It will include all retail aspects of Pantaloons.

1. PANTALOONS
RETAIL
IN LOVE WITH LIFE IN
LOVE WITH FASHION
Krishnanu Gautam, Ayush Solanki, Sachin
Agrawal, Palak Gaur, Sabby Dani
http://www.free-powerpoint-templates-design.com

2. INTRODUCTION
• Pantaloons, a division of ABFRL has always been o
ne of the most loved large format fashion retailers i
n India
• Voted as 'India's Most Trusted Apparel Retail Brand,
(Brand Equity Survey 2014/2015)
• Pantaloons posted revenues of INR 2,164 crores in
FY15-16, up by 17 percent from the previous year
• Pantaloons today retails over 200 licensed and inter
national brands, including 24 exclusive in-house
brands
• pantaloons.com is the official online store for Pantal
oons in India
• Pantaloons enjoys a loyal customer base of over 5 m
illion (as of 31 March 2016)

3. MAJOR PLAYERS
RETAIL
PANTALOONS
SHOPPERS STOP
MAX
LIFESTYLE
GLOBUS

4. BRAND
PORTFOLIO
FASHION
•AJILE
•ALTO MODA
•BARE DENIM
•BARE LEISURE
•BYFORD
•INDUS ROUTE
•JM SPORT
•RICHARD PARKER
•RIG
•SF JEANS
•SPIRITUS
•URBAN RANGER
•AJILE
•AKKRITI
•ALTO MODA
•ANNABELLE
•BARE DENIM
•DREAMZ
•FOREVER GLAM
•HONEY
•JAMINI
•RANGMANCH
•RIG
•SF JEANS
•TRISHAA
•AJILIE
•AKKRITI
•BARE KIDS
•CHALK
•CHIRPIE PIE
•INDUS ROUTE
•POPPERS
PANTALOONS

5. MARKET SHARE
RETAIL
Revenue: INR 2124 cr
FY:2015-2016
17 percent increase
PANTALOONS
43%
18%
16%
9%
8%
6%
Sales
Pantaloons shoppers stop Lifestyle Max Globus Others

6. CUSTOMER
LOYALTY
GREEN CARDS
BENEFITS
PANTALOONS
1
star
3
star
5
star
7
star

7. MARKETING MIX
PRODUCT
Various brands of clothing and accessories
01
PLACE
Website and stores
02
PRICE
Various pricing strategy like seasonal discounts
03
PROMOTION
Different medium like TV, print, online etc
04

8. STP
RETAIL
Middle and upper middle class
urban families
TARGETING
People looking for good quality
affordable apparel
SEGMENTING
Fashionable brand with affordable
prices
POSITIONING

9. VISUAL
MERCHANDISING

10. VISUAL
MERCHANDISING

11. ADVERTISEMENTS
RETAIL
Traditional way, Print etc
OFFLINE
Websites, social media etc
ONLINE

12. ENDORSEMENT
PANTALOONS RETAIL
Some of those celebrity endorsers are Lara Dutt, Zayed khan and Bobby Deol

13. ENDORSEMENT cont.
RETAIL

14. CSR
Aditya Birla

15. MULTI BRANDS
MENS
WEAR
FASHION

16. MULTI BRANDS
FASHION
WOMENS
WEAR

17. MULTI BRANDS
FASHION
KIDS WEAR

18. Thank you
Fashions fade, style is eternal