Distribution Channel Final
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The document discusses distribution channels for fast-moving consumer goods (FMCG) in India. It defines distribution channels and FMCG goods. It then discusses the growth of the FMCG market in India in the 1990s and 2000s, the importance of strong distribution channels for FMCG companies, and different structures for distribution in rural and urban areas, including the use of cooperatives and mandi towns for rural distribution. It also covers modern distribution channels and evaluates different phases of distribution models used by companies.
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