Basic SEO mini workshop for copywriter
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The document provides tips on search engine optimization (SEO) best practices for content, links, keywords, social media, and more. It recommends writing content for users rather than search engines, using keyword research tools to identify relevant keywords, optimizing titles, descriptions and images with alt text, and leveraging social media to drive search traffic and links. Tips include using headings, common words, and the inverted pyramid structure for content; internal links with descriptive text; and filling out metadata and properties for images, video and other media.
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Basic SEO mini workshop for copywriter
- 1. LIH SEO Mini-Workshop Copywriter 09/02/11 By Salomon Dayan
- 3. How Search Engines Works Source: Sitelogic Study DMA Seminar Jun 2009 & Google's Search Engine Optimization Starter Guide Search Engines Index Web PAGES
- 4. How Search Engines Works Architecture Content Links
- 21. Content ‘’ The best SEO is good content’’ Source: Sitelogic Study DMA Seminar Jun 2009
- 43. Social Media - Facebook 5.- Post direct links to your website (or other relevant sites) in your Page ’s stream: This inclusion boosts the keyword density of the CSS region near the link, and the thumbnail also links to the destination URL Source: InsideFacebook.com, July 13 th , 2009
- 44. Social Media - Facebook 6.- Add photos with captions, events with descriptions, and a discussion forum Facebook makes all of the content shared on Facebook Pages indexable by search engines, so use the tools Facebook provides to your full advantage (Photos, Events, Forums) Source: InsideFacebook.com, July 13 th , 2009
- 46. YouTube Fill in all the Channel information available: About Me, Website, etc… Source: http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/
- 47. YouTube Source: http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/
- 48. YouTube Source: http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/ Make sure your videos have specific titles like “How To Fix A Lawnmower” and not “MVI_13.mov”
- 49. YouTube Source: http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/ Make sure your videos have specific titles like “How To Fix A Lawnmower” and not “MVI_13.mov” Use relevant keywords in the titles of your videos. So don ’t make a video called “yucky mess,” title it, “What A Mess: How to Change Your Lawnmower Oil” - 450 Characters
- 50. YouTube Source: http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/ Make sure your videos have specific titles like “How To Fix A Lawnmower” and not “MVI_13.mov” Use relevant keywords in the titles of your videos. So don ’t make a video called “yucky mess,” title it, “What A Mess: How to Change Your Lawnmower Oil” - 450 Characters Multi-Word Tag Support with comma-delimited tags
Editor's Notes
- ‘’ No consensus exists whether or not the keywords attribute has any effect on ranking at any of the major search engines today. It is speculated that it does, if the keywords used in the meta can also be found in the page copy itself’’*
- Call things what they are