We often spend plenty of time to make a product / service, but by the time the product has been launched into the market, we realize that the product is not easy to use or does not meet the real user needs. This leads to customers getting frustrated, complaining, and even spreading bad words about the product.
Usability testing refers to the process of understanding what users do and why they do it. Usability testing involves recruiting individual test participants. They are invited to try using the product while we’re observing their behaviour. The process of watching and listening to actual users carrying out tasks with the product provides great insights into what works and what doesn't, and most importantly - WHY.
Traditional usability testing is very effective but often seen as time-consuming and expensive, therefore not many organization is willing to invest in it. We believe that everybody should be able to reap the benefits of usability testing. In this session with Akademi Berbagi, we show how usability testing can be done faster, easier, and much, much cheaper. For everyone.
Experience Design Methods for Product / Service DevelopmentKetut Sulistyawati
Products and services that deliver good user experience have been shown to be more successful in the market. User experience design is a practice of transforming user insights and emotion to create products and services that are useful, easy to use, and enjoyable. The process requires in-depth understanding of the customers and inter-disciplinary collaboration to ensure connected experiences across customer touch points.
In this talk, I will discuss various User Experience Design methods that are commonly used for product and service development. I will cover the pros and cons for the methods, and how they are often tweaked in practice to meet the contextual constraints in the industry.
Presented at HFEM 2014, Kuala Lumpur Malaysia
User Experience (UX) has become a buzzword in today’s tech scene. It is said to be the future, yet it is on top of the list of jobs that are impossible to explain to your parents. But what UX really is? In this session, I will share some of the most commonly known UX myths and explain why they don’t hold true. I will share case studies from my past experience, the success stories and the failures, and why organizations need to pay attention to it.
Often, without realizing, we commit mistakes that as UX professionals we shouldn't do. This list is a reminder of what are common UX mistakes we should avoid in our process so we don't set up the time bomb on the product.
User Experience: Process and GuidelinesNirish Shakya
Usability has been one of the ‘non-functional’ requirements in software architecture for a long time now. However, just because you and your team can use your software with your eyes closed does not mean your users can or will. Usability is a very small subset of User Experience (UX) design and an increasing number of companies in Australia and overseas is paying more attention to this growing field.
Contrary to popular belief, UX design is not a ‘black art’ that only the creative or artistic types can do. It’s not a single discipline or role that’s assigned to one person or team either. In fact, it’s an attitude that everyone involved in the project needs to acquire. Hence, it’s something that everyone needs to learn to make products that people actually want to use. This is especially true in the case of software architects who have so much say and stake on the final product.
The User-Centred Design Process
User-centred design (UCD) is the concept of designing and developing a system around the user to fit the user and business needs instead of the other way round. Just like everything in software development, user-centred design also has some standard processes that can be followed to ensure that the software we build meets the needs of the users and the business. We will look at what the UCD process is and how it can be integrated into our existing software development methodologies and timelines. We will present several techniques in the different stages of the process that you can use straightaway whatever phase you are in your project.
UX design principles we can’t live without
We will look at some of the top UX design principles that we can’t live without in our trade. These principles can (and should) be applied by anyone who is involved in software development. We will show you why these principles work and how they can help you get immediate improvements in the UX that your product offers.
To fully understand a customer, user, product or service experience, Sultan Shalakhti uses the framework of its End-to-End Experience framework.
This framework includes a customer experience lifecycle and user experience lifecycle which maps the journey of an end-to-end experience – from initially learning about the product or service through all Experience Points including aware, explore, compare, purchase, out-of-box, set up, use, maintain, upgrade and recycle.
Experience Design Methods for Product / Service DevelopmentKetut Sulistyawati
Products and services that deliver good user experience have been shown to be more successful in the market. User experience design is a practice of transforming user insights and emotion to create products and services that are useful, easy to use, and enjoyable. The process requires in-depth understanding of the customers and inter-disciplinary collaboration to ensure connected experiences across customer touch points.
In this talk, I will discuss various User Experience Design methods that are commonly used for product and service development. I will cover the pros and cons for the methods, and how they are often tweaked in practice to meet the contextual constraints in the industry.
Presented at HFEM 2014, Kuala Lumpur Malaysia
User Experience (UX) has become a buzzword in today’s tech scene. It is said to be the future, yet it is on top of the list of jobs that are impossible to explain to your parents. But what UX really is? In this session, I will share some of the most commonly known UX myths and explain why they don’t hold true. I will share case studies from my past experience, the success stories and the failures, and why organizations need to pay attention to it.
Often, without realizing, we commit mistakes that as UX professionals we shouldn't do. This list is a reminder of what are common UX mistakes we should avoid in our process so we don't set up the time bomb on the product.
User Experience: Process and GuidelinesNirish Shakya
Usability has been one of the ‘non-functional’ requirements in software architecture for a long time now. However, just because you and your team can use your software with your eyes closed does not mean your users can or will. Usability is a very small subset of User Experience (UX) design and an increasing number of companies in Australia and overseas is paying more attention to this growing field.
Contrary to popular belief, UX design is not a ‘black art’ that only the creative or artistic types can do. It’s not a single discipline or role that’s assigned to one person or team either. In fact, it’s an attitude that everyone involved in the project needs to acquire. Hence, it’s something that everyone needs to learn to make products that people actually want to use. This is especially true in the case of software architects who have so much say and stake on the final product.
The User-Centred Design Process
User-centred design (UCD) is the concept of designing and developing a system around the user to fit the user and business needs instead of the other way round. Just like everything in software development, user-centred design also has some standard processes that can be followed to ensure that the software we build meets the needs of the users and the business. We will look at what the UCD process is and how it can be integrated into our existing software development methodologies and timelines. We will present several techniques in the different stages of the process that you can use straightaway whatever phase you are in your project.
UX design principles we can’t live without
We will look at some of the top UX design principles that we can’t live without in our trade. These principles can (and should) be applied by anyone who is involved in software development. We will show you why these principles work and how they can help you get immediate improvements in the UX that your product offers.
To fully understand a customer, user, product or service experience, Sultan Shalakhti uses the framework of its End-to-End Experience framework.
This framework includes a customer experience lifecycle and user experience lifecycle which maps the journey of an end-to-end experience – from initially learning about the product or service through all Experience Points including aware, explore, compare, purchase, out-of-box, set up, use, maintain, upgrade and recycle.
UX Australia 2016: 5 steps to run a successful design sprintChris Gray
A practical understanding of how to run a successful Design Sprint. 5 key learning’s from our experience:
1. Solve a BIG problem
2. You need five days
3. Involve customers
4. Planning is critical
5. Get the right people in the room
At some point in your career, you’ll be called upon to sell User Experience (UX) to someone in your organization. You’ve probably already done it. Perhaps you’ll need to justify what you do in an organization or industry that’s just beginning to adopt UX methods or sell UX to secure your position within an organization or get future projects. So, what do you need to know to help you sell UX? What challenges might you face? In this talk, Daniel Szuc will:
1. Examine what works and what does not work well when selling UX within an organization;
2. Identify barriers you might encounter to the adoption of UX methods in your organization;
3. Discuss how to package and present UX to stakeholders.
Also see: http://designative.info/2009/12/09/event-ixda-shanghai-presents-selling-ux-in-organizations-with-daniel-szuc-december-11th-2009-630pm/comment-page-1/#comment-6037
Why Lean UX in the Enterprise is not impossible and how we did it.
Presented at the Digital Product Design & Lean Product Best Practices joint meetup on June 10th.
Digital summit denver creating customer experience designCody Landefeld
These are the slides from my presentation at Digital Summit in Denver 2014. I presented on User Experience and Marketing as they combine for creating "Customer Experience Design."
How PMs can diagnose funnel problems with user testing: AMA with Jason AmunwaUserTesting
Jason Amunwa is a veteran of 8 SaaS and software products and has lived through such scenarios (with the scars to prove it). Now, in this Ask Me Anything webinar, he answers your questions and share his insights on the user testing tools and techniques that can help you quickly isolate the source of the problem and get your numbers heading back up and to the right.
UX at Canadian Tire: Baking empathy into projectsUserTesting
Steve McGuire, Associate Manager of Usability and Optimization at Canadian Tire, shares how his team uses empathy to drive amazing UX and how to spread this empathy to other team members in the user testing process.
You'll learn:
- How having empathy for customers helps Canadian Tire better understand their frustrations and delights
- How involving team members in the user testing process gets everyone working towards creating frictionless user experiences
- How empathy for other team members and stakeholders benefits the final product
In this presentation you will see expert opinions on the value of research, measuring the success of design, and design leadership.
Customer satisfaction, throughout every experience of interacting with a company, has become essential to achieving a meaningful and loyal relationship with customers.
Dr Zafer Bilda has just completed a research project to uncover best practice in Customer Experience Design involving 15 Customer Experience Experts from some of the most respected companies, both in Australia and in the US
Designing, developing and delivering products that provide user and business value is hard, even harder when you have several products launching at the same time. How can you ensure the balancing act of being an advocate for both the user and the business?
In this talk, Andreea will talk through her own practices when it comes to product prioritisation. Using experiences from previous roles as a UX & Design Lead she will touch on:
• How she uses data received from the end-users via quantitative and qualitative methods and analytics;
• How team alignment affects prioritisation and how she mitigates this;
• What challenges she has encountered; and
• Any future improvement she can apply to her own experiences
UX and UI design. Differences, good practices, and useful tools in building dedicated software that meets customer needs and expectations. It covers many important aspects of UX like personas, scenarios, canvas, measuring and measuring tools, the whole development process and gathering feedback.
It was created by Dominik Goss, CEO at Inwedo
Have more questions about UX/UI? Contact us at contact@inwedo.com for additional information or questions and we will get back to you shortly.
Remote UX Research Videos of real people interacting with your brand, regardless of device or location.
68% Rockefeller Corporation of users give up because they think you don’t care about them.
Beware of Multi Level Lesson one
Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers
Multi Level Navs • Don’t rely on the back button • Labels help • Remember context
Links should look like Lesson two
Navigating through a site shouldn’t be a process of trial and error. Links
Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view
More payment options Lesson three
UX Archive
Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust
Not all icons are Lesson four
Drag or expand? http://www.exquisitetweets.com/collection/lukew/2919
http://www.exquisitetweets.com/collection/lukew/2919
Icons • Consider context • Use tooltips • Try your designs out with real users
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Social security matters Lesson five So does copy!
Social privacy matters Lesson five
Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction
Advertising lacks Lesson six
Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams
Categorization is Lesson seven
There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization
Focus on building intuitive experiences
A mental model is what the user believes about the system at hand. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization
Multi-level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons.
How do you create a User Centred Design culture when the user doesn't even get a mention at the table? Two years ago, I made a bold career move - moving from Australia's largest UX consultancy (Stamford Interactive) where everybody was a UXer to a consultancy where UX was someone else's remit and the UX community hadn't heard or couldn't even pronounce the company's name (DiUS). My goal was to help DiUS not just build products right, but to build the right products.
In this talk I'll share my last two years at DiUS and discuss how I've tried to shift the focus from 'tech stack' conversations to conversations that talks about human centred design, design thinking, end users and customers.
It hasn't been all smooth sailing. So I'll share my approach and strategy, and delve into what has worked and what hasn't.
And as always, I'll engage the audience using some live online polling tools.
http://www.uxaustralia.com.au/conferences/uxaustralia-2016/presentation/building-the-right-products/
Growing your business through design driven innovationHan Toebast
18 April 2017 I lectured about Design Thinking and Prototyping at the British Aerosol Manufacturers' Assocation. The audience was about 100 people and consisited of directors, product managers and technical engineers with a focus on aerosol innovations
[UserTesting Webinar] Tackling B2B and B2C challenges: User Research at HomeA...UserTesting
HomeAdvisor connects more than 30 million homeowners with trusted home improvement professionals in their area. So how does the company manage to tackle usability issues from the home improvement professionals’ perspective (B2B) and from the homeowners’ perspective (B2C) at the same time?
Leah Russell, Vice President of User Experience at HomeAdvisor, joins us to share her insights on how her team incorporates regular user research to address the unique challenges facing both the B2B and B2C sides of the business.
UX Australia 2016: 5 steps to run a successful design sprintChris Gray
A practical understanding of how to run a successful Design Sprint. 5 key learning’s from our experience:
1. Solve a BIG problem
2. You need five days
3. Involve customers
4. Planning is critical
5. Get the right people in the room
At some point in your career, you’ll be called upon to sell User Experience (UX) to someone in your organization. You’ve probably already done it. Perhaps you’ll need to justify what you do in an organization or industry that’s just beginning to adopt UX methods or sell UX to secure your position within an organization or get future projects. So, what do you need to know to help you sell UX? What challenges might you face? In this talk, Daniel Szuc will:
1. Examine what works and what does not work well when selling UX within an organization;
2. Identify barriers you might encounter to the adoption of UX methods in your organization;
3. Discuss how to package and present UX to stakeholders.
Also see: http://designative.info/2009/12/09/event-ixda-shanghai-presents-selling-ux-in-organizations-with-daniel-szuc-december-11th-2009-630pm/comment-page-1/#comment-6037
Why Lean UX in the Enterprise is not impossible and how we did it.
Presented at the Digital Product Design & Lean Product Best Practices joint meetup on June 10th.
Digital summit denver creating customer experience designCody Landefeld
These are the slides from my presentation at Digital Summit in Denver 2014. I presented on User Experience and Marketing as they combine for creating "Customer Experience Design."
How PMs can diagnose funnel problems with user testing: AMA with Jason AmunwaUserTesting
Jason Amunwa is a veteran of 8 SaaS and software products and has lived through such scenarios (with the scars to prove it). Now, in this Ask Me Anything webinar, he answers your questions and share his insights on the user testing tools and techniques that can help you quickly isolate the source of the problem and get your numbers heading back up and to the right.
UX at Canadian Tire: Baking empathy into projectsUserTesting
Steve McGuire, Associate Manager of Usability and Optimization at Canadian Tire, shares how his team uses empathy to drive amazing UX and how to spread this empathy to other team members in the user testing process.
You'll learn:
- How having empathy for customers helps Canadian Tire better understand their frustrations and delights
- How involving team members in the user testing process gets everyone working towards creating frictionless user experiences
- How empathy for other team members and stakeholders benefits the final product
In this presentation you will see expert opinions on the value of research, measuring the success of design, and design leadership.
Customer satisfaction, throughout every experience of interacting with a company, has become essential to achieving a meaningful and loyal relationship with customers.
Dr Zafer Bilda has just completed a research project to uncover best practice in Customer Experience Design involving 15 Customer Experience Experts from some of the most respected companies, both in Australia and in the US
Designing, developing and delivering products that provide user and business value is hard, even harder when you have several products launching at the same time. How can you ensure the balancing act of being an advocate for both the user and the business?
In this talk, Andreea will talk through her own practices when it comes to product prioritisation. Using experiences from previous roles as a UX & Design Lead she will touch on:
• How she uses data received from the end-users via quantitative and qualitative methods and analytics;
• How team alignment affects prioritisation and how she mitigates this;
• What challenges she has encountered; and
• Any future improvement she can apply to her own experiences
UX and UI design. Differences, good practices, and useful tools in building dedicated software that meets customer needs and expectations. It covers many important aspects of UX like personas, scenarios, canvas, measuring and measuring tools, the whole development process and gathering feedback.
It was created by Dominik Goss, CEO at Inwedo
Have more questions about UX/UI? Contact us at contact@inwedo.com for additional information or questions and we will get back to you shortly.
Remote UX Research Videos of real people interacting with your brand, regardless of device or location.
68% Rockefeller Corporation of users give up because they think you don’t care about them.
Beware of Multi Level Lesson one
Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers
Multi Level Navs • Don’t rely on the back button • Labels help • Remember context
Links should look like Lesson two
Navigating through a site shouldn’t be a process of trial and error. Links
Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view
More payment options Lesson three
UX Archive
Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust
Not all icons are Lesson four
Drag or expand? http://www.exquisitetweets.com/collection/lukew/2919
http://www.exquisitetweets.com/collection/lukew/2919
Icons • Consider context • Use tooltips • Try your designs out with real users
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Social security matters Lesson five So does copy!
Social privacy matters Lesson five
Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction
Advertising lacks Lesson six
Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams
Categorization is Lesson seven
There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization
Focus on building intuitive experiences
A mental model is what the user believes about the system at hand. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization
Multi-level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons.
How do you create a User Centred Design culture when the user doesn't even get a mention at the table? Two years ago, I made a bold career move - moving from Australia's largest UX consultancy (Stamford Interactive) where everybody was a UXer to a consultancy where UX was someone else's remit and the UX community hadn't heard or couldn't even pronounce the company's name (DiUS). My goal was to help DiUS not just build products right, but to build the right products.
In this talk I'll share my last two years at DiUS and discuss how I've tried to shift the focus from 'tech stack' conversations to conversations that talks about human centred design, design thinking, end users and customers.
It hasn't been all smooth sailing. So I'll share my approach and strategy, and delve into what has worked and what hasn't.
And as always, I'll engage the audience using some live online polling tools.
http://www.uxaustralia.com.au/conferences/uxaustralia-2016/presentation/building-the-right-products/
Growing your business through design driven innovationHan Toebast
18 April 2017 I lectured about Design Thinking and Prototyping at the British Aerosol Manufacturers' Assocation. The audience was about 100 people and consisited of directors, product managers and technical engineers with a focus on aerosol innovations
[UserTesting Webinar] Tackling B2B and B2C challenges: User Research at HomeA...UserTesting
HomeAdvisor connects more than 30 million homeowners with trusted home improvement professionals in their area. So how does the company manage to tackle usability issues from the home improvement professionals’ perspective (B2B) and from the homeowners’ perspective (B2C) at the same time?
Leah Russell, Vice President of User Experience at HomeAdvisor, joins us to share her insights on how her team incorporates regular user research to address the unique challenges facing both the B2B and B2C sides of the business.
Drawing static pictures and annotating them in a laborious, impenetrable Word document or PDF doesn’t cut it anymore. The richest communication tool is to depict an actual experience in prototype form. And for the web sites and applications we work on most, no form is closer to the real thing than the real thing: an HTML prototype.
Over the past two years, EightShapes has transformed it’s UX design practice to empower all designers – from information architects to visual experts – to utilize HTML prototypes as the leading, iterative communications device for a project. The learning curve is gentle for some, steep for others. But it’s made us all better designers and more effective communicators over time.
Leadership by design - why I'm a bad design leaderCameron Rogers
A hate giving this talk. It makes me reflect on all the mistakes I've made as a Design Leader to date, and ponder all the ones I'm going to make in the future.
insights and practical steps to improve UX contribution in Agile environment based on my experience of implementing User-Centered Design for The Economist mobile team.
Presentation of quick tips, research stats and examples on content marketing best practices that you can start using right now. First shared at Gilbane 2014. First part of a two-part series.
Shared learnings and practical tips on how to make UX work with Agile software development based on what The Economist UX mobile team has done in the past year.
Can a well-established company that has been around for over a hundred years be lean? Danny Setiawan, Lead UX for mobile at The Economist discusses how we apply the lean methodology to our product development process.
What does Agile/Lean look like at The EconomistDanny Setiawan
A case study of how The Economist product team applied agile/lean methodology to develop one of their key products. Presented by Danny Setiawan, Senior User Experience Designer at MeetUp event in NYC on Nov 11th, 2014
Learn how to create a winning strategy and design concepts through strategy workshops and design studios. Find out how UX is at the heart of hot concepts such as LeanUX, Design Thinking and Agile Development.
Today we have CSS specifications for animation and transitions, complex layout, custom properties and much more. In addition to the breadth of modern CSS specifications, our evergreen, auto-updating browsers sneak in new features with every release.
In this talk, I’ll be taking a look at some of the things that CSS is capable of, some of which you might think you need a JavaScript framework or at least a pre-processor to achieve.
Social Drink-Up ! #8 - BlaBlaCar, from desktop to mobile first - Laure WagnerFastory
Ce qui nous intéresse avant tout, c’est de savoir pourquoi BlaBlaCar se dit “Mobile First” ?
Lancé en 2006, la startup de covoiturage n’attend pas plus d’un an avant d’adapter son site au mobile. En 2009, l’application BlaBlaCar est disponible sur l’Appstore puis quelques temps après en version Android. L’application a une fonction utilitaire car elle permet de réserver ses trajets en tout lieu et à tout moment, ce qui est pratique pour les voyageurs et conducteurs souvent en déplacement. Cette mobilité a également eu un impact surprenant sur le nombre de réservation last minute : ce dernier a augmenté considérablement grâce à l’accès aux réservations via mobile.
Une présentation de Laure Wagner, Corporate Communication Manager chez BlaBlaCar.
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
CPC Strategy & AdEspresso have teamed up to bring you a LIVE 60min Facebook Advertising course. We will dive into Facebook advertising strategies that will help you create awareness & drive conversions for your products.
This was a 4-hour workshop that was given at World Usability Day Colombia. #wudco14
Summary:
Now more than ever is the survival of the easiest. Whether the product is a website or a handheld device, success depends largely on how easy it is to use. Usability testing is one of the most effective for creating an intuitive methods. By observing actual people when they use the product, you can get valuable insights if your design is easy to use. Attendees will learn how to conduct a usability test with end users of a product. This workshop is highly interactive and includes several practical exercises to give participants practical experience.
You will learn:
- How to plan a usability testing study
- How to define the goals and objectives
- Explore options (unmoderated usability testing vs. unmoderated & remote vs. in-person)
- How to recruit the right participants
- How to create tasks (Interview-based vs. predefined tasks)
- How to moderate a usability test
- How to analyze and report the results
The Europeana Newspapers Project held a workshop in Amsterdam in September 2013. This presentation from Channa Veldhuijsen of the National Library of the Netherlands explains some principles of usability testing for historic newspapers presented online.
The agency's guide to effective user researchUserTesting
Aiden Bordner, co-founder and Principal Designer at Parade, an experience design firm, draws upon over six years of research experience with clients to discuss some of the tools and processes he’s found to make this process easier. From allocating and protecting budget, to lean research techniques, to setting expectations and reducing client anxiety about test day, these tools will help you work research into more project plans and run successful studies that provide valuable design insights.
What is Lean UX? Come get introduced to the topic of Lean UX and learn the fundamentals of this approach, and how it is revolutionizing the field of UX with UserTesting. Discover how constant iterating through cycles and learning from each cycle can create products which can overcome business challenges and meet customer needs, while saving big bucks, resources, and time.
We will cover the basic principles of Lean UX, and how UserTesting fits into this model of research.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
User testing is a fantastic method to discover problems. But why is it such a great user research method? How to make sure you recruit the right participants? How to write the right questions and tasks for your usability test? And what is your job as a moderator? This slide deck answers all your questions on usability testing!
Apps introduce new technology, behaviour and interfaces to users. We discuss how onboarding patterns like tooltips, overlays, interactive setups and in-context plugs can help ease users into apps on Android.
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
You can utilize various forms of Generative Research to deepen your understanding of how people interact with your product or service.
Craig has amassed a vast toolkit of research methods, which he has employed to optimize websites and apps for over 500 companies. He'll share which methods yielded the highest return on investment, identified key customer pain points, and generated the best experiment ideas.
By sharing the top inspection methods essential for our work, Craig will provide advice for each technique. Anticipate insights on driving experiment hypotheses from research, a list of essential toolkit components for tomorrow, and additional resources for further reading.
Are you looking to gather insights from your potential customers? When it comes to your prospects, do you really know what they want? Many startup teams tell us they are missing the key information they need to get into their users' mind. Without this information, the products often fall short of delighting users.
There are those that believe that user research and usability testing must be a complex and scientific process that takes lots of time, money, and resources. However, in the real world, most startups don't have the luxury to spend weeks or months on their user research. That's where guerrilla research techniques come into play.
User Experience Mentoring (Ideabox Indonesia)Dian Soraya
The objective of the talk is to show the teams the proper methodologies in user research. The ultimate aim is to help the teams in building good UX for their apps, because good UX design only comes from good user research.
User research for Product Managers - Product Tank London Jan 17Morag McLaren
As the head of product for a User Experience Research company I gathered feedback from our clients to help other product managers get user research embedded within their companies.
We talked about getting buy-in from stakeholders, getting started with UX and proving its value and also some of the common tools and methodologies involved.
Qualitative Measuring of UX- presentation at Maria 01 UX Design Meetup April ...Outi Kotala
Measuring the quality of user experience of a service or product is often seen as expensive, time-consuming or otherwise cumbersome phase of the project. Contrary to some misconceptions, you can make usability testing and UX validation cost-efficient and agile. The key is to understand what UX design and usability study methods to use in different phases of your products lifespan.
Service designer Outi Kotala from Gofore talks about agile UX measurement in start-up projects. Whether you have just a concept without any implementation, are in the middle of your MVP development or you’ve already launched service to the markets, there is always an agile way to validate your idea and its user experience.
Similar to Simple Usability Testing - Akademi Berbagi Bali (20)
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
2. “If you want to know whether your software.. is easy enough to use,
watch some people while they try to use it and note where they run
into trouble. Then fix it, and test it again.”
6/10/142014 SOMIA CUSTOMER EXPERIENCE 2
WHATISUSABILITYTESTING?
Author,“Don’tMakeMeThink”and“Rocket
SurgeryMadeEasy”
4. 6/10/142014 SOMIA CUSTOMER EXPERIENCE 4
• Know a lot about the product/services
• Passionate about what you offer
• Familiar or have knowledge about the
product
• Know little or nothing about your product
• Just want to get things done
• May use the product for the 1t time and
have no ideas how the work
?
You ≠ User
WHYDOUSABILITYTESTING?
5. 6/10/142014 SOMIA CUSTOMER EXPERIENCE 5
A B A B
Sometimes you believe you know how the user would
tap and swipe but in reality actual user may take
unexpected path to find what are they looking for.
?
You ≠ User
EASY
WHYDOUSABILITYTESTING?
6. 6/10/142014 SOMIA CUSTOMER EXPERIENCE 6
• Reduce Costs
• Improve Effectiveness
• Increase Revenue
*Source:
IEEE (Institute of Electrical and Electronics Engineers)
http://spectrum.ieee.org/computing/software/why-software-fails/
TESTING??HMM..
The cost of fixing an
error can be 100 times
as high as it would
have been during the
development stage *
WHYDOUSABILITYTESTING?
13. EXERCISE
30 minutes
6/10/142014 SOMIA CUSTOMER EXPERIENCE 13
https://www.mcdelivery.co.id
1. Create scenario
2. Prepare the prototype to test
3. Recruit
4. Run the test
5. Analyze
14. 1.CREATESCENARIO
6/10/142014 SOMIA CUSTOMER EXPERIENCE 14
• Identify key tasks that users might use the product / service for and convert them into scenarios
• Avoid using direct names or interface related, as participants will just scan the screen for the word
“please login and manage your flight booking”
“you have bought a flight ticket for tomorrow, but you now need to change the
flight date to next week. please find how you would do this”
Example:
Compare it with:
15. 6/10/142014 SOMIA CUSTOMER EXPERIENCE 15
2.PREPAREWHATYOUWANTTOTEST
Source: Amberlight.
Whatcanyoutest?
Paper
Prototype
Digital
Prototype
Real
Product
16. • pen (or pencil) and paper
• the quickest and the easiest way to start
prototyping
• most often used during the early stages of a
design cycle
• force users to focus on how they will use the
system instead of what it will look like
Source: Smashing Magazine
LOW
FIDELITY
17. • using computer-based tools such as visio, balsamiq,
omnigraffle, axure
• take more time and effort but look more formal and
refined
• while visual elements of branding, colors and style
can be introduced, it is often avoided to focus on the
behavior of the application
• interactivity can be simulated by linking pages or
screens
Source: Smashing Magazine
MEDIUM
FIDELITY
18. • the most realistic and are often mistaken for the
final product
• usually more time and labor intensive
• appropriate when high visual and functional fidelity
is required
Source: Smashing Magazine
HIGH
FIDELITY
19. 3.RECRUIT
• Who to recruit?
• Ideal: the target users of your products / services
• In a quick and dirty world: your co-workers, friends, family – who might be of close
resemblance to the target users
• How many participants?
• Depend on the purpose of your study as well as your resources and timeline
• 5 participants per target group will usually uncover most usability problems
6/10/142014 SOMIA CUSTOMER EXPERIENCE 19
20. “The best results come from testing no more than 5 users and
running as many small tests as you can afford.”
6/10/142014 SOMIA CUSTOMER EXPERIENCE 20
JakobNielsen
principal,NielsenNormanGroup
21. 4.RUNTHETEST
6/10/142014 SOMIA CUSTOMER EXPERIENCE 21
• Explain what’s going to happen
• Assure them that there’s no right or wrong. We are interested in their real, honest, most
natural reaction.
• Think aloud – ask users to constantly verbalize what they are thinking, seeing, feeling, and
doing while performing the task
• to help us understand “why” users took (or did not take) certain actions
• Encourage, but don’t tell them how to do
• Probe when necessary
• Observe for non-verbal cues
22. HOW
• Do test the site not the participants
• Do note participant’s success in completing each task
• Do ask open-ended follow up questions
• Do compensate participants
6/10/142014 SOMIA CUSTOMER EXPERIENCE 22
DO
23. HOW
• Don’t give participants tasks that can not be completed
• Don’t guide participants
• Don’t answer questions until the end
• Don’t take it personally
6/10/142014 SOMIA CUSTOMER EXPERIENCE 23
Don’t
24. 5.ANALYZE
6/10/142014 SOMIA CUSTOMER EXPERIENCE 24
• List the usability issues that you observe
• Identify severity of issues
• Prioritize issues
• Come up with ideas to solve the issues
25. EXERCISE
30 minutes
6/10/142014 SOMIA CUSTOMER EXPERIENCE 25
http://citilink.co.id
1. Create scenario
2. Prepare the prototype to test
3. Recruit
4. Run the test
5. Analyze