Lifestyle is a retail chain that began operations in India in 1998 targeting young, fashionable consumers aged 15-35 with growing incomes. It offers a wide range of international and Indian apparel, footwear, accessories and cosmetic brands at affordable price points starting from Rs. 199-299 for women and men respectively. Shoppers Stop is an upscale retailer founded in 1991 targeting upper middle and upper class consumers aged 16-40. It has over 80 stores across India offering premium international and domestic brands of apparel, footwear, accessories, cosmetics and home goods with price ranges starting from Rs. 400-500 for women's and men's clothing respectively.
it is knowledgeable for study retail marketing and research. gives knowledge of retail marketing about the retail layout, loyalty program. research methodology
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
FASHION INDUSTRY INTERNSHIP & TRAINING RESEARCH PROJECT ON VAN HEUSEN BY ADIT...Hiba Nasir
This is the Internship final report presentation which was undertaken for MFM FIITRP Project. It was done for Van Heusen brand by Aditya Birla Fashion & Retail Ltd. This was final report work of two months summer internship program. It was concluded with Merchandise Assortment Plan for Van Heusen SS'19.
Lifestyle Marketing offers a range of products to consumers. These products are customized or tailor made to satisfy the need of our clients. We manufacture products of highest quality that delivers value to the users in terms of quality as well as pricing. Following is the assortment of products that we offer to our consumers :
Health care products
Lifestyle products
Wellness and nutritional products (body care, beauty care, personal care and home care)
Coupons of various brands (Many reputed brands to be redeemed at full value)
Lifestyle Marketing also has tie-up with various branded companies and corporate for retailing of the products directly to the consumers. Each product is defined with parameters like MRP, DP, BV, etc. Retailing of products is flourishing in the modern trade as of now and it has future potentials as well. The future of this industry as well as people associated with it also seems bright. Therefore, Lifestyle Marketing aims to provide a secure working environment to the people of this country by offering self employment opportunity to individuals who wish to secure a financially stable future for themselves and their family members.
it is knowledgeable for study retail marketing and research. gives knowledge of retail marketing about the retail layout, loyalty program. research methodology
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
FASHION INDUSTRY INTERNSHIP & TRAINING RESEARCH PROJECT ON VAN HEUSEN BY ADIT...Hiba Nasir
This is the Internship final report presentation which was undertaken for MFM FIITRP Project. It was done for Van Heusen brand by Aditya Birla Fashion & Retail Ltd. This was final report work of two months summer internship program. It was concluded with Merchandise Assortment Plan for Van Heusen SS'19.
Lifestyle Marketing offers a range of products to consumers. These products are customized or tailor made to satisfy the need of our clients. We manufacture products of highest quality that delivers value to the users in terms of quality as well as pricing. Following is the assortment of products that we offer to our consumers :
Health care products
Lifestyle products
Wellness and nutritional products (body care, beauty care, personal care and home care)
Coupons of various brands (Many reputed brands to be redeemed at full value)
Lifestyle Marketing also has tie-up with various branded companies and corporate for retailing of the products directly to the consumers. Each product is defined with parameters like MRP, DP, BV, etc. Retailing of products is flourishing in the modern trade as of now and it has future potentials as well. The future of this industry as well as people associated with it also seems bright. Therefore, Lifestyle Marketing aims to provide a secure working environment to the people of this country by offering self employment opportunity to individuals who wish to secure a financially stable future for themselves and their family members.
25 Mission Statements From the World's Most Valuable BrandsPalo Alto Software
The best example of a mission statement will define your company and its purpose in 30 seconds or less.
Great ones avoid buzz words, empty phrases, or mission statements that are so general they could apply to many different companies.
It’s a challenge, but you want to capture what your company stands for in a brief and memorable way.
Sometimes it helps to look at the mission statements of other companies to get a better idea of how to write your own mission statement.
Gathered below are the mission statements of the world’s 25 most valuable brands in 2015.
We’ve also graded each mission statement to demonstrate how effective they are.
Retail management-Textile|Garment|Apparel Industry overview, Top 3 apparel br...Kartik Mehta
Indian Apparel Industry has carved out a niche in the global markets and earned a reputation for its durability, quality and beauty.
Changing consumer preferences - buying branded apparel and fashion accessories, Major boom in retail industry, People shopping at department and discount stores
Shopping malls, With rising disposable incomes, Government policy focused on fast-track textile export growth, these all factors have invited and attracted more and more foreign investments into Indian apparel industry
This presentation gives the brief idea about four P's which are products,price,place and promotion of any commodity to be sold. I am concentrating on cloth brands.
The presentation talks about Pantaloons. The company's 5 P's of Marketing, SWOT Analysis, PESTEL Analysis, Organisation Structure and Finances have been covered.
Indian Fashion Industry
Some of the most important factors that influence the particular clothing choices are people values and attitudes, their tendencies toward conformity or individuality, and their personalities.
Fashion magazine is one book were to be left from today for people to read in hundreds of years.
Values are the ideas, belief, and things that are important to an individual. They are the underlying motivations for a person’s actions.
Attitudes are formed from values. They are an individuals feelings or reactions to people, things or ideas.
Some people select clothing because they value comforts.
Department Stores
• Discount Stores
• Single brand stores
1) Name of the store and locality
2) Is it part of a chain or a single unit
3) Look, feel and other facilities
4) Layout of a store (mention the names of the various sections and positioning of the same)
5) Size, Mode of Operations
6) Merchandise sold
7) Target audience
8) Use of technology and its implications
9) Your suggestions for the improvement - location, products, feedback mechanism, discounts/sales, CRM
INDUSTRY- perfume and fragnance
PRODUCT NAME- Soliflore
Marketing management project(BBA)
Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. It is usually in liquid form and used to give a pleasant scent to a person's body.
The word perfume derives from the Latin perfumare, meaning "to smoke through".
Many ancient perfumes were made by extracting natural oils from plants through pressing and steaming. The oil was then burned to scent the air. Today, most perfume is used to scent bar soaps. Some products are even perfumed with industrial odorants to mask unpleasant smells or to appear "unscented."
1. vs
Presented By:
Abhishek Nanda
Danish Joshi
Gunjan Bansal
Jyotsna Sharma
Love Mahajan
Priya Singh
2. Introduction
• Lifestyle is part of the Landmark Group, a Dubai-based
retail chain.
• Lifestyle India began operations in 1998 with its first store in
Chennai in 1999, and now has 36 stores across all the
major cities in India.
3.
4.
5. Target Market
• The company is looking to the newly emerging young and well-to-do
segment.
• Age segment - 15-35
• Members of this demographic are extremely fashion savvy, have a
growing disposable income as well as a ravenous appetite for the latest
trends.
6. STORE DESIGN
GROUND FLOOR
• First Attraction are the International Cosmetics Brand like
CHANEL, CLINIQUE, LANCOME and DIOR.
• On the extreme left – Ladies Apparel
Brands like LEE, WRANGLER, PEPE JEANS, ALLEN SOLLY,
REMANIKA, UCB etc
• Handbag or Mini purses section – Brands like HIDESIGN,
BAGGIT etc
• On the Right hand side- Watches, Indian cosmetic brands,
sunglasses.
• On the extreme right- SPLASH
7. FIRST FLOOR
• KIDS WEAR
• SHOE WEAR
• MENS APPAREL
• LAPTOP BAGS
The entire format is Race Track and Free flow Layout.
Payment Counters- the total number is 6 but only 3 are operative.
8.
9. • Apparel: for men and women. They offer a stunning range of wardrobe
essentials, formals, casuals, ethnic wear, sportswear and denim for men
and women.
The price is affordable and the price range starts from Rs 299 for men.
The price ranges are starting from Rs 199 for women.
• Babyshop Lifestyle brands like Barbie, Disney, Bossini, Benetton and
many more in clothing, toys and other accessories for children.
• Home lifestyle: one-stop destination for furniture, home needs and home
furnishings, gifts, living room needs, kitchen needs and gadgets, crockery
and cutlery, gardening furniture and many more.
10. • Shoe Mart: Travel Accessories, Fashion Bags, Foot and
Shoe care for all age groups men, women and children .
Footwear:
• Indian and international brands to name a few are Kappa,
Converse, Josef Seibel, Red Tape.
Lifestyle Accessories: watches (Zodiac, Hugo-boss, Nautica
etc),
• Health and beauty products (H2O, Ponds, Toni and Guy etc),
International perfumes (Britney Spears, FCUK, Balenchiaga,
Christian Lacroix, etc),
• cosmetics (Lakme, Revlon, Chambor, Bourjois, Maxfactor,,
etc)
• jewellery (Gili, Niravana, etc)
11. SWOT Analysis
Strengths Weakness
Wide Varieties under a Single Customer Service
roof Advertising
Location convenience
Value for Money
Opportunities Threats
Scope for Expansion In close proximity to large
Scope for Strategic alliance / no of Direct & Indirect
Merge Competitors
12.
13. Introduction
• The foundation of Shoppers' Stop was laid on
October 27, 1991 by the K. Raheja group of
companies
• Around 80 retail outlets across the country
and is planning to spread its wings with
futuristic expansion plans to meet the
challenges of the retail industry.
14. Has progressed from a single brand shop to a
Fashion & Lifestyle store for the families.
International and domestic brands across
categories such as apparel, accessories,
cosmetics, home & kitchenware as also its
own exclusive brands
HomeStop is the first-of-its-kind premium
home concept store at Bengaluru, Mumbai
and New Delhi, offering a wide range of
products.
15. Mission & Vision
Mission: “To be a global retailer in India and
maintain its No.1 position in the Indian
market in the Department Store category.”
Vision: “Nothing but the best” .
16. Target Customers/Market
Target Customers are Upper middle class and upper
class.
Customer’s profile age falls between the age group of
16 to 40 years.
SHOPPERS STOP have segmented their respective
markets in terms of Age and Sex (e.g. Clothing for
Men, Women and Kids)
Segmenting by Income and Expenditure patterns.
Shopper stop also Target Non Resident Indian as well
as foreign Nationals.
17. Store Design
• Ground Floor-Accessories, Hand Bags,
Perfumes, Shoes
• First Floor-Women Section
• Second Floor – Men Section
18. Shoppers Stop: Physical Evidence
• Lovely fresh fragrance at entrance
• Spacious landing strip
• Wall space utilized for mirror and print ads of the
brand or the product near
• Also utilized it by providing self's and
constructing trail room around it
• Mirror finish style flooring
• Escalators
• No stacking bellow knee level
19.
20. Shoppers Stop: Product
Men Apparel
Indian Terrain , Allen Solley, Dockers, Stop
Zodiac, Park Avenue, Ven Heusen, Mario Zegoti
Arrow, Austin Reed (London),Louis Philippe,
Giovani, Vettorio Fratini, Wills Lifestyle
Women wear
• I’shvarah, Stop, Mix n Match, Haute Curry,
Kashish, Sanaa, Biba, Mufti, United colors of
Benetton, French Collection
21. Shoppers Stop: Product
• Cosmetics / Skincare
– CHAMBOR, LOREAL
• Fragrance
ADIDAS, ARAMIS, BVLGARI, CALVIN KLEIN,
DAVIDOFF
– , DKNY, FERRAGAMO, NAUTICA, RALPH LAUREN,
VERSACE
Children wear
• Gini N Joni, Barbie, Zapp, Ruff, Lilliput, Kanz
22. Shoppers Stop: Price
• Shoppers Stop follows Premium Pricing Strategy
that includes selling of High Quality Products at
a High Price.
• Shoppers stop caters to different segments of
the consumers.
• Men’s apparel
– The range of men’s clothing starts from Rs 500 being
the lowest
23. Shoppers Stop: Price
• Women’s apparel
– The range of women’s clothing starts from Rs400
• Men’s accessories like sunglasses, belts,
watches, shoes etc ranges from Rs 1000
• Women’s accessories like sunglasses, watches,
belts, sandals, earrings etc has the price range
of Rs 2000
24. Shoppers Stop: Price
• In the kids section prices of toys and other
accessories ranges from Rs 100 to Rs 5000
• In the cosmetics section there are products
like deodorants, skincare cosmetic, make-up
stuff. Their price ranges from Rs 200 to Rs
2000.
26. • Shoppers stop
• High prices , prime location , Membership fee
charged, More brands
• Lifestyle
• Product of low prices also available, Free
membership, less brands available
27. Lifestyle Shoppers stop
Free Membership Membership not free
High Prices Products of cheap price also available