SlideShare a Scribd company logo
1 of 60
Download to read offline
S o c i a l M e d i a
Zellous.org
Understanding its use
• “You are in the findability
department.
• The marketing
department is dead.”
• -
•
• - Todd Defren
Not too long ago...
marketing was a one-way street where companies talked
at us. There was no common effective way to talk back,
except perhaps through: boycotts, consumer reports,
Ralph, and letters to the company.
People were portrayed with broad brush strokes.
Individual diversity wasn’t as accepted. A Company
addressed stereotypical demographic blocks within a
more limited cultural and socio-economic comfort zone.
Many were gullible, believing most anything presented
seriously, with experts or marketing flare.
These marketing methods are not gone. They still work
for some, but they’re losing their effectiveness.
Why?
The consumer’s voice, that was always there but
unconnected is now empowered through recent
technological improvements in communication. We are
speaking up and out. Everything has evolved to enable us
to become more connected and expressive.
Things evolve ...
The prime goal of Online Social Media is to:
build relationships by word-of-mouth online.
The number one reason people fail at
social media is:
The foundation hasn’t been prepared which includes:
1. One has not articulated a clear way to differentiate
oneself from those competing for attention.
2. This brand has not been developed and appropriated
to all of the various ways it will appear.
3. One has not identified the expected outcome/process
their
Social media is not ...
a stand alone process or outcome. It should be integrated
as an extension of the (business or individual) personality.
Yet, it shouldn’t be a vanity instrument. You wouldn’t burst
into a party like a vendor hawking your wares. Never
engage your business with social media without being
ready to share something useful & meaningful.
Do you need a blog?
Not necessarily, but you do always need
fresh content on a regular basis.
What is the difference between a blog and a website?
• A blog is a website but not all websites are blogs
• Blogs have content that is regularly updated
• Readers leave comments
• Content is syndicated
• Content is broken down into posts
Zellous.org
Attract Using Your B.I.O.
Brand: The few words that describe your business.
In branding the experiences of your desired audience
determines your identity. Your brand is formed, in part,
by integrating their positive experience with your
product into the marketing experience.
Attract Using Your B.I.O.
Individuality: What makes you inherently different from
the rest of us? What makes you stand out? Who are you?
Outlook: Is your future relationship with your customer.
It is what they will receive from you Through the process
and the end result.
Transformations
Two typical types of transformations.
1) You convert a new acquaintance to a subscriber.
2) You convert a subscriber to a client/customer.
Zellous.org
Continue
As your new contacts turn into subscribers,
the “social proof” in numbers, (which is the rest of the
people at the party) will help confirm the relationship’s
credibility.
Some of these successes can be leveraged into
more social proof such as:
personal stories, testimonials, case studies, customer
showcase, comments, recommendations.
Most effective are video interviews portraying satisfied
individuals who’ve used your product/service.
Ways to Measure Social Media Success
Measure the quantity of visitors along with
other site analytics
Measure the number of subscribers
Note: Subscribers are clients/customers in the initial stages of receiving your goods/
services. As they check you out, they are gaining impressions of your content and
offerings (relationship). Time then transpires. The time between an initial contact and a
purchase is worth noting and is called a sale cycle.
relationship + time = customer (client)
One’s transformation rate is easily measured by quantity of purchases.
Websites, Blogs, & SEO
The website is the window into the company.
Three good reasons to have one:
1) Websites are expected
2) They are efficient (sustainable)
3) They transform viewers into customers
Zellous.org
Three things a business site must
accomplish:
According to a recent media study: Web users
form first impressions of web pages in as little as
50 milliseconds (1/20th of a second)
Educate
Zellous.org
Market Sell
What is really valuable?
Seven Elements of a Great Website:
1) Desirable - The design is attractive
2) Accessible - easily navigated, intuitive, and understandable
3) Credible - Content is needed
Use methods that appeal to various learning styles:
a) blogs & articles
b) audio clips, podcasts
c) visuals, multi-media
d) offerings - popular choices, samples, bargains, coupons
4) Searchable (SEO) viewable in all browsers, navigationally
intuitive, appropriate/integrated meta data,
image data, W3C compliant....
5) Useable - Self maintenance options, easy, clear...
a) in touch with this ever-changing technology
b) change displays, re-stock, cater to seasonal trends, tag
products, offer sales just like a store,
bargains, coupons
6) Sustainable - able to support the principles of sustainable
design
7) Valuable - as a whole, the entire site is an enriching
experience and earns attention
Visit: http://zellous.org/seven-aspects-of-a-successful-business-website/
For a complete checklist of important necessities.
SEO Tips:
1) Phrases in search field match page content
2) All about character combinations. Pretend you are
different types of people searching for what you are
selling.
Exercise: Write a description of a kind of person you
would most like to visit your site. Example: parent w/
school age children, single parent, entrepreneur
Zellous.org
SEO Programming
Pretend you are the visitor. Target your search phrases.
Use common phrases and common misspellings. Search
engines compare your content with these search phrases
and words for the right match. This is how their algorithm
ranks your site.
The SEO should go deep into your text content, image
alternate titles and tags, meta tags and especially outside
links which give your site more credibility.
Use SEO plugins in order to embed this code into each
page and its header and footer.
Why social media?
• It is where the people are. FB alone holds more than one
billion monthly active users as of October 2012.
• Trust in top down advertising is eroding
• People are already talking so, just join the conversation
Position yourself as master of your own world and find
communities to share with.
Zellous.org
Our Community
academia
activist groups
charities
citizens' militia
civic groups
clubs (sports, social, etc.)
community foundations
community organizations
consumer organizations
cooperatives
cultural groups
environmental groups
foundations
intermediary organizations for the voluntary/non-profit sector
men's groups
non-governmental organizations (NGOs)
non-profit organizations (NPOs)
policy institutions
private voluntary organizations (PVOs)
professional associations
religious organizations
support groups
trade unions
voluntary associations
women's groups
This is our human community.
This is our core social network.
Social media online is just one method of communicating
and establishing relationships with them.
Zellous.org
Artwork from hOurWorld.org
Facebook
Facebook’s Four Areas
1) Profiles
(not for businesses)
a) A good picture
b) Wall good for images and links to establish brand
c) Info box is for good connections
d) Six friends ought to be business related
e) Photos: be relevant
f) Notes: good place for links and blog leads
g) Use status updates as positive events
In Facebook a friend is just someone you know from
the most shallow level to the deepest intimacy.
Building Friendship Base
• Number of “friends” do matter if you build relationships
with them
• Add business card leads – search for them on FB and
introduce yourself again
• Use forwarding domain to FB page using premium
options
• State open door policy and expect reciprocal openness
Facebook Groups (like a forum)
• Messaging members of a group one can personally do
and personalize it.
• Look for a group you would want to start before starting
one
• Do not open a group around a brand or business (pages
are for that)
• Build a group around an idea, thought, topic
• Think about the problem you or your company wants to
solve as a basis for starting a group
Zellous.org
Six tips to promote a group
1) Buy domain and use it to forward to FP group (fbg)
2) Same link on FB profile
3) Put URL for FBG on email signatures
4) Invite friends from other social networks to join
5) Put graphic button on sites you have or have others put
them on theirs
6) Host giveaways & contests etc.
Zellous.org
FB Pages (or fan pages)
• Are for ones business
• Pages are more customizable
• They are indexed and searchable
• One can put out mass messages like groups
FB Events
• Good way to promote (active content)
• You get a full page
• Invite friends and have them invite theirs and collect
RSVP’s
Use images and select friends carefully to promote brand
Types of Events:
• Local live events
• Live events in other cities
• Performances’
• Book signing
• Webinars
• Virtual events
• Product launches
• New store openings
• Nonprofit events (walks, benefits…)
• Parties
• Educational classes
• Meetings (formal and informal)
FB Appreciations
FB Connect
• Are widgets and are usually 3rd party programs
• Living social is a good one
• Notes and videos are facebook add-ons
Tip: Search www.facebook.com/adds for more info
• Facebook.com/connect.php for more info
• It connects ones FB identity, friends and settings to any
website
• They look to your website using FB ID and if they
comment on the blog or whatever, it will appear as a post
on their profile.
Social Media Do’s
• Spend time creating an outstanding profile
• Let your personality shine through
• Reach out in a professional and thoughtful manner
• Build a loyal Facebook friendship base
• Leverage notes and status updates by providing value
• Work on attracting people to your site (using real value, not
pushy links)
• Have a friendly policy in place
• Build community around your topic or specialty
• Be proactive in your network efforts
• Share relevant pictures and videos
• Participate actively in groups
Don’t
• Be pushy
• Post your web link when writing on someone’s wall (it’s blatant
self-promotion and will usually be deleted)
• Send or accept frivolous applications
• Use your business name as your profile name
• Put up crude or thoughtless pictures or comments
• Expect social media to “work” for you. You have to work it.
• Be patient (real relationships take time to build
• Friend blindly (always let people know why you are requesting
a friendship)
Typical Maintenance:
• Approve or disapprove friend requests
• Wish friends a happy birthday
• Update your status when something memorable happens like
reading an article, then add link.
• Look at home page and comment on what seems appropriate
• Reply to any messages in inbox
• Drop in the groups you belong to an see what is happening
• From your own group invite new friends to join
Maintenance
• Post notes and videos
• Pick some people you know to setup a one-on-one meeting
• Frequently examine your stats/analytics
• Approach someone who doesn’t compete with you directly and
perhaps work out a joint venture. Some synergy.
• Post videos or pictures of any speaking arrangements
• Scan network and see if there is anyone you can help to do
something.
• Services like Socialsafe.net protect your online content
Zellous.org
Site Integration
• Make it easy for anyone to share your sites
information from wherever they are.
• Revolve all of your social media efforts around
your website as if it is the center of your online universe.
• Use sharing icons Pinterest, Digg, Delicious, etc.
Have us integrate your email marketing system, your CMS website
and mobile accessibility into one dynamic whole.
Zellous.org
Blogs
Conversations
Press Releases
Maps
Contemporary websites pull content from social media portals
using their APIs.
Donut Marketing™
Reviews
Photos
Your Website
Videos
Podcasts
• make it easy for anyone to share your sites
information from wherever they are.
• revolve all of your social media efforts around
your website as if it is the hub.
• use sharing icons Pinterest, Digg, Delicious, etc.
• blog is the sincere personal side of yourself that
gives your business a human handle.
Remember
Traditional Media
Must Haves:
After establishing your product/service, brand, website,
What next?
Get a CMS hybrid website from Zellous.org
that is maintained by you.
a) photos that showcase your products/services
b) Links to your social networks
c) A FB like button
d) seasonal discount coupons, time sensitive items
e) Promo video
f) Professional description
g) links to your sites and ask in return (cross-linking)
Must Haves
• Social Networking
• Email capture mechanism
• Blogging & Web Publishing
• In-House and Independent Forums/Wikis
• Photo Sharing
• Audio & Video Sharing (podcasts, video directory)
• Spoon feed the press, online activity calendars, search pages)
• Linking (cross-linking and website URL registration
• Publicize Events (take pictures and videos edit and share)
• Directories (Maine events, search engines)
• Make a great virtual portfolio that is graphically stunning)
• Make maps in the map directories showing place. Upgrade map
to info balloon and more info links.
. . . because not everyone is created the same
Diversify
Your Approach
Questions for
Measuring Success
Does it feel like it is working?
What is your bottom line?
How many leads do you have?
Interpreting the site analytics, what do you conclude
about your visitor behavior?
What is your sale cycle from initial contact to purchase?
What is the transformation rate?
Is this work opening new questions about your viewers, business
and relationship connecting you?
Zellous.org
Action Summary
We hope this information outlined
in this presentation has been useful.
Keep being true to yourself and/or group
as well as real with others.
Be patient, since this work takes time and
a sustained amount of energy and commitment.
Zellous.org
S o c i a l M e d i a
Understanding its use
Zellous.org
The End

More Related Content

What's hot

how to earns using Facebook passive income
how to earns using Facebook passive incomehow to earns using Facebook passive income
how to earns using Facebook passive incomeKumar Kishor
 
A hotel's guide to facebook
A hotel's guide to facebookA hotel's guide to facebook
A hotel's guide to facebookSiliconCloud
 
Social Media Best Practices
Social Media Best PracticesSocial Media Best Practices
Social Media Best PracticesWahine Media
 
Simplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
 
Social Media For CIOs
Social Media For CIOsSocial Media For CIOs
Social Media For CIOsKrista Neher
 
Web best practices non profits
Web best practices non profitsWeb best practices non profits
Web best practices non profitsccoslideshare
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationSand Shack
 
The facebook page marketing guide – 2010
The facebook page marketing guide – 2010The facebook page marketing guide – 2010
The facebook page marketing guide – 2010Archer Newland
 
USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...
USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...
USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...desis_uk
 
Harnessing Social Media To Build Brand
Harnessing Social Media To Build BrandHarnessing Social Media To Build Brand
Harnessing Social Media To Build BrandMel Kirk
 
Social Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNSocial Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNwickedsimple
 
Blogging Trade Show Seminar
Blogging Trade Show SeminarBlogging Trade Show Seminar
Blogging Trade Show SeminarSand Shack
 
Social Media Best Practices: Pacific New Media, April 2017
Social Media Best Practices: Pacific New Media, April 2017Social Media Best Practices: Pacific New Media, April 2017
Social Media Best Practices: Pacific New Media, April 2017Gwen Woltz
 
LinkedIn 101: Basics and Advanced
LinkedIn 101: Basics and AdvancedLinkedIn 101: Basics and Advanced
LinkedIn 101: Basics and AdvancedLEAP
 
Workshop: Starting with content marketing
Workshop: Starting with content marketingWorkshop: Starting with content marketing
Workshop: Starting with content marketingHans van Gent
 

What's hot (20)

Design for Social Media
Design for Social MediaDesign for Social Media
Design for Social Media
 
how to earns using Facebook passive income
how to earns using Facebook passive incomehow to earns using Facebook passive income
how to earns using Facebook passive income
 
A hotel's guide to facebook
A hotel's guide to facebookA hotel's guide to facebook
A hotel's guide to facebook
 
Social Media Best Practices
Social Media Best PracticesSocial Media Best Practices
Social Media Best Practices
 
Simplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & Differentiation
 
Social Media For CIOs
Social Media For CIOsSocial Media For CIOs
Social Media For CIOs
 
Web best practices non profits
Web best practices non profitsWeb best practices non profits
Web best practices non profits
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
The facebook page marketing guide – 2010
The facebook page marketing guide – 2010The facebook page marketing guide – 2010
The facebook page marketing guide – 2010
 
USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...
USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...
USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...
 
Harnessing Social Media To Build Brand
Harnessing Social Media To Build BrandHarnessing Social Media To Build Brand
Harnessing Social Media To Build Brand
 
Social Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNSocial Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBN
 
Blogging Trade Show Seminar
Blogging Trade Show SeminarBlogging Trade Show Seminar
Blogging Trade Show Seminar
 
Social Media Best Practices: Pacific New Media, April 2017
Social Media Best Practices: Pacific New Media, April 2017Social Media Best Practices: Pacific New Media, April 2017
Social Media Best Practices: Pacific New Media, April 2017
 
Facebook 101
Facebook 101Facebook 101
Facebook 101
 
AUBOC Social Media 101
AUBOC Social Media 101AUBOC Social Media 101
AUBOC Social Media 101
 
2014 IA Rural Agents Conference
2014 IA Rural Agents Conference2014 IA Rural Agents Conference
2014 IA Rural Agents Conference
 
Creating a Compelling Personal Brand, and using Networking and LinkedIn for C...
Creating a Compelling Personal Brand, and using Networking and LinkedIn for C...Creating a Compelling Personal Brand, and using Networking and LinkedIn for C...
Creating a Compelling Personal Brand, and using Networking and LinkedIn for C...
 
LinkedIn 101: Basics and Advanced
LinkedIn 101: Basics and AdvancedLinkedIn 101: Basics and Advanced
LinkedIn 101: Basics and Advanced
 
Workshop: Starting with content marketing
Workshop: Starting with content marketingWorkshop: Starting with content marketing
Workshop: Starting with content marketing
 

Viewers also liked

Global warming234435
Global warming234435Global warming234435
Global warming234435Taniaa Alfaro
 
Talking about trends
Talking about trendsTalking about trends
Talking about trendsTaniaa Alfaro
 
Otite Media Aguda - Diagnóstico e Tratamento
Otite Media Aguda - Diagnóstico e TratamentoOtite Media Aguda - Diagnóstico e Tratamento
Otite Media Aguda - Diagnóstico e Tratamentoblogped1
 
Modals of possibility
Modals of possibilityModals of possibility
Modals of possibilityTaniaa Alfaro
 
Malformações extra-cardíacas em pacientes com cardiopatias congênitas atendid...
Malformações extra-cardíacas em pacientes com cardiopatias congênitas atendid...Malformações extra-cardíacas em pacientes com cardiopatias congênitas atendid...
Malformações extra-cardíacas em pacientes com cardiopatias congênitas atendid...blogped1
 
Clicker presentation-advance features
Clicker presentation-advance featuresClicker presentation-advance features
Clicker presentation-advance featurescandacewentz
 
What is ux dana dumai
What is ux dana dumaiWhat is ux dana dumai
What is ux dana dumaiDana Dumai
 
Management of Kawasaki disease
Management of  Kawasaki diseaseManagement of  Kawasaki disease
Management of Kawasaki diseaseblogped1
 
Picnodisostose
PicnodisostosePicnodisostose
Picnodisostoseblogped1
 
Síndromes Neurocutâneas : Revisão e Leitura Conceitual
Síndromes Neurocutâneas : Revisão e Leitura ConceitualSíndromes Neurocutâneas : Revisão e Leitura Conceitual
Síndromes Neurocutâneas : Revisão e Leitura Conceitualblogped1
 

Viewers also liked (19)

Global warming234435
Global warming234435Global warming234435
Global warming234435
 
Downhill
DownhillDownhill
Downhill
 
Japanese
JapaneseJapanese
Japanese
 
Tragedia
TragediaTragedia
Tragedia
 
Pendahuluan
PendahuluanPendahuluan
Pendahuluan
 
Airport
AirportAirport
Airport
 
Distribucion horario 2013
Distribucion horario 2013Distribucion horario 2013
Distribucion horario 2013
 
Talking about trends
Talking about trendsTalking about trends
Talking about trends
 
Paulo Coelho
Paulo Coelho Paulo Coelho
Paulo Coelho
 
Tragedia
TragediaTragedia
Tragedia
 
Otite Media Aguda - Diagnóstico e Tratamento
Otite Media Aguda - Diagnóstico e TratamentoOtite Media Aguda - Diagnóstico e Tratamento
Otite Media Aguda - Diagnóstico e Tratamento
 
Modals of possibility
Modals of possibilityModals of possibility
Modals of possibility
 
Malformações extra-cardíacas em pacientes com cardiopatias congênitas atendid...
Malformações extra-cardíacas em pacientes com cardiopatias congênitas atendid...Malformações extra-cardíacas em pacientes com cardiopatias congênitas atendid...
Malformações extra-cardíacas em pacientes com cardiopatias congênitas atendid...
 
Clicker presentation-advance features
Clicker presentation-advance featuresClicker presentation-advance features
Clicker presentation-advance features
 
What is ux dana dumai
What is ux dana dumaiWhat is ux dana dumai
What is ux dana dumai
 
Skateboard
SkateboardSkateboard
Skateboard
 
Management of Kawasaki disease
Management of  Kawasaki diseaseManagement of  Kawasaki disease
Management of Kawasaki disease
 
Picnodisostose
PicnodisostosePicnodisostose
Picnodisostose
 
Síndromes Neurocutâneas : Revisão e Leitura Conceitual
Síndromes Neurocutâneas : Revisão e Leitura ConceitualSíndromes Neurocutâneas : Revisão e Leitura Conceitual
Síndromes Neurocutâneas : Revisão e Leitura Conceitual
 

Similar to Social Media - Understanding Its Use

Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018Evandro MINATO
 
What the Blog speech by G.Bhalla
What the Blog speech by G.BhallaWhat the Blog speech by G.Bhalla
What the Blog speech by G.BhallaGayatri Bhalla
 
Social Media For CIOs
Social Media For CIOsSocial Media For CIOs
Social Media For CIOsKrista Neher
 
Forest Enterprise Week 2011
Forest Enterprise Week 2011Forest Enterprise Week 2011
Forest Enterprise Week 2011Renegade Media
 
Making Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMMaking Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMOriol Zertuche
 
Role of Social Networking in Marketing
Role of Social Networking in MarketingRole of Social Networking in Marketing
Role of Social Networking in MarketingTanu Jain
 
Social Media and Franchising
Social Media and FranchisingSocial Media and Franchising
Social Media and FranchisingJon Carlston
 
LinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best PracticesLinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best PracticesCraig Canton
 
Link Building in 2018 by Jason Acidre
Link Building in 2018 by Jason AcidreLink Building in 2018 by Jason Acidre
Link Building in 2018 by Jason AcidreGlen Dimaandal
 
The Nuts and Bolts of Social Media
The Nuts and Bolts of Social MediaThe Nuts and Bolts of Social Media
The Nuts and Bolts of Social MediaStrella Social Media
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
 
Nine Social Media Rules
Nine Social Media RulesNine Social Media Rules
Nine Social Media RulesLaura Perry
 
How to Grow Your Practice Using Social Media Marketing
How to Grow Your Practice Using Social Media MarketingHow to Grow Your Practice Using Social Media Marketing
How to Grow Your Practice Using Social Media MarketingSusan Bloom
 
How to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentationHow to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentationSusan Bloom
 
Jennifer Neeley Presentation 2
Jennifer Neeley Presentation 2Jennifer Neeley Presentation 2
Jennifer Neeley Presentation 2Mediabistro
 
What can social media do for your business?
What can social media do for your business?What can social media do for your business?
What can social media do for your business?Auctori
 

Similar to Social Media - Understanding Its Use (20)

Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social Media
 
What the Blog speech by G.Bhalla
What the Blog speech by G.BhallaWhat the Blog speech by G.Bhalla
What the Blog speech by G.Bhalla
 
Social Media For CIOs
Social Media For CIOsSocial Media For CIOs
Social Media For CIOs
 
Forest Enterprise Week 2011
Forest Enterprise Week 2011Forest Enterprise Week 2011
Forest Enterprise Week 2011
 
Making Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMMaking Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESM
 
Role of Social Networking in Marketing
Role of Social Networking in MarketingRole of Social Networking in Marketing
Role of Social Networking in Marketing
 
Social Media and Franchising
Social Media and FranchisingSocial Media and Franchising
Social Media and Franchising
 
LinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best PracticesLinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best Practices
 
2011 Home Care 100
2011 Home Care 1002011 Home Care 100
2011 Home Care 100
 
Link Building in 2018 by Jason Acidre
Link Building in 2018 by Jason AcidreLink Building in 2018 by Jason Acidre
Link Building in 2018 by Jason Acidre
 
Social Realtors
Social RealtorsSocial Realtors
Social Realtors
 
The Nuts and Bolts of Social Media
The Nuts and Bolts of Social MediaThe Nuts and Bolts of Social Media
The Nuts and Bolts of Social Media
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
 
Nine Social Media Rules
Nine Social Media RulesNine Social Media Rules
Nine Social Media Rules
 
Nine Social Media Rules
Nine Social Media RulesNine Social Media Rules
Nine Social Media Rules
 
How to Grow Your Practice Using Social Media Marketing
How to Grow Your Practice Using Social Media MarketingHow to Grow Your Practice Using Social Media Marketing
How to Grow Your Practice Using Social Media Marketing
 
How to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentationHow to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentation
 
Jennifer Neeley Presentation 2
Jennifer Neeley Presentation 2Jennifer Neeley Presentation 2
Jennifer Neeley Presentation 2
 
What can social media do for your business?
What can social media do for your business?What can social media do for your business?
What can social media do for your business?
 

Recently uploaded

31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...Nguyen Thanh Tu Collection
 
How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17Celine George
 
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnvESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnvRicaMaeCastro1
 
How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17Celine George
 
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxkarenfajardo43
 
How to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command LineHow to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command LineCeline George
 
Comparative Literature in India by Amiya dev.pptx
Comparative Literature in India by Amiya dev.pptxComparative Literature in India by Amiya dev.pptx
Comparative Literature in India by Amiya dev.pptxAvaniJani1
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research DiscourseAnita GoswamiGiri
 
ICS 2208 Lecture Slide Notes for Topic 6
ICS 2208 Lecture Slide Notes for Topic 6ICS 2208 Lecture Slide Notes for Topic 6
ICS 2208 Lecture Slide Notes for Topic 6Vanessa Camilleri
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Association for Project Management
 
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...Osopher
 
Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...
Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...
Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...HetalPathak10
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...Nguyen Thanh Tu Collection
 
ARTERIAL BLOOD GAS ANALYSIS........pptx
ARTERIAL BLOOD  GAS ANALYSIS........pptxARTERIAL BLOOD  GAS ANALYSIS........pptx
ARTERIAL BLOOD GAS ANALYSIS........pptxAneriPatwari
 
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...DhatriParmar
 

Recently uploaded (20)

31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
 
How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17
 
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnvESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
 
How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17
 
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
 
Faculty Profile prashantha K EEE dept Sri Sairam college of Engineering
Faculty Profile prashantha K EEE dept Sri Sairam college of EngineeringFaculty Profile prashantha K EEE dept Sri Sairam college of Engineering
Faculty Profile prashantha K EEE dept Sri Sairam college of Engineering
 
How to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command LineHow to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command Line
 
Comparative Literature in India by Amiya dev.pptx
Comparative Literature in India by Amiya dev.pptxComparative Literature in India by Amiya dev.pptx
Comparative Literature in India by Amiya dev.pptx
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research Discourse
 
ICS 2208 Lecture Slide Notes for Topic 6
ICS 2208 Lecture Slide Notes for Topic 6ICS 2208 Lecture Slide Notes for Topic 6
ICS 2208 Lecture Slide Notes for Topic 6
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
 
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
 
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptxINCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
 
Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...
Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...
Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...
 
prashanth updated resume 2024 for Teaching Profession
prashanth updated resume 2024 for Teaching Professionprashanth updated resume 2024 for Teaching Profession
prashanth updated resume 2024 for Teaching Profession
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
 
Spearman's correlation,Formula,Advantages,
Spearman's correlation,Formula,Advantages,Spearman's correlation,Formula,Advantages,
Spearman's correlation,Formula,Advantages,
 
ARTERIAL BLOOD GAS ANALYSIS........pptx
ARTERIAL BLOOD  GAS ANALYSIS........pptxARTERIAL BLOOD  GAS ANALYSIS........pptx
ARTERIAL BLOOD GAS ANALYSIS........pptx
 
Mattingly "AI & Prompt Design" - Introduction to Machine Learning"
Mattingly "AI & Prompt Design" - Introduction to Machine Learning"Mattingly "AI & Prompt Design" - Introduction to Machine Learning"
Mattingly "AI & Prompt Design" - Introduction to Machine Learning"
 
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
 

Social Media - Understanding Its Use

  • 1. S o c i a l M e d i a Zellous.org Understanding its use
  • 2. • “You are in the findability department. • The marketing department is dead.” • - • • - Todd Defren
  • 3. Not too long ago... marketing was a one-way street where companies talked at us. There was no common effective way to talk back, except perhaps through: boycotts, consumer reports, Ralph, and letters to the company. People were portrayed with broad brush strokes. Individual diversity wasn’t as accepted. A Company addressed stereotypical demographic blocks within a more limited cultural and socio-economic comfort zone. Many were gullible, believing most anything presented seriously, with experts or marketing flare.
  • 4.
  • 5. These marketing methods are not gone. They still work for some, but they’re losing their effectiveness. Why? The consumer’s voice, that was always there but unconnected is now empowered through recent technological improvements in communication. We are speaking up and out. Everything has evolved to enable us to become more connected and expressive. Things evolve ...
  • 6. The prime goal of Online Social Media is to: build relationships by word-of-mouth online.
  • 7. The number one reason people fail at social media is: The foundation hasn’t been prepared which includes: 1. One has not articulated a clear way to differentiate oneself from those competing for attention. 2. This brand has not been developed and appropriated to all of the various ways it will appear. 3. One has not identified the expected outcome/process their
  • 8. Social media is not ... a stand alone process or outcome. It should be integrated as an extension of the (business or individual) personality. Yet, it shouldn’t be a vanity instrument. You wouldn’t burst into a party like a vendor hawking your wares. Never engage your business with social media without being ready to share something useful & meaningful.
  • 9.
  • 10. Do you need a blog? Not necessarily, but you do always need fresh content on a regular basis. What is the difference between a blog and a website? • A blog is a website but not all websites are blogs • Blogs have content that is regularly updated • Readers leave comments • Content is syndicated • Content is broken down into posts Zellous.org
  • 11. Attract Using Your B.I.O. Brand: The few words that describe your business. In branding the experiences of your desired audience determines your identity. Your brand is formed, in part, by integrating their positive experience with your product into the marketing experience.
  • 12. Attract Using Your B.I.O. Individuality: What makes you inherently different from the rest of us? What makes you stand out? Who are you? Outlook: Is your future relationship with your customer. It is what they will receive from you Through the process and the end result.
  • 13.
  • 14. Transformations Two typical types of transformations. 1) You convert a new acquaintance to a subscriber. 2) You convert a subscriber to a client/customer. Zellous.org
  • 15.
  • 16. Continue As your new contacts turn into subscribers, the “social proof” in numbers, (which is the rest of the people at the party) will help confirm the relationship’s credibility. Some of these successes can be leveraged into more social proof such as: personal stories, testimonials, case studies, customer showcase, comments, recommendations. Most effective are video interviews portraying satisfied individuals who’ve used your product/service.
  • 17. Ways to Measure Social Media Success Measure the quantity of visitors along with other site analytics Measure the number of subscribers Note: Subscribers are clients/customers in the initial stages of receiving your goods/ services. As they check you out, they are gaining impressions of your content and offerings (relationship). Time then transpires. The time between an initial contact and a purchase is worth noting and is called a sale cycle. relationship + time = customer (client) One’s transformation rate is easily measured by quantity of purchases.
  • 18.
  • 19. Websites, Blogs, & SEO The website is the window into the company. Three good reasons to have one: 1) Websites are expected 2) They are efficient (sustainable) 3) They transform viewers into customers Zellous.org
  • 20. Three things a business site must accomplish: According to a recent media study: Web users form first impressions of web pages in as little as 50 milliseconds (1/20th of a second) Educate Zellous.org Market Sell
  • 21. What is really valuable?
  • 22. Seven Elements of a Great Website: 1) Desirable - The design is attractive 2) Accessible - easily navigated, intuitive, and understandable 3) Credible - Content is needed Use methods that appeal to various learning styles: a) blogs & articles b) audio clips, podcasts c) visuals, multi-media d) offerings - popular choices, samples, bargains, coupons
  • 23. 4) Searchable (SEO) viewable in all browsers, navigationally intuitive, appropriate/integrated meta data, image data, W3C compliant.... 5) Useable - Self maintenance options, easy, clear... a) in touch with this ever-changing technology b) change displays, re-stock, cater to seasonal trends, tag products, offer sales just like a store, bargains, coupons
  • 24. 6) Sustainable - able to support the principles of sustainable design 7) Valuable - as a whole, the entire site is an enriching experience and earns attention Visit: http://zellous.org/seven-aspects-of-a-successful-business-website/ For a complete checklist of important necessities.
  • 25.
  • 26. SEO Tips: 1) Phrases in search field match page content 2) All about character combinations. Pretend you are different types of people searching for what you are selling. Exercise: Write a description of a kind of person you would most like to visit your site. Example: parent w/ school age children, single parent, entrepreneur Zellous.org
  • 27. SEO Programming Pretend you are the visitor. Target your search phrases. Use common phrases and common misspellings. Search engines compare your content with these search phrases and words for the right match. This is how their algorithm ranks your site. The SEO should go deep into your text content, image alternate titles and tags, meta tags and especially outside links which give your site more credibility. Use SEO plugins in order to embed this code into each page and its header and footer.
  • 28. Why social media? • It is where the people are. FB alone holds more than one billion monthly active users as of October 2012. • Trust in top down advertising is eroding • People are already talking so, just join the conversation Position yourself as master of your own world and find communities to share with. Zellous.org
  • 29.
  • 30. Our Community academia activist groups charities citizens' militia civic groups clubs (sports, social, etc.) community foundations community organizations consumer organizations cooperatives cultural groups
  • 31. environmental groups foundations intermediary organizations for the voluntary/non-profit sector men's groups non-governmental organizations (NGOs) non-profit organizations (NPOs) policy institutions private voluntary organizations (PVOs) professional associations religious organizations support groups trade unions voluntary associations women's groups
  • 32. This is our human community. This is our core social network. Social media online is just one method of communicating and establishing relationships with them. Zellous.org Artwork from hOurWorld.org
  • 34. Facebook’s Four Areas 1) Profiles (not for businesses) a) A good picture b) Wall good for images and links to establish brand c) Info box is for good connections d) Six friends ought to be business related e) Photos: be relevant f) Notes: good place for links and blog leads g) Use status updates as positive events
  • 35. In Facebook a friend is just someone you know from the most shallow level to the deepest intimacy. Building Friendship Base • Number of “friends” do matter if you build relationships with them • Add business card leads – search for them on FB and introduce yourself again • Use forwarding domain to FB page using premium options • State open door policy and expect reciprocal openness
  • 36. Facebook Groups (like a forum) • Messaging members of a group one can personally do and personalize it. • Look for a group you would want to start before starting one • Do not open a group around a brand or business (pages are for that) • Build a group around an idea, thought, topic • Think about the problem you or your company wants to solve as a basis for starting a group Zellous.org
  • 37.
  • 38. Six tips to promote a group 1) Buy domain and use it to forward to FP group (fbg) 2) Same link on FB profile 3) Put URL for FBG on email signatures 4) Invite friends from other social networks to join 5) Put graphic button on sites you have or have others put them on theirs 6) Host giveaways & contests etc. Zellous.org
  • 39. FB Pages (or fan pages) • Are for ones business • Pages are more customizable • They are indexed and searchable • One can put out mass messages like groups FB Events • Good way to promote (active content) • You get a full page • Invite friends and have them invite theirs and collect RSVP’s Use images and select friends carefully to promote brand
  • 40. Types of Events: • Local live events • Live events in other cities • Performances’ • Book signing • Webinars • Virtual events • Product launches • New store openings • Nonprofit events (walks, benefits…) • Parties • Educational classes • Meetings (formal and informal)
  • 41.
  • 42. FB Appreciations FB Connect • Are widgets and are usually 3rd party programs • Living social is a good one • Notes and videos are facebook add-ons Tip: Search www.facebook.com/adds for more info • Facebook.com/connect.php for more info • It connects ones FB identity, friends and settings to any website • They look to your website using FB ID and if they comment on the blog or whatever, it will appear as a post on their profile.
  • 43. Social Media Do’s • Spend time creating an outstanding profile • Let your personality shine through • Reach out in a professional and thoughtful manner • Build a loyal Facebook friendship base • Leverage notes and status updates by providing value • Work on attracting people to your site (using real value, not pushy links) • Have a friendly policy in place • Build community around your topic or specialty • Be proactive in your network efforts • Share relevant pictures and videos • Participate actively in groups
  • 44.
  • 45. Don’t • Be pushy • Post your web link when writing on someone’s wall (it’s blatant self-promotion and will usually be deleted) • Send or accept frivolous applications • Use your business name as your profile name • Put up crude or thoughtless pictures or comments • Expect social media to “work” for you. You have to work it. • Be patient (real relationships take time to build • Friend blindly (always let people know why you are requesting a friendship)
  • 46. Typical Maintenance: • Approve or disapprove friend requests • Wish friends a happy birthday • Update your status when something memorable happens like reading an article, then add link. • Look at home page and comment on what seems appropriate • Reply to any messages in inbox • Drop in the groups you belong to an see what is happening • From your own group invite new friends to join
  • 47.
  • 48. Maintenance • Post notes and videos • Pick some people you know to setup a one-on-one meeting • Frequently examine your stats/analytics • Approach someone who doesn’t compete with you directly and perhaps work out a joint venture. Some synergy. • Post videos or pictures of any speaking arrangements • Scan network and see if there is anyone you can help to do something. • Services like Socialsafe.net protect your online content Zellous.org
  • 49. Site Integration • Make it easy for anyone to share your sites information from wherever they are. • Revolve all of your social media efforts around your website as if it is the center of your online universe. • Use sharing icons Pinterest, Digg, Delicious, etc. Have us integrate your email marketing system, your CMS website and mobile accessibility into one dynamic whole. Zellous.org
  • 50.
  • 51. Blogs Conversations Press Releases Maps Contemporary websites pull content from social media portals using their APIs. Donut Marketing™ Reviews Photos Your Website Videos Podcasts
  • 52. • make it easy for anyone to share your sites information from wherever they are. • revolve all of your social media efforts around your website as if it is the hub. • use sharing icons Pinterest, Digg, Delicious, etc. • blog is the sincere personal side of yourself that gives your business a human handle. Remember Traditional Media
  • 53. Must Haves: After establishing your product/service, brand, website, What next? Get a CMS hybrid website from Zellous.org that is maintained by you. a) photos that showcase your products/services b) Links to your social networks c) A FB like button d) seasonal discount coupons, time sensitive items e) Promo video f) Professional description g) links to your sites and ask in return (cross-linking)
  • 54.
  • 55. Must Haves • Social Networking • Email capture mechanism • Blogging & Web Publishing • In-House and Independent Forums/Wikis • Photo Sharing • Audio & Video Sharing (podcasts, video directory) • Spoon feed the press, online activity calendars, search pages) • Linking (cross-linking and website URL registration • Publicize Events (take pictures and videos edit and share) • Directories (Maine events, search engines) • Make a great virtual portfolio that is graphically stunning) • Make maps in the map directories showing place. Upgrade map to info balloon and more info links.
  • 56. . . . because not everyone is created the same Diversify Your Approach
  • 57.
  • 58. Questions for Measuring Success Does it feel like it is working? What is your bottom line? How many leads do you have? Interpreting the site analytics, what do you conclude about your visitor behavior? What is your sale cycle from initial contact to purchase? What is the transformation rate? Is this work opening new questions about your viewers, business and relationship connecting you? Zellous.org
  • 59. Action Summary We hope this information outlined in this presentation has been useful. Keep being true to yourself and/or group as well as real with others. Be patient, since this work takes time and a sustained amount of energy and commitment. Zellous.org
  • 60. S o c i a l M e d i a Understanding its use Zellous.org The End