E commerce & retail managment presentation

1. E- Commerce & Retail Mgmt.
Group – 9
Nikita | Saleha | Rajiv | Shubham | Mahendra | Aviral
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 1

2. Over View
THE FOUNDATION OF SHOPPERS STOP was laid on October 27, 1991, by the K. Raheja
Corp. group of companies. Being amongst India's biggest hospitality and real estate
players, the Group crossed yet another milestone with its lifestyle venture.
FROM INCEPTION, SHOPPERS STOP has progressed from being a single brand shop to
becoming a Fashion & Lifestyle store for the family. Today, Shoppers stop is a household
name, known for its superior quality products, services and above all, for providing a
complete shopping experience.
WITH AN IMMENSE AMOUNT OF EXPERTISE and credibility, Shoppers stop has become
the highest benchmark for the Indian retail industry. In fact, the company's continuing
expansion plans aim to help Shoppers Stop meet the challenges of the retail industry in an
even better manner than it does today.
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 2

3. Presence
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 3
Shoppers Stop operations expanded to 83 stores in 38 cities
viz. Ahmedabad (2), Aurangabad, Amritsar, Bengaluru (11
stores), Mangalore(2), Bhopal, Chennai (3 stores), Coimbatore,
Agra, Delhi (6 stores), Chandigarh, Durgapur, Gurgaon (2),
Ghaziabad (2), Hyderabad (6 stores), Indore, Jaipur (3 stores),
Jalandhar, Ludhiana, Kolkata (5 stores), Kolhapur, Goa, Latur,
Lucknow, Thane (2), Mumbai (9 stores), Panvel, Meerut,
Mysore, Noida (3), Pune (4 stores), Surat, Siliguri, Vadodara,
Vijayawada, Raipur, and Visakhapatnam.
+4.35
RETAIL SPACE (IN MILLION SQ. FT.)
38
CITIES

4. Brand Portfolio
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 4

5. Sales
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 5
4,186.31
REVENUE (INR CRORE)
227.65
EBITDA (INR CRORE)
11.60
PAT (INR CRORE)
5,113.09
MARKET CAP (INR CRORE)

6. Visual Merchandizing
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 6
Counter Crowns
Sectional Signage
Sectional Standee

7. Visual Merchandizing (Cont.)
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 7
Wall Display
Focal Point Styling
Fashion Pop

8. Visual Merchandizing (Cont.)
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 8
Make Overs Mannequin
Styling

9. Visual Merchandizing (Cont.)
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 9
Space On Hire (SOH)Space On Rent (SOR)

10. Marketing Mix
• Premium
Pricing
Policy
• ATL and BTL
• Audio Visual
• Social Media
• Pan-India
presence
• e-commerce
• Diversified
Product
Portfolio
Product Place
PricePromotion
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 10

11. End Of Season Sale
• ‘Sale Superheroes’ Campaign
• Started 23rd June 2018
• Promoted across all social media platforms
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 11

12. Advertisement
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 12
Audio Visual Advertising
'Wardrobe Refresh'
Campaign started from
21st September across
online and pan-India
Shoppers Stop stores
“Aimed at acquiring new
customers”

13. Advertisement (Cont.)
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 13
To appeal to the First Citizen
Customers
Inspire the youth with latest
trends
Offers from over 150+ brands,
under one roof

14. Endorsement
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 14

15. Target Group
• Shoppers Stop has
targeted upper-middle-
class section of society
• Customer that puts its
onus on quality and
style
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 15

16. Multi Brand
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 16
In – House Brands

17. Multi Brand (Cont.)
06/10/2018 ITM B School | E- Commerce & Retail Mgmt. | Group - 9 17
500+
BRANDS
Featured Brands

18. THANK YOU.
START SOMETHING NEW