The document provides an overview of the fast moving consumer goods (FMCG) market in India, with a focus on the hair care category and shampoo market. It discusses the history and evolution of FMCG and shampoos in India. Market research was conducted in Ahmedabad on shampoo consumption patterns based on demographics and economic groups. An analysis of the shampoo market in Ahmedabad includes strengths, weaknesses, opportunities and threats. Information is also given on launching a new shampoo brand.

1. Date: 16 th November,2009

9. Types of Shampoos

10. Top Shampoo Brands in India

11. Top companies of shampoo in India

12. Marketing Mix techniques we use in our Project

14. Market research techniques use in our project Sample Size: 40 People of Ahmedabad different areas, - 10 Women unmarried - 10 women married - 10 men unmarried - 10 men married Economy groups include: A1, A2, B1, B2, C1, C2, D1, D2, E1, E2 Malls survey: 4 malls cover Retail Outlets survey: 10 retail outlets Parlors Survey: 4 Famous Parlors (Lekme, Jawed Habbib, Oriflamme, Belleza Survey type: Fill up questioners -Door to door, interviewing, outlets research , outside etc

15. Shampoo market consumption pattern in Ahmedabad

16. Economy class vise consumption

18. Monthly Budget allocation behind shampoo and conditioner for nuclear family [4 member] ( hair products)

19. Purchase from Malls 20% Agencies a5%

20. Shampoo

24. Basic information regarding the product

25. Thank you