Site Architecture Best Practices for Search Findability - Adam Audette
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The information architecture (IA) of a website is the most essential factor that influences search spidering and (indirectly) indexing and ranking. Above and beyond search findability (the focus here), proper IA is directly related to usability and conversion optimization.
![[object Object],[object Object],Site Architecture Best Practices for Search Findability](https://image.slidesharecdn.com/nagw2008amedia-1221059755895136-8/85/Site-Architecture-Best-Practices-for-Search-Findability-Adam-Audette-1-320.jpg)
![What is Information Architecture? ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Site Architecture Best Practices for Search Findability - Adam Audette
- 17. Pieces of the IA Puzzle 1. Domains 2. Sections 3. Categories 4. Pages 5. Media
- 32. Basics of Site Architecture
- 54. Shallow and Deep Pages
- 60. AudetteMedia www.audettemedia.com Founded in 1997. Managing over $4M in Media annually. Lead by Internet marketing pioneers . Active speakers at leading search marketing conferences. Featured in international articles and publications on SEO.