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PANTALOONS
RETAIL
IN LOVE WITH LIFE IN
LOVE WITH FASHION
Krishnanu Gautam, Ayush Solanki, Sachin
Agrawal, Palak Gaur, Sabby Dani
http://www.free-powerpoint-templates-design.com
INTRODUCTION
• Pantaloons, a division of ABFRL has always been o
ne of the most loved large format fashion retailers i
n India
• Voted as 'India's Most Trusted Apparel Retail Brand,
(Brand Equity Survey 2014/2015)
• Pantaloons posted revenues of INR 2,164 crores in
FY15-16, up by 17 percent from the previous year
• Pantaloons today retails over 200 licensed and inter
national brands, including 24 exclusive in-house
brands
• pantaloons.com is the official online store for Pantal
oons in India
• Pantaloons enjoys a loyal customer base of over 5 m
illion (as of 31 March 2016)
MAJOR PLAYERS
RETAIL
PANTALOONS
SHOPPERS STOP
MAX
LIFESTYLE
GLOBUS
BRAND
PORTFOLIO
FASHION
•AJILE
•ALTO MODA
•BARE DENIM
•BARE LEISURE
•BYFORD
•INDUS ROUTE
•JM SPORT
•RICHARD PARKER
•RIG
•SF JEANS
•SPIRITUS
•URBAN RANGER
•AJILE
•AKKRITI
•ALTO MODA
•ANNABELLE
•BARE DENIM
•DREAMZ
•FOREVER GLAM
•HONEY
•JAMINI
•RANGMANCH
•RIG
•SF JEANS
•TRISHAA
•AJILIE
•AKKRITI
•BARE KIDS
•CHALK
•CHIRPIE PIE
•INDUS ROUTE
•POPPERS
PANTALOONS
MARKET SHARE
RETAIL
Revenue: INR 2124 cr
FY:2015-2016
17 percent increase
PANTALOONS
43%
18%
16%
9%
8%
6%
Sales
Pantaloons shoppers stop Lifestyle Max Globus Others
CUSTOMER
LOYALTY
GREEN CARDS
BENEFITS
PANTALOONS
1
star
3
star
5
star
7
star
MARKETING MIX
PRODUCT
Various brands of clothing and accessories
01
PLACE
Website and stores
02
PRICE
Various pricing strategy like seasonal discounts
03
PROMOTION
Different medium like TV, print, online etc
04
STP
RETAIL
Middle and upper middle class
urban families
TARGETING
People looking for good quality
affordable apparel
SEGMENTING
Fashionable brand with affordable
prices
POSITIONING
VISUAL
MERCHANDISING
VISUAL
MERCHANDISING
ADVERTISEMENTS
RETAIL
Traditional way, Print etc
OFFLINE
Websites, social media etc
ONLINE
ENDORSEMENT
PANTALOONS RETAIL
Some of those celebrity endorsers are Lara Dutt, Zayed khan and Bobby Deol
ENDORSEMENT cont.
RETAIL
CSR
Aditya Birla
MULTI BRANDS
MENS
WEAR
FASHION
MULTI BRANDS
FASHION
WOMENS
WEAR
MULTI BRANDS
FASHION
KIDS WEAR
Thank you
Fashions fade, style is eternal

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