Sigmund Freud was a highly influential psychologist who developed the theory that unconscious desires and instincts influence our behavior. He proposed that the mind is divided into the id, ego, and superego. The id operates on the pleasure principle, seeking immediate gratification. The ego uses reality and reason to satisfy the id's desires in socially appropriate ways. The superego incorporates social morals and tries to persuade the id and ego to act morally. Freud believed childhood experiences shape personality development and mental health as adults.