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The Art & Science of SEO Site Audits - Adam Audette - SMX Advanced 2009

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Adam Audette
Adam Audette

Site audits require both art and science. They rely on the auditor's experience to identify problems and recommend solutions. Auditors must thoroughly examine both on-page and off-page factors such as URLs, site architecture, backlinks, social media signals and more. Effective audit reports prioritize key issues, recommended actions, and include follow up to ensure improvements are implemented. A variety of tools can help auditors diagnose SEO problems.

TechnologyDesign
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The Art & Science of Site Audits Adam Audette SEO with Many Hats
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I’m the SEO with many hats (and they’re all white)
Brief Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part Art... ,[object Object],[object Object],[object Object],[object Object]
Part Science... ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],A Framework for SEO Audits
[object Object],[object Object],[object Object],[object Object],[object Object],A Framework for SEO Audits
The Big 4 Factors ,[object Object],[object Object],[object Object],[object Object]
What about Deliverables? ,[object Object],[object Object],[object Object],[object Object],[object Object]
SIZZLE!
Documenting Issues ,[object Object],[object Object],[object Object]
Some Cool Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Cool Tools ,[object Object],[object Object],[object Object],[object Object]
http://www.audettemedia.com/blog/seo-diagnostics-tool
SEO for Information Architecture http://www.audettemedia.com/blog/seo-guide-information-architecture
Thank you! Adam Audette @audette www.audettemedia.com

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