Ama webinar october 2010 dave kerpen, likeable


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Ama webinar october 2010 dave kerpen, likeable

  1. 1. Why It’s So Important To Be Likeable On Facebook & How To Do It October 28, 2010 Dave Kerpen, CEO, Likeable
  2. 2. 05/27/11 our heritage
  3. 3. 05/27/11 meet Likeable Media’s clients *partial list
  4. 4. 05/27/11 Likeable Social Media, the book (May 2011, McGraw-Hill)  
  5. 5. Word of mouth has always been the best form of marketing for your business. People do business with people and businesses they know, like and trust. People trust their friends… social media at its core
  6. 6. with social media, the definition of “friends” has changed drastically 05/27/11
  7. 7. join the conversation Did You Know that 85% of social media users expect organizations to interact with them on social sites?* *2008 Cone “Business in Social Media” Study The Reality is… The Conversation Is No Longer Optional . 05/27/11
  8. 8. Are You READY To Change How You Do Business?   but the question is… 05/27/11
  9. 9. Joining the conversation using It’s not a question of if but when and how you will join the conversation. 05/27/11
  10. 10. 500 million + 05/27/11
  11. 11. 05/27/11 facebook profiles If you can add a business as a “FRIEND”, it’s not properly set up on Facebook. Individual profiles are for Individuals.
  12. 12. 05/27/11 facebook groups Groups are organized around common interest. Limited functionality, but able to organize large groups of people. Can be public or private.
  13. 13. 05/27/11 facebook fan pages Established for businesses: Become a LIKER Completely public, don’t need to be a member of Facebook to view HIGHLY functional.
  14. 14. 05/27/11 facebook community pages
  15. 15. will this network work for you? 05/27/11
  16. 16. striderite OmahaSteaks *Dimensions: 200 x 500 optomize your profile picture 05/27/11
  17. 17. New width: 520 Old width: 760 what changed in tabs? 05/27/11
  18. 18. fbml/landing tabs 05/27/11
  19. 19. create a coupon or giveaway 05/27/11
  20. 20. 05/27/11 create a contest or sweepstakes
  21. 21. It’s not enough to have a presence on social networks. You need to provide value on a regular basis and have something to say that appeals to your target audience. content calendar 05/27/11
  22. 22. How Do You Fit Social Media In? You’re already too busy ! Plus, you’re not a tech person! how to make this fit for you
  23. 23. Less Automation, More Conversation! tips for making it work
  24. 24. Choose the Way You Automate tips for making it work
  25. 25. be likeable Likeable “ Like”able 05/27/11
  26. 26. <ul><li>As of October 2010, over 2 million sites have added Facebook’s Like Button </li></ul><ul><li>ABC News saw a 200% increase in referral traffic from Facebook simply by incorporating the Like button, and a 50% increase from Twitter and Digg by adding the Like It, Tweet It, Digg It Plugin </li></ul>“ like” is the new link
  27. 27. <ul><li>Social Searching: Consumers trust friends above experts…do they trust friends above search? </li></ul><ul><li>The Like Button reorganizes social search on the web, emphasizing SMO and changing SEO forever. </li></ul>“ like” is the new link
  28. 28. what does it mean to be likeable? <ul><li>Being “Likeable” is doing the right thing for your customers, publicly and privately. </li></ul><ul><li>Being “Likeable” is creating content that is apt to generate response, getting increased likes and comments, and increasing your social visibility. </li></ul>
  29. 29. in a recent study on responsive updates conducted by Likeable Media where... <ul><li>Status updates that pose a question or challenge directly to fans (ex: “what’s your favorite type of flower?” or “fill in the blank: summer is _____”)
 </li></ul><ul><li>Status updates that ask fans to “like” it (ex: “Like this status if you’re ready for the weekend!”) </li></ul><ul><li>Status updates that announce winners of a Facebook-hosted contest or sweepstakes (ex: “Congrats to Devin Sugameli, winner of a $25 gift card from us!”) </li></ul><ul><li>“ Everything else” – all remaining status updates that didn’t fit any of the above categories. </li></ul>05/27/11
  30. 30. Likeable Media found the following… <ul><li>In 100% of cases, engagement rates for “other updates” were below the overall average. </li></ul><ul><li>In 100% of cases where applicable, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* </li></ul><ul><li>In 9 out of 10 cases, status updates that posed a question directly to fans were up to 6 times (on average 2x) as engaging as “other updates”. </li></ul>*On one page, we found a “like this” update that was actually 26.6 times more engaging than “other updates”. 05/27/11
  31. 31. <ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Links </li></ul><ul><li>Questions </li></ul><ul><li>Interactive Apps (Polls, Quizzes, Virtual Gifts, etc.) </li></ul>the 5 most engaging status updates 05/27/11
  32. 32. If nobody “like”s your updates, (or comments), nobody will even see your updates in their News Feeds 05/27/11 engaging status updates
  33. 33. use virtual gifts, polls and quizzes to your advantage 05/27/11
  34. 34. hypertarget your perfect customers using facebook ads 05/27/11
  35. 35. hypertarget your perfect customers using facebook ads 05/27/11
  36. 36. hypertarget your perfect customers using facebook ads 05/27/11
  37. 37. hypertarget your perfect customers using facebook ads 05/27/11
  38. 38. hypertarget your perfect customers using facebook ads 05/27/11
  39. 39. hypertarget your perfect customers using facebook ads 05/27/11
  40. 40. just for fun: nanotargeting 05/27/11
  41. 41. facebook insights 05/27/11
  42. 42. 05/27/11 facebook places
  43. 43. new social plugins: the like button 05/27/11
  44. 44. the like button 05/27/11
  45. 45. <ul><ul><li>Make your public profile a place filled with valuable content. </li></ul></ul><ul><ul><li>Give your fans a reason to become fans. </li></ul></ul><ul><ul><li>Use updates to ask questions and elicit response, not deliver press releases </li></ul></ul><ul><ul><li>Engage fans through creative content </li></ul></ul><ul><ul><li>Think of your page in terms of being for your fans, not being for your brand </li></ul></ul>facebook best practices 05/27/11
  46. 46. <ul><ul><li>Hypertarget with Social Ads and with Updates </li></ul></ul><ul><ul><li>Give fans reasons to post content on your profile page </li></ul></ul><ul><ul><li>Worry less about developing a custom good application, and worry more about creating good conversation </li></ul></ul><ul><ul><li>Monitor conversation </li></ul></ul><ul><ul><li>Thank and respond to the positive </li></ul></ul><ul><ul><li>Respond even more diligently to the negative </li></ul></ul>facebook best practices 05/27/11
  47. 47. <ul><ul><li>Free resources from Likeable: Visit our blog or our Facebook Page for constant tips on your entrance into the social media space. </li></ul></ul><ul><ul><li>Small Business: For Seamless strategy and execution… </li></ul></ul><ul><ul><li>Likeable Local: </li></ul></ul><ul><ul><li>Larger business? Looking for a complete social media strategy, plan & execution? Try Social Ideation! Email or call 212.660.2458 </li></ul></ul>ways likeable can help you 05/27/11
  48. 48. thank you & grand prize Dave Kerpen CEO Likeable Media 1001 Avenue of Americas Suite 1501 New York, NY 10018 Engage with us @likeablemedia on Twitter Ask us questions @ Or, call us anytime @ 212.660.2458 Likeable Social Media, the book (May 2011, McGraw-Hill) 05/27/11