Lifestyle is a retail chain that began operations in India in 1998 targeting young, fashionable consumers aged 15-35 with growing incomes. It offers a wide range of international and Indian apparel, footwear, accessories and cosmetic brands at affordable price points starting from Rs. 199-299 for women and men respectively. Shoppers Stop is an upscale retailer founded in 1991 targeting upper middle and upper class consumers aged 16-40. It has over 80 stores across India offering premium international and domestic brands of apparel, footwear, accessories, cosmetics and home goods with price ranges starting from Rs. 400-500 for women's and men's clothing respectively.

1. vs
Presented By:
Abhishek Nanda
Danish Joshi
Gunjan Bansal
Jyotsna Sharma
Love Mahajan
Priya Singh

2. Introduction
• Lifestyle is part of the Landmark Group, a Dubai-based
retail chain.
• Lifestyle India began operations in 1998 with its first store in
Chennai in 1999, and now has 36 stores across all the
major cities in India.

5. Target Market
• The company is looking to the newly emerging young and well-to-do
segment.
• Age segment - 15-35
• Members of this demographic are extremely fashion savvy, have a
growing disposable income as well as a ravenous appetite for the latest
trends.

6. STORE DESIGN
GROUND FLOOR
• First Attraction are the International Cosmetics Brand like
CHANEL, CLINIQUE, LANCOME and DIOR.
• On the extreme left – Ladies Apparel
Brands like LEE, WRANGLER, PEPE JEANS, ALLEN SOLLY,
REMANIKA, UCB etc
• Handbag or Mini purses section – Brands like HIDESIGN,
BAGGIT etc
• On the Right hand side- Watches, Indian cosmetic brands,
sunglasses.
• On the extreme right- SPLASH

7. FIRST FLOOR
• KIDS WEAR
• SHOE WEAR
• MENS APPAREL
• LAPTOP BAGS
The entire format is Race Track and Free flow Layout.
Payment Counters- the total number is 6 but only 3 are operative.

9. • Apparel: for men and women. They offer a stunning range of wardrobe
essentials, formals, casuals, ethnic wear, sportswear and denim for men
and women.
The price is affordable and the price range starts from Rs 299 for men.
The price ranges are starting from Rs 199 for women.
• Babyshop Lifestyle brands like Barbie, Disney, Bossini, Benetton and
many more in clothing, toys and other accessories for children.
• Home lifestyle: one-stop destination for furniture, home needs and home
furnishings, gifts, living room needs, kitchen needs and gadgets, crockery
and cutlery, gardening furniture and many more.

10. • Shoe Mart: Travel Accessories, Fashion Bags, Foot and
Shoe care for all age groups men, women and children .
Footwear:
• Indian and international brands to name a few are Kappa,
Converse, Josef Seibel, Red Tape.
Lifestyle Accessories: watches (Zodiac, Hugo-boss, Nautica
etc),
• Health and beauty products (H2O, Ponds, Toni and Guy etc),
International perfumes (Britney Spears, FCUK, Balenchiaga,
Christian Lacroix, etc),
• cosmetics (Lakme, Revlon, Chambor, Bourjois, Maxfactor,,
etc)
• jewellery (Gili, Niravana, etc)

11. SWOT Analysis
Strengths Weakness
Wide Varieties under a Single Customer Service
roof Advertising
Location convenience
Value for Money
Opportunities Threats
Scope for Expansion In close proximity to large
Scope for Strategic alliance / no of Direct & Indirect
Merge Competitors

13. Introduction
• The foundation of Shoppers' Stop was laid on
October 27, 1991 by the K. Raheja group of
companies
• Around 80 retail outlets across the country
and is planning to spread its wings with
futuristic expansion plans to meet the
challenges of the retail industry.

14.  Has progressed from a single brand shop to a
Fashion & Lifestyle store for the families.
 International and domestic brands across
categories such as apparel, accessories,
cosmetics, home & kitchenware as also its
own exclusive brands
 HomeStop is the first-of-its-kind premium
home concept store at Bengaluru, Mumbai
and New Delhi, offering a wide range of
products.

15. Mission & Vision
Mission: “To be a global retailer in India and
maintain its No.1 position in the Indian
market in the Department Store category.”
Vision: “Nothing but the best” .

16. Target Customers/Market
 Target Customers are Upper middle class and upper
class.
 Customer’s profile age falls between the age group of
16 to 40 years.
 SHOPPERS STOP have segmented their respective
markets in terms of Age and Sex (e.g. Clothing for
Men, Women and Kids)
 Segmenting by Income and Expenditure patterns.
 Shopper stop also Target Non Resident Indian as well
as foreign Nationals.

17. Store Design
• Ground Floor-Accessories, Hand Bags,
Perfumes, Shoes
• First Floor-Women Section
• Second Floor – Men Section

18. Shoppers Stop: Physical Evidence
• Lovely fresh fragrance at entrance
• Spacious landing strip
• Wall space utilized for mirror and print ads of the
brand or the product near
• Also utilized it by providing self's and
constructing trail room around it
• Mirror finish style flooring
• Escalators
• No stacking bellow knee level

20. Shoppers Stop: Product
Men Apparel
 Indian Terrain , Allen Solley, Dockers, Stop
Zodiac, Park Avenue, Ven Heusen, Mario Zegoti
Arrow, Austin Reed (London),Louis Philippe,
Giovani, Vettorio Fratini, Wills Lifestyle
Women wear
• I’shvarah, Stop, Mix n Match, Haute Curry,
Kashish, Sanaa, Biba, Mufti, United colors of
Benetton, French Collection

21. Shoppers Stop: Product
• Cosmetics / Skincare
– CHAMBOR, LOREAL
• Fragrance
ADIDAS, ARAMIS, BVLGARI, CALVIN KLEIN,
DAVIDOFF
– , DKNY, FERRAGAMO, NAUTICA, RALPH LAUREN,
VERSACE
Children wear
• Gini N Joni, Barbie, Zapp, Ruff, Lilliput, Kanz

22. Shoppers Stop: Price
• Shoppers Stop follows Premium Pricing Strategy
that includes selling of High Quality Products at
a High Price.
• Shoppers stop caters to different segments of
the consumers.
• Men’s apparel
– The range of men’s clothing starts from Rs 500 being
the lowest

23. Shoppers Stop: Price
• Women’s apparel
– The range of women’s clothing starts from Rs400
• Men’s accessories like sunglasses, belts,
watches, shoes etc ranges from Rs 1000
• Women’s accessories like sunglasses, watches,
belts, sandals, earrings etc has the price range
of Rs 2000

24. Shoppers Stop: Price
• In the kids section prices of toys and other
accessories ranges from Rs 100 to Rs 5000
• In the cosmetics section there are products
like deodorants, skincare cosmetic, make-up
stuff. Their price ranges from Rs 200 to Rs
2000.

25. SWOT Analysis

26. • Shoppers stop
• High prices , prime location , Membership fee
charged, More brands
• Lifestyle
• Product of low prices also available, Free
membership, less brands available

27. Lifestyle Shoppers stop
Free Membership Membership not free
High Prices Products of cheap price also available