Jason Amunwa is a veteran of 8 SaaS and software products and has lived through such scenarios (with the scars to prove it). Now, in this Ask Me Anything webinar, he answers your questions and share his insights on the user testing tools and techniques that can help you quickly isolate the source of the problem and get your numbers heading back up and to the right.

1. How PMs can diagnose funnel
problems with user testing
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Jason Amunwa
!
SaaS, UX, & analytics product expert

2. UserTesting’s on demand customer
insights platform enables companies
to create powerful products and
exceptional customer experiences.
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3. We Partner With Thousands Of Customers
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4. Across All Platforms, At All Stages Of Development
Watch customers interact with:
DESKTOP SMARTPHONE TABLET
WEBSITES APPS &
PROGRAMS
PROTOTYPES &
WIREFRAMES
SURVEYS PHYSICAL
PRODUCTS
Anywhere people interact with your brand:
AT HOME AT A STORE ON THE GO
On any pla6orm or device:
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5. Agenda
• Welcome
• Defining the funnel
• Deciding on metrics
• User testing and analytics
• Live Q&A
Adam Rector
Webinar Manager, UserTesting
@iamadamrector
Jason Amunwa
SaaS, UX, & analytics product expert
@king_jaffy
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6. 8!
!
Jason Amunwa
SaaS, UX, & analytics product expert
!
#UTwebinar
Jason Amunwa is a product management, marketing, and analytics expert, and has
worked on 8 SaaS products in the past, including Hello Bar (acquired by Crazy Egg),
Flare, and Filament, (acquired by ShareThis). He writes all about startups and
product management, and is passionate about the stupefying potential of artificial
intelligence, and better-designed analytics. Oh, and his favorite guilty pleasure
movie is Stealth (try not to judge).
@king_jaffy

7. How do I identify funnel problems?
-Linda

8. What are best practices for defining
the funnel for a new product?
-Jenica

9. For teams in a culture that only looks
at sales numbers, how can you help
shift the culture to see the value of
funnel metrics and use them?
-Sam

10. There are TONS of metrics available
to choose from. How do you decide
which to focus on?
-Karim

11. How do I figure out which metrics are
important to my product?
-Issa

12. I’d like to hear various strategies and
processes for how PMs can pinpoint
bottlenecks in their product's funnel.
-Thierry

13. Is it better to use one or multiple
tools like Google Analytics, Mixpanel,
etc?
-Danji

14. What are the key questions UX
designers must ask about analytics?
-Aravind

15. How can I get buy in for user testing?
-Patrick

16. How do you prove the value of
analytics to executive management?
-Ted

17. As a UX department, what are the
best ways to support Product and
work together?
-Nikol

18. What's the best way to find
inexpensive users to go through my
funnel and give me feedback?
-Steve

19. Why are so many people adding
items to their cart but not buying?
-Jeanne

20. When launching a new premium
product, do you (generally)
recommend starting high with the
price to set the standard and then
only going lower if needed?
-Shane

21. Questions & Answers
!
Q A
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