Facebook Real Estate Final


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  • Crete Homes is a Real Estate AND Architecture company
  • Crete Homes is a Real Estate AND Architecture company
  • Facebook Real Estate Final

    1. 1. Facebook for Real Estate: How to Grow Your Bottom Line Using Facebook Dave & Carrie Kerpen theKbuzz Founders August 19, 2009
    2. 2. <ul><li>Welcome! </li></ul><ul><li>Two ways to ask questions: </li></ul><ul><li>Facebook: Visit our Facebook Page and post on the wall: http://facebook.com/thekbuzz </li></ul><ul><li>Post questions in the webinar “Question” bar </li></ul><ul><li>And now…it’s time for PRIZES! </li></ul>
    3. 3. About theKbuzz <ul><li>Company was formed when its founders were married on a ballfield, in a sponsored wedding that garnered $100,000 in sponsorships and $20,000 for charity– attracting national and international press. </li></ul><ul><li>Social Media and Word of Mouth Firm dedicated to authentically amplifying the conversation around our clients. </li></ul><ul><li>Provide strategy and execution for clients entering the social media space </li></ul><ul><li>Winner, 2008 WOMMIE, from the Word of Mouth Marketing Association </li></ul><ul><li>In 2009, have built and managed </li></ul><ul><li>Over 100 Facebook Fan Pages </li></ul>
    4. 4. <ul><li>Email and Text Messaging data source 2008 MRI </li></ul><ul><li>Google data source to ComScore </li></ul><ul><li>Social media data source 2008 Cone Institute Study </li></ul>The Shocking Truth As many people use social media as use email! This number will only grow!
    5. 5. <ul><li>In September 2008, a study on social media was completed by The Cone Institute. It found: </li></ul><ul><ul><li>60% of Americans use social media. </li></ul></ul><ul><ul><li>93% of those Americans believe that companies should have a presence on those social mediums </li></ul></ul><ul><ul><li>85% believe that companies should not only be present, but should regularly interact with their customers on social media . </li></ul></ul>
    6. 6. What this means for you… <ul><ul><li>Word of Mouth has always been the best form of advertising for the real estate business. </li></ul></ul><ul><ul><li>Friends will always take advice from friends. </li></ul></ul>
    7. 7. But with Social Media, the definition of “Friends” has changed drastically
    8. 8. Joining the conversation using How a real estate agency can join the conversation through Facebook Fan Pages
    9. 9. There are over 250 million users of Facebook, many of whom spend time over 2 hours per day on the site. It’s not just for kids anymore! The most rapidly growing demos on the most rapidly growing social network are women 55+! Targeting opportunities are unparalleled! You can target by: age, zip code, marital status, children, interests, and pets, and hundreds of other keyword categories. Facebook‘s natural virality allows users to endorse your center with the click of a button to hundreds of their friends.
    10. 10. How to Make a Facebook Fan Page
    11. 11. Click on Advertising Scroll down to the bottom of your homepage and click advertising.
    12. 12. Click Pages
    13. 13. Click Create a Page
    14. 14. Getting Started Select your page category and name. Type in your electronic signature and click Create Page
    15. 15. Your Facebook Page This is what your page will look like.
    16. 16. Click Edit Information
    17. 17. Edit Information Enter your information and click Save Changes.
    18. 18. Detailed Information Enter your detailed information and click Save Changes.
    19. 19. Click Done Editing
    20. 20. Change Profile Picture Move your cursor over to the profile picture and click Change Picture in the top right corner.
    21. 21. Click Upload a Picture
    22. 22. Choose a Profile Pic / Logo Click Browse and select the picture you want as your profile picture. Then click Open.
    23. 23. Click on the “Write Something” Box
    24. 24. Enter the Text You Want
    25. 25. Landing Page Click on Wall. Then Click on Settings in the top right corner.
    26. 26. Landing Page Select which page you would like your landing page to be.
    27. 27. Example Landing Page The Welcome Tab landing page was made with an app called FBML (Facebook’s version of HTML)
    28. 28. Click Edit Page
    29. 29. Edit Page Here you can edit all your applications.
    30. 30. Add Applications Reviews Video Photos Events You can also include other free apps like YouTube Box and FBML. Some good paid apps include Home Search.
    31. 31. Publish Page When you’re ready, click Publish This Page to make your page visible to the Facebook community.
    32. 32. Update Regularly with Engaging Content To fan our new Real Estate Social Media Best Practices page click here: http://thk.bz/D
    33. 33. <ul><li>Facebook Best Practices: </li></ul><ul><ul><li>Make your Public Profile a place filled with valuable content. </li></ul></ul><ul><ul><li>Give your fans a reason to become fans. </li></ul></ul><ul><ul><li>Use updates to ask questions and elicit response, not deliver press releases </li></ul></ul><ul><ul><li>Engage fans through creative content </li></ul></ul><ul><ul><li>Think of your page in terms of being for your fans, not being for your brand </li></ul></ul><ul><ul><li>Hypertarget with Social Ads and with Updates </li></ul></ul>
    34. 34. <ul><li>Facebook Best Practices Continued: </li></ul><ul><ul><li>Give fans reasons to post content on your profile page </li></ul></ul><ul><ul><li>Worry less about developing a custom good application, and worry more about creating good conversation </li></ul></ul><ul><ul><li>Monitor conversation </li></ul></ul><ul><ul><li>Thank and respond to the positive  </li></ul></ul><ul><ul><li>Respond even more diligently to the negative! </li></ul></ul>
    35. 35. Using Facebook Ads to Target a Local Audience
    36. 36. Facebook Ads So You’ve Got A Page, and your ready to advertise Is your town REALLY on Facebook? Here’s how to check…
    37. 37. Facebook Ads Let’s make a facebook ad for Bellmarc Realty in NYC
    38. 38. Facebook Ads A snapshot of US Facebookers over 18.
    39. 39. Facebook Ads A snapshot of those within 25 miles of New York, NY over 18. Hypertarget Buyers and Sellers
    40. 40. Some examples of real estate agencies who get it right:
    41. 41. Crete Homes They use flickr to post beautiful pictures of homes for sale. http://tr.im/Crete
    42. 42. EWM Realtors This Southern Florida Real Estate agency shows great use of the YouTube app. http://tr.im/EWMreal
    43. 43. Burnett Realty Burnett Realty uses videos to show off their properties in an interactive way. http://tr.im/Burnett
    44. 44. Bellmarc Realty Posts not only listings but also interesting articles about NYC real estate. http://tr.im/Bellmarc
    45. 45. iBuy Realty iBuy Realty posts constant updates and gets feedback from fans. http://tr.im/iBuyRealty
    46. 46. Dedicated Realty has detailed posts about listings with pictures and even has potential bites right on the page! Dedicated Realty http://tr.im/Dedicated
    47. 47. This real estate franchise has a great number of fans and lots of interactions. ERA Real Estate http://tr.im/ERAreal
    48. 48. Exotiq Real Estate Exotiq Real Estate has over 1,000 fans and more than 60 photo albums to show off their properties. http://tr.im/Exotiq
    49. 49. Island Realty Great use of events and photos. http://tr.im/IslandRealty
    50. 50. Great use of Custom Tabs! Sacramento Homes http://tr.im/SacHomes
    51. 51. Some things to do first. Research your brand on Facebook. Research your competitors. Look at what you like and what you don’t. Develop your strategic vision. Sketch out what you are looking to do. Who do you want to reach, and what do you want to tell them when they find you! Hint: Get familiar with Static:FBML! Facebook Social Ads: Now you can link them to specific tabs on your public profile! Hint: Test out some HIGHLY targeted ads to minimize cost Link to different TABS!
    52. 52. The PageStarter http://www.facebook.com/pagestarter http://thepagestarter.com <ul><li>Includes: </li></ul><ul><li>Up to 3 drafts of a Custom Built Page featuring inclusion of applications such as fan calls to action, custom response forms, graphics interface, ecommerce links, RSS readers, etc. </li></ul><ul><li>(3) 60-minute phone consultations with a theKbuzz Director of Buzz to determine strategy & implementation tactics </li></ul><ul><li>Updating of the page including content monitoring, reputation management, regular posting, etc. for 60 days </li></ul><ul><li>A custom Growth Plan for your page-- so that you can continue the momentum </li></ul><ul><li>A webinar featuring tips for moving forward with your page </li></ul><ul><li>$100 of hypertargeted Facebook social ads directed towards your fan page and instructions on how to continue and maximize the impact of social ads </li></ul>We’ll build your business a comprehensive page on the social network of your choosing with interactive forms, html, & features to optimize your businesses.
    53. 53. Ways theKbuzz Can Help You: <ul><ul><li>Free resources from theKbuzz: Visit our blog BuzzMarketingDaily.com or our Facebook Page http://Facebook.com/theKbuzz for constant tips on your entrance into the social media space. </li></ul></ul><ul><ul><li>For Seamless strategy and execution… thePageStarter: </li></ul></ul><ul><ul><li>http://thePageStarter.com </li></ul></ul><ul><ul><li>USE CODE “CLIENT” FOR </li></ul></ul><ul><ul><li>50% OFF– FIRST 50 SIGNUPS ONLY. </li></ul></ul><ul><ul><li>Looking for a complete social media strategy, plan & execution? Try Social Ideation! Email [email_address] or call 718.416.2899. </li></ul></ul>
    54. 54. Use Your $25 Free Facebook Ads to Experiment! Coupon Code: http://thk.bz/F Publicize your Real Estate agency with a Facebook ad on us!
    55. 55. Thank You! Follow us @thekbuzz on Twitter (Also @carriekerpen and @davekerpen) Fan us @ http://facebook.com/thekbuzz Link in with us @ http://tinyurl.com/kbuzzlink Or, call us anytime @ 718-416-2899