The document provides information about search engine optimization (SEO) techniques. It discusses key on-page optimization factors like keywords, content structure, titles, descriptions and headings. It also covers off-page optimization including backlinks, social signals and link building. Technical SEO topics like site speed, security and sitemaps are explained as well. The document aims to educate on best practices for improving a website's visibility in search engines.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the visitors to a website by obtaining a high-ranking placement in the search results page of a search engine -- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
we are bangalore based SEO company services provider in bangalore since 2018. We focused on getting your website to the first page and more traffic & leads
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
Ā
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the visitors to a website by obtaining a high-ranking placement in the search results page of a search engine -- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
we are bangalore based SEO company services provider in bangalore since 2018. We focused on getting your website to the first page and more traffic & leads
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
Ā
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
A look into the wonderful, and sometimes daunting, world of SEO. In this presentation, I cover why you need SEO, what it takes to rank in search engines, what actually goes into it, considerations for a CMS platform, how to determine success and some key takeaways for success.
Be it that I presented this at the Melbourne Travel Massive event to a beginner level audience and within a limited time frame, I had to make the scope relatively broad, but you can find a much more in-depth version of this presentation over at:
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
It is the network of networks.
Itās a global system of interconnected computer networks that uses Internet Protocol(TCP/IP) to connect with billions of users
In simple words itās a information resource
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Ā
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
Mastering Search Engine Optimization (SEO) in 2023: A Comprehensive Guide
In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) remains a critical component of any successful online presence. As we step into 2024, SEO has become even more complex and sophisticated, demanding a fresh perspective on strategies and techniques. In this guide, we will explore the latest trends, tools, and best practices for SEO in 2023 to help you stay ahead in the digital marketing game.
Content of SEO in 202 PPT
1. The State of SEO in 2023
1.1 The Evolution of Search Engines
1.2 The Importance of SEO in the Modern Digital Landscape
1.3 The Role of AI in SEO
2. On-Page SEO
2.1 Optimizing for User Experience
2.2 High-Quality Content Creation
2.3 Structured Data Markup
2.4 Mobile Optimization
3. Off-Page SEO
3.1 Building High-Quality Backlinks
3.2 Social Signals and Branding
3.3 Online Reputation Management
4. Technical SEO
4.1 Core Web Vitals
4.2 Website Speed and Performance
4.3 Mobile-First Indexing
4.4 Schema Markup
5. Local SEO
5.1 Google My Business Optimization
5.2 Local Citations
5.3 Customer Reviews and Ratings
7. Video SEO
7.1 The Popularity of Video Content
7.2 Optimizing Video Content for SEO
8. Content Marketing and SEO
8.1 Content Strategy for SEO
8.2 Content Distribution and Promotion
9. SEO Tools in 2023
9.1 SEO Analytics Tools
9.2 Keyword Research Tools
9.3 SEO Plugin and Software
10. Measuring SEO Success
10.1 Key Performance Indicators (KPIs)
10.2 Tracking and Reporting
A look into the wonderful, and sometimes daunting, world of SEO. In this presentation, I cover why you need SEO, what it takes to rank in search engines, what actually goes into it, considerations for a CMS platform, how to determine success and some key takeaways for success.
Be it that I presented this at the Melbourne Travel Massive event to a beginner level audience and within a limited time frame, I had to make the scope relatively broad, but you can find a much more in-depth version of this presentation over at:
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
It is the network of networks.
Itās a global system of interconnected computer networks that uses Internet Protocol(TCP/IP) to connect with billions of users
In simple words itās a information resource
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Ā
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
Mastering Search Engine Optimization (SEO) in 2023: A Comprehensive Guide
In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) remains a critical component of any successful online presence. As we step into 2024, SEO has become even more complex and sophisticated, demanding a fresh perspective on strategies and techniques. In this guide, we will explore the latest trends, tools, and best practices for SEO in 2023 to help you stay ahead in the digital marketing game.
Content of SEO in 202 PPT
1. The State of SEO in 2023
1.1 The Evolution of Search Engines
1.2 The Importance of SEO in the Modern Digital Landscape
1.3 The Role of AI in SEO
2. On-Page SEO
2.1 Optimizing for User Experience
2.2 High-Quality Content Creation
2.3 Structured Data Markup
2.4 Mobile Optimization
3. Off-Page SEO
3.1 Building High-Quality Backlinks
3.2 Social Signals and Branding
3.3 Online Reputation Management
4. Technical SEO
4.1 Core Web Vitals
4.2 Website Speed and Performance
4.3 Mobile-First Indexing
4.4 Schema Markup
5. Local SEO
5.1 Google My Business Optimization
5.2 Local Citations
5.3 Customer Reviews and Ratings
7. Video SEO
7.1 The Popularity of Video Content
7.2 Optimizing Video Content for SEO
8. Content Marketing and SEO
8.1 Content Strategy for SEO
8.2 Content Distribution and Promotion
9. SEO Tools in 2023
9.1 SEO Analytics Tools
9.2 Keyword Research Tools
9.3 SEO Plugin and Software
10. Measuring SEO Success
10.1 Key Performance Indicators (KPIs)
10.2 Tracking and Reporting
On-page SEO (also known as on-site SEO) refers back to the exercise of optimizing webpages to enhance a website's seek engine ratings and earn natural traffic. In addition to publishing relevant, amazing content, on-web page search engine optimization consists of optimizing your headlines, HTML tags (title, meta, and header), and images.
Whatās Search Engine? How it works. What do SE Spiders See. Whatās Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
In the digital age, where nearly every consumer's journey starts with a search engine, understanding and harnessing the power of SEO is essential for businesses and website owners. Our PowerPoint presentation, "Mastering SEO: Boosting Your Online Presence," is designed to provide a comprehensive overview of search engine optimization and equip you with the knowledge and strategies needed to enhance your online visibility and drive organic traffic.
For More information please visit this website : https://digitalpundit.in/
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
SEO is critical for digital marketing. SEO means Search Engine Optimisation.
SEO assists your website in receiving organic traffic from search engine results pages.
Display your websites at the top of search engine results pages. Spectrum Digital Infocom is an excellent choice for any
student looking to take a digital marketing course in Coimbatore.
The goal of SEO is to generate unpaid traffic results (also known as "organic" results) rather than direct or paid traffic.
Spectrum Digital Infocom provides the best digital marketing course in Coimbatore for the candidates who are willing to
start their career in this field. We provide extensive Search Engine Optimisation training.
For more information, go to www.spectrumdigitalinfocom.com
IICE is IT company having great command in web designing,web development,digital marketing,graphic designing,SEO training,java (core+adv),php training,C,C++ training,Android /IOS training and so on.
IICE is IT company having great command in web designing,web development,digital marketing,graphic designing,SEO training,java (core+adv),php training,C,C++ training,Android /IOS training and so on.
8 On-Page SEO Techniques to Boost Your Rank.pdfalanpurdy
Ā
This guide is a comprehensive guide that outlines various strategies to optimize web pages for better search engine rankings. These techniques aim to enhance the relevance and authority of a website's content and improve the user experience, ultimately driving more targeted traffic to the site.
The first technique covered in the guide is optimizing title tags. Title tags are HTML elements that specify the title of a web page and appear in search engine results. By including relevant keywords and creating compelling titles, website owners can increase click-through rates and improve their ranking on SERPs.
The second technique discussed is optimizing meta descriptions. A meta description is a brief summary of a web page's content that appears in SERPs. By crafting engaging meta descriptions that include relevant keywords, website owners can attract more clicks to their site.
Header tags are another important element of on-page optimization. These tags are used to structure the content on a web page, and they help search engines understand the hierarchy and importance of each section. By using header tags correctly, website owners can improve their site's readability and make it easier for users and search engines to understand their content.
The fourth technique covered in the guide is optimizing content. By creating high-quality, informative content that includes relevant keywords, website owners can enhance their site's relevance and authority, and attract more traffic from search engines.
Images are also important elements of on-page optimization, and optimizing them can improve a website's ranking on SERPs. Website owners can optimize images by using relevant alt tags, compressing their size, and including descriptive file names.
Internal linking is another technique discussed in the guide. By including internal links on a web page, website owners can improve their site's navigation, help users find relevant content, and enhance their site's authority and relevance.
Page speed is also critical for on-page optimization. Slow-loading pages can negatively impact a site's ranking, so website owners should aim to optimize their site's loading speed by compressing images, minimizing HTTP requests, and using caching.
Finally, mobile responsiveness is crucial for on-page optimization. With more and more users accessing websites on their mobile devices, website owners need to ensure that their site is optimized for smaller screens, and that it provides a seamless user experience on all devices.
In conclusion, the "8 On-Page SEO Techniques to Boost Your Rank" guide provides valuable insights and practical tips for website owners and marketers looking to improve their site's visibility and ranking on search engines. By implementing these techniques, website owners can enhance the relevance and authority of their site's content, improve the user experience, and attract more targeted traffic from search engines.
š Exciting New Business Opportunities in Emerging Technologies! š
Are you ready to ride the wave of innovation? š” From AI to blockchain, and everything in between, emerging technologies are reshaping industries and creating endless possibilities for entrepreneurs. šš¼
š¤ AI and Machine Learning: Harness the power of data-driven insights and automation to revolutionize businesses and enhance customer experiences. #AI #MachineLearning
š Blockchain and Cryptocurrency: Explore the decentralized world of blockchain technology, offering secure transactions and disrupting traditional finance models. #Blockchain #Cryptocurrency
š± AR/VR and Immersive Experiences: Dive into the realm of augmented and virtual reality, transforming how we interact with content and engage with brands. #AR #VR
š» Cybersecurity: Safeguard businesses and individuals against cyber threats, with a growing demand for innovative solutions in an increasingly digital world. #Cybersecurity
š” IoT and Smart Devices: Connect the unconnected with the Internet of Things, enabling smarter cities, homes, and businesses through interconnected devices. #IoT #SmartDevices
š¬ Emojis and Digital Communication: Explore the expressive world of emojis, shaping the way we communicate online and presenting unique branding and marketing opportunities. #Emojis #DigitalCommunication
š Don't miss out on the chance to seize these exciting new opportunities and shape the future of technology-driven businesses! š¼š« #TechTrends #Entrepreneurship #Innovation
Let's spark some conversations and dive into the possibilities! š¬āØ
DIGITAL MARKETING ROAD MAP
A digital marketing roadmap is a strategic plan that outlines the steps and initiatives a business will take to achieve its marketing objectives through digital channels. It serves as a guide for navigating the complex landscape of online marketing and helps align efforts towards achieving specific goals.
Prompt engineering is a fundamental concept within the field of artificial intelligence, with particular relevance to natural language processing. It involves the strategic embedding of task descriptions within the input data of an AI system, often in the form of a question or query, as opposed to explicitly providing the task description separately. This approach optimizes the efficiency and effectiveness of AI models by encapsulating the desired outcome within the input context, thereby enabling more streamlined and context-aware responses.
Prompt engineering is a concept in artificial intelligence, particularly natural language processing. In prompt engineering, the description of the task that the AI is supposed to accomplish is embedded in the input, e.g. as a question, instead of it being explicitly given.
Prompt engineering is a concept in artificial intelligence, particularly natural language processing. In prompt engineering, the description of the task that the AI is supposed to accomplish is embedded in the input, e.g. as a question, instead of it being explicitly given.
Prompt engineering is a concept in artificial intelligence, particularly natural language processing. In prompt engineering, the description of the task that the AI is supposed to accomplish is embedded in the input, e.g. as a question, instead of it being explicitly given.
Prompt engineering is a concept in artificial intelligence, particularly natural language processing. In prompt engineering, the description of the task that the AI is supposed to accomplish is embedded in the input, e.g. as a question, instead of it being explicitly given.
emerging technologies 3.0
Emerging Technologies such as artificial intelligence (AI), machine learning (ML), augmented reality (AR), the Internet of Things (IoT) and quantum computing can help organizations scale on demand, improve resiliency, minimize infrastructure investments and deploy solutions rapidly and securely.
emerging technologies 3.0
Emerging Technologies such as artificial intelligence (AI), machine learning (ML), augmented reality (AR), the Internet of Things (IoT) and quantum computing can help organizations scale on demand, improve resiliency, minimize infrastructure investments and deploy solutions rapidly and securely.
The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumerās hand, anywhere, via wireless technology."
Palestine last event orientationfvgnh .pptxRaedMohamed3
Ā
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
Ā
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Ā
Andreas Schleicher presents at the OECD webinar āDigital devices in schools: detrimental distraction or secret to success?ā on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus āManaging screen time: How to protect and equip students against distractionā https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective āStudents, digital devices and successā can be found here - https://oe.cd/il/5yV
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
Ā
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
Ā
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesarās dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empireās birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empireās society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
Ā
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasnāt one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
1. Search Engine Optimization
SEO
Naveed Siddiqui
PhD. M.B.E. PgDip Information Technology
Founder & CEO ā Naveed Media Academy
www.facebook.com/NaveedAhmedSiddiqui33
www.linkedin.com/in/dr-naveed-siddiqui-191a4b2b
www.youtube.com/user/nvd30
www.youtube.com/user/NaveedAhmedSiddiqui3
nasiddiqui333@gmail.com
0092 337 04 92 400
2.
3. What is SEO ?
Itās means the process of improving
your site to increase its visibility when
people search for products or
services related to your business in
Google, Bing, and other search
engines.
The better visibility your pages have
in search results, the more likely you
are to garner attention and attract
prospective and existing customers to
your business.
4. 1. Content Structure (Web Site Structure)
2. Keywords Research
3. On Page Optimization
4. Off Page Optimization
5. Technical SEO (Speed Optimization, SSL, Faster
Loading time)
8. 7000 Keyword to rank
1 product on amazon
Even Misspellings
are also your Key words
9. Keyword Research
(Auto Suggested/Auto Complete, Paid Tools)
Keyword research is the process of
finding and analyzing search terms that
people enter into search engines with the
goal of using that data for a specific
purpose, often for search engine
optimization (SEO) or general marketing.
Keyword research can uncover queries to
target, the popularity of theses queries,
their ranking difficulty, and more.
10. Content Structure
Content structure is the meaningful use of HTML headings that break
your single content asset into sections and subsections allowing for
easier reading, more ranking opportunities and overall
better readability.
how you organize your website's content
ā¢ Pages
ā¢ Table
ā¢ Bullet Points
ā¢ FAQs
ā¢ Q&A
ā¢ Info Graphics
ā¢ Audio
ā¢ Video
11.
12.
13.
14. Website Structure
Your siteās structure is how the different pages on your site
are linked with each other using internal links and their
hierarchy. It is how the information on your site is organized
and presented so that the algorithm can read its context
well.
15. Components of Web Page
1) Page title
2) Description
3) Headings Sub Headings
4) Page Content
5) H1 (Primary Keywords)
6) H2, H3, H4 (Related Keywords use)
7) Name on top of image (Related Keywords)
8) Image alt text (Related Keywords)
9) Image name save (Related Keywords)
10) Web site Name URL (Use of Key Word)
16. SEO Friendly Article Writing (1500 Words Quality Content)
Discover SEO Writing Tips & Techniques
1.Write for your audience first. This SEO writing tip
2.is number one for a reason.
3.Keep it all under the same roof.
4.Make headlines that pack a punch.
5.Use keyword-rich phrases.
6.Structure your posts.
7.Incorporate imagery.
8.Propel content with social media.
9.Implement Google Authorship.
18. 1. Content Structure (Web Site Structure)
2. Keywords Research
3. On Page Optimization
4. Off Page Optimization
5. Technical SEO (Speed Optimization, SSL, Faster
Loading time)
19. Technical SEO (Speed Optimization, SSL, Faster Loading time)
Technical SEO refers to the
process of optimizing your
website for the crawling and
indexing phase. With
technical SEO, you can help
search engines access,
crawl, interpret and index
your website without any
problems.
21. Search Engine Working
Google Crawler, Spider and Indexing
Search engines work by crawling
hundreds of billions of pages using
their own web crawlers. These web
crawlers are commonly referred to as
search engine bots or spiders. A
search engine navigates the web by
downloading web pages and
following links on these pages to
discover new pages that have been
made available.
22. On- Page SEO
On-page SEO is the practice of optimizing individual web pages in
order to rank higher and earn more relevant traffic in search
engines. On-page refers to both the content and HTML source
code of a page that can be optimized, as opposed to off-page
SEO which refers to links and other external signals.
23. On Page SEO factors
ā¢Use short, descriptive page URLs
ā¢Optimize title tags
ā¢Write compelling meta descriptions
ā¢Implement structured data
ā¢Optimize headers
ā¢Implement SEO copywriting best practices
ā¢Use the target keyword within the first 100
words
ā¢Maintain an appropriate keyword density
ā¢Create content that satisfies user intent
ā¢Write readable text
ā¢Add both internal and outbound links
ā¢Optimize for Google images
24. 1. Content Structure (Web Site Structure)
2. Keywords Research
3. On Page Optimization
4. Off Page Optimization
5. Technical SEO (Speed Optimization, SSL, Faster
Loading time)
25. Off Page SEO (Back Links, Blog Writing, Comments,
Suggestion by others)
Off-page SEO refers to anything
done outside of your website with
the potential to affect search engine
rankings. Optimizing your site for
off-page SEO means you'll have to
improve the way that both users and
search engines see your site in
terms of credibility, authority,
popularity and relevance.
26. Add Website in Search Console
1.Sign into your Google account.
2.Go to Google Webmaster Tools.
3.Click āAdd a property.ā
4.Choose āWebsiteā from the drop-down menu and
enter the URL of your site.
5.Click āContinue.ā
6.Pick a way to verify you own your website (HTML
file upload, domain name provider, HTML tag, GA
tracking code, or GTM container snippet).
7.If your site supports both http:// and https://, add
both as separate sites.
27. Website audit is a full analysis of
all the factors that affect website's
visibility in search engines. This
standard method gives a
complete insight into any website,
overall traffic and individual
pages. Website audit is
completed solely for marketing
purposes.
Website Audit
28. About Title & Description For SEO
The SEO title and meta description are
what usually show up when your page
appears on Google or any other search
engine. You can update the SEO
settings for each page in your project
from the Page settings. After updating
your SEO information, remember to
publish your project to allow your
changes to take effect.
29. Write Title & Description practically
To write the best page titles and
meta descriptions, you must
make them unique, make sure
theyāre not too short or long, use
accurate keyword phrases for
each page, not stuff keywords in,
and write for people, not robots.
30. Google Analytics
Google Analytics is a web
analytics service offered by
Google that tracks and reports
website traffic, currently as a
platform inside the Google
Marketing Platform brand.
Google launched the service in
November 2005 after acquiring
Urchin
31. Google Tag Manager
Google Tag Manager is a free
tag management system that
allows you to manage and
deploy marketing tags
(snippets of code or tracking
pixels) on your website (or
mobile app) without having to
modify the code.
32. How to Check Mobile Responsive Website
1.Open the site you want to test in the
Google Chrome tab.
2.Right-click on the landing page of the
website to open the menu.
3.After the menu opens, click "Inspect".
4.Then click on the "Toggle device
toolbar." Below we showed where this
button is located.
5. So you can see or your site is adaptive for
some other types of devices and how it will
look.
33. H1 Tag For SEO
H1 tags tell search engine
bots and web users what a
page is about. A webpage's H1
is the most important heading
and should accurately
summarize the contents of that
page. You can't just insert an
H1 at the top of the page and
call it a day
34. How to Write Perfect H1 Tag For SEO
The H1 tag is
an HTML heading thatās most
commonly used to mark up a
web page title. Most websites
use CSS to make
the H1 stand out on the page
compared to lesser headings
like H2, H3, etc.
35. What is Robots.txt
The robots exclusion standard,
also known as the robots
exclusion protocol or simply
robots.txt, is a standard used by
websites to communicate with web
crawlers and other web robots.
The standard specifies how to
inform the web robot about which
areas of the website should not be
processed or scanned.
36. What is Sitemap
A sitemap is a blueprint of
your website that help
search engines find, crawl
and index all of your
website's content. Sitemaps
also tell search engines
which pages on your site are
most important
37. How to Create Sitemap for Website
If you're ready for your website to get
indexed faster by search engines, just
follow these five easy steps to create a
sitemap.
1.Step 1: Review the structure of your
pages.
2.Step 2: Code your URLs.
3.Step 3: Validate the code.
4.Step 4: Add your sitemap to the root and
robots.
5.Step 5: Submit your sitemap.
38. Domain Authority (DA) in SEO
Domain Authority (DA) is a
search engine ranking metric
developed by Moz
that predicts how well a
website will rank on search
engine result pages (SERPs).
Domain Authority scores
range from 1 to 100, with
higher scores corresponding
to a greater ability to rank.
39. Page Authority (PA) in SEO
Page Authority (PA), is a
measure developed by Moz
to which Smart Keyword, as a
partner, gives you access. It
gives on a scale of 1 to 100 a
pageās strength on a given
website to appear in Googleās
first results.
40. Redirects
Redirects are a way to forward
visitors and search engines to a
different URL than the one they
requested. Redirects play an
important role within SEO, so it's
important to know what types of
redirects there are, when to use
which ones, and how they measure
up against one another.
41. SEO Friendly URL
SEO friendly URLs are URLs that are
designed to meet the needs of users and
searchers. Specifically, URLs optimized for
SEO tend to be short and keyword-rich.
Why are URLs important
for SEO?
Along with your title tag, link anchor text, and the
content itself, search engines use your webpageās URL
to understand what your content is all about.
42. What is Alt Text
Alt text' is a contraction of
'alternative text'. It's a
short written description
of an image, which makes
sense of that image when
it can't be viewed for
some reason.
43. What is SSL Certificate
SSL stands for Secure Sockets Layer, a global standard
security technology that enables encrypted communication
between a web browser and a web server. It is utilized by
millions of online businesses and individuals to decrease the
risk of sensitive information (e.g., credit card numbers,
usernames, passwords, emails, etc.) from being stolen or
tampered with by hackers and identity thieves.
44. What is Search Intent
Search intent is the reason behind a
searcherās query on search engines.
It represents the objective the
searcher is trying to accomplish. For
example, someone might want to
learn about something, find
something, or buy something.
Creating content that satisfies search
intent is important to the success of
your SEO, PPC, and content
marketing efforts.
45. Query vs Keyword
A keyword is sort of like the Platonic ideal of a search
query it's an abstraction that we extrapolate from multiple
search queries.
A search query or search term is the actual word or string
of words that a search engine user types into the search
box.
46. Understanding SEO quake - Chrome Extension
SEO quake is a free plugin for your
browser that provides you with
organic research data at the click
of a button.
This free plugin allows you to see
metrics for domains and landing
pages including Google Index,
Alexa Rank, SEMrush Ranking
data, Facebook likes and much
more.
47. Difference Between Link Building & Link Earning
Link building is the work
and link earning is the
reward. You put in the
effort, and you did
everything the right way,
so you earned the link.
48. Value of Links in SEO
Building links is one of the many tactics used in
search engine optimization (SEO) because links
are a signal to Google that your site is a quality
resource worthy of citation. Therefore, sites with
more backlinks tend to earn higher rankings.
49. More about How the Links are Evaluated
Link evaluation is about setting
priorities for links you want to
pursue rather than ranking
them. Here's how to properly
evaluate the quality of a link in
relation to your site.
50. How to Optimize Your Page for More Keyword
1.Choose The Keywords To Focus On.
2.Prioritize Your Keywords.
3.Check That Important Content On The Page Is Getting
Indexed.
4.Ensure The Indexed Text Is Unique.
5.Try To Improve The Search Listings For The Keywords.
6.Update Or Add A Headline.
7.Optimize Existing Text.
8.Look For Text In Images.
9.Possibly Add New Content On The Page.
10.Develop Alt Tags for the Image Links.
11.Update The HTML Page Title & Meta Description Tag.
12.Increase Internal / External Links & Social Engagement.
51. Google's EAT Algorithm
E-A-T stands for Expertise,
Authoritativeness, and
Trustworthiness. The concept
comes from Google's Search
Quality Rater guidelines and it
became well known after the
infamous Medic Update in August
2018. E-A-T is one factor that
Google uses to evaluate the overall
quality of a web page
52. Generate Keyword Ideas
How do you generate keywords?
Step by Step Instructions
1.Write out your research question. ...
2.Pull out the most important words from your research
question. ...
3.Think of synonyms for these keywords. ...
4.Think of broader keywords. ...
5.Think of narrower keywords. ...
6.Start searching a library database with your keywords. ...
7.Collect additional keywords as you search.
53. What is Pogo sticking in SEO
Pogo-sticking is defined as going back and forth from a
search engine results page (SERP) to an individual search
result destination site.
In other words, pogo-sticking is when the searcher clicks on
a link on a SERP, sees that it's not what she is looking for,
and immediately bounces off by hitting the back button.
54. Bounce Rate
Bounce rate is defined as "the percentage of
visitors who visit a single page on a website."
A high bounce rate isn't always bad, as it can
mean that while the visitor didn't travel
deeper into a site, he did spend some time
on the page and get an answer to his
question. He may have bookmarked the
page or shared it on Facebook, but since he
didn't read more, it constitutes a bounce.