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Facebook 101 for Business

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Presentation at Arkansas State University Small Business and Technology Development Center in Spring 2014. This seminar covers basic Facebook privacy and security, setting up a business page, and social media etiquette tips.

Published in: Marketing, Technology, Business
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Facebook 101 for Business

  1. 1. Facebook 101 for Business Abbi Siler Training/Business Consultant lsiler@astate.edu l @abbisiler
  2. 2. What Is Facebook? o Launched in 2004 , has grown to 1.11 billion users as of March 2013. o Originally used to connect with friends, share photos, and real- time updates. o Has become one of the largest marketing phenomenons for business today. o If your customers are looking for your business on Facebook, are you there?
  3. 3. Facebook • 1 million+ active users each month (as of Jan 2014) • 680,000,000 mobile users (phones, ipads, tablets) • 48% of users log onto the site on any given day. • Average time spent per user is 18 minutes. • Average person has 130 friends on Facebook. • Average number a person or group is connected to is 80 pages. 174,000,000+ people in United States 1,540,000+ people in Arkansas 66,000+ people in Jonesboro (25 mi) Source: http://www.statisticbrain.com/facebook-statistics/
  4. 4. How Can Facebook Pages Help Your Business? •Generate Potential Sales •Spread Brand Awareness •Update Clients on News, Events, or Promotions. •Build Relationships. •Provide Customer Service •Build & Sustain Credibility
  5. 5. Facebook Terminology Profiles vs. Pages Profiles are for people. Pages are for business. Friends vs. Likes Friends are for profiles. Likes are for pages. Wall, Info, News Feed, Insights, Places, & Tags.
  6. 6. Facebook Profiles o Your Personal Facebook Account is set-up under personal email account. You connect directly with other people by becoming friends. You can actively participate on Community & Business Pages and develop your own pages from this profile. o Profiles are NOT to be used to promote businesses or organizations. This violates Facebook’s Terms of Use. You can potentially be terminated from Facebook all together. o Allows Privacy Controls for all interactions on Facebook.
  7. 7. What To Include On Your Profile • A recognizable photo – you want people to know who you are, and recognize you when they are searching for you on Facebook. • Work/Education – this will allow people to recognize you by your place of work, and will also promote your business in it’s own way. Education will provide credibility for your professionalism. • Current City, Interests, Contact Info
  8. 8. Why Have Personal Profile? • Perhaps you feel like you won’t use your personal profile very much, but you do realize the need for your business to have a Page: – Profiles will allow you to put a FACE with your business. When interacting with other businesses on Facebook, your profile will be how you represent your business. – You may not want to be there, but your customers may want you to be. Remember, your business won’t float without the customer. – If you really don’t want a profile, you can still create a page for your business.
  9. 9. Facebook Privacy Privacy is very important on Facebook. Be sure to understand what information you are sharing online. Let’s take a look at how to keep your information safe on Facebook!
  10. 10. Things to Remember about Facebook Privacy • Don’t ever share anything you would not put your picture next to on a highway billboard! • Use The Preview My Profile Button when changing your settings. • Protect your family & friends, don’t share things about them that they would not want to share!
  11. 11. Let’s take a break & take time to connect online! Facebook: facebook.com/asu.asbtdc Twitter: @asbtdc_asu Pinterest: pinterest.com/astatesbdc Instagram: instagram.com/asusbtdc
  12. 12. Your Facebook Business Strategy • What information would your client need from you? • Are you committed to monitoring your Facebook Page? • Do you have the time or staff to help? • Do you have an updated website? • Develop a Facebook Strategy. • Be honest about your goals. • Who do you want to interact with on Facebook? • Clients, Potential Clients, Enthusiasts, Local Community?
  13. 13. Facebook Business Pages
  14. 14. Creating Your Business Page • Select The Right Category • Consider Your Page Name – Your Company Name? – Something Catchy? – Keep It Simple & Memorable Pages Are Public Don’t Forge Another Company’s Name Educate Yourself- Terms of Use & Promotion Guidelines
  15. 15. Let’s Create A Page (follow along!) Facebook
  16. 16. What To Share On Your Business Page • Photos: Location Photo, Top Employee Photos, Retail Photos, Action Shots, Promotional Ads • Videos: Commercials, Fun Videos, Informational Videos • Links: News articles both local & national, industry news, company blog, & your website! • Events: Share upcoming events hosted by your company! • Tag other industry pages active on Facebook. • Use keywords in every status update! • UPDATE REGULARLY!
  17. 17. It’s Not About YOU! • Remember, this page is for your clients & enthusiasts! • Post info that they would like or need! • Allow your fans to post comments, photos & info! • Don’t be a pushy salesman! A Few Tips To Grow Your Fans Quickly -Get Your Employees Involved! -Share your page with your existing friends on Facebook, ask your staff to do the same! -Send an e-mail to your client database, include your Facebook Page in your company newsletter! -Include Facebook Link in the signature of your emails & Business Cards!
  18. 18. Don’t Be SPAMMY! • Act like a user, you don’t like to be sent a million messages. So don’t do it to others! • Don’t participate in aggressive marketing: – Do not post links on your competitors page (that’s tacky) – Don’t be a solicitor! Build Relationships, and encourage your followers to promote your page for you! • Don’t post your info about your Facebook Page on other’s walls without permission! • Don’t create multiple accounts with the same name. • Don’t set up your business as a Profile.
  19. 19. What To Do When Something Negative Shows Up • Business is Business – act professionally! • Apologize Publically To Any Complaints. • Reach Out Privately to Resolve The Situation. (Send a message, or contact them personally) • Move On – Don’t let negativity get you down. If someone persists to write nasty things on your Facebook Page, attempt to resolve the manner privately, & if all else fails report the user to Facebook. (This is the ultimate LAST RESORT!)
  20. 20. Helpful Tools for Facebook Business Pages o Find Content To Share: Google Trends, YouTube.com, Industry Websites, Google Alerts, Email Newsletters Animoto Videos: Turn a stack of pictures into a 30 second promotional video with exciting music! o Time Management: Hootsuite: Schedule Updates, Add other social networks, monitor your brand with keywords & activity.
  21. 21. Facebook Pages: Don’t Forget • Facebook provides you with ‘Get Started’ steps – be sure to follow their advice! • Upload a colorful & eye catching logo! • Post some basic content on your page before you send invitations out to like your page! • Links to your website, blog, share promotions, specials, ask questions! • Use your keywords in status updates & info sections! • Provide at least 5 pieces of content relative to your business or industry --before you share your page!
  22. 22. Remember…. DON’T GIVE UP!
  23. 23. Questions?
  24. 24. Contact Us Arkansas State University Small Business and Technology Development Center (870) 972-3517 asusbtdc@astate.edu www.astate.edu/a/sbtdc www.facebook.com/ASU.SBTDC www.twitter.com/asbtdc_asu

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