Shoppers Stop is a leading Indian retail company known for its specialty stores of apparel, accessories, and household items. It aims to help customers buy products that suit their needs. Shoppers Stop is successful due to its wide selection of global and Indian brands, knowledgeable sales staff, and pleasant store environments. It currently operates 27 stores across India and plans to expand further. Key factors in its growth include understanding Indian customers, selecting popular brands, and providing a personalized shopping experience.

1. Presented by:Satyam BarkatakySubodh SinghChandanJhaJailaxmiKeshriEsha JainShaivya SinghVikasyadav

2. CASEThe case Is about a premier Indian retail company (Shoppers stop) that has come to be known as a speciality chain of apparel and accessories as it announces ”We don’t sell ,we help you buy”.It’s basic concept is of a successful marketing campaign.Mostly customers of Shoppers Stop are women . This gives them idea to set up women’s section its expanded to include children’s wear and then household accessories.Shoppers Stop increased it’s product range to suit the costumers needs.Shoppers Stop knows how the Indian consumer thinks and feels while shopping

3. For Indiancustomer who wants a salesman each time with them so Shoppers Stop started self-help counters with an assistant at hand for queries or help.Shoppers Stop always worked out with brands based on customers preferences .In fact the main USP of Shoppers Stop lies in judiciously selected global brands like Levi’s, Allen Solly etc.Brand selection is the same across five locations.Every store has generic structure, good ambiance .The case talks about the success story of Shoppers Stop .What are the key factors which are responsible for its success.Profile of Shoppers Stop customer segmentDemand forecast of Shoppers Stop

4. COMPANY PROFILEShoppers Stop is one of the leading retail stores in India. Shoppers Stop began by operating a chain of department stores under the name “Shoppers’ Stop” in India. Currently Shoppers Stop has twenty seven (27) stores across the country and three stores under the name Home StopShoppers Stop has also begun operating a number of specialty stores, namely :Mother CareCrossword Book StoresBrioDesi CaféArceliaIn April 2008, Shoppers Stop changed its logo and adopted the mantra "Start Something New”“

5. HISTORY Shoppers Stop was promoted by the K Raheja Corp Group (Chandru L Raheja Group). Started with its first store in Andheri,Mumbai in the year Oct,1991 with the investment of Rs. 20 lacs. Shoppers Stop Ltd has been awarded "the Hall of Fame" and won "the Emerging Market Retailer of the Year Award", by World Retail Congressat Barcelona, on April 10, 2008 Shoppers Stop is listed on the BSE.In Bangalore : 1995 In Hyderabad: 1998, with the largest area of 60,000 Sq, ft. New Delhi and Jaipur : 1999 For regular customers, launched First Citizen’s Club(FCC) with 60,000 odd members.

6. Products & Brands offeredMen’s ApparelShirts: Arrow,Louis Phillipe ,Park Avenue,Parx,Zodiac, VanHeusen,Provogue, ScullersTrousers:Blackberrys, Park Avenue, VanHeusen,Indian TerrainJeans:Lee,Levi’s, Pepe,LeeCooper,Wrangler, I Jeanswear,LifeT-Shirts & Polos: Tantra, VettorioFratini,Lee,Pepe,Nike,ProvogueKurta,Pyjamas & Stoles: KashishInnerwear: Jockey, Hanes, Tommy Hilfiger,CalvinKlein,ChromosomeSeasonal: Casablanca,Monte Carlo, Creative Line

7. Products & Brands offeredWomen’s Apparel:Shirts: EllizaDonatein,AustinReed,STOP corporate, Wills LifeStyle,Remanika, Allen Solly,Jeans: Pepe, Lee, Levi’s Diva, I Jeanswear,Life, Lee Cooper,VibeT- Shirts: Levi’s,Pepe,Lee Cooper, Provogue, Vibe,Lee,LifeSarees: KashishEthnic Suits: Haute Curry, STOP naturals, KashishSkirts: EllizaDonatein, STOP ,Remanika, Wills LifeStyleLingerie: Bwitch,Triumph,Bodyline,Jockey,Lovable,Enamor,AmanteSeasonal: Creative Line,Monte Carlo, Casablanca,ESPIRIT Umbrella

8. Products & Brands offeredMen’s AccessoriesFootwear: Red Tape, Jean Lauren,LeeCooper,ID,Provogue, Nike,Adidas,Reebok,Puma,Levi’sWallet & Belts: Hidesign, Arrow, Tommy Hilfiger, Fossil,LoradWatches: Titan,Timex,Swatch,Fossil,Casio,Kenneth,GiordanoEye Gears: Fastrack,Ray Ban, Provogue,Polaroid, CrisilSocks &Handkerchiefs: VanHeusen,AllenSolly, STOP,ZodiacPens:Century,ATX, Sheaffer ,Cross

9. Products & Brands offeredWomen’s Accessories:Handbags: Haute Curry,Hidesign,EllizaDonatein, Rocky S SportFootwear: Catwalk,Nike,Reebok,Adidas,Puma,Levi’sJewellery: Sparkles, Nirvana,Estelle,ZaveriWatches: Titan,Timex,Swatch,Fossil,Casio,Kenneth,GiordanoEyegears: Fastrack,Ray Ban, Provogue,Polaroid, CrisilSocks & Stoles: VanHeusen,AllenSolly, STOP

10. Products & Brands offeredKids:Toys: Hot Wheels,Barbie,Kelly, Play N PetsBoys & GirlsWear: Gini & Jony, Liliput,Beebay,Disney,BarbieBags: Duckback, Gini & Jony,Barbie,Disney,AVENTFootwear: Gini & Jony,Liliput,Bubble GummersWatches: Fastrack, ZoopFeeding: High Chair, Soother & Teethers,Steriliser EquipmentBath time Accessories:Bedding,Bedroom Furniture & accessories

11. Products & Brands offeredCosmetics: Maybelline,Chambor,LAKME,Revlon,Nivea,Himalaya,Loreal Skin care: Himalaya,Loreal,LAKMEFragrances: CK,Davidoff,DKNY,Nautica,Ralph LaurenOthers:

12. MARKETING STRATEGIESPromotional schemes

13. Believe in change

14. 'Shopping. And Beyond' to 'Start Something new’

15. Trial rooms

16. New dress code for employees

17. Company anthem

18. Shopping bags

19. In store radio

20. Think green