers.
• How can Uber make the
most of this program?
• What data points should they
measure to find opportunities
to drive even greater growth?
AARRR
21. Try Looker for Free
Get a Free Trial of Looker
#datahacks
• Try Looker directly
on your data, not
demo data
• We do the set-up
• We offer technical
support the entire
trial period
22. Get an Extended Qualaroo Trial
30-Day Qualaroo Trial
#datahacks
• 30 Day trial instead of 14
• Try all pro features
including mobile surveys
• Get voice of customer
insights from your web
visitors