2.  Chiquita was US based vertically integrated
banana company.
 It has along record of profitable growth.
 Company’s profitable journey was stopped in
1992 due to European Union’s restrictive and
discriminatory trade policy.

3.  Strengths:
 Vast transport network
 High capital invested in land
 Proper cultivation technique to control disease
 Good infrastructure and communication
network

4.  Weaknesses:
 High dependency on European market
 Inherent characteristic of product
 High operating cost

5.  Opportunities:
 Explore the market in Japan , Germany
,America
 Identify and contract with the European
Distributors by making them in trust with the
company
 Do contract farming in philipines so as to
explore near by market

6.  Threats:
 Disease outbreak.
Surplus production and destroy of crop
due to cyclones.
 Other five competitor.

7. Political :
 high political influence in US govt.
 Political relation of US govt with other
countries.
Economical:
 Major consumption in developed countries
 Price volatility highly affect profit margin

8. Social :
 They have given employment to very large
work force
 Social contribution in terms of healthcare and
medical facility
Technological:
 Effectively technological advance system for
controlling decease.

9. THANK YOU