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UX and UI Workshops - User Journey

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UX and UI Workshops - User Journey

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UX and UI design. Differences, good practices, and useful tools in building dedicated software that meets customer needs and expectations. It covers many important aspects of UX like personas, scenarios, canvas, measuring and measuring tools, the whole development process and gathering feedback.

It was created by Dominik Goss, CEO at Inwedo


Have more questions about UX/UI? Contact us at contact@inwedo.com for additional information or questions and we will get back to you shortly.

UX and UI design. Differences, good practices, and useful tools in building dedicated software that meets customer needs and expectations. It covers many important aspects of UX like personas, scenarios, canvas, measuring and measuring tools, the whole development process and gathering feedback.

It was created by Dominik Goss, CEO at Inwedo


Have more questions about UX/UI? Contact us at contact@inwedo.com for additional information or questions and we will get back to you shortly.

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UX and UI Workshops - User Journey

  1. 1. UX WORKSHOPS DOMINIK GOSS CEO at INWEDO dominik@inwedo.com
  2. 2. AGENDA ► What’s UX? ► Case Study: Timble on its way to UX ► Process ► User ► Design
  3. 3. is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and a product. USER EXPERIENCE DESIGN
  4. 4. EXPERIENCE While designing the brand try to create a positive experience. Make using the app an unforgettable experience by building real empathy. Remember that UX is not only about the layout and design. It’s also about the environment that the product exists in.
  5. 5. THE DIFFERENCE BETWEEN UI AND UX To illustrate the difference between UI and UX I like to quote Helga Moreno who once wrote that “Something that looks great but is difficult to use is exemplary of great UI and poor UX. While Something very usable that looks terrible is exemplary of great UX and poor UI.” If you’re going for amazing UX you have to know you can’t create it without the users. It’s a process of development and improvement, of quality interaction between a user and all facets of a company. And as it is a process - just like Rome, it can’t be built in a day.
  6. 6. While creating apps, people tend to endlessly adjust their piece to make it perfect before it sees daylight. But here comes a problem of not-so-endless resources, like energy and time. SHOW THEM WHAT YOU’VE GOT Unfortunately, we don’t own a time machine from ’Back to the Future’ and we can’t take back those days and weeks to change the interface or experiment.
  7. 7. That’s why accurately planning all the app related activities is very important. It’s even more important to show your product to the audience as soon as possible, way before it’s perfect. That will allow you to gather feedback and make sure your heading the right direction – the one that leads to 100% customer satisfaction. SHOW THEM WHAT YOU’VE GOT
  8. 8. UX DEVELOPMENT PROCESS ► Think through – first thing that you need is, of course, an idea ► Draw – you don’t need any artistic skills to create a sketch of the idea. Draw it like you can, on what you can – a napkin was good enough for J.K Rowling to write Harry Potter on it, so it will do the job for you as well ► Discuss – any feedback is priceless when it comes to creating great experiences. Ask questions and see how people react to your ideas or prototypes. ► Build – creat things that are user-friendly and intuitive. Using app should be a pure pleasure and people should know from the first click what is what and why. ► Measure – you can’t say if it works if you don’t check it. So measure the performance of your app and adjust, adjust, adjust
  9. 9. UX CASE STUDY: TIMBLE It all began with a simple question and the idea behind it. How much time daily do developers spend coding? Not making coffee, reading, looking for information or switching between tasks, but actually writing code. To answer this question we created a very basic tool – a play/stop button. We also knew that developers use multiple applications (often at once) and have to constantly switch between windows. So we synchronized popular project management applications like Jira and Trello to save them some time. Then we thought about project managers and created a dashboard with a clear overview of who’s working on which issue at the moment and how is the project going – how much is already done and how much is still left to do. These things answered specific pains of the IT industry, which as ex-developers and software house owners we knew pretty well. After we tested it out within our company and (finally) received positive reviews we were ready to show it to the world.
  10. 10. FIRST PROTOTYPE FINAL PRODUCT
  11. 11. FEEDBACK Final verification of our idea happened… at the airport, when going to the US for Teach Crunch, I had to sum Timble up at the customs enterance gate. And it wasn’t until we gathered feedback that we were able to truly improve the app.
  12. 12. CANVAS Product Canvas helps you create a product with great user experience and the right features. It focuses on the idea. Writing everything down helps to organize your initial vision.
  13. 13. PERSONA Creating a persona enables detailed definition of the user. You should give your persona name and specific features or interest – or even go further and add a photo. It clearly shows to whom should we reach with our product and what needs and behaviours we have to target with our application. Source: https://xtensio.com/wp- content/uploads/2015/04/ExPersona_Clark2.png
  14. 14. THE RIGHT WAY While creating an application, developers often focus on its features. But even the best ideas will stay unnoticed if you won’t know how to reach them. The strategy of moving around the application has to be thought-through and mapped out. By working on Timble's UX, we created an original template The Right Way, based on user journey, which allows you to write down all of the possible paths step-by-step to make the most of all the app’s functionalities.
  15. 15. UX TOOLS BALSAMI Q INVISIO N In the process of designing the User Experience you can help yourself by using traditional pen-to- paper tools, as well as digital ones. Here are a few tools worth trying:
  16. 16. UX TOOLS SKETCHUX PIN
  17. 17. MEASURING TOOLS GOOGLE ANALYTICS MICROSOFT AZURE After creating the app, you can’t forget about checking how much time users spend on particular views, where they click and how often do they come back to your product.
  18. 18. Adding mobile payments to the Foursquare app Designing an Account Switcher for Duolingo: A case-study on how I applied Lean UX for Duolingo Making a Strong Business case for the ROI of UX [INFOGRAPHIC] 52 weeks of UX; Week 12: Honest Interfaces What is UX Design? Defining User Experience Design & Explaining the Process USEFUL LINKS: If you want to know more, I recommend following articles, case studies and videos on improving user experience:
  19. 19. Let’s work together on your software. Contact us at hello@inwedo.com

Editor's Notes

  • Hi,
    I’m Dominic and I’m here today to tell you about Timble, a tool that provides transparency for IT projects, and productivity for teams.
  • For over 9 years now I’ve been helping tech companies around the world to put out fires in their IT projects.

    Close to 70% of all IT projects fail or go over budget. I’ve seen that over and over again. Main reason? Lack of control and mistakes made early on and never corrected.

    I thought, there must be a way to do it better. So I’ve started a software house in 2012.
  • Timble became possible thanks to our amazing polish team.

    I’m also very lucky. I’ve been working my cofounder Chris for 9 years. We’ve created two successful companies before.

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