The document discusses various factors to consider for an advertising campaign including geographic coverage, target market, media mix, scheduling, budget, and creative aspects. It also provides rates for bus panel advertisements and notes the minimum jingle length and how additional lengths are calculated. The total proposed cost for the campaign is 3 crores with unspecified conditions.

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14. All source and data taking from authetic website data Bus Panels – DAVP approved rates as on 13.05.2009 NOTE : 1. The rates are valid up to the validity of sole rights of the agency concerned. 2. The sole right validity must be confirmed from the respective state transport authority before placing any order. 3. The rates are applicable only on terms and conditions of DAVP.

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21. All source and data taking from authetic website data Minimum jingle length The minimum jingle duration will be considered as 10 sec. Over 10 seconds, jingle length would be counted in multiples of 1 second.

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27. All source and data taking from authentic website data Total Cost 3Crore * Condition apply