The document provides tips for using Facebook to build a community for an organization. It recommends starting a Facebook page for the organization and using it to showcase foster families, feature testimonials from foster parents, host Q&As with staff and foster parents, highlight success stories of foster families, and engage the community to provide support and information for prospective foster parents. The goal is to use the Facebook page to connect people and spread awareness about the organization.

1. How to Use Facebook to Build Your Community Presented by: @DaveKerpen, CEO, @LikeableMedia

2. what’s in store… • Facebook Overview • Starting a Presence on Facebook • Content Tips + Strategies

3. the facts • THE most popular social networking site with nearly 600 million active users • Instantly connect to others who share your passions and interests • Every interaction on your Facebook page encourages instant virality • Quick and easy platform allows you to share news, information, events, pictures, etc.

4. understanding facebook profiles vs. groups vs. pages

5. If you can add a business as a “FRIEND”, it’s not properly set up on Facebook. Individual profiles are for Individuals. profiles

6. Groups are organized around common interest. Limited functionality, but able to organize large groups of people. Can be public or private. groups Public Private

7. Established for organizations: Become a LIKER Completely public, don’t need to be a member of Facebook to view HIGHLY functional. fan pages

8. community pages

9. how do you get started TODAY? • Build a targeted fan base • Form a loyal connection with prospective parents and foster parents • Organically spread the word about your organization

10. the facebook philosophy BUILD. ENGAGE. GROW.

11. setup your fan page

12. if you build it, will they come? Facebook = opportunity to be where the people are BUT… • how will you engage without being annoying? • how will you provide value? • how will you see a return?

14. showcase families Give families led by foster parents a chance to be featured on the page.

15. feature testimonials Host a testimonial tab where those who are foster parents can give a chance for prospects to get to know what being a foster parent is like.

16. host Q and A’s Hold Q & A’s with ACS staff members or volunteer foster parents to give prospects info, advice, and other useful tips.

17. highlight success stories Feature foster parents and families’ stories based on their success with the organization

18. engage! Let the Family Connections NYC page be a place where people can go to for a sense of community

19. make foster parenting likeable!

20. Likeable.com Engage with us @LikeableMedia on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com thank you!