Martyn is a creative technical director and product strategist with over 20 years of experience in digital technology. His approach is creative, collaborative, and instinctively lean. He is the head of product at UBXD, a company that provides workshops and consulting services to help businesses develop products using lean startup and design thinking methodologies.
Often, without realizing, we commit mistakes that as UX professionals we shouldn't do. This list is a reminder of what are common UX mistakes we should avoid in our process so we don't set up the time bomb on the product.
How do you increase your opportunities for meaningful customer centric innovation? In this deck the Zilver team explain how they broaden the product scope and explore deeper outcomes to create blue oceans of opportunity. The Experience Design Matrix is introduced and explained with cases and exercises.
What is the best way to handle the design process? Photoshop, design in the browser, handling responsive design all while handling client expectations.
Leveraging UX & Kanban to Unleash Your Inner StartupPete Kinser
UX is more than a discipline, it's a mindset. Kanban is about measurement and flow. Pairing the two means we take an experience-first mindset and measure feedback and flow in order to gain confidence in what we're delivering to our customers.
Need more insights? Please reach out to Pete Kinser: @petekinser or Colleen Johnson: @scrumhive.
You don't need to be a designer to create a compelling presentation. This slideshare breaks down some simple best practices to help people to visually present their ideas more effectively.
Presented February 2, 2016 at an event hosted by the Dobson Center for Entrepreneurship at McGill University
Experience Design Methods for Product / Service DevelopmentKetut Sulistyawati
Products and services that deliver good user experience have been shown to be more successful in the market. User experience design is a practice of transforming user insights and emotion to create products and services that are useful, easy to use, and enjoyable. The process requires in-depth understanding of the customers and inter-disciplinary collaboration to ensure connected experiences across customer touch points.
In this talk, I will discuss various User Experience Design methods that are commonly used for product and service development. I will cover the pros and cons for the methods, and how they are often tweaked in practice to meet the contextual constraints in the industry.
Presented at HFEM 2014, Kuala Lumpur Malaysia
User Experience (UX) has become a buzzword in today’s tech scene. It is said to be the future, yet it is on top of the list of jobs that are impossible to explain to your parents. But what UX really is? In this session, I will share some of the most commonly known UX myths and explain why they don’t hold true. I will share case studies from my past experience, the success stories and the failures, and why organizations need to pay attention to it.
Often, without realizing, we commit mistakes that as UX professionals we shouldn't do. This list is a reminder of what are common UX mistakes we should avoid in our process so we don't set up the time bomb on the product.
How do you increase your opportunities for meaningful customer centric innovation? In this deck the Zilver team explain how they broaden the product scope and explore deeper outcomes to create blue oceans of opportunity. The Experience Design Matrix is introduced and explained with cases and exercises.
What is the best way to handle the design process? Photoshop, design in the browser, handling responsive design all while handling client expectations.
Leveraging UX & Kanban to Unleash Your Inner StartupPete Kinser
UX is more than a discipline, it's a mindset. Kanban is about measurement and flow. Pairing the two means we take an experience-first mindset and measure feedback and flow in order to gain confidence in what we're delivering to our customers.
Need more insights? Please reach out to Pete Kinser: @petekinser or Colleen Johnson: @scrumhive.
You don't need to be a designer to create a compelling presentation. This slideshare breaks down some simple best practices to help people to visually present their ideas more effectively.
Presented February 2, 2016 at an event hosted by the Dobson Center for Entrepreneurship at McGill University
Experience Design Methods for Product / Service DevelopmentKetut Sulistyawati
Products and services that deliver good user experience have been shown to be more successful in the market. User experience design is a practice of transforming user insights and emotion to create products and services that are useful, easy to use, and enjoyable. The process requires in-depth understanding of the customers and inter-disciplinary collaboration to ensure connected experiences across customer touch points.
In this talk, I will discuss various User Experience Design methods that are commonly used for product and service development. I will cover the pros and cons for the methods, and how they are often tweaked in practice to meet the contextual constraints in the industry.
Presented at HFEM 2014, Kuala Lumpur Malaysia
User Experience (UX) has become a buzzword in today’s tech scene. It is said to be the future, yet it is on top of the list of jobs that are impossible to explain to your parents. But what UX really is? In this session, I will share some of the most commonly known UX myths and explain why they don’t hold true. I will share case studies from my past experience, the success stories and the failures, and why organizations need to pay attention to it.
UX Australia 2016: 5 steps to run a successful design sprintChris Gray
A practical understanding of how to run a successful Design Sprint. 5 key learning’s from our experience:
1. Solve a BIG problem
2. You need five days
3. Involve customers
4. Planning is critical
5. Get the right people in the room
Prototyping at Scale: Designing Future Cars! (SXSW)Conor Sheehan
SXSW 2018 Workshop
We want to do a workshop to run folks through the fun of working on prototypes at real-life size & scale. To do that, we'll have them work with a full size model of a car, some fun tools, and a little creativity! The goal is to give attendees a chance to experience and practice rapid prototyping using simple, low-fidelity materials as a way to explore design and externalizing thinking.
https://schedule.sxsw.com/2018/events/PP74329
With the popularity of responsive design, it seems like the process and tools that have been used in the past are certainly not ideal for the present. So what is the best solution?
Lets explore the available options and discuss how we communicate with our client as well as our developers in this ever changing world of web design.
Customer Discovery by Startup Essentials & Apremy - Tec de Monterrey campus S...Startup Essentials Inc.
Evidence-Based Entrepreneurship: Lean Startup + Customer Development + Business Model Validation
Lecture on how to do Customer Discovery Interviews and how to approach to Evidence-Based Business Model Creation
Lauren Fritsch's slides from CELEBRATE 2015, Tech.co's annual conference and startup competition.
This workshop covers the basics of Customer Experience and provides a framework for crafting emotional, sticky CX that drives conversion online and off, higher lifetime value of customers and word of mouth referrals.
Growing your business through design driven innovationHan Toebast
18 April 2017 I lectured about Design Thinking and Prototyping at the British Aerosol Manufacturers' Assocation. The audience was about 100 people and consisited of directors, product managers and technical engineers with a focus on aerosol innovations
I talked about how Design thinking can help to differentiate in service management between competitors, but mostly in the perception of customers during a congress in Zoetermeer.
On how designers can find more joy and fulfillment in working for other clients than large consumer brands, while inspiring them to take better control over the creative process, by implementing design thinking as a mindset to create more and better human centered solutions with their teams.
Automotive User Interface Design: Innovative UI design in a slow moving indus...UXPA International
Have you ever noticed how dated the interface looks on your brand new car? Skeumorphic was so cool back when the design team actually created it. How sad it’s not flat like your new smart watch.
A panel of experts will discuss the challenges of designing cool, high-tech digital user interfaces for automobiles that people want to keep forever but be as cool as their latest tech gadget.
The panel will include: 1) a human factors expert with years of experience evaluating automobile cockpits among other things, 2) a user interface design consultant with decades of experience designing everything from cockpits to farm tractors, 3) an automotive industry insider with years of HMI strategy experience, and finally, 4) a cognitive psychologist with significant industry experience.
We often spend plenty of time to make a product / service, but by the time the product has been launched into the market, we realize that the product is not easy to use or does not meet the real user needs. This leads to customers getting frustrated, complaining, and even spreading bad words about the product.
Usability testing refers to the process of understanding what users do and why they do it. Usability testing involves recruiting individual test participants. They are invited to try using the product while we’re observing their behaviour. The process of watching and listening to actual users carrying out tasks with the product provides great insights into what works and what doesn't, and most importantly - WHY.
Traditional usability testing is very effective but often seen as time-consuming and expensive, therefore not many organization is willing to invest in it. We believe that everybody should be able to reap the benefits of usability testing. In this session with Akademi Berbagi, we show how usability testing can be done faster, easier, and much, much cheaper. For everyone.
UX Australia 2016: 5 steps to run a successful design sprintChris Gray
A practical understanding of how to run a successful Design Sprint. 5 key learning’s from our experience:
1. Solve a BIG problem
2. You need five days
3. Involve customers
4. Planning is critical
5. Get the right people in the room
Prototyping at Scale: Designing Future Cars! (SXSW)Conor Sheehan
SXSW 2018 Workshop
We want to do a workshop to run folks through the fun of working on prototypes at real-life size & scale. To do that, we'll have them work with a full size model of a car, some fun tools, and a little creativity! The goal is to give attendees a chance to experience and practice rapid prototyping using simple, low-fidelity materials as a way to explore design and externalizing thinking.
https://schedule.sxsw.com/2018/events/PP74329
With the popularity of responsive design, it seems like the process and tools that have been used in the past are certainly not ideal for the present. So what is the best solution?
Lets explore the available options and discuss how we communicate with our client as well as our developers in this ever changing world of web design.
Customer Discovery by Startup Essentials & Apremy - Tec de Monterrey campus S...Startup Essentials Inc.
Evidence-Based Entrepreneurship: Lean Startup + Customer Development + Business Model Validation
Lecture on how to do Customer Discovery Interviews and how to approach to Evidence-Based Business Model Creation
Lauren Fritsch's slides from CELEBRATE 2015, Tech.co's annual conference and startup competition.
This workshop covers the basics of Customer Experience and provides a framework for crafting emotional, sticky CX that drives conversion online and off, higher lifetime value of customers and word of mouth referrals.
Growing your business through design driven innovationHan Toebast
18 April 2017 I lectured about Design Thinking and Prototyping at the British Aerosol Manufacturers' Assocation. The audience was about 100 people and consisited of directors, product managers and technical engineers with a focus on aerosol innovations
I talked about how Design thinking can help to differentiate in service management between competitors, but mostly in the perception of customers during a congress in Zoetermeer.
On how designers can find more joy and fulfillment in working for other clients than large consumer brands, while inspiring them to take better control over the creative process, by implementing design thinking as a mindset to create more and better human centered solutions with their teams.
Automotive User Interface Design: Innovative UI design in a slow moving indus...UXPA International
Have you ever noticed how dated the interface looks on your brand new car? Skeumorphic was so cool back when the design team actually created it. How sad it’s not flat like your new smart watch.
A panel of experts will discuss the challenges of designing cool, high-tech digital user interfaces for automobiles that people want to keep forever but be as cool as their latest tech gadget.
The panel will include: 1) a human factors expert with years of experience evaluating automobile cockpits among other things, 2) a user interface design consultant with decades of experience designing everything from cockpits to farm tractors, 3) an automotive industry insider with years of HMI strategy experience, and finally, 4) a cognitive psychologist with significant industry experience.
We often spend plenty of time to make a product / service, but by the time the product has been launched into the market, we realize that the product is not easy to use or does not meet the real user needs. This leads to customers getting frustrated, complaining, and even spreading bad words about the product.
Usability testing refers to the process of understanding what users do and why they do it. Usability testing involves recruiting individual test participants. They are invited to try using the product while we’re observing their behaviour. The process of watching and listening to actual users carrying out tasks with the product provides great insights into what works and what doesn't, and most importantly - WHY.
Traditional usability testing is very effective but often seen as time-consuming and expensive, therefore not many organization is willing to invest in it. We believe that everybody should be able to reap the benefits of usability testing. In this session with Akademi Berbagi, we show how usability testing can be done faster, easier, and much, much cheaper. For everyone.
Driving to Market - How to "Drive" Competitive Advantage in your Go To Market...Michael Skok
Developed for the Harvard Innovation Lab workshop series on Startup Secrets.
This is part 4 of the 5 part series by Michael J Skok on how to get competitive advantage as a startup.
Michael's slides are the agenda for the workshop, and are NOT self contained. For fuller coverage of the slides, visit Michael's website http://mjskok.com/
Eric Ries' presentation on lean startups. From Steve Blank's Customer Development course at Berkeley. Learn more and hear the audio at http://bit.ly/3qsvJ.
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson18
The goal of this lesson is to provide tools to determine the strengths and weaknesses of potential competitors in order to compete in various markets. The lesson begins with an overview of the importance of competitor analysis and its primary importance. A framework to analyze various competitors is then introduced. The lesson then uses the framework to analyze the key aspects of a competitor.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Tips for Building a Compelling Product Vision by Amazon Sr PMProduct School
- The key elements of a compelling product vision, what’s important and what’s not
- How to come up with a compelling product vision without relying on luck or magic
- How to use a product vision as a mechanism to guide your team
Product Leadership IRL: Things I wish I'd known a decade agoEsteban Contreras
Product leaders guide product strategy, empower teams, and ease go-to-market strategies. They have to be customer-obsessed. And data-informed. Definitely outcomes-oriented. Plus, they need to know who knows what. And be credible and sufficiently likeable. All while ensuring the product doesn’t go off a cliff and the team doesn’t quit for greener pastures. In this talk, Esteban will share candid insights and advice he would give his younger self - if only he could. Like being mission-driven, understanding ideas, and taking the time to lead well. His tips and stories may help you watch out for mistakes and identify areas to double down on.
This is Esteban Contreras' talk at INDUSTRY Virtual conference for software product managers on September 22, 2020. http://www.industryconference.com
Esteban is a Sr Director of Product at Hootsuite. http://www.hootsuite.com
Innovation is one of the ultimate buzzwords of our era but what is it really? What is its meaning? How can we see it? Replicate it? Scale it? In his talk, I propose that innovation really is the “removal of friction” from a system; and that through this lens we can understand the rise of design, lean startup, Silicon Valley and possibly many other innovative happenings across time.
The talk covers the following topics:
1. The Real Lesson Steve Jobs Taught Us
2. The Rise of Design
3. Innovation = The Removal Of Friction?
4. Co-opting Innovation
Presentation for Agile Australia Conference 2013. Introducing Lean Startup concepts in a way accessible to people used to usual project management methods. With lean startup you don't assume you know the end state required, (as you do with a project), you assume you need to focus on learning to discover the end state to solve the problem you area you looking at.
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
14 Tips to Entrepreneurs to start the Right StuffGagan Malhotra
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
How to build a startup SLASSSCOM Talk Aug 2015Raomal Perera
An introduction on how to build a startup using lean techniques. The talk was hosted by SLASSCOM and sponsored by Virtusa, Regus Sri Lanka and Pick Me.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
2. HEAD OF PRODUCT
Martyn is a creative technical director and
product strategist with broad ranging skills and
experience gained from 20 years working with
digital technology. His approach is creative,
collaborative and instinctively lean.
Martyn Evans
@martynrevans
martyn.evans@ubxd.com
9. “Back at the Museum of Failed Products, it isn't hard to imagine how
another downside of the positive-thinking culture – an aversion to
confronting failure – might have been responsible for the very existence
of many of the products lining its shelves. Each one must have made it
through a series of meetings at which nobody realised that the product
was doomed. Perhaps nobody wanted to contemplate the prospect of
failure; perhaps someone did, but didn't want to bring it up for discussion.
Even if they realise where things are headed, there's a perverse incentive
for marketers to plough more money into a lemon: that way, they can
force some sales and preserve their dignity. By the time the truth
becomes obvious, the original developers will have moved to other
products, or other firms. Little energy will have been invested in
discovering what went wrong; everyone involved will have conspired,
perhaps without realising what they're doing, never to speak of it again.”
Oliver Burkeman
http://www.theguardian.com/lifeandstyle/2012/jun/15/happiness-is-being-a-loser-burkeman
Happiness is a Glass Half Empty
14. AGILE MANIFESTO
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
!
That is, while there is value in the items on
the right, we value the items on the left more.
23. Problem Statement
I believe that innovative business
owners in the Cambridge area
have a problem achieving this
goal
24. Problem Statement
I believe that innovative business
owners in the Cambridge area have
a problem achieving this goal.
!
And I will know this to be true
when…
26. Problem Hypothesis
I believe that innovative business owners in
the Cambridge area have a problem getting
work done on crowded commuter trains
between London and Cambridge.
!
I will know this to be true when 15/30
attendees at the 50th Generation talk
agree that this is a major problem for them.
27.
28. Solution Hypothesis
I believe that providing my customer with
this solution will result in this quantifiable
outcome.
!
I will know this to be true when…
29. Solution Hypothesis
I believe that providing business owners in
the Cambridge area with an affordable car
service between Cambridge and London with
a comfortable seat and facilities to work will
result in 6 journeys per day.
!
I will know this to be true when I take 3
bookings from 30 people at the 50th
Generation talk
30.
31. Ubxd Hypothesis
We believe that providing business owners and
product owners who visit our website with a
mechanism to identify where their business is in
the product lifecycle will allow them to understand
more clearly how our services can help them.
!
We will know this to be true when we see a 20%
increase in enquiries from our website with this
mechanism in place.
32. Ubxd Assumption
We believe that business owners and
product owners will be able to place their
business on our product lifecycle.
!
We will know this to be true when at least
at least 24/30 attendees at a business
innovation meeting can successfully do so
33. UBXD:LEAN WORKSHOP
Idea generation
Elevator pitch
Business Model Canvas/Lean Canvas
Personas
Experience mapping/Customer journeys
Interviewing
Design studio
MVP/Experiment design