- The document summarizes research on factors influencing female brand preferences for shampoo in India. It discusses the major players in the Indian shampoo industry, brand loyalty levels, and preferred attributes.
- Brand loyalty is found to be quite low, ranging from 11-24% across major brands. The most preferred brand is Dove, chosen by 21% of respondents.
- When evaluating brands, respondents rated attributes like suiting their hair, making hair shine, good fragrance, and availability as most important factors on a scale of 1-5.
THE SUCCESSFUL SAGA OF SUNLIGHT WASHING POWDERVARUN KESAVAN
Sunlight has the innovative color guard technology that keeps your clothes colors as new as ever, even after 40 washes. Thus it keeps your clothes sparkling clean plus prevents any color loss from the clothes. That’s why its patrons have elevated it to the status of the No. 1 brand in the states it is present in, Bengal and Kerala.
An Operational overview of RAW pressery. Raw Pressery is a cold-pressed juice company marketed under the parent company Rakyan Beverages Pvt. Ltd. based in Mumbai, India. They produce cold-pressed juices, smoothies, soups, and flavored nut milk. The company has about 101-250 employees as of January 2018. Raw Pressery claims to be India's first cold-pressed juice brand.
THE SUCCESSFUL SAGA OF SUNLIGHT WASHING POWDERVARUN KESAVAN
Sunlight has the innovative color guard technology that keeps your clothes colors as new as ever, even after 40 washes. Thus it keeps your clothes sparkling clean plus prevents any color loss from the clothes. That’s why its patrons have elevated it to the status of the No. 1 brand in the states it is present in, Bengal and Kerala.
An Operational overview of RAW pressery. Raw Pressery is a cold-pressed juice company marketed under the parent company Rakyan Beverages Pvt. Ltd. based in Mumbai, India. They produce cold-pressed juices, smoothies, soups, and flavored nut milk. The company has about 101-250 employees as of January 2018. Raw Pressery claims to be India's first cold-pressed juice brand.
This presentation is based on how to launch a new product focusing on the entire process of market research followed by Segments, recent trends, competitor analysis, SWOT Analysis and more.
In this presentation I have made a comparative analysis of Surf Excel and Ariel that belong to the premium detergent segment on the basis of products,advertising strategies and swot analysis etc.Thanks to the previously shared ppt on slideshare
A dye can generally be described as a colored substance that has an affinity to the fiber, fur or hair.
Melanin is what gives color to human skin, eyes, and hair. It’s the ratio of two types of melanin Eumelanin and Pheomelanin that determines your natural hair color.
This work was made possible while investigating the alternative to the synthetic and semi synthetic dyes.The composition of 100% herbal hair dye. The chemicals that are normally used in the dye are amino compounds (4-amino-2-hydroxytoluene and m-Aminophenol).Metal oxides, such as titanium dioxide and iron oxide, are also often used as colorants in the process.
Continuous usage of such compounds containing dye on natural hair causes so many side effects such as skin irritation, erythrema, loss or damage of hair and skin cancer.
Beauty is a multi-billion-dollar industry that’s continuing to grow. According to one industry report, cosmetics manufacturing will have brought in $255 billion in revenue globally in 2014.
Discovery of hair dye
In the 1800s, chemists found a substance called as para-phenylenediamine (PPD) and discovered its use in the creation of a synthetic dye.
The main aim and objective of present study is Formulation and evaluation of Herbal Hair Dye,(investigating the alternative to the synthetic and semi synthetic dyes. The composition of 100% herbal hair dye. )
Some research has suggested that using hair dye may lead to an increased risk of bladder cancer, In the Journal of the American Medical Association (JAMA) May 2005, some research was published that looked into all the studies on hair dyes causing cancer.
An analysis of all these studies, published in the Journal of the American Medical Association in May 2005, found that there may be a link between hair dye use and myeloma, lymphoma or some types of lymphoblastic leukemia.
In 2008, the World Health Organization (WHO) said that there is some evidence that hair dyes can increase the risk of bladder cancer for male hair dressers and barbers. This is because they are working with these chemicals all the time.
Those who reported regular use of the hair dye for at least 15 years were more than three times as likely to develop bladder cancer as non-dye users, concluded the study. Even some hairstylists and barbers were 50 per cent more likely to have bladder cancer than those who did not experience occupational exposure
Because of the manufacturing hazards, environmental pollution, its side and toxic effects there is a vital need for an alternative to the existing black dye. These limitations of the chemically derived dye can only be overcome by replacing the constituents in the composition, by non toxic ingredients derived from herbal resources.
This presentation is based on how to launch a new product focusing on the entire process of market research followed by Segments, recent trends, competitor analysis, SWOT Analysis and more.
In this presentation I have made a comparative analysis of Surf Excel and Ariel that belong to the premium detergent segment on the basis of products,advertising strategies and swot analysis etc.Thanks to the previously shared ppt on slideshare
A dye can generally be described as a colored substance that has an affinity to the fiber, fur or hair.
Melanin is what gives color to human skin, eyes, and hair. It’s the ratio of two types of melanin Eumelanin and Pheomelanin that determines your natural hair color.
This work was made possible while investigating the alternative to the synthetic and semi synthetic dyes.The composition of 100% herbal hair dye. The chemicals that are normally used in the dye are amino compounds (4-amino-2-hydroxytoluene and m-Aminophenol).Metal oxides, such as titanium dioxide and iron oxide, are also often used as colorants in the process.
Continuous usage of such compounds containing dye on natural hair causes so many side effects such as skin irritation, erythrema, loss or damage of hair and skin cancer.
Beauty is a multi-billion-dollar industry that’s continuing to grow. According to one industry report, cosmetics manufacturing will have brought in $255 billion in revenue globally in 2014.
Discovery of hair dye
In the 1800s, chemists found a substance called as para-phenylenediamine (PPD) and discovered its use in the creation of a synthetic dye.
The main aim and objective of present study is Formulation and evaluation of Herbal Hair Dye,(investigating the alternative to the synthetic and semi synthetic dyes. The composition of 100% herbal hair dye. )
Some research has suggested that using hair dye may lead to an increased risk of bladder cancer, In the Journal of the American Medical Association (JAMA) May 2005, some research was published that looked into all the studies on hair dyes causing cancer.
An analysis of all these studies, published in the Journal of the American Medical Association in May 2005, found that there may be a link between hair dye use and myeloma, lymphoma or some types of lymphoblastic leukemia.
In 2008, the World Health Organization (WHO) said that there is some evidence that hair dyes can increase the risk of bladder cancer for male hair dressers and barbers. This is because they are working with these chemicals all the time.
Those who reported regular use of the hair dye for at least 15 years were more than three times as likely to develop bladder cancer as non-dye users, concluded the study. Even some hairstylists and barbers were 50 per cent more likely to have bladder cancer than those who did not experience occupational exposure
Because of the manufacturing hazards, environmental pollution, its side and toxic effects there is a vital need for an alternative to the existing black dye. These limitations of the chemically derived dye can only be overcome by replacing the constituents in the composition, by non toxic ingredients derived from herbal resources.
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
Project on biscuits,business studies project work, 12 class business project ...Ravi Singh
business studies project work, 12 class business project work,Project on biscuit
for more projects visit here
https://www.youtube.com/channel/UCqF8lgmvUBUBTzJPaoY0p8Q
and subscribe now
Sunsilk..... Sunsilk Brand audit best Presentation "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
Sunsilk Brand audit Power point slides " Project of Strategic brand audit report"
The Islamia University Of Bahawalpur "department of Management Sciencies"
MBA 6th Marketing specialization (2011-2015
Customer satisfaction towards Consumer Durable product and FMCG ProductShrey Kapoor
In this Slide 2 special surveys are done according to the customers, One survey is done on Consumer Durable Product called Fastrack, a subsidiary of TATA's Titan and another product is FMCG product called Dove and in both of them Customer Satisfaction status is found out weather they think its Good product according to customer or not.
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
-Hair Treatment consumer behavior
-Hair Treatment Brand Awareness
Female Facial Cleanser Usage in IndonesiaDI Marketing
On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
Find more at:
http://www.di-onlinesurvey.com/
In this research we have survey the product performance and buying behavior of the fragrance of perfumes, which are used by people of all ages. During this research we have interacted with people of all ages who use perfume. After this research we came to know how people perceives these products on the variables like price, fragrance, advertisement, satisfaction, packaging, brand loyalty etc.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2. Flow of Presentation
• 1. Introduction of the Shampoo Industry
• 2. Introduction about the Major Players of the Industry
• 3. Industry Analysis
• 4. Key Issue in Indian Shampoo Industry
• 5. Primary Research
• 6. Data Analysis And Interpretation
• Reference
2
3. 3
What is shampoo?
Shampoo is a hair care product primarily used to
remove the oils, dirt, skin particles and grime (dirt)
that gradually build-up in the hair.
• Size of shampoo market in India - 2000 Cr
• Growth rate of Shampoo Industry -14.7%
• Sachet Sales - 70 %
• About 50% of Indian use ordinary soap to wash their hair
5. Types of Shampoo
5
AYUSH
DABUR
VATIKA NYLE
L’OREAL
SUNSILK
CLINIC
PLUS
DOVE
FIAMA-DI-
WILLS LUX
SUPERIA
CLINIC ALL
CLEAR
PANTENE
HEAD &
SHOULDER
DR. CARE
ANTI-LICE,
KZ, SCALP,
GANOZI,
OTHER
Source: www.alibaba/images/shampoo/types.com
6. 6
Major Players of the Industry
• Hindustan Uniliver Limited
• Cavinkare
• Indian Tobacco Company
• Dabur India Pvt. Limited
• Procter & Gamble
7. Market share of Major Players in Indian
Shampoo Industry
7
Company 2008 2009 Change
HUL 52.5 50 -4.76
Proctor & Gamble 22.9 23.8 +3.93
Dabur 2.3 7 +204.34
CavinKare 7.5 11.8 +57.33
ITC NA 1.5 1.5
Others 14.8 10 -32.43
Source: http://timesofindia.indiatimes.com/articlelist
8. 5 Forces Analysis
Five Forces Threat Attractiveness
1. Threat from New entrant High High
2.Threat of from Substitute Low High
3. Bargaining power of
Supplier.
Low High
4. Bargaining power of
Customers
High low
5. Rivalry among existing
players.
High low
8
10. Key issues
• Weak Brand Loyalty ( HUL case)
• Competition between Organic and Inorganic Shampoo
• Domestic firms giving tough competition to
multinational companies.
• Price war in the Shampoo Market
• Shampoo is a biggest growth segment in the rural
India.
• TV advertising Up by 65% in Shampoo Market 10
11. Research Design
11
Research design Descriptive research
Data collection Survey method
Research instrument Questionnaire
Sample size 150
Sampling method Convenience sampling
Area of survey Baroda city
Data Analysis SPSS software
12. Demographic Details
12
Age-group Frequency Percent
15-18 12 8.0
19-25 80 53.3
26-35 24 16.0
Above 36 34 22.7
Total 150 100.0
Age
Education Frequency Percent
Schooling 22 14.7
Graduation 80 53.3
Post-Graduation 44 29.3
Other 4 2.7
Total 150 100.0
Education
Occupation Frequency Percent
Student 92 61.3
Housewife 25 16.7
Service 30 20.0
Other 3 2.0
Total 150 100.0
Occupation
13. Shampoo Usage
Respondent Frequency Percent
Uses shampoo 147 98%
Do not use shampoo 3 2%
Total 150 100 %
13
Data Analysis & Interpretation
14. 14
Brand Name
Past Present
Frequency % Frequency %
Sunsilk 59 39.3% 23 15.3%
Pantene 51 34% 15 10%
Dove 46 30.7% 28 18.7%
Head & shoulder 35 23.3% 28 18.7%
Garnier 37 24.7% 22 14.75
Other brands 37 24.7% 48 32%
Shampoo Usage in Past & Present
15. Cross tabulation of Past & Present Shampoo Usage
15
SUNSILK PRESENT Total
NO YES
SUNSILK
PAST
NO
76 15 91
YES
51 8 59
Total 127 23 150
In Sunsilk out of 59 Sunsilk users only 8 are loyal so 13.55% are
loyal to Sunsilk and 51 has switch to other brands so 86.45% are
not loyal to Sunsilk brand.
Sunsilk
16. PANTENE PRESENT Total
NO YES 0
PANTENE
PAST
NO
90 9 99
YES
45 6 51
Total
135 15 150
In Pantene brand 6 respondents out of 51 Pantene users are loyal
so 11.76% are loyal to Pantene and 45 has switch over to other
brands so 88.23% are not loyal to Pantene brand.
16
Pantene
17. DOVE PRESENT Total
NO YES
DOVE PAST NO
87 17 104
YES
35 11 46
Total
122 28 150
In Dove brand 11 respondents out of 46 Dove users are loyal so
23.91% are loyal to Dove and 35 has switch to other brands so
76.08% are not loyal to Dove brand.
17
Dove
18. HEAD & SHOULDER
PRESENT Total
NO YES
H & S
PAST
NO
91 24 115
YES
31 4 35
Total
122 28 150
In Head & Shoulder brand 4 respondents out of 35 Head &
Shoulder users are loyal so 11.42% are loyal to Head &
Shoulder and 31 has switch to other brands so 88.57% are not
loyal to Head & Shoulder.
18
Head & Shoulder
19. GARNIER PRESENT Total
NO YES 0
GARNIER
PAST
NO
100 13 113
YES
28 9 37
Total 128 22 150
In Garnier brand 9 respondents out of 37 Garnier users are
loyal 24.32% are loyal to Garnier and 28 has switch to other
brands so 75.67% are not loyal to Garnier.
19
Garnier
20. Rank Mean & Standard Deviation
20
Brand Name Mean Standard Deviation
Sunsilk 2.61 1.390
Pantene 2.50 1.284
Dove 3.12 1.501
Head & Shoulder 2.61 1.492
Garnier 2.51 1.527
22. Mean & Standard Deviation of Variables
22
Mean above 3 SD Mean below 3 SD
Reduces hair falling 3.77 1.41 Low price 2.71 1.57
Enhance hair growth 3.45 1.41 Advertisement 2.61 1.53
Makes hair long 3.33 1.44 Celebrity endorsed 2.03 1.45
Makes hair bouncy 3.17 1.47
Makes hair shine 4.03 1.18
Conditioner 3.55 1.53
Suit to my hair 4.24 1.41
No side effect 3.85 1.31
Removes dandruff 3.55 1.33
Good fragrance 3.97 1.27
Different packs 3.25 1.65
Easily available 3.95 1.40
Stops split ends 3.28 1.39
23. Cont…
Usage
• From 150 respondents 98% respondents uses shampoo.
• In the Past highest 39.3% respondents were using Sunsilk,
34% Pantene, 30.7% Dove, 23.3% H&S, 24.7% Garnier.
• At Present highest 18.7% respondents are using H&S and
Dove Shampoo, 15.3% Sunsilk, 10% Pantene, 14.75%
Garnier.
23
Weak Brand Loyalty
Brand loyalty is very low for head & shoulder, it is only
11.42%, highest brand loyalty is found Garnier with
24.32%, Sunsilk users are only 13.55% loyal to Sunsilk,
11.76% loyalty found in Pantene, 23.92% loyalty found in
Dove.
24. Brand Preference Rank
Brand preference rank is highest in Dove with mean of 3.12,
2.61 in H&S and Sunsilk, 2.50 in Pantene and 2.51% in
Garnier. Standard deviation is lowest in 1.50 for Pantene so
it found that there is difference of opinion in Pantene
Shampoo.
24
Cont…
The Most Preferred Brand
Dove is the most preferred brand by 21% respondents while
Sunsilk by 13%, H&S 14%, Garnier with 17%, Pantene is the
least preferred brand by 11%.
25. 25
Factors influencing Female Brand Preference
Out of 16 factors influencing brand preference for shampoo
respondents have given the highest mean to the factor Suit to
my hair with the mean of 4.24 while standard deviation is
1.142 which shows difference of opinion, mean to makes hair
Shine and silky with 4.03, mean to Good fragrance with
3.97 and mean to Easily available with 3.95.
26. Website
• www.google.co.in
• www.baapho.com
• www.slideshare.com
• www.businessstandard.com
• http://www.businesswireindia.com
• http://www.cavinkare.com
• www.pdfsearchengine.com
• http://www.dabur.com
• http://timesofindia.indiatimes.com/
• www.itcportal.com
Books
• Marketing management by Phillip Kotler 12th
Edition
• Competitive advantage by Michael porter
• Marketing innovation concepts and cases by Chaturvedi
26
REFERENCE