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Basic SEO Lecture Presentation

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Marie Claire Ponsaran
Marie Claire Ponsaran

This document provides an introduction to search engine optimization (SEO) concepts. It defines common SEO terms like page rank, Alexa rank, and SERPs. It also describes the different types of on-page and off-page optimization techniques used in SEO, including on-page elements like meta tags and keywords, as well as off-page link building methods. The goal of all SEO activities is to drive targeted traffic to a website and increase conversions.

Technology
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Introduction to Search Engine Optimization Lecturette Speaker: Marie Claire Bretaña Training and Development Officer · Eversun Software Philippines Corporation
Search Engine Optimization ,[object Object],[object Object]
Basic SEO Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic SEO Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization: Organic and Natural vs Black Hat SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization ,[object Object],[object Object]
On Page Optimization Set of tasks done to improve your site's accessibility, usability, navigation, and content for users and search engines
On-Page Optimization: Meta Data, Tags, Content, Keywords ,[object Object],[object Object],[object Object],[object Object]
The Title Element ,[object Object],[object Object],[object Object]
What Meta Data Looks Like
Meta Data Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website Content Optimization ,[object Object],[object Object],[object Object]
Link Baiting Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On-Page Optimization: Site Architecture and Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Accessibility ,[object Object],[object Object]
Factors in Site Accessibility ,[object Object],[object Object],[object Object]
Factors in Site Accessibility ,[object Object],[object Object]
Factors in Site Accessibility ,[object Object],[object Object]
Factors in Site Accessibility ,[object Object],[object Object],[object Object]
Factors in Site Accessibility: Search Engine Friendly URLs ,[object Object],[object Object],[object Object],[object Object]
Factors in Site Accessibility: Redirects and Notifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methods for 301 Redirection http://www.askapache.com/htaccess/list-of-methods-to-redirect-users-to-different-page.html ,[object Object],[object Object],[object Object],[object Object]
Factors in Site Accessibility: Redirects and Notifications ,[object Object],[object Object],[object Object],[object Object]
Factors in Site Accessibility: Redirects and Notifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Usability Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Off-Page Optimization Set of tasks to make your site more accessible and popular to users and search engines by spreading links and promoting your site to target users.
Off-Page Optimization ,[object Object],[object Object],[object Object],[object Object]
Types of Search Engines ,[object Object],[object Object],[object Object],[object Object]
How Search Engines Work ,[object Object],[object Object],[object Object]
Types of Google Crawlers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Sitemap Protocol ,[object Object],[object Object],[object Object],[object Object]
Guiding Crawlers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Link Building Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Link Building Methods ,[object Object],[object Object],[object Object],[object Object],[object Object]
Off-Page Optimization: Other Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Off-Page Optimization: Linking Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Effectiveness ,[object Object],[object Object],[object Object]
Site Analytics Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
End Goal of SEO is Conversion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Basic SEO Lecture Presentation

  • 1. Introduction to Search Engine Optimization Lecturette Speaker: Marie Claire Bretaña Training and Development Officer · Eversun Software Philippines Corporation
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  • 7. On Page Optimization Set of tasks done to improve your site's accessibility, usability, navigation, and content for users and search engines
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  • 10. What Meta Data Looks Like
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  • 26. Off-Page Optimization Set of tasks to make your site more accessible and popular to users and search engines by spreading links and promoting your site to target users.
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