Spend less, by building
products customers want
Maybe here is good enough?
Lean is not a silver-bullet.
A great product is rarely achieved through an
‘upfront’ fully realised solution.
It is a process of exploration and evaluation,
looking for in-depth insights into the context
of the problem we’re solving, and the people
we’re solving it for.
Often called Customer Development
Learn how to speak to customers in a
way that means they don’t lie to you!
Buy this book
If only I was on commission!
Many people will bring great
ideas and insights to the
Involve customers. This can also create a community of beta
testers and early adopters/advocates.
Involve as many areas of the business as are relevant.
You’ll be amazed how early involvement engenders a feeling
of ownership and therefore buy-in later!
Data over opinions!
ǟ | Ǡ
Most projects are
full of assumptions.
Surface and test them
as soon as possible.
We believe that by providing
to [these target customers]
we will achieve [this business outcome]
We will know this is true
when see [this market feedback]
Customer interview - Learn
User testing - Learn/Conﬁrm
404 - Conﬁrm
Landing page - Conﬁrm
Concierge - Conﬁrm
Wizard of Oz - Conﬁrm
Ad words - Conﬁrm
Successful products need