This document provides an overview of search engine optimization (SEO) techniques for improving website rankings. It discusses on-page factors like keywords, meta tags, titles, headings, links, and images. It also covers off-page elements such as linking to relevant sites, XML sitemaps, and Google Webmaster Tools. The goal of SEO is to provide users with the information they need in the most natural and helpful way to search engines.
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly, search engines have to make their own assumptions about your website and what pages it thinks are important.
In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site's setup. Don’t leave anything to chance – be sure that the most important content on your site is getting the attention it deserves.
This tutorial is about on page & off page optimization of website from SEOnotion Inc. you will get basic understanding of Google search criteria, seo, optimization o
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
Ultimate Guide to White Hat SEO using ScrapeboxŁukasz Rogala
ScrapeBox is very powerful tool both for link building and link opportunities and link detox/link analysis tasks.
ScrapeBox - the forbidden word in SEO has become a true White Hat tool, which can help you with link detox or link building.
Advanced SEO Tactics to Fix Duplicate Content in eCommerce [ 2X eCommerce Web...Kunle Campbell
Duplicate content is a Technical SEO issue I continue to see over and over again in eCommerce. I want to give eCommerce managers a primer on the potential scenarios as well as the tools available at our disposal to fix these issues.
http://2xmedia.co/webinars/duplicate-content-ecommerce/
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
The Ultimate Guide to Scrapebox - The Only Scrapebox Tutorial You Needfrankmo920
This resource is going to teach you how to become a Scrapebox master, so brace yourself. For many years the SEO neighborhood has been needing one real supreme Scrapebox tutorial, however, no SEO has actually been brave enough to see it all the way through. Initially, I believed it would be difficult to finish. However then five weeks and 9,000 words later it was lastly here, take pleasure in everybody.
WordPress SEO in 2014 - WordCamp Baltimore 2014Arsham Mirshah
How WordPress and SEO come together in 2014 -- learn the anatomy of a well optimized page, plugins to help along the way, and other tips for using WordPress to maximize your SEO efforts.
More details can be found here: http://www.webmechanix.com/wordpress-seo-wordcamp-2014
Google Search Console: An Ultimate GuideTyler Horvath
Google Webmaster Tools (also called Google Search Console) is a free service offered by Google to help monitor and maintain your websites online presence in Google search results. Using this service isn’t required to be included in Googles search results but it will help to understand how to optimize your website for better search results in Google.
In this guide, I am going to talk about all the features of Google Search Console and how to use it to increase your search presence in Google.
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...Abhinav Gulyani
Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.
Technical SEO (Pagination & Crawling) by Adam AudetteAdam Audette
How to build a business case, the difference between high potential impact and high reliability, some top misses with pagination, and some top crawling tips.
Building an SEO Foundation - A Corporate Marketer's ChecklisteBoost Consulting
When’s the last time you did a complete diagnosis of your site’s SEO health?
Join us for our June Webinar and we’ll walk you through the checklist to determine what’s going right and what needs improvement. Learn how to implement an SEO audit to ensure execution resources will be directed to the areas that provide the biggest impact to the company’s bottom line.
You will learn:
• On-page positive ranking factors
• On-page negative ranking factors
• Off-site ranking factors
• Domain and server factors
• Top level metrics to benchmark against competitors
Speaker:
Nick Urbani is Managing Director at eBoost Consulting. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC.
Session 1 of RankAbove's SEO workshop tailored to developers. RankAbove Senior Analyst Avromi Sommers breaks down the history of SEO, on-page search, site structure, sitemaps (including those for video and news), mobile SEO, and structure for foreign language sites.
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly, search engines have to make their own assumptions about your website and what pages it thinks are important.
In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site's setup. Don’t leave anything to chance – be sure that the most important content on your site is getting the attention it deserves.
This tutorial is about on page & off page optimization of website from SEOnotion Inc. you will get basic understanding of Google search criteria, seo, optimization o
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
Ultimate Guide to White Hat SEO using ScrapeboxŁukasz Rogala
ScrapeBox is very powerful tool both for link building and link opportunities and link detox/link analysis tasks.
ScrapeBox - the forbidden word in SEO has become a true White Hat tool, which can help you with link detox or link building.
Advanced SEO Tactics to Fix Duplicate Content in eCommerce [ 2X eCommerce Web...Kunle Campbell
Duplicate content is a Technical SEO issue I continue to see over and over again in eCommerce. I want to give eCommerce managers a primer on the potential scenarios as well as the tools available at our disposal to fix these issues.
http://2xmedia.co/webinars/duplicate-content-ecommerce/
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
The Ultimate Guide to Scrapebox - The Only Scrapebox Tutorial You Needfrankmo920
This resource is going to teach you how to become a Scrapebox master, so brace yourself. For many years the SEO neighborhood has been needing one real supreme Scrapebox tutorial, however, no SEO has actually been brave enough to see it all the way through. Initially, I believed it would be difficult to finish. However then five weeks and 9,000 words later it was lastly here, take pleasure in everybody.
WordPress SEO in 2014 - WordCamp Baltimore 2014Arsham Mirshah
How WordPress and SEO come together in 2014 -- learn the anatomy of a well optimized page, plugins to help along the way, and other tips for using WordPress to maximize your SEO efforts.
More details can be found here: http://www.webmechanix.com/wordpress-seo-wordcamp-2014
Google Search Console: An Ultimate GuideTyler Horvath
Google Webmaster Tools (also called Google Search Console) is a free service offered by Google to help monitor and maintain your websites online presence in Google search results. Using this service isn’t required to be included in Googles search results but it will help to understand how to optimize your website for better search results in Google.
In this guide, I am going to talk about all the features of Google Search Console and how to use it to increase your search presence in Google.
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...Abhinav Gulyani
Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.
Technical SEO (Pagination & Crawling) by Adam AudetteAdam Audette
How to build a business case, the difference between high potential impact and high reliability, some top misses with pagination, and some top crawling tips.
Building an SEO Foundation - A Corporate Marketer's ChecklisteBoost Consulting
When’s the last time you did a complete diagnosis of your site’s SEO health?
Join us for our June Webinar and we’ll walk you through the checklist to determine what’s going right and what needs improvement. Learn how to implement an SEO audit to ensure execution resources will be directed to the areas that provide the biggest impact to the company’s bottom line.
You will learn:
• On-page positive ranking factors
• On-page negative ranking factors
• Off-site ranking factors
• Domain and server factors
• Top level metrics to benchmark against competitors
Speaker:
Nick Urbani is Managing Director at eBoost Consulting. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC.
Session 1 of RankAbove's SEO workshop tailored to developers. RankAbove Senior Analyst Avromi Sommers breaks down the history of SEO, on-page search, site structure, sitemaps (including those for video and news), mobile SEO, and structure for foreign language sites.
Top Thirteen Television Judges Barack Obama Should Name to the Supreme CourtBen Wyskida
Rather than parsing Barack Obama's history as a legal scholar, it may be instructive to go back to the one tactical move that didn't pan out in his first hundred days: Naming sexpot hair-daddy Dr. Sanjay Gupta from CNN as his Surgeon General. Clearly Obama wants more than great minds and experience in high office. He wants people that have been on television. While the pundits throw out their ideas, here is our look at the top thirteen celebrity and television judges that President Obama may be considering for the Supreme Court Vacancy.
SLIDESHOW: Best and worst organic mens briefs.Ben Wyskida
The market for organic and "all-natural" mens briefs is expanding rapidly. No that wasn't a joke or double entendre. Some of the brands look good; some are pretty doomed. For our slideshow this week, we take a look at the best and worst in men's organic briefs.
Technical insight into Search Engine Optimization (SEO) for Web Designers and Website Developers. Presentation covers SEO, the difference between black and white hat tactics, importance of sitemaps, redirects, W3C compliance, index limits, HTML tags, meta tags protocol, content, copywriting, site structure and search engine ranking concerns.
The slide SEO Contains the basic foundations when we apply the SEO on our site like, Title tag, ,Meta tag , meta description, H1, H2, Headings,URLs (SEO),and add 'Alt' for images(SEO), HTML sitemap, paging, Bread Crumb, Link Navigation, Domain Naming, Directories, Good anchor for SEO, Sitemaps, Sitemaps Priority(SEO),Change frequency in Sitemap(SEO), Java Script and Search Engines, Flash and SEO, SEO-Link Building
Welcome to Search Engine Optimization Starter Guide. This document first began as an effort to help teams, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
Learn how to generate and submit an XML sitemap to help improve time-to-index ratios in search results and to help prioritize content to make it easy for the search engines to choose which pages to index and rank.
Learn how to use free SEO Tools to build traffice to your website for Business Website.
Tools: HTML Tag, Google Webmaster Tools, Spy Fu, WordTracker, Google Places, Google Alerts, Google Analytics
2. “Build it and they will come…”
NO, no, no…..!
Building a website is like building a hut in the
forest, covering your tracks and not telling
anyone about it…
YOU must get the word out
SEO, print promotion, email signatures, local
newspapers…. Etc.. Etc…
3. Topics to consider
Head Tags Navigation & Linking
Text Dynamic pages
Alt tags The “Big 3” registration
Meta tags Google Webmaster tools
Keywords Reciprocal linking
Robots
Site maps
4. Title tags
Make sure that TITLE and ALT tags are descriptive
and accurate
Google uses title tag information heavily to
determine the relevant keyphrases for which to rank
a site.
Keyphrase use in the title tag is the number one quot;on
pagequot; factor affecting search engine rankings.
Company name should not appear in the title tag
unless you actually expect to derive traffic from
searches involving your company name (?)
A word is used in a page title, MUST also show up
in the main body of the page!
5. Text: Amount, validity, relevance
Keywords in body text as well as meta tags
Page TITLE = page - relevant
Keep main keywords at start of body text
Show the visitor what they expect to find
According to web studies, you must capture
the attention of your visitor in about 3
seconds. (that's how fast they move on.)
6. Alt tags
Use descriptive image alt tags
Check to see what page looks like without
images! (Firefox developer toolbar)
Use descriptive file naming, image naming
no spaces! Use “_” to separate words for ease
of readability
The more opportunity to use keywords the
better!- but only LEGIT use!
7. Meta tags
<title>page relevant title here</title>
Unique for each page! Not business name
<meta name=quot;descriptionquot; content =“stuff“>
<meta name=“keywords” content=“stuff”>
<meta name=quot;robotsquot; content=quot;allquot;>
<meta name=quot;ratingquot; content=quot;generalquot;>
<meta name=quot;distributionquot; content=quot;globalquot;>
8. Keywords
Choose keywords carefully
Keyword selector tool
http://inventory.overture.com/d/searchinvento
ry/suggestion/
Research what terms someone might use to
find you
Ask friends what keywords/phrases they
would use to find your site
9. http://www.robotstxt.org/wc/robots.html
To exclude all robots from the entire server:
User-agent: *
Disallow: /
To allow all robots complete access:
User-agent: *
Disallow:
3 Directories excluded example:
User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /~joe/
11. Navigation and linking
Make sure pages have HTML links
Use “footer” links in small HTML
Less than 100 links per page!
If the site has more pages, make separate
categories. (user-friendly too!)
12. Dealing with dymamic pages
Dynamically-generated content can create
session IDs and URLs that contain a quot;?quot;
character. Don’t force search engine spiders
to begin a new session each time.
Note: Preventing spiders from starting a
session on your site may have negative effects
if you use a third party for web site CC
processing. Check!
13. More Dynamic pages –asp.net
How to deal with dynamic pages
Issues with MasterPages
http://www.macronimous.com/resources/deve
loping_SEO_friendly_websites_with_ASP_N
ET_2.0.asp
Avoid endless loops
14. Registration with the “Big 3”
Google
http://www.google.com/addurl/?continue=/addurl
Yahoo (Businesses-consider paying the price
to get in the directory $299)
http://search.yahoo.com/info/submit.html
DMOZ
Choose your category carefully!
Follow the rules
http://dmoz.org/add.html
15. Google Webmaster tools
Google webmaster tools
https://www.google.com/accounts/ServiceLog
in?service=sitemaps&nui=1&continue=https:/
/www.google.com/webmasters/tools/siteoverv
iew%3Fhl%3Den&hl=en
Use to validate and define robot.txt & XML
sitemap
16. Google rules
quot;The only hard and fast rule is to show
Googlebot the exact same thing as your users.
If you don't, your site risks appearing
suspicious to our search algorithms,quot;
(Quote by a Google programmer)
17. Linking
Reciprocal linking
Links to RELEVANT other sites! Link to
them, and ask to have link back.
Other sites should have related content that
would be of interest to your viewer.
Don’t use link-farms.
18. SEO Useful links
http://www.seo-news.com/archives/2007/jul/5prt.html
http://www.sitepronews.com/archives/2007/jul/2prt.html
http://www.sitepronews.com/archives/2007/jun/22prt.html
https://adwords.google.com/select/KeywordToolExternal
http://www.wordtracker.com/
http://searchenginewatch.com/
19. More useful links
https://www.google.com/adsense/login/en_US
/?destination=%2Fadsense%2Fadsense-
products&gsessionid=SngvQI82_TY
Image alt tags info for CSS background
images
http://www.digital-
web.com/articles/in_defense_of_fahrner_imag
e_replacement/
Can it be done?