Rural & Agricultural Marketing Intro
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This document outlines the objectives and contents of a course on rural and agricultural marketing. The course aims to understand how marketing is done in rural India and examine success and failure stories. It covers topics like rural market characteristics, distribution channels, pricing strategies, and specific case studies of companies that have implemented rural marketing programs. The course consists of 7 modules spanning topics such as rural market research, new product launches, and future trends in rural marketing. Students will complete internal assessments including assignments, presentations, and a test.
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