Lifestyle is a retail chain in India that began operations in 1998 and now has 41 stores across major cities. It sells various brands of watches, perfumes, sunglasses, kids wear, handbags, and garments. The company uses various marketing strategies like corporate collaborations, print and online promotions, and innovative store launches. It targets different customer segments with brands like United Colors of Benetton and Sisley. Promotional tools include sponsorships, exhibitions, and social media platforms. Levi's positioning focuses on concepts like comfort, fit, style, quality, and being classic yet modern. A SWOT analysis finds strengths in variety and location, weaknesses in customer service and advertising, opportunities in expansion and alliances, and threats

1. Presented By : Neha
Colege SRMS IBS

2. INTRODUCTION
• Lifestyle is part of the Landmark Group, a Dubai-based
retail chain headed by Mr. Kabir Lumba.
• Lifestyle India began operations in 1998 with its
first store in Chennai in 1999, and now has 41 stores
across all the major cities in India.

3. WATCH
Fastrack
Hugo Boss
Titan raga
Sonata
Zodiac
 Citizen
Maxima
Timex
 casio

4. PERFUMES
• Azzaro
• Armani
• FCUK
• Nike
• Lacoste
• Calvin Klein
• Musky
• Addidas
• Play boy
• Britney Spears
• Miss Sixty

5. SUNGLASSES
• Fastrack
• Ray Ban
• Flying
Machine

6. KIDS WEAR

7. HANBAGS & CLUTCH
Baggit
Lavie
Code
Melange
Hidesign
Caperese
Mango

12. 12

13. They gave them
Uncrushables
13

14. And changed it all with
YOUTH
14

15. 15

16. 16

17. Allen Solly.
From Friday Dressing to
now.
Always Ahead. Always
Unexpected.
17

18. Product
GARMENTS
 Shirts
 Trousers
 T-Shirts
 Suits
 Shorts
 Skirts
 Capris
ACCESSORIES
 Belts
 Ties
 Portfolio Bag
 Hand Bags
 Handkerchief
 Socks
18

19. Innovative Branding/Marketing
• Corporate Collaboration Program
• Pre-Friday Launches
• Online Promotion
• Telecommunication Promotion
• Print Media Promotion
19

20. Innovative Branding/Marketing
And innovative store launch
20

22. • Advertising campaign
• The company adopted the slogan as its actual
logo

23. Brands

24. Segmentation
Casual United Colors of
Benetton
Glamour oriented Sisley
Leisurewear brand Playlife.

25. Media Selection
• Magazines
• Internet
• Newspaper
• Television

26. Promotional tools
•Sponsorships
Public relation:
Exhibitions: OS
Social Network:
Facebook
Twitter
Digg
Flickr
YouTube
Vimeo
Delicious

29. BLACKBERRYS

30. PRODUCT
Collections:
• NL: Night Life.
• PP: Prime and Proper.
• SP: Sports and Semi casual.
Categories:
• Suits and Jackets.
• Shirts.
• Khaki.

31. PRICING STRATEGY
• Value Pricing
• Promotional Pricing
• Offer Discounts on old stocks.
• Seasons sales offer like 40% and 30% offer on
selected range.

32. PROMOTIONAL ACTIVITIES
• Discounts
• Club membership
• Loyalty Programme
• Sponsoring the events
• Direct Mailing
• Internet
• Winter sales.

33. We Invented Blue Jeans

34. Determining the competitive frame of
reference
• Competition
• Lee
• Wrangler
• Pepe Jeans
• Spykar

35. Positioning Approach
• “Your Levi’s, Your Style”
• Comfort, Fit and Style
• “We Invented Blue Jeans”
• Innovative and trendy
• Classic yet modern
• Best quality
• Dynamic

38. Clothing Pyramid

56. SWOT ANALYSIS
Strengths
Wide Varieties under a Single roof
Location convenience
Value for Money
Weakness
Customer Service
Advertising
Opportunities
Scope for Expansion
Scope for Strategic alliance / Merge
Threats
In close proximity to large no of
Direct & Indirect Competitors