This 3-page document provides guidelines and instructions for a class 12 business studies project on marketing management. It outlines the required sections and content for the project, including an introduction, survey of the market, product details, marketing mix strategies, packaging, distribution channels, promotion plans, pricing analysis, and conclusions. The project aims to enhance students' understanding of key marketing concepts and develop their analytical, creative, and presentation skills.

1. Help for project
Project work -Business Studies (Class 12)
Page:1(cover page)
Page :2
Project work Business Studies Class 12
Submitted by:
Name:____________
Roll no:_______________
School name:_____________
Year: 2014-15
Project on
MarketingManagementProductsel
ected:*(write yourProduct)

2. Page:3 Index: List of contents(
Leave one page,we willfill this in end)
Page: 4
Preface
I am pleased to submit project work in Business Studies for classXII.I am
extremely grateful to CBSE for introducing this project inBusiness studies. This
project has given me ample opportunity to explore variedareas of Marketing
Management, thus increased myunderstanding of the concepts studied. This
has resulted inenhancing my analytical, interpreting and creative skills. The
Project work is strictly according to the guidelines given byCBSE The salient
features of this project are:

Survey of market

Development of Questionnaire

Selecting and marketing of product

Development of Marketing Mix

Designing of label

Creating tagline

3. I extend my sincere thanks to -----------------------------------
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Write this on your own and acknowledge all the people
who have helped you like shopkeeper, teacher,
Librarian, websites etc.
Page: 5
Why have you selected this
product/service?

4. Page: 6
Competitive products &
Unique Selling Proposition.[U.S.P.]
Write ‘5’ competitive brands that exist in the market
Write their features and Unique Selling
Proposition.[U.S.P.]You can paste picture and wrapper
Page:7
Our product and its features &
‘
U.S.P
What is the name of your product?
Enlist its features.What is going to be your ‘U.S.P

5. Page: 8
Permission and licences
What permission and licences would be required to
make the product?
Page:9
Label of product and
social message
Draw the label of productBoth front and Back
Draft a social message for your label.
Page:10
Tagline and Logo of product
Brief reason for design of logo and its significanceDraw the
logo of product
Brief reason why taglines are used for productsDraft a tag
line

6. Page:11
Selling price and profit margins of competitors
Strategy followed by you competitors for setting selling priceGive
reference of Appendix no.Make table to be put in end under
Appendix
Page:12
Pricing of our Product
What factors are you considering for setting selling priceGive
reference of Appendix no.Make table to be put in end under
Appendix
Page:13
Packaging
Importance of packaging Types of Packaging-Primary,
secondary & transportationMaterial used or any
innovation in packaging

7. Page:14
Grading and Standardisation
Page: 15
Channels of distribution
Draw diagram also
Page: 16
Warehousing
Importance of warehousing in brief Number of
warehousesLocation of warehousesOwn
warehouses or rented
Page:17
Transportation
What means of transport you will use and why?

8. Page: 18
Promotion
Ways of promoting your productExplain how
will you use 4 elements of Promotion:
Advertising, PersonalSelling, Sales promotion
and Public Relations
Page: 19
Promotion schemes
Any schemes for
(i) The wholesaler
(ii) The retailer
(iii) The consumer
Page: 20
Conclusions
Suggestions
Future scope of study

9. Page: 21
Teacher’s observation
Name of Teacher:
Signature
Date: