This document outlines Shatayu's marketing strategy as a snack company focused on health. Its vision is to be India's leading snack company and prepare for global expansion while meeting consumer needs and encouraging healthy lifestyles. The strategy involves segmenting the market towards young Indians, positioning as a local company with international quality products promoting health and convenience. Branding will use the name 'Shatayu' meaning 100 years of life and the tagline 'Enjoy the healthy life for 100 years'. Cricketer M.S. Dhoni will be the brand ambassador to appeal to youth.

1. 4p’S of marketing FOR SHATAYU A Snack COMPANY ENJOY THE HEALTHY LIFE FOR 100 YEAR s PREPARED BY AMIT ,ARIF,SAURAV XMBA-12,ITM VILEPARLE

3. To delighting consumers by best meeting their everyday needs & to be there preferred company

6. Introducing food and beverage products with nutrients – dense profiles and reduced portion sizes

7. Products having reduced fat, saturated fat, sodium and added sugar

9. PRODUCT

10. PRODUCT

11. PRODUCT

12. PRODUCT

13. MARKET

14. MARKET - OVER VIEW

15. MARKET - OVER VIEW

16. KEY PLAYER /COMPETITION

17. PRICE

18. PRICE OBJECTIVE & STRATEGY OBJECTIVE To get a sizeable market share . Higher sales volume will lead to Lower the unit cost and higher long run profits POLICY MARKET PENETRATION PRICE FOR THE REQULAR PRODUCT LINE . A low price at launch and sustain the same price to increases sales and market share Indian market is highly price sensitive and low product pricing stimulates the product growth .Product and distribution costs fall with the accumulated production experience .Product of the nature that it will gain mass appeal quickly. COMPETITION PRICE FOR THE CATAGORY SPECIAL PRODUCT LINE . A price in comparison with competitors. Consumers are less sensitive to the product price, the more they value unique attributes that differentiated from the competitors products i.e. unique value proposition BUNDLING AND QUANTITY DISC A lower price for Bundled product of different category

19. PROMOTION

22. Vehicles of communication 1.Print media – Mainline dalies ( regional & english), select magazines 2.Outdoor – Strategic premium location & mass location for value 3 Point of purchase such as posters , boards , etc 4. TV inserts 5.Theather Ads 6.Radio 7. Internet

24. Banners /Handbills at Supermarket , Big retail shop.

25. Retailers Sign Boards.

26. Free gifts with selected product range with selected pack such as 1000 ml pack of the juice.

27. Super value pack

28. A lower price for Bundled product of different category.

30. Quarterly sales target based Foreign Trip Scheme for the retailers

31. Promotional coupon reimbursement for the small retailer ,buying from redistributors channel

33. Participation in food and consumer related trade shows

35. Distribution of the health booklet in co-ordination with Unicef and WHO which contains information about food requirements for the growing children's along with the nutritional and vitamin and Calories etc value .

36. Press release and press conferences for the events, shows and community activities done by company

38. TRADE NETWORK MODEL

40. C&F AGENT C& F agent' will hold consignment stock (i.e. will store the stock, but the title will remain with the company.)‘C&F agent' will have the infrastrure for stocking of the goods and delivery of the goods

41. Duplication of the Infrastructure, capital involved is removed (wholesellers) ,thereby reduction in supply chain cost which can be passed on to final consumer.

43. All the pan India , multilocation/multi store Big retailers are supplied directly from the company reducing intermidiry C&F however small supplies can be made from the local C&F

45. MARKET SEGMENTATION

46. MARKET SEGMENTATION- TARGET

47. MARKET SEGMENTATION- TARGET

48. POSITIONING

50. Product range that nourishs consumers that deliver great taste, convenience and affordability from simple treats to healthy offerings.

51. Making the Healthful Choice An Easier Choice

53. BRAND AMBASSADOR

55. M.S. Dhoni reflects what the youth of today are all about. They are making choices, exploring unchartered territories, challenging conventions and winning.

56. His confident can-do attitude and responsible-yet-fun image , Passion, Style , trustworthiness , and enjoy every moment of life make him one of India’s most loved icons.

57. Pan-Indian appeal-Mass universal appeal

58. Adapts to new situations very fast, has demonstrated innovative thinking and more importantly has shown how the relentless pursuit of excellence can make a person from a small town to a champion

59. Sport person and health a great co-relation