1. 1
TABLE OF CONTENTS
SR
NO.
TOPIC
1. Introduction
2. Retail mix strategies
3. Operating procedure
4. Goods and services offered
5. Store format
6. Pricing
7. Advertising and promotion
8. Store location

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3. 3
CORPORATE HISTORY
Shoppers Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up
large format department stores chain in India. The foundation of shopper stop was laid on
October 27th
,199, by the k. Raheja group of companies. Being amongst India’s biggest
hospitality and retail estate players, the group crossed yet another milestone with its lifestyle
venture – shopper stop.
From inception shopper stop has progressed from being a single brand shop to become a fashion and
lifestyle store for the family. Today shopper stop is a household name, known for its superior quality
product services and above all, for providing a complete shopping experience. Shoppers Stop Ltd has
a national presence, with over 2.05 million square feet area across 38 stores (including airport stores)
in 17 cities viz. Mumbai (8 stores), Delhi (4 stores), Kolkata (3 stores), Bangalore (5 stores),
Hyderabad (4 stores), Jaipur (2 stores), Pune (2 stores), Gurgaon, Chennai, Ghaziabad, Lucknow,
Noida, Amritsar, Bhopal, Aurangabad, Durgapur and Siliguri. Shoppers Stop is the only Indian
member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced
retailers from all over the world. , which include established stores like Selfridges (England), Karstadt
(Germany), Shanghai No. 1 (China), Matahari (Indonesia), Takashimaya (Japan), C K Tang
(Singapore), Manor (Switzerland) and Lamcy Plaza (Dubai). This membership is restricted to one
member organization per country/region.
Mr. B.S. Nagesh, Customer Care Associate & Vice Chairman, Shopper‟ s Stop Ltd, has been
recognised as an iconic retailer and was inducted into the World Retail Hall of Fame 2008.
Mr. Nagesh is the only Indian retailer to take a significant place alongside more than 100
stalwarts of the global retail industry, which includes veterans like Sam Walton of Wal-Mart,
Giorgio Armani, Jack Cohen of Tesco, Simon Marks and Israel Sieff of Marks & Spencer;
Ingvar Kamprad of Ikea, amongst others. CMAI felicitated the „Golden Scale Trophy‟ to
Mr. Nagesh in honour of this achievement. Mr. Govind Shrikhande, Customer Care Associate
& Managing Director,

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With an immense amount of expertise and creditability, shopper stop has became the highest
benchmark for the Indian retail industry. In fact the company’s continuing expansion plans
aim to help shopper stop meet the challenges of the retail industry in an even better manner
than it does today. With its wide range of merchandise, exclusive shop-in-shop counters of
international brands and world-class customer service, Shoppers’ Stop brought international
standards of shopping to the Indian consumer providing them with a world class shopping
experience.
Vision:
To be a Global Retailer in India and Maintain No.1 position in the Indian Market in the Department
Store Category.
Positioning:
Shoppers’ Stop is positioned as a family store delivering a complete shopping experience defined by
its mission, vision and values.
FuturePlans:
Shoppers’ Stop aims to position itself as a global retailer. The company intends to bring the
world’s best retail technology, retail practices and sales to India. Currently, they are adding 4
to 5 new stores every year
MILESTONES OF SHOPPER STOP
1991- Began the modern retail revolution in India with the launch of men’s ready to wear
stores at Andheri Mumbai.
1992-offering expanding to include suiting, boys wear and ladies merchandise.
1993-added casual, kids wear, jewellery, fragrances, cosmetic, and watches making shopper
stop India’s first ever departmental store.
1994-shopper stop launched an exclusive loyalty program titled “ the first citizen’s club and
“stop” the first in house label.

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1995-first step towards a pan-India presence. Shopper stop launched it second store in
Bangalore.
1996-shopper stop begins its journey of exciting marketing promotions and in store
excitement with a first of it kids “festival of Britain “, celebrated in associated with the
commercial department of the British consulate.
1997-shopper stop incorporated as a body corporate launched parikrama, a festival to
celebrate Indian tradition and culture.
1998-sole retailer to be awarded the international group of departmental store IGDS
membership. Instituted customer care associate as the common designation for all employees.
1999-retail revolution took root in north india with the launches of store in ansal plaza, delhi
and jaipur.
2000-india’s popular chain of bookstore crossword, became a part of shopper stop. Shopper
stop launches in Chennai.
2001-first Indian retail to adopt enterprise resource planning ERP in association with j.d.
Armstrong to strengthen processes.
2003-fashion stepped into the east with the launch of a store in Kolkata.
2004-shopper stop was voted India’s most favoured retail destination of the year by image
retail reward.
2005-homestop- home need specialised store launched in bengaluru. Shopper stop IPO
oversubscribed overall by17.25 times. Crossword became a wholly owned subsidiary of the
company. Brand position changed from “feel the experience” to “shopping and beyond”

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2006-mothercare launched in india by shopper stop declared “retailer of the year” at the
image fashion forum.
2007-create movie merchandising history with the unveiling of the om shanti om collection.
The company acquired a19% stake in hypercity. Felicitated the gold shield award by ICAI for
excellence in financial reporting of the year 2006 in the manufacturing and trading enterprise
category.
2008-shopper stop was awarded the “emerging market retailer of the year” at the world retail
congress in april 2008. Mr. Nagesh has been inducted into the “world retail hall of fame” at
the world retail congress in Barcelona. Shopper stop repositioned and reinvented as a “bridge
to luxury” brand with the unveiling of the new logo and tagline, “start something new”.
2009-pioneered mascot licensing through an exclusive tie-up for certain products with
Vodafone for their popular brandmascot zoozoo.
2010-operations expanded to 36 stores across 15 cities.
2011-recognised as the most respected company in the retail sector’ by business world.

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ORGANISATIONAL STRUCTURE

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Board of directors
Chandru L. Raheja -Chairman
Ravi C. Raheja -Director
Neel C. Raheja -Director
Gulu L. Mirchandani -Director
Shahzaad S. Dalal -Director
Prof. Nitin Sanghavi -Director
Deepak Ghaisas -Director
Nirvik Singh -Director
B.S. Nagesh -Vice chairman
Govind Shrikhande -Managing director
Audit committee
Deepak Ghaisas -chairman
Ravi C. Raheja -member
Prof Nitin Sanghvi -member
Shahzaad S. Dalal -member
Remuneration committee
/ compensation committee
Gulu L. Mirchandani -chairman
Ravi C. Raheja -member
Prof. Nitin Sanghavi -member
Shahzaad S. Dalal -member

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Finance committee
Ravi C. Raheja -chairman
B. S. Nagesh -member
Govind Shrikhande -member
Shareholder investors grievance
and share transfer committee
Ravi C. Raheja -chairman
Neel C. Raheja -member
B.S. Nagesh -member
Vice president –legal and company secretary
Prashant Mehta
Statutory auditor
M/s.Deloitte Haskins & sells
Chartered accountant
12, dr. annie besant road
Opp. Shiv sagar estate
Worli,Mumbai-4000123
Internal auditor
Ernst & young pvt. Ltd.
Jalal mill compound,
95,ganpatrao kadam marg,
Lower parel, Mumbai-400013

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Bankers
Axis bank limited.
Citibank N.A.
IDBI bank limited.
ICICI limited.
Kotak Mahindara bank limited.
HDFC bank limited.
Bank of india.
Soliciators
Wadia ghandy & co.
Registered office and service office
eureka tower, b wing
9th
floor, mindspace
Link road, malad west
Mumbai-400064
Website- www.shopperstops.com

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TARGET CUSTOMERS
Shopper stop customer falls between the age group of 16yr to 35yr the majority of them being
families young and couples with a monthly household income above rs 20000 and an annual
spend of rs 15000. A large no. of non resident Indians visit the shop for cultural clothes in the
international environment they are used to which means people from abroad are also
interested in shopping in shopper stop. Their target customers are upper middle class and
upper class.
STORE LOCATION
Expanding its operations to Bangalore, Hyderabad, Jaipur, Delhi, Chennai, Mumbai
(Andheri, Bandra, Chembur, Kandivli, Mulund), Pune, Gurgaon and Kolkata, Shoppers’ Stop
is today recognised as India’s premier shopping destination. With a customer entry of about
50,000 customers a day, a national presence with over 6,00,000 square feet of retail space and
stocking over 250 brands of garments and accessories, Shoppers’ Stop has clearly become a
one stop shop for all customers.
North
Delhi-Ansal Plaza
Ghaziabad - Indirapuram
Gurgaon - Metropolitian Mall
Jaipur - Malviya Nagar
Lucknow - Gomti Nagar
South
Bangalore - Bannerghatta Road
Banglore - Garuda Mall
Chennai - Chetpet
Hyderabad - Begumpet
West
Mumbai - Andheri

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Mumbai - Bandra
Mumbai - Chembur
Mumbai - Juhu
Mumbai - Kandivili
Mumbai - Malad
Mumbai - Mulund
Pune - Shivaji Nagar
Pune - Camp
East
Kolkata - Forum Mall
Kolkata - Salt Lake City
Corporate Address
Eureka Towers,
9th Floor, C - Wing, Plot No 504,
Link Road, Malad (W)
Mumbai - 400 064
Tel: 022-2880 0808 / 28809898
Site: www.shoppersstop.com

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STORE FORMAT
Shopper stop has progressed from being a single brand shop to a family oriented fashion and
lifestyle store. Shopper stop operates under the departmental store format, and was one of the
pioneers of the large format stores in india.
Shoppers Stop has also introduced new formats in the market viz
HOME STOP – the exclusive home furnishings, décor as well as furniture store.
HYPER CITY– a premium shopping destination for Foods, Home ware, Home
Entertainment, Hi-Tech Appliances, Furniture, Sports, Toys & Fashion.
CROSS WORD It is the leather in the lifestyle book store category with a unique product
mix of books, magazine, CD-ROMs, music, stationery and toys.
MOTHER CARE and early learning centre – it has exclusive arrangements to open mother
care and ELC shop-in-shop in India.
ESTEE LAUDER GROUP OF COMPANIES – it has entered into a non exclusive retail
agreement with world cosmetic major Estee launder to open stores for international brands
like M.A.C, Estee launders and Clinique in India.

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TIME ZONE-shopper stop believes that Indian consumers are looking for multiple option to
entertain themselves and their families.
AIRPORT RETAILING – the company currently has 1 store each in bengaluru and
Hyderabad city paid and 1 duty free at bengaluru.

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PRODUCT LINE
The Product Range offered in Shopper stop has categorized itself into 4 different areas:
Men
Women
Kids
Fragrance and Home & travel
1) Men section is further sub divided into men
Men apparel
Men accessories
Men’s Apparel is further sub divided
into
Shirts
Trousers
Jeans
T-shirts & Polo’s
Kurta, Pyjamas & Stoles
Ties
Innerwear
Winter wear

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Similarly Men’s accessories section can
be sub divided into :
Wallets
Belts
Writing
Instruments.
Watches
Sunglasses
Cufflinks
Socks &
Footwear
:2) Women section: the women section has also been classified into:
Womens apparel
Womens accessories
Women apparel can further be sub divided into:
Shirts
Bottom wear
Jeans
Co-ordinated Set
Ready to Stitch
Skirts
Dresses
Lingerie
Night wear
Winter wear
Likewise Women’s accessories can be sub classified into:
Handbags
Fashion
Jewellery
Watches
Sunglasses
Writing
Instruments
Socks

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RANGE OF MERCHANDISE
The various apparel brands which Shopper Stop offers are as follows:
Wills lifestyle
Color plus
Austin Reed
Acropolis
Indian Terrain
Park Avenue
Van Huesen
Arrow
Spykar
Stop
Wrangler
Louis Phillipe
Mufti
Life
Vettorio Fratani
Mario Zegnoti
Lee
Zodiac
Scullers
Colour plus
Provogue
The Cosmetic Brands are:
Lakme
Chambor

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Shoppers’ Stop has also introduced its own line of clothing in the classic, value classic and value fashion
segments. These are LIFE, STOP, KARROT and KASHISH that are available across different categories.

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COMPANY DETAILS
Name of the Organisation Shopper’s Stop Ltd.
Head of the Organisation : Mr. B. S. Nagesh
Customer Care Associate,
Managing Director & CEO
Address:
Corporate Office:
Eureka Towers, 9th Floor, Link Road, Malad West, Mumbai 400064
Tel: 28809898 / 28447337
Fax: 28808877

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REFERENCES
http://company.monsterindia.com/shoppersin/
http://www.naukrihub.com/india/retail/top-companies/shoppers-stop/
http://en.wikipedia.org/wiki/Shopper's_Stop
http://www.slideshare.net/jas.bhatia/shoppers-stop
moneycontrol.com/financial/shopper’s stop/ratios/ss51